“Mashups” are web-based maps that intermix user-created data with information gathered from multiple online sources. As part of the wave of “Web 2.0” technologies, mashups represent a shift toward distributed authoring and sharing of Internet content, complicating traditional modes of knowledge production. Mashups originated in the open source “hacker” movement and are now associated with the term “neogeography,” used to describe the practice of amateur mapmaking online. In this thesis I ask whether mashups facilitate a cartography that is more accessible and democratic, studying the ways in which mashup authors create alternative community or personal cartographies while remaining dependent on existing power structures for data and resources. I illuminate these issues through a series of examples, such as: mashups that render personal memories about places, maps created by activist groups to counter dominant representations of geography by governments or corporations, and websites that facilitate the collaborative creation and sharing of spatial knowledge within community groups. Contrasting these case studies with traditional paper cartography and GIS, as well as the professional online mapping technologies of the Geospatial Web (or GeoWeb), I explore how mashups attempt to represent personal, subjective, overlapping and contradictory perceptions of space and place. While enthusiastic claims about the ability of mashups to wrest mapmaking from state and corporate hands are currently overstated, I conclude that mashups do in fact provide new ways of collaboratively representing space whose implications are still to be determined. / Arts, Faculty of / Geography, Department of / Graduate

It has been said that the XXI century is the century of people; social media, web2.0 applications and other technology breakthroughs have made the world every single day a smaller place. iChina forum takes advantage of all available existing technology to provide seasoned China experts with a platform that help them share their knowledge with the world. Our purpose is to enhance the mutual understanding between east and west towards and harmonic future. This business plan explains how through the use of open source development tools, a network of partnerships and social media marketing a low cost internet startup is possible.

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The progress of internet application never stopped. As an evolutionary result, Web2.0, of which made asynchronous mutual communication on web page become capable was a significant milestone in internet application. Web2.0 emphasized on the function of interaction, such as experience share, idea exchange, as well as topic discussion, and set the trend of community interaction. Numerous websites were set up with function of Web2.0 in order to following the trend. Therefore, a proposal competition of Web2.0 was held by Innovative DigiTech-Enabled Applications & Services Institute to encourage those who would like to make a business of Web2.0 application to propose their business plan. In the competition, participants were able to attend relevant courses, acquire much more technical knowledge, and amount of business information was provided. This research mainly aimed at participants of the proposal competition, and took Technology Acceptance Model (TAM) as a theoretical framework, though some modification had been made for research needs. The questionnaires were sent out and gathered through internet to measure the connection between perceived usefulness, perceived ease used, the attitude of Web2.0 of participants and their will of starting a business. The purposes of this paper attempted to discover¡G(1) was it appropriate to take TAM for explaining the adoption behaviors of Web2.0; furthermore, (2) to apprehend if the attitude, one of the variables in TAM, have been proved to have influences on adoption behaviors of adopters, did the attitude also cause influences on motivation of starting a business of competition participants. Finally, the results of this research could be reference for government to take into consideration while developing further related programs.

Due to rapid development of the internet, it changes the life style of the human. The internet expert had reported that we are now in Web2.0 era. This research tries to explore how web GIS can fullfil the spirit of the Web2.0 and its possible applications. The first step of the research is to review the related techniques and applications of Geospatial web services and Web2.0. Then, a system with open GIS data structure was proposed and a web system was also established according to the spirit of Web2.0 - ¡§user participation¡¨. Web Map Services (WMS) and Web Feature Services (WFS) defined by Open Geospatial Consortium(OGC) were used in Geospatial web services system to search and view Geospatial data on the internet. Users can integrate spatial data from various sources on the internet and their own geospatial data and save as Web Map Context (WMC) file format. Then, WMC can be exchanged by other OGC Geospatial web services. In addition, the system supports file format transformation from WMC to KML, which is compatible with Google Earth. So users can use Google Earth to view the spatial layer information more easily. This study also developed a platform to demonstrate geospatial information in the blog, so users can share their Geospatial data in open GIS format with other bloggers. The system also use Google Map API and folksonomy in the data sharing process in order to speed up the web flow and to communicate their comments more easily.

The concept of ¡§Web 2.0¡¨ is starting. It takes ¡§the interaction, the participation, and the sharing¡¨ as the core value.Web2.0 not only creates a unique business model, but also makes many Internet entrepreneurs miracles. Many domestic and international Web2.0 new ventures set up only a few years but have pretty high value. These successful stories attract countless creative young people, they use the Internet as a tool to make their own dreams come true again. The service industry is the core of the industrial structure in Taiwan. But compared to other developed countries, the service industry of Taiwan creates fewer employment opportunities. Taiwanese who lose their jobs are younger and younger. Besides the most special point is the better education they get, the higher unemployment rate it shows. The development of the Web2.0 service industry provides a great solution for industrial restructuring and the improvement of career problems in the future. Funding is the most important factors of the new ventures, but it is difficult for Web2.0 companies to fund because of their special characters. The development of Web2.0 new ventures includes concept formation, company foundation, breakeven and IPO. That can be separated seed, startup, expansion and mezzanine stages. Each stage has its own special funding gap and difficult as follows : 1. Application not permitted, unable to obtain grants or concessionary loans. 2. Little scale and high risk of Web2.0 companies, unable to attract venture capital industry participation. 3. Value of Web2.0 companies is focus on intangible assets, the lack of secured financing. 4. Compared with large enterprises, it is difficult for Web2.0 companies to apply for grants from our government. 5. Lack of resources to contact with famous enterprises or venture capital. Suggestion: 1. Create the ¡¨Web2.0 innovative service R&D program¡¨. 2. Set the ¡¨Web2.0 angel fund¡¨. 3. Enhance Web2.0 companies credit. 4. Provide counseling service for Government subsidies programs. 5. Make a venture capital communication and cooperation platform.

With the development of computer technology and Internet, e-Learning has become more and more important to support student¡¦s learning. Novice students usually lack adequate assisting tools especially in programming learning. Therefore, we propose the problem-based Python programming learning system with extendable item-bank. The system can generate program debugging exercise by using mutation testing technology. Additionally, for enhancing student¡¦s problem-exploration and reasoning capacity, the system provide another practice - Programming Exercise Creating Practice. In this kind of practice, every student can create his own programming exercise using question template and answer code template. This practice not only can enhance student¡¦s capacity but also can rich enrich the system¡¦s item-bank by using this strategy. Different from other programming learning systems, our system provide a more complete trainings on programming capacities, and building with Web2.0 concept. So, student who learns programming on this system will not only do exercise, but he also can help other students. So, student can get more kind of learning chance in this way. Additionally, we also hope that teacher¡¦s loading will be decreased and quality of course will be increased by using this system.

大學校園資訊服務一般是以教學、行政、服務等公務性為主，較缺乏針對學生校園生活之互動性功能，如社團訊息溝通、相簿共享等學生較喜愛之功能。本論文是以某大學所建置學生校園社群網站(http://dono.tw)進行個案研究並線上問卷調查，來評量校園社群網站的使用者滿意度、分析使用者滿意度與各構面關係、以及分析使用者滿意度與使用者基本資料關係。在本論文的滿意度分析中，本研究所提出的五個假設，有三個假設成立，分別為「會員間互動對於滿意度有正相關」、「網路結構對於滿意度有正相關」、「網路科技對於滿意度有正相關」。針對所研究之網站，本論文有下列管理性建議：要改變學生於網路的使用習慣及行為，是相當不容易。建議學校可由整合社群網站功能於學校的學術及行政運作體系或增加使用社群網站之誘因，來提升網站使用率。 / The information services of university campus are usually focused on public affairs such as teaching, administration, and services. And there is lack of interactive functions for student campus life such as the messages communication of campus clubs, the photos sharing, etc., those are the favorite functions of students. Based on the campus student community networks created by an university, this paper conducts a case study and making an online survey. It assesses the user’s satisfaction of the community networks, analyze the relationship between user’s satisfaction and each dimension, and analyze the relationship between the user’s satisfaction and user’s background data. In the satisfaction analysis, we proposed five hypotheses. There are three hypotheses are valid. They are ：”It is positive correlation to satisfaction among the members’ interaction”, “It is positive correlation to satisfaction for web structure”, and “It is positive correlation to satisfaction for web technology”. For the research web, we have the following managerial suggestions: It is not easy to change the custom and behavior of students on network. To improve the utilization rate, we suggest that the university can integrate the community network functions into the academic and administrative affairs system, or to make some incentives to use the community network. Keywords: Virtual Community, Campus Community, Community Web, Web 2.0

Web2.0的概念自2005年被首次提出後，隨即在網路上造成一股革命的風潮，伴隨著Web2.0的特性，網路社群經營也變成了一門重要的網路企業經營顯學，以往單純的網路行銷或電子商務，在加入Web2.0的概念後，都從網路經營的本質起了很大的轉變。因此本研究即以個案研究的方式，來探討Web2.0旅遊網站的社群經營與價值共創的關係，並繼續延伸探討Web2.0旅遊網站的經營模式建議。 本研究選定澎湖的旅遊網站-沿著菊島旅行網站，作為本研究的個案網站，不同於一般Web2.0網站的社群經營，都是以虛擬社群的經營為主，本研究的個案網站卻是把實體旅遊業者納入社群經營的一支，創造出新的虛實整合經營模式。本研究即藉由深度訪談和焦點訪談，搭配DART和資策會的網站價值評鑑分析法，分析個案網站和實體旅遊業者在虛實整合下的共創價值模式，並以此為基礎，分析歸納出可行的網站經營建議方案，作為個案網站在未來的經營方向之參考。 / The concept of Web2.0 was published in 2005 for the first time and immediately became a new trend in internet business and internet study. In Web2.0 world, the e-commerce and e-business are no longer same and the virtual internet community becomes more important than ever too. In this thesis we’ll use a case study to figure out the new trend of communities management and value co-creation of Web2.0 travel websites. Our case website is a travel website named PHsea. It’s a travel website established for promoting Peng Hu tourism. But not like other travel websites in Taiwan, PHsea was the first travel website to manage the real community (tourist industry) in a way like virtual community and make real community and virtual community working together to create values for both sides. It’s a new discovery and in this study we’ll use the assessment method such as DART to find the authentication of value co-creation relationship by real community, virtual community and case website. In the end of this study we’ll try too find a possible business model for our case website too.