Diplomová práce je zaměřena na hledání konkurenční výhody importéra vozů Lexus. Konkurenceschopnost je analyzována ze tří pohledů: analýza odvětví, institucionálního rámce a schoností a zdrojů firmy. Jako hlavní konkurenční výhody byly identifikovány malá zákaznická základna, technologická vyspělost modelů a kultura a hodnoty společnosti. Tyto výhody byly aplikovány v návrhu marketingové strategie a jsou rozepsány v poslední části práce v pěti P: produkt, cena, místo prodeje, podpora prodeje a lidé. Návrh marketingu je konstruován s ohledem na vrcholový cíl, jímž je rentabilita společnosti.

In the past, the main force of Taiwan's economic development is the traditional manufacturing industry. After decades of changes in industrial structure, actual production plants of many factories have been moved to the outside of Taiwan only the of the administration center to stay in Taiwan. As of today, the number of manufacturing sector in Taiwan have been gradually diminished. However, the actual production capacity is very important to a country. Steel pipe and pipe fittings is infrastructure components that were used as a framework for plant pipeline in the establishment of a factory, which were used in petrochemical, chemical, construction, medical, nuclear, high-tech industries when factories, maintenance required. The method in this study is the case interview, and we interviewed with seven main production company of stainless steel pipe fittings industry in Taiwan to understand the competitive situation of the stainless steel pipe fittings industry in Taiwan. And intends to interview about dimensions of competitive strategy, response mode, human resources, marketing, customer development, product, valuable resources. Then learned that the various manufacturers of competitive strategy, competitive advantage, and then identify each vendor's market position in the market. The study found that, relatively speaking, Taiwan is still the base of the stainless steel pipe industry. Every year, Taiwan still import foreign pipe fittings. This suggest that there is a growth space of the pipe industry in the domestic market. In the seven companies, The market leader is TA CHEN stainless pipe co., LTD; The market challengers are TRU-FLOW INDUSTRIAL CO.,LTD, TACHIA YUNG HO MACHINE INDUSTRY CO.,LTD, LIANG FENG STAINLESS STEEL FITTING CO.,LTD; And the market followers are CHU TEI FU PIPING FITTNG MATERIAL CO.,LTD, HEN DAI FITTNG CO.,LTD, KAO JUNG ENTERPRISE CO., LTD. In this study, four suggestions were given to these companies, increase the different products, enhanced marketing capabilities, increase the certification and to maintain R & D capabilities

The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

Följande text avser att kritisk granska tre utvalda teorier och modeller som användes för att systematiskt formulera en Affärsplan. Denna artikel kommer att behandla teorierna/modellerna Porters femkraftsmodell, Switching och Sunk costs och VRIO-ramverket. Varje teori och modell kommer att presenteras kort samt beskrivas med upplevda för- och nackdelar som varje teori och modell kan tänkas ha. I slutet så kommer en beskrivning hur teorierna och modellerna bör användas och slutligen en uppmaning hur en potentiell utveckling av dessa skulle se ut. / <p>Examensarbete uppdelat i 3 stycken deluppgifter. Del 1+2 presenterade vid disputation 2 Juni, del 3 som bifogas har lämnats in och blivit godkännt i digital form.</p>

Made available in DSpace on 2014-12-17T14:53:18Z (GMT). No. of bitstreams: 1 CamilaCRS_DISSERT.pdf: 1680180 bytes, checksum: e2568d10eab80b3da3f9d71cc6355ec6 (MD5) Previous issue date: 2014-01-13 / The pressure for a new pattern of sustainable development began to require of modern organizations the conciliation between competitiveness and a environmental protection. In this sense, a tool that acts in the implementation of structured strategies is the Environmental Management System (EMS), which focuses on improving environmental performance. This improvement, in turn, can generate to the organizations many benefits , among which, obtaining competitive advantages, susceptible of measurement from different perspectives. One of these is the application of VRIO model, reasoned by the Resource-Based View (RBV), which considers that differences between companies occurs due to differences between its internal resources and capabilities. However, although was been found some studies in the literature that evaluate the competitive potential of certain organizations , such assessments are not performed on specific objects, like the SEM s. Thus, the aim of this study was to evaluate the resources and capabilities (environmental strategies) adopted by the SGA of the Verdegreen Hotel, identifying which of these have the potential to generate competitive advantage. For this, this exploratory-descriptive character study and delineated as field research and case study was used as data collection tools: a literature survey, semi-structured interviews, document research and participant observation. The interpretation of results and consolidation of information were conducted from a qualitative approach, using two techniques of data analysis, namely: content analysis and analysis through VRIO model. The results show that the hotel is quite structured in relation to their EMS, as well as reaching related to improving the management of environmental factors, strengthening the image and gains in competitiveness benefits. On the other hand, the main difficulties for the implementation of the system are related to employees and suppliers. With regard to environmental strategies adopted, of the 25 strategies identified, 10 showed the potential to generate competitive advantage / A press?o por um novo padr?o de desenvolvimento sustent?vel passou a exigir das organiza??es modernas que seja conciliada competitividade com a prote??o ambiental. Neste sentido, uma ferramenta que atua na implanta??o de estrat?gias estruturadas ? o Sistema de Gest?o Ambiental (SGA), que tem como foco a melhoria do desempenho ambiental. Esta melhoria, por sua vez, pode proporcionar ?s organiza??es diversos benef?cios, dentre os quais, a obten??o de vantagens competitivas, pass?veis de mensura??o a partir de diferentes perspectivas. Uma dessas ? a aplica??o do modelo VRIO, fundamentado pela Resource-Based View (RBV), que considera que a heterogeneidade entre as empresas decorre de diferen?as entre os seus recursos internos e capacidades. Contudo, apesar de serem encontrados na literatura alguns estudos que avaliam o potencial competitivo de determinadas organiza??es, essas avalia??es n?o s?o realizadas em objetos espec?ficos, a exemplo dos SGA s. Deste modo, o objetivo deste estudo foi avaliar os recursos e capacidades (estrat?gias ambientais) do SGA adotado pelo Verdegreen Hotel, identificando quais destes possuem potencial de gerar vantagem competitiva. Para tanto, este estudo de car?ter explorat?rio-descritivo e delineado como pesquisa de campo e estudo de caso, utilizou como ferramentas de coleta de dados: a pesquisa bibliogr?fica, a entrevista semiestruturada, a pesquisa documental e a observa??o participante. A interpreta??o dos resultados e a consolida??o das informa??es foram realizadas a partir de uma abordagem qualitativa, utilizando duas t?cnicas de an?lise de dados, quais sejam: an?lise de conte?do e an?lise por meio do modelo VRIO. Os resultados encontrados mostram que o hotel est? bastante estruturado em rela??o ao seu SGA, fato este que pode ser justificado pela certifica??o ambiental obtida, assim como alcan?ou benef?cios relacionados ? melhoria da gest?o dos fatores ambientais, ao fortalecimento da imagem e ganhos em competitividade. Por outro lado, as principais dificuldades para a implanta??o do sistema est?o relacionadas aos colaboradores e fornecedores. No que se refere ?s estrat?gias ambientais adotadas, das 25 estrat?gias identificadas, 10 apresentaram potencial de gerar vantagem competitiva

Det har blivit till en global insikt att jordens framtid, i mångt och mycket, vilar i människans händer. Ett fortsatt överutnyttjande av resurser i samspel med de avsevärda växthusgaserna som släpps ut är därmed förödande för samhället. Just detaljhandeln är en bransch som bidrar till omfattande negativa effekter på samhället, dels på grund utav det enorma matsvinn som varje dag blir då produkter passerar ”bäst före-datum” och dels beroende på de negativa utsläpp som blir vid produktionen av vissa produkter. Forskning har visat att åtskilliga företag inom detaljhandeln idag väljer att beakta sitt CSR-engagemang (bidrag till ett mer hållbart samhälle) som en resurs. Dock står detaljhandeln inför många betydande risker och offentlig kritik i relation till hur de beaktar sitt CSR-engagemang som en resurs. Kritiken handlar bland annat om hur livsmedelsbutiker tar sitt ansvar i försörjningskedjan. Givet den exponering (problematik) detaljhandeln står inför beträffande de betydande riskerna och den offentliga kritiken som kan bli faktum om inte CSR-aspekter beaktas blir det därför betydelsefullt att undersöka detta område: Hur kan ett aktivt CSR-arbete betraktas vara en långsiktig konkurrensfördel (inom detaljhandeln)? Studien tar sin utgångspunkt i den resursbaserade vyn och VRIO-ramverket. Det förstnämnda syftar till att identifiera ett företags konkurrensfördelar medan VRIO-ramverket analyserar hur konkurrensfördelarna kan bli långsiktiga. Till studien används en kvalitativ metod där semistrukturerade intervjuer genomförts på tre svenska företag inom detaljhandeln, samt analys av tillhörande företagsdokument. Slutsatsen visar att det inte är möjligt att dra någon allmängiltig slutsats angående om ett aktivt CSR-arbete kan betraktas vara en långsiktig konkurrensfördel eller inte. Slutsatsen är istället att ett aktivt CSR-engagemang bör ses som en potentiell källa till att uppnå långsiktig konkurrensfördel samt att ett företags CSR-engagemang i framtiden kommer vara av existentiell betydelse för det egna företaget. / It has become a general knowledge that the future of the earth rests in the hands of humankind. A continued over-exploitation of resources in interaction with the significant greenhouse gases being emitted is consequently devastating to society. Just the retail sector is an industry that contributes to the significant negative effects on society, partly due to the negative emissions that occur in the production of certain products and partly because of the huge food waste every day when products pass” best before dates”. Research has shown that several retail companies today choose to pay regard to their CSR commitment (contribution to a more sustainable society) as a resource. However, retailing faces many significant risks and public criticism in relation to how they consider their CSR commitment as a resource. Given the increased awareness and consideration of CSR as a resource in relation to the problematic retail trade, it is therefore important to investigate: How active CSR work can be regarded as a long term competitive advantage (within retail)? Which aims to understand the relationship between retail and CSR activities. The study will be based on the resource based view and the VRIO-framework. The former aims at identifying a company's competitive advantage while the VRIO-framework analyzes how the competitive benefits can be long term. The study used a qualitative method in which semi-structured interviews have been used in meetings with three major companies in the retail sector in Sweden. Furthermore, the companies' documents were also examined. The result revealed that we cannot draw a general conclusion about whether active CSR work can be considered as a long-term competitive advantage or not, but it should be seen as a potential source for achieving long term competitive advantage. On the other hand, the study concluded that a company's CSR commitment will be decisive in order to remain in the future market.

This master’s thesis deals with evaluating the financial situation of a company Dopravní podnik Mladá Boleslav, s. r. o. between 2007 and 2012. The aim of the thesis is to analyze recent situation of the company and to bring suggestions to improve its situation. The first part of this work is dedicated to theoretical knowledge, where I will explain the basic terms and methods of financial analysis. In the second part there will be detailed information about the company, characterization of its situation, analysis of the external and internal surroundings and the financial analysis. Based on previous findings are suggested solutions for improving the current economic situation of the company.

This study examines characteristics of successful online streaming businesses and proposes with the new gained insights a scalable business model solution for a podcast streaming service. As podcasts have just recently regained popularity after ten years of existence, there is an open opportunity to capitalize on the growing market of listeners. With the emergence of new formats and high-end studio productions such as ‘Serial’, the most accessed podcast to date, the podcast industry is becoming increasingly attractive to advertisers and new businesses. However, since the industry is still young and in development stage, there is a lack in knowledge and data that could help a podcast streaming firm to find a successful business model and win over the market. Aiming to fill the gap, this research project conducts a comparative case study analysis of leading video and audio streaming services to identify the characteristics of successful business models in the online streaming industry. By synthesizing the business model canvas as a documentation tool and the VRIO framework for benchmarking, this study integrates and combines theoretical models to provide empirical results for validation. In order to assess the finding’s applicability to the podcast industry, six semi-structured interviews were conducted with experts of the industry. As one of the key findings, this study extracted a total set of 21 success factors that can be attributed to the resources and competences of an online streaming firm. Seven of these factors are regarded as necessary for a firm to remain competitive in the industry, whereas 14 factors show potential to unlock competitive advantages. Thus, this report suggest that an online streaming service is likely to achieve sustaining success if the 21 identified success factors are incorporated in the business model. The outcome of the expert interviews demonstrates that the identified success factors are largely applicable to a podcast streaming service. The main differences lie in the success factor’s potential to generate competitive advantages. Due to the fact that the podcast industry is less evolved than the online streaming industry, it holds more untapped opportunities that can be leveraged by firms. For instance, offering ‘tailored and dynamic ad solutions’, unlocking ‘multiple revenue streams’ or pursuing an ‘integration with social media’ are some of the factors that are widely implemented by online streaming firms, yet unexploited in the podcast industry. Furthermore, particularities of the podcast medium lead to different rules of competition. Whereas ‘streaming licenses’ are the competitive basis for online streaming services, the open accessible format of podcasts significantly lowers the barriers of entry for aggregating businesses. The study therefore suggests that i. a. producing ‘original content’ and offering platform users a ‘personalized user experience’ can create a competitive edge to differentiate from rivals. On the basis of the aforementioned results, this study proposes a business model solution for a podcast streaming service that operates as a multi-sided platform with a freemium model. The main revenue streams are created by advertising sales and channel subscriptions. In summary, this study concludes that an implementation of 21 success factors could lead an online streaming service to a dominant market position. The identified success factors can largely be applied to a podcast streaming service, though particular variations need to be taken into account. / Denna studie undersöker egenskaper hos framgångsrika online streaming-företag och föreslår, med de nyfunna insikterna, en lösning på en skalbar affärsmodell för en online streamingtjänst för podcasts. Podcasts har existerat i tio år och nyligen har fenomenet växt i popularitet, vilket har ökat kapitalistmöjligheterna i takt med att lyssnarsiffrorna stigit. Idag består podcasts av ett flertal olika programformat och är ofta välproducerade studioproduktioner. Så som "Serial", den podcast som haft störst genomslag hittills. Podcast-industrin blir allt mer attraktiv för annonsörer och företag. Men då branschen fortfarande är i ett tidigt utvecklingsstadium har den ett flertal märkbara brister. Det saknas kunskap och information för streaming-företag inom podcasts, hur dessa ska gå till väga för att ta fram en hållbar och framgångsrik affärsmodell. Det huvudsakliga syftet med denna studie är att fylla gapet genom att sammanställa en jämförande fallstudie av de ledande video- och ljudstreamingtjänsterna för att identifiera egenskaperna hos framgångsrika affärsmodeller i online streaming industrin. Denna studie kombinerar och integrerar teoretiska modeller genom en syntetisering av ‘The Business Model Canvas’ som dokumentationshjälpmedel och ‘VRIO-framework’ för benchmarking. För att uppnå empiriska resultat applicerbara på podcast-industrin, genomfördes sex semistrukturerade intervjuer med experter i branschen. Studien består av 21 utvalda framgångsfaktorer applicerbara till de resurser och befogenheter som en online streamingtjänst bör ha. Sju av dessa faktorer anses nödvändiga för att företaget ska förbli konkurrenskraftigt i branschen, medan de övriga 14 faktorerna ger dem potential för att låsa upp konkurrensfördelar. Denna rapport bevisar att framgången för ett online-streaming-företag sannolikt kommer att uppnås och upprätthållas om de 21 utvalda framgångsfaktorerna finns med i företagets affärsmodell. Resultatet från expertintervjuerna visar att de identifierade framgångsfaktorerna till stor del även kan tillämpas på en streamingtjänst för podcasts, då de viktigaste skillnaderna ligger i framgångsfaktorernas potential att generera konkurrensfördelar. Då podcast-industrin är mindre utvecklad än online streaming-industrin, finns det fortfarande ett flertal outnyttjade möjligheter kvar att nyttjas av podcast-industrin. Till exempel finns möjligheterna att erbjuda annonsörer "skräddarsydda och dynamiska annonslösningar", frigörande "multipla intäktsströmmar" eller "integration med sociala medier", detta är faktorer som ofta används av online streaming-industrin för video och ljud, men ännu inte av podcast-industrin. Podcast som medie har egenskaper som leder till andra konkurrensregler. "Streaming-licenser" är konkurrensmässiga villkor för online streamingtjänster, men den öppna lättillgängligheten för podcasts sänker avsevärt vissa hinder. Studien föreslår därför att produktion av "det ursprungliga innehållet" och att erbjuda plattformsanvändarna en "personlig användarupplevelse" kan skapa ytterligare konkurrensfördelar som skiljer företaget från sina konkurrenter. Baserat på ovannämnda resultat, föreslår denna studie en fungerande lösning på en affärsmodell för en online streamingtjänst för podcasts, som fungerar som en flersidig plattform med en freemium modell. De viktigaste intäktsströmmarna skapas genom annonsförsäljning och kanalabonnemang. Sammanfattningsvis konstaterar denna studie att ett implementerande av de 21 framgångsfaktorerna kan leda en online- streamingtjänst till en dominerande ställning på marknaden. De identifierade framgångsfaktorer kan till stor del tillämpas på en streamingtjänst för podcasts, men vissa variationer måste beaktas.

Diplomová práce se zabývá identifikací a analýzou faktorů, které významně ovlivňují strategické chování firem a míru jejich konkurenceschopnosti. Konkrétně toto činí ve třech perspektivách, kterými jsou odvětví, zdroje a kapacity firmy a perspektiva institucí, kultury a etiky. Ve své aplikační části se zaměřuje na společnost Dell. Pro analýzu faktorů konkurenceschopnosti této firmy jsou použity modely, metody a teoretická východiska popsaná v teoretické části. Samostatná kapitola je také věnována strategickým partnerstvím, které dnes tvoří významnou součást konkurenčního boje.

Made available in DSpace on 2015-04-16T14:49:00Z (GMT). No. of bitstreams: 1 ArquivoTotal.pdf: 2469347 bytes, checksum: 0f09cd68d7b187cb3b07a7239749c940 (MD5) Previous issue date: 2013-02-18 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This research aims to analyze the characteristics of innovation strategies adopted by Embrapa, from the perspective of resource-based view. Therefore, as the methodological procedures, were adopted the interpretive paradigm, the qualitative approach, the descriptive study and the method used was the case study. The company studied was Embrapa and between their units were selected six. For the procedure of data collection were used primary and secondary data, direct observation and a set of interviews applied to twelve subjects. The analysis was based on the interpretation of interview transcripts and institutional documents and divided into categories. The categories were previously selected and based on the three specific objectives: to identify the innovation strategies adopted by Embrapa; investigate what resources and capabilities are exploited by Embrapa that enable the development of innovation strategies identified, and; evaluate resources and capabilities that have potential to generate sustainable competitive advantages. As a result, it was possible to identify thirteen different types of innovation strategy, but the offensive strategies of innovation and partnership were considered preponderant at Embrapa. The human, physical and technological resources were indicated as the most used to support the strategies identified. Finally, in the last specific goal, eight features could be considered strategic because they have gone through VRIO model, considered thus as valuable, rare, hard to imitate and explored by the organization: bank assets, genetic resources, the 47 units, geographical dispersion, qualification of employees, release technologies, reputation and positive image of Embrapa. It was concluded that it is possible to implement satisfactorily, into a single enterprise, different types of innovation strategies, even with conflicting characteristics. Furthermore, it became clear in the analysis the lack of knowledge and the difficulty of identifying the resources and capabilities of the company, by employees interviewed. / A Organização das Nações Unidas (UNU) afirma que a população mundial deve chegar a 9 bilhões em 38 anos, de forma que a necessidade de aumento da produção de alimentos será de aproximadamente 60%. O Brasil, devido ao seu desempenho no agronegócio, é apontado como um país capaz de oferecer 50% dessa nova demanda (BORTOLIN, 2012). O crescente sucesso e aumento do prestígio do agronegócio brasileiro se devem a algumas características conquistadas, como uma alta produtividade, alto grau de competitividade e o uso de tecnologia (STEFANO, 2001). Mas, por se inserir em um mercado cujo ambiente é incerto, devido à competitividade internacional, políticas econômicas de negócios e assimetria de informação (PADILHA, et al. 2010), a criação e adoção de estratégias de inovação assumem papéis de destaque na busca por vantagem competitiva. Ao estudar as estratégias de inovação e os recursos e capacidades que as sustentam, os resultados da pesquisa poderão trazer benefícios tanto para as empresas de agronegócio que já as utilizam quanto para aquelas que pretendem utilizar. Estes benefícios se justificam a partir do momento que os resultados buscarão explicitar quais são as estratégias de inovação encontradas, bem como quais são os recursos e capacidades que a empresa possui e que suportam as respectivas estratégias. Portanto, o objetivo de estudo é analisar as características das estratégias de inovação adotadas pela EMBRAPA, sob a perspectiva da RBV.