Cette étude vise à circonscrire le contexte médiatique duquel émerge la webtélé et, plus particulièrement, à mettre en lumière les raisons pour lesquelles les télédiffuseurs québécois proposent des contenus de webtélé sur leurs plateformes numériques. Après des entrevues individuelles semi-dirigées menées auprès des représentants de cinq télédiffuseurs et deux producteurs de websérie, divers éléments de réponse à ce questionnement émergent; les télédiffuseurs s'intéressent à la webtélé pour réaliser des profits ou pour remplir leur mandat, dans une optique d'adaptation aux nouvelles plateformes, pour des raisons de branding et de positionnement, pour développer leurs relations avec l'auditoire ou encore se servent de la webtélé comme laboratoire créatif.

Cette étude vise à circonscrire le contexte médiatique duquel émerge la webtélé et, plus particulièrement, à mettre en lumière les raisons pour lesquelles les télédiffuseurs québécois proposent des contenus de webtélé sur leurs plateformes numériques. Après des entrevues individuelles semi-dirigées menées auprès des représentants de cinq télédiffuseurs et deux producteurs de websérie, divers éléments de réponse à ce questionnement émergent; les télédiffuseurs s'intéressent à la webtélé pour réaliser des profits ou pour remplir leur mandat, dans une optique d'adaptation aux nouvelles plateformes, pour des raisons de branding et de positionnement, pour développer leurs relations avec l'auditoire ou encore se servent de la webtélé comme laboratoire créatif.

Cette étude vise à circonscrire le contexte médiatique duquel émerge la webtélé et, plus particulièrement, à mettre en lumière les raisons pour lesquelles les télédiffuseurs québécois proposent des contenus de webtélé sur leurs plateformes numériques. Après des entrevues individuelles semi-dirigées menées auprès des représentants de cinq télédiffuseurs et deux producteurs de websérie, divers éléments de réponse à ce questionnement émergent; les télédiffuseurs s'intéressent à la webtélé pour réaliser des profits ou pour remplir leur mandat, dans une optique d'adaptation aux nouvelles plateformes, pour des raisons de branding et de positionnement, pour développer leurs relations avec l'auditoire ou encore se servent de la webtélé comme laboratoire créatif.

Submitted by Programa de Pós-Graduação em Mídia e Cotidiano (ppgmc@vm.uff.br) on 2017-04-27T20:25:16Z No. of bitstreams: 2 NARRATIVAS FICCIONAIS SERIADAS E A REPRESENTAÇÃO DOS DOIS BRASIS.pdf: 7149856 bytes, checksum: 92dd0e58e04786d1cef2218d6c0cee36 (MD5) Freire, Elisabete de Jesus Estumano.- MESTR.-MÍDIA E COTID.- 22.03.16 (1) FICHA CATALOGRÁFICA.pdf: 107842 bytes, checksum: e305f82219391cad713b69ee6b092a20 (MD5) / Approved for entry into archive by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-06-13T17:48:37Z (GMT) No. of bitstreams: 2 NARRATIVAS FICCIONAIS SERIADAS E A REPRESENTAÇÃO DOS DOIS BRASIS.pdf: 7149856 bytes, checksum: 92dd0e58e04786d1cef2218d6c0cee36 (MD5) Freire, Elisabete de Jesus Estumano.- MESTR.-MÍDIA E COTID.- 22.03.16 (1) FICHA CATALOGRÁFICA.pdf: 107842 bytes, checksum: e305f82219391cad713b69ee6b092a20 (MD5) / Made available in DSpace on 2017-06-13T17:48:37Z (GMT). No. of bitstreams: 2 NARRATIVAS FICCIONAIS SERIADAS E A REPRESENTAÇÃO DOS DOIS BRASIS.pdf: 7149856 bytes, checksum: 92dd0e58e04786d1cef2218d6c0cee36 (MD5) Freire, Elisabete de Jesus Estumano.- MESTR.-MÍDIA E COTID.- 22.03.16 (1) FICHA CATALOGRÁFICA.pdf: 107842 bytes, checksum: e305f82219391cad713b69ee6b092a20 (MD5) / Esta dissertação tem por objetivo verificar a produção de sentidos de algumas narrativas webseriadas inspiradas em narrativas seriadas televisivas, tendo como foco o modo como vem sendo representada a identidade nacional. A partir de uma pesquisa exploratória das webséries inspiradas nos seriados As Brasileiras e As Cariocas, exibido pela Rede Globo de Televisão, entre 2010 e 2012, pretendemos identificar como o discurso de brasilidade e regionalismo vem sendo mostrado pela mídia televisiva e apropriado pelos internautas nas webseries relacionadas. As discussões baseiam-se em referencial teórico de Martin-Barbero (2009), que estudou sobre a relação da narração com a identidade cultural e os modos de mediação da sociedade midiatizada, além de outros autores como Henry Jenkins (2012), Lima (2013), Ortiz (2006), Sodré (2006), Amâncio (2000), Gaudreault e Jost (2009), Aeraphe (2013) e Rodrigues (2014) / This dissertation is to study discusses the meaning making ofsome amateur webseries narratives inspired by television serial narratives, focusing on the way has been presented the concept of national identity. Starting from the narratological analysis of the miniseriesAs Brasileirasand As Cariocas, shown by Globo Television Network between2010-12, this research aims to identify as the discourse of Brazilianness and regionalism in the television media and how it was worked by Internet the selected webseries. The discussions showed here are based on theoretical framework of Martin-Barbero(2009), who studied the relationship of the narration with the cultural identity and ways of mediating media society, as well as other authors such as Henry Jenkins(2012), Lima (2013), Ortiz (2006), Sodré (2006), Amâncio (2000), Gaudreaulte Jost (2009), Aeraphe (2013) andRodrigues (2014)

Cette recherche part des profondes modifications de l’espace sociétal cristallisées par la crise économique et sociale de 2008 dans nos sociétés occidentales. L’objectif de cette étude est d’inscrire la crise de la publicité et des marques dans une mutation sociétale plus profonde, avec une remise en cause du modèle capitaliste de consommation de masse. Dans un contexte de crises, nous sommes en droit de nous interroger sur l’avenir de la marque : va-t-elle évoluer vers un modèle alternatif correspondant davantage aux mutations sociétales en cours ? Notre réflexion s’inscrit dans le champ des sciences de l’information et de la communication en étudiant l’évolution du concept de marque d’un point de vue sociosémiotique, c’est-à-dire en considérant le contexte économique et social comme un cadre primaire analytique au sens de Goffman. Il s’agit de partir d’occurrences concrètes de communication (alter-marque, insertions de produits et de marques dans la série The Big Bang Theory, webséries de marque, publicité native dans le Huffington Post) pour mieux comprendre la société qui constitue leur espace de mutation. Nos travaux mettent en évidence la capacité de la marque à s’extraire du cadre commercial à travers des procédés d’insertion ou de mimétisme médiatique. En mettant en perspective des concepts issus des recherches en sciences de l’information et de la communication contemporaines avec les interprétations de certains experts en stratégie des marques, nous avançons l’hypothèse d’un nouvel ordre de la marque, médiatique et culturel. En effet, la marque mute progressivement vers un modèle culturel et médiatique pour répondre à sa « crise de sens » (Semprini, 2005), notamment en instaurant un imaginaire de marque davantage ancré dans la culture médiatique du public. McLuhan (1967) affirmait dans les années 60 que le médium était le message : aujourd’hui, la marque ne tend-elle pas à devenir elle aussi un média et faire sens en tant que tel dans l’espace public ? / This research emanates from the deep the social changes that our Western societies faced in a context of economic and social crisis, which peaked in 2008. The objective of this study is to demonstrate how the media and brand crisis is part of a deeper social mutation and question the capitalist model of mass consumption. In this context of crisis, we can question the future of brand marketing: is it going to evolve towards an alternative model, more in line with current social changes? Through our study of the evolution of the brand concept from a socio-semiotics angle, we will consider the economic and social environment from the analytical primary framework as defined by Goffman. Therefore, our research is firmly anchored in the field of information and communication sciences. We focus on specific communication occurrences (alter-brand, brand placements in The Big Bang Theory series, brand webseries, native advertising in The Huffington Post) in order to better understand the society that constitutes their environment of transformation. Our research highlights the capacity of the brand to extricate itself from a commercial aspect through insertion or media imitation processes. By focusing on concepts emerging from research in contemporary information and communication sciences, and by putting in perspective experts’ interpretations of brand strategy, we explore the hypothesis of the emergence of a new order of media and cultural brand. Indeed, the brand gradually shifts towards a cultural and media model in order to respond to its “meaning crisis” (Semprini, 2005), in particular by establishing an imaginary around the brand, more anchored in media culture. McLuhan (1967) suggested in the sixties that the medium was the message: today, the brand seems to tend to become a media and establish itself as an integral part of the public sphere

Submitted by Rejane Coelho (rejanecoelho@ufpa.br) on 2018-09-24T18:48:29Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertacao_BelemMetropolitanaRepresentacoes.pdf: 2494169 bytes, checksum: 1949603be9cc7248e191059cdbdb426e (MD5) / Approved for entry into archive by Rejane Coelho (rejanecoelho@ufpa.br) on 2018-09-24T18:48:49Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertacao_BelemMetropolitanaRepresentacoes.pdf: 2494169 bytes, checksum: 1949603be9cc7248e191059cdbdb426e (MD5) / Made available in DSpace on 2018-09-24T18:48:49Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertacao_BelemMetropolitanaRepresentacoes.pdf: 2494169 bytes, checksum: 1949603be9cc7248e191059cdbdb426e (MD5) Previous issue date: 2018-06-02 / Este trabalho aborda as representações midiáticas sobre a cidade de Belém presentes nas produções “A Solteirona” (2013) e “Sampleados” (2015). Partimos do pressuposto de que as representações midiáticas hegemônicas apresentam elementos que invisibilizam as populações e os núcleos urbanos, e valorizam o vazio demográfico e a biodiversidade da região amazônica. Deste modo, defendemos que as webséries apresentam uma abordagem diferenciada ao tornar os ambientes urbanos como os protagonistas de suas narrativas. Sendo assim, estabelecemos como problema de pesquisa “como as webséries belenenses representam o modo de vida urbano de Belém?” O nosso objetivo geral é identificar as representações midiáticas sobre o modo de vida urbano de Belém nas webséries belenenses e os objetivos específicos são: identificar o núcleo central das representações no contexto midiático ficcional de Belém, a partir da análise de comentários nas postagens dos websódios; identificar o sistema periférico das representações no contexto midiático ficcional sobre a cidade de Belém, a partir da análise de comentários nas postagens dos websódios; identificar os temas os quais as webséries belenenses elaboram para representar o contexto urbano da cidade de Belém. Neste estudo, utilizamos duas abordagens metodológicas. A primeira consiste em observar as representações midiáticas. Para isso, ancoramo-nos na proposição de análise de S. C. Cole a partir das dimensões pragmática e cognitiva das representações. A segunda abordagem tem o objetivo de identificar o núcleo central das representações pesquisadas a partir dos comentários publicados nas postagens dos websódios; para tanto, utilizamos os procedimentos metodológicos de J. C. Abric, a partir dos escritos de C. P. Sá. Como resultado, observamos que as duas webséries apresentam abordagens diferentes sobre a cidade de Belém. Identificamos também que os comentários destacam a música como principal elemento do núcleo central. / This work deals with media representations about the city of Belém presented in the productions "A Solteirona" (2013) and "Sampleados" (2015). We assume that hegemonic media represent elements that invisibilize populations and urban nuclei as much as they value the demographic void and biodiversity of the Amazon region. In this way, we argue that webseries present a differentiated approach by making urban environments the protagonists of their narratives. Thus, we establish as a research problem "how do belenian webs elaborate elements of representations about the urban way of life in Belém?" Our general objective is to identify the media representations about the urban way of life of Belém in webseries from Belém/PA. The specific objectives are: to identify the Central Core of the Representations in the fictional media context on Belém, through analysis of comments in the websodes posts; to identify the peripheral system of representations in the fictional media context about the city of Belém, based on the analysis of comments in the posts of the websodes; to identify the themes through which the webseries represent the urban context of the city of Belém. In this study, we used two methodological approaches. The first one is to observe the media representations. For this, we anchor ourselves in S. C. Cole's proposition of analysis from the pragmatic and cognitive dimensions of the representations. The second approach has the objective of identifying the central core of the representations researched from the comments published in the websodes’ posts. We use J. C. Abric's methodological procedures, based on the writings of C. P. Sá. As results, we observed that both webseries present different approaches on Belém. We also identified that comments feature music as the main element of the central core of representations.

Made available in DSpace on 2016-04-26T18:15:30Z (GMT). No. of bitstreams: 1 Robson Kumode Wodevotzky.pdf: 14017719 bytes, checksum: 0f588be0bb91a6611a254f8bd06861b8 (MD5) Previous issue date: 2015-12-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research aims to analyze the sociocultural environment of the webseries, fictional serial audiovisuals produced specifically for the web, in the cybercultural context. The platform Youtube and the audiovisual content of the channels Porta dos Fundos and canal8KA compose the corpus of this research and are among the proposition released from the second decade of the XXI century to build a viewing habit of fictional audiovisual products on the web through serialily. The consumption and production of videos and series on the web provides specific characteristics of this environment, such as the rivalry with other attention catalyzers fighting for space on the same window, the use of interactive tools, and the facilitation in the criation and circulation of audiovisuals. The goal is to identify the sociocultural reverberations that have emerged in this environment: how the interactors behave regarding webseries and vice versa, once that in an environmental thinking the social movements impact the products and so does the opposite. The hypothesis is that the webseries environment, through the strategies of acceleration, interaction and ritualisation by repetition brings the interactor user, simultaneously receiver and viewer to a time and space suspension with the temporal acceleration and the obliteration of the world by excessive images, interactive or not. Methodologically, we will analyse the corpus, investigating the available tools and used languages that potentially impact the sociocultural relations in this environment. The theoricalmethodological funtamental basis of this research consists in the works of Norval Baitello and Villém Flusser about image and cultural environments, Umberto Eco about seriality and narrative, Arlindo Machado about audiovisual history and its consumption and Eugênio Trivinho about cyberculture / audiovisuais ficcionais seriados produzidos especificamente para a web, no contexto cibercultural. A plataforma Youtube e os produtos audiovisuais dos canais Porta dos Fundos e canal8KA constituem o corpus da presente pesquisa e estão entre as propostas lançadas a partir da segunda década do século XXI para construir um hábito de visualização de produtos audiovisuais ficcionais na web através da serialidade. O consumo e a produção de vídeos e séries no ambiente web traz características específicas do meio, como a rivalidade com outros catalisadores de atenção disputando espaço na mesma janela, o uso de ferramentas interativas e a facilitação na criação e circulação de audiovisuais. O objetivo é identificar as reverberações socioculturais surgidas neste ambiente: como se comportam os interatores com relação às webséries e vice-versa, uma vez que num pensamento ambiental os movimentos sociais impactam nos produtos e o contrário também. A hipótese trabalhada é de que o ambiente das webséries, através de estratégias de aceleração, interação e ritualização pela repetição, leva o interator usuário, receptor e espectador simultaneamente - a uma suspensão espaço-temporal, com a aceleração temporal e a obliteração do mundo pelo excesso de imagens, interativas ou não. Metodologicamente, analisaremos o corpus numa investigação das ferramentas disponíveis e linguagens utilizadas que potencialmente impactam nas relações socioculturais desse ambiente. A base teórico-metodológica fundamental da pesquisa consiste nas obras de Norval Baitello e Vilém Flusser sobre imagem e ambientes culturais, em Umberto Eco sobre serialidade e narrativa, em Arlindo Machado sobre histórico e consumo audiovisual e em Eugênio Trivinho sobre cibercultura