Information systems literature calls for websites providing a site architecture that is as close as possible to the mental model of the user. To assure that users will be satisfied, website designers need to be aware that users interpret elements offered on a website based on their physiological and psychological factors. Creating a compelling online experience for diverse groups of e-customers is a challenge and of utmost importance for a website's success. However, in the field of tourism literature that discriminates between requirements based on motivational or cognitive aspects of certain user-groups is scarce. Therefore, the hypothesis examined in this dissertation is that there are differences between a priori defined user-groups regarding their satisfaction with web 2.0 websites. Further, this research is aimed at not only taking the demand side into account but also the supply side by asking whether the supply side is aware of the increasing importance of web 2.0 contents and its potentials for information presentation and market research. To bring the project into a coherent framework three more aspects are tackled. First, due to the fact that there is no existing typology for travel-blogs this dissertation tries to fill this gap by means of a qualitative approach. Second, an alternative, more parsimonious measurement approach for website performance is proposed. Finally, a study on measuring emotional mental models, a topic which seems to be neglected in information systems literature as well as in the field of tourism, is included. In order to investigate all these issues nine empirical studies are conducted. The approaches used include online surveys, content analysis, and quasi-experimental design. For data analysis methods such as Partial Least Squares Structural Equation Modeling, Covariance Based Structural Equation Modeling, and Artificial Neural Network Analysis are applied. The results indicate that there are differences between a priori defined user groups regarding their satisfaction with web 2.0 websites. For instance, the influence of motivational factors on the importance of website features differs between travelers who seek relaxation and those who seek adventure. Moreover, the main drivers for value and satisfaction for a goal-directed search are content quality followed by usefulness. These effects are attenuated for the experiential search. The study focusing on communication modes suggests that for verbalizers content is most essential while for visualizers the most important aspect is design. A further study, investigating the influence of hotel guest reviews on customer hotel preferences, reveals that in certain instances the subjects' willingness to pay is significantly higher than their reference price. Additionally, the findings indicate that people who read consumer reviews online do not belong to only one homogeneous group but perceive the importance of review categories differently. Pertaining to the supply side findings show that managers in Austria, Germany, and Switzerland assess user generated content as highly important and that managers have a rather positive attitude towards negative reviews. However, there is evidence that hotels and museums are not seizing opportunities the Internet provides in terms of information presentation. Concerning the formative measurement developed for website performance cross validation proved that the index works well. The last study sheds light on measuring emotional models and gives insights into changes of users' emotional mental models before and after their visitation of a virtual world. The final chapter "Discussion and conclusions" critically discusses the results of the nine studies from a theoretical point of view, debates the approaches used and methods applied, and gives managerial implications and suggestions for future research. (author's abstract)

The diploma thesis deals with the subject of project management of a web presentation in a B2B sector. Main emphasis is given on a definition of a theoretical framework - description and determination of the different stages of the project preparation. In addition to the design process, the discussed topics are - factors affecting business success and effectiveness of the proposed solution, especially usability, credibility and conviction. The theoretical part also focuses on a testing scheme of information architecture, wire-frames as well as testing the final design. The theoretical framework is subsequently used in the second part, which deals with designing a website for a company operating within the B2B market.

Colleges and universities throughout the world are offering many of their courses via the Internet. Some institutions offer entire degrees online. This has ushered in a renewed interest in the debate on the effectiveness of non-traditional course delivery method. Numerous educational research studies have been conducted in an attempt to quantify that effectiveness. In any form of experimental research, control of variables is paramount. The rich multimedia capabilities of the World Wide Web give educators a wide variety of delivery media. However, with the exception of advice from artisans on design factors of the media, little research has been conducted with regard to the aesthetics of Web page design as viewed by the student. This study was conducted in an effort to establish student preferences with regard to two factors of Web page design as they might be used on those Web pages, background color and typeface used for text. In addition, it contains an analysis of whether or not there is an interaction between the two factors. Use of the results of this study should prove beneficial to both educators and educational researchers in their future endeavors.

Transfer between community colleges and four-year institutions has become more common as student mobility increases. Accordingly, the higher education system has coped with the fluidity by establishing articulation agreements that facilitate pathways from one institution to another. The forward-facing policies and guides to inform students on those pathways are known to be complicated, leading to the development of web-based tools like Transferology to help students navigate the system. Still, credit loss is common, whether through misunderstandings, lack of awareness, or changing degree plans. A proliferation of literature examines the experiences of transfer students and other agents in the process like community college advisors, but few pieces interrogate the underlying website structures that facilitate those experiences as the unit of analysis. Information related to facilitating transfer from one institution to another is often fragmented across multiple webpages or policies and uses language not optimal for communicating with students – creating what are called "information asymmetries" between the students and institutions. The premise of an exchange having information asymmetries is that one or more parties in the exchange have more or better information than the others, leading to an imbalance in power. In the case of higher education, transfer students – and their advisors by extension – can be subjected to manipulation by the invisible hands of the four-year institutions through language gaps and scattered sources of information. Accordingly, this dissertation explored four-year university websites, a major point of contact students have with information on transfer, to address the following main research question: "How are information asymmetries in curricular policies/procedures apparent for engineering students on institutional webpages in terms of language and fragmentation?" The subsequent research question synthesized the results of the first question: "Looking across information asymmetry measures, what are the different narratives of information asymmetry that integrate themes of language and fragmentation across institutions?" A fully integrated mixed methods design using all existing data was employed to address the two research questions. A stratified random sample was taken with respect to institution size based on their Carnegie classifications (n = 38). The collection of relevant public webpages based on a set of keywords from the sampled institutions was transformed into three network measures - hierarchy, centrality, and nonlinear – that were used in cluster analyses to group the institutions based on their information structures. Sequential mixed methods sampling was used to choose institutions purposefully from each cluster based on notable features recorded during the first stage of data collection. Two-cycle coding followed the cluster analysis by elaborating on the networks formed during data collection. I used joint displays to organize the networks and In-Vivo codes in the same picture and develop themes related to fragmentation and language simultaneously. K-means and K-medoids cluster methods both produced the same four cluster solution illustrating one aspect of information asymmetries through fragmentation. The clustering solution highlighted four major network patterns, plus one cluster mixing two of the patterns: 1) linear browsing, 2) centralized expansive browsing, 3) branched browsing, and 4) mixed browsing. Further qualitative analysis of the sampled institutions revealed several types of missteps where information is obscured through language or dispersed in the network. I explored a subset of 16 institutions and identified four themes related to fragmentation (unlinked divergence, progressive disclosure, lack of uniformity, and neighborhood linking) and six themes related to language (hedging transferability and applicability, legalese handwaving, building rapport, exclusivity, deviance from common practice, and defining terms). The missteps were contextualized further using six narratives with institutional examples. This work characterized the information design for transfer students as a messy web of loosely connected structures with language that complicates understanding. Integrated narratives illustrate a landscape of loosely coupled information structures that become more expansive as state initiatives interact with already existing local agreements. Moreover, institutional websites describing transfer processes use communication strategies similar to private companies writing online privacy policies. In light of the themes of information asymmetries, opportunities for supporting transfer were highlighted. For example, institutions are encouraged to create visual representations of the transfer credit process, ensure terms are defined upfront while minimizing jargon, and avoid linking to information that is easily summarizable on the current page. This research would be of interest to institutions looking to improve the presentation of their transfer information by critically examining their designs for the missteps described here. In addition, engineering education practitioners and researchers studying transfer student pathways and experiences will find the results of interest – especially in considering how to support the students despite the large information gaps. Finally, those looking to implement a fully integrated mixed methods design or use existing/archival data in their own context will find the use of mixing strategies of interest. / Doctor of Philosophy / Transfer between community colleges and four-year institutions has become more common as student mobility increases, especially for engineering. Institutions have coped with this inter-institutional movement by establishing agreements with each other that facilitate pathways between programs. The forward-facing policies and guides to inform students on such pathways are known to be complicated, leading to the development of web-based tools like Transferology to help students navigate the system. Despite these advances, transfer students continue to struggle in their information search. The purpose of this dissertation was to describe the extent to which information for engineering transfer students is scattered across multiple web-based sources and written in a manner not conducive to understanding. I used a fully integrated mixed methods design to create narratives capturing the interactions between the more quantitative idea of scatter using network analysis and the more qualitative aspect of language-use using visually based two-cycle coding across 38 U.S. four-year institutions. All data was readily available online, which were transformed and combined using several mixing strategies to form integrated stories of information asymmetries. The resulting narratives characterized the information design for transfer students as a messy web of loosely connected structures with language that complicates understanding. Moreover, institutional websites describing transfer processes use communication strategies similar to private companies writing online privacy policies. In light of the themes of information asymmetries, opportunities for supporting transfer were highlighted. This work will be of interest to those interested in engineering transfer student experiences and pathways. Also, those looking to implement fully integrated mixed methods approaches or make extensive use of existing data, especially mixing during analysis, will see strategies applicable in their own work.

Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. Method: A relevant literature scan has been done to identify the gap and spot the topic, followed by a secondary data review to recognise which can serve the purpose.  Thereafter, the thesis followed a qualitative approach to research by conducting semi-structured interviews with autistic consumers, autism experts, and web designers. Eight interviewees in total, supported by three sources of secondary data. The collected data was thematically analysed then. Conclusion: This study identifies challenges faced by individuals with ASD when navigating online, including sensory issues, language comprehension difficulties, distraction, and decision-making challenges, leading to feelings of exclusion. Inclusive design strategies are proposed, such as simple navigation, clear language, straightforward layouts, and sensory-friendly visual elements. Understanding the unique needs of ASD consumers is emphasized to create an inclusive shopping environment. Benefits for businesses include expanding the customer base, fostering loyalty, increasing satisfaction, meeting corporate social responsibility goals, and improving growth. Inclusivity is both a moral imperative and a business opportunity, with transparency, trust-building, and customer service being key. By prioritising inclusiveness and adopting successful examples, businesses can create a welcoming and accessible online shopping experience for individuals with ASD while driving profitability and customer loyalty.

This dissertation examines the theory and praxis of taking an expanded concept of the human-computer interface (HCI) and working with the resulting concept to design a writing center website that facilitates online tutoring while fostering a conversational approach for online tutoring sessions. In order to foster a conversational approach, I explore the ways in which interactive digital technologies support the collaborative and communicative nature of online tutoring. I posit that my research will yield a deeper understanding of the visual rhetoric of human-designed computer interfaces in general and writing center online tutoring websites in particular, and will, at the same time, provide support and rationale for the use of interactive digital technologies that utilize the space within the interface to foster a conversational approach to online tutoring, an outcome that the writing center community strongly encourages but acknowledges is difficult to achieve in online tutoring situations (Bell, Harris, Harris and Pemberton, Gillespie and Lerner, Hobson, Monroe, Rickley, Thomas et. al). The resulting prototype design that I submit as part of this dissertation was developed by considering the surface and conceptual dimensions of the HCI along with pedagogies that support interactivity, exploration, communication, collaboration, and community.

With growing popularity of the use of social network sites/services (SNSs) throughout the world, the global dominance of SNSs designed in the western industrialized countries, especially in the United Sates, seems to have become an inevitable trend. As internationalization has become a common practice in designing SNSs in the United States, is localization still a viable practice? Does culture still matter in designing SNSs? This dissertation aims to answer these questions by comparing the user interface (UI) designs of a U.S.-based SNS, Twitter, and a China-based SNS, Sina Weibo, both of which have assumed an identity of a “microblogging” service, a sub category of SNSs. This study employs the theoretical lens of the theory of technical identity, user-centered website cultural usability studies, and communication and media studies. By comparing the UI designs, or the “form,” of the two microblogging sites/services, I illustrate how the social functions of a technological object as embedded and expressed in the interface designs are preserved or changed as the technological object that has developed a relatively stable identity (as a microblogging site/service) in one culture is transferred between the “home” culture and another. The analysis in this study focuses on design elements relevant to users as members of networks, members of audience, and publishers/broadcasters. The results suggest that the designs carry disparate biases towards modes of communication and social affordances, which indicate a shift of the identity of microblogging service/site across cultures.

This study suggests that it is possible to classify websites as either extrovert or introvert and logical or emotional in style, impact and appearance. Both the extraversion/ introversion and logical/emotional dichotomies are major descriptors in the character typology devised by C.G. Jung and extended by others. Apart from the dichotomies mentioned above, Jung’s typology also makes use of various emotional characteristics of human beings as descriptors of temperament or character. The study suggests that it is useful to identify websites in terms of the descriptors that Jung and others propose, and that different websites will display various “temperamental” differences that are as important for website design as is a clear understanding of the temperaments of its target users. By taking account of the most common temperamental differences in websites, it should be possible to maximise the efficiency and appearance of different kinds of websites such as those created for government agencies, banks, online shopping, social networking and search engines. / Dissertation (MIT)--University of Pretoria, 2008. / Informatics / unrestricted

The primary purpose of this project is to develop an online forum to facilitate communication among educators, parents, and students resulting in an open environment for more informed decisions by all those involved in the educational process. The second purpose is the personal development of an electronic learning application using online tools needed for an effective online learning environment that will cost the school district little or nothing.

Involuntary loneliness is today considered to be a public health problem, and studies show that feeling lonely can have major negative effects on one's health. Project Omtanke and the social administration in Helsingborg has mapped a big problem with loneliness in Helsingborg, and has come to the conclusion that they need a website with the purpose of mitigating loneliness. Thus, this research project explores how a website should be designed to make people feel less lonely.  This thesis essay explores the research question with the approach Research Through Design (RtD). The research was conducted by conducting user research, creating a prototype and validating the design with users.  This thesis has come to the conclusion that a website with the purpose of supporting lonely individuals should include content providing help and support to all relevant target groups, such as educational content and help alternatives. It should also be designed with the goal to decrease the gap between available help and the people in need of help, by increasing awareness and reassuring personal relevance of available help. The website should also include functions that promote social contact between people, and be designed with the goal of being perceived as inclusive. The website prototype that was created in this thesis was well received by potential users. The users expressed in the validation of the website that they would like to use it, and that they believe it could help them with their loneliness.