<p>Abstract</p><p>Purpose/Aim: The aim of this paper is to find out how the company Japanporten can improve their communication through their website. I want to find possible weaknesses in the communication style, and suggest solutions to those. All for the purpose of managing to create understanding and interest to fulfil the purpose and goal for the communication.</p><p>Material/Method: I have used a qualitative research method, where I have interviewed the manager of Japanporten and made an contents analysis of their website.</p><p>Main results: Japanporten supplies good functions on their website. The have a clear purpose and explain who they are and what the can do for the visitor. The main weakness is the argumentation to create and keep an interest from the visitor. To improve the communication Japanporten should use more and better arguments and improve the navigation and design of the website.</p>

Abstract Purpose/Aim: To study how Piratbyrån argues for a free distribution of information and culture products and to find a possible ideological explanation for their argumentation. Method/Material: I have used a rhetorical analysis to study and describe Piratbyrån´s website, a website that promotes free distribution of information and culture products. I have done so to find out how Piratbyrån argues for a free distribution and to find out what ideological foundation their argumentation is based on. Main results: The main results of the study show that Piratbyrån uses a variety of rhetorical techniques depending on the subject and purpose of the analyzed text. Their main arguments both promote their own thesis and argue against the copyright industry. The main part of the argumentation is based on logical and factual arguments, but parts of it also rely on an emotional appeal to the reader’s heart in order to persuade. The analysis also showed great similarities between Piratbyrån´s argumentation and the ideology that Siva Vaidhyanathan describes as information anarchy. An ideology that promotes free distribution of information and culture products, that relies on decentralized systems and nonhierarchical structures and is a result of the technological development such as digitalization and peer-to-peer networks. Keywords: Rhetoric, technology, file sharing, digitalization, network, ideology, anarchy, oligarchy, copyright, website

Abstract Purpose/Aim: The aim of this paper is to find out how the company Japanporten can improve their communication through their website. I want to find possible weaknesses in the communication style, and suggest solutions to those. All for the purpose of managing to create understanding and interest to fulfil the purpose and goal for the communication. Material/Method: I have used a qualitative research method, where I have interviewed the manager of Japanporten and made an contents analysis of their website. Main results: Japanporten supplies good functions on their website. The have a clear purpose and explain who they are and what the can do for the visitor. The main weakness is the argumentation to create and keep an interest from the visitor. To improve the communication Japanporten should use more and better arguments and improve the navigation and design of the website.

An ongoing debate surrounds the question of whether digital media can promote participatory democracy. A qualitative case study was conducted on Barack Obama’s campaign social networking site, my.barackobama.com, in order to investigate the ways in which the website promotes or discourages participatory democracy. For a rich analysis, the case study drew on various relevant theoretical perspectives, including the concepts of participatory democracy and digital democracy. The case study included a content analysis of the website and interviews with members of groups on the site. The study found that my.barackobama.com promoted political knowledge and non-electoral participation, but failed to promote political discussion and community. Consequently, the recommendations highlighted the importance of an online public sphere. The findings of this case study add to the research literature about the political use of digital media, and they also add new information about Barack Obama’s digital media strategies.

Internet users are increasingly required to sign up for online services and establish accounts before receiving service from websites. On the one hand, generation of strong usernames and passwords is a difficult task for the user. On the other hand, memorization of strong passwords is by far more problematic for the average user. Thus, the average user has a tendency to use weak passwords, and also reuse his passwords for more than one website, which makes several attacks feasible. Under the aforementioned circumstances, the use of password managers is beneficial, since they unburden the user from the task of memorizing user credentials. However, password managers have a number of weaknesses. This thesis is mainly aimed at alleviating some of the intrinsic weaknesses of password managers. We propose three cryptographic protocols which can improve the security of password managers while enhancing user convenience. We also present the design of a phishing and Man-in-the-Browser resistant password manger which best fits into our scheme. Furthermore, we present our novel virtual on-screen keyboard and keypad which are designed to provide strong protection mechanisms against threats such as keylogging and shoulder surfing.

The use of the Internet for marketing communication was studied in a sample of 200 lodge operators from Northern Ontario. These firms are located in remote areas relative to their United States-based clientele. The use of the Internet for marketing communications was perceived as important to keep existing clients and secure new ones. Results show a correlation between levels of website expenses and levels of responsiveness from prospective clients. There is an indication that investing more money and time in a website can improve customer-base diversification. _______ Nous avons étudié l'utilisation de l'Internet pour la communication commerciale par I'intermédiaire d'un échantillon de 200 hôteliers du nord de l'Ontario. Ces entreprises sont situées dans des régions éloignées de leur clientele américaine. L'utilisation de l'Internet pour la communication commerciale est considérée importante pour conserver la clientele existante et pour en acquérir une nouvelle. Nos résultats montrent une corrélation entre Ie niveau des dépenses Web et le niveau de réponse de clients éventuels. II semble qu'investir davantage d'argent et de temps dans un site Web puisse accroître la diversification de la clientèle. / The authors acknowledge and appreciate the support of CMA Ontario

Breast and penis augmentations are century old processes of body modification continuing in development and practice today. This Masters thesis is a content analysis of breast and penis augmentation print and internet advertisements to explore one facet of augmentation discourse presented in public space. Relevant theoretical literature includes fetish discourse and medical discourse as existing frameworks that conceptualize augmentation predominantly as a process of body fragmentation. After reviewing this literature, I expand to blend together perspectives from three body theorists, Maurice Merleau-Ponty, Michel Foucault and Judith Butler, as an alternate framework for embodiment. I then use content analysis to examine the data collected from 21 print sources and 27 internet sources. The data indicates fetish discourse, focusing on body fragmentation, is the dominant content in breast and penis augmentation advertisements; however, I argue in the conclusion that incorporating elements of embodiment into fetish discourse is a better perspective for future research.

Internet has over the years developed to a platform where more and more companies and organizations control their businesses. Men are spending considerably more time shopping in general compared to only a decade ago, and the numbers are still increasing. Men are using the internet to buy products more often than women do worldwide. Stereotypes tell us that women like shopping for clothes while men do not. Men in Sweden buy more than women in 14 out of 16 purchasing categories on the inter-net; one of the other two is fairly even. The last category is “clothes and accessories” and even though Sweden is proved to be the least masculine country in a study containing 53 countries in total and are proved to be so called quick-shoppers, men do not shop clothes and accessories to the same extent as women in Sweden. Thus the question we wanted to investigate further was what is important to priori-tize in terms of website design and structure when selling clothes and accessories in Sweden.The purpose of this report derived from the problematization follows: to bring out which factors of a websites’ design and structure that are most important and most correlated with the intention to pur-chase on a website selling clothes and accessories targeting men in Sweden.In order to get an answer to our questions we used a deductive approach where previous studies within the area was carefully looked through and the most important factors for intentions to purchase and usability in other studies were used to see how they were related to the intentions to purchase and which factors that were more important than others. A quantitative approach was applied and a survey was constructed to send out to people in the ages 16-34.The results were unsatisfying in terms of correlations with the intentions to purchase, however indica-tion of importance in the categories “Ease of use”, “Trustworthiness and convenience” and “Presenta-tion of supply” were derived from the analysis.

Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. Most market management theories were created before the digital revolution. Students are tomorrow’s high income consumers. It is valuable for companies to understand how these consumers orientate themselves on the internet and how to best reach them. Method An exploratory/explanatory deductive study to map what websites students use, how the websites are found and why they are used was conducted. The empirical findings were col-lected through group interviews. Conclusion Students have a very habitual behavior on the internet. They use some of the internet’s largest brands. Each website offers a niche and specialized service, presented in a simple and interactive manner. Students choose one website for each specific service. As the in-ternet is large with a lot of information they have a cluster of chore websites visited on a regular basis. From that base, students use friends and search engines to navigate them-selves to the destinations of their choice. Advertisement offer more trust than enticement to actually visit the sites.

With the rapid innovation of information technology and online service, the Internet as a new media has drastically changed the online behavior of human interaction. Microblogging that limits the number of characters allowed in a post to 140 words has emerged as a new and frequent communication via web postings. Microblogging has been used not only for social interaction but also for marketing and product promotion by companies and organizations. As the development of social community services become more mature, the new concept called ¡§social commerce,¡¨ that combines social networking and online shopping appears to be a promising new business model. The purpose of this study is to examine the usage behavior of microblogging by investigating the effect of social support and other factors on the intention to continue use a microblog and the intention to accept social commerce. An online survey was conducted on Plurk users. The results indicate that: (1) the motivations for writing blogs, social support and website quality have significant influences on the relationship quality between users and Plurk. Higher perceived social support and higher website quality result in a higher level of relationship quality; (2) The motivations for writing blogs and the perceived social support increase the self-disclosre behavior; (3) The perceived social support and website quality have positive impact on social commerce intention; and (4) The motivations for writing blogs, website quality, relationsip quality and self-disclosure have positive impacts on the intention to continue use the microblog.