El presente proyecto busca atender la necesidad de los estudiantes de últimos ciclos, egresados y usuarios del mercado laboral en general por conocer su desempeño y oportunidades de mejora en los procesos de selección al postular a diversas empresas del país. Para ello, se desarrolló una plataforma virtual de preparación donde los usuarios pueden aprender más sobre cómo afrontar las etapas de un proceso típico de selección con éxito (CV efectivo, perfil de LinkedIn de alto impacto, video de presentación, entrevista de selección, entre otros). La plataforma contará con el soporte de profesionales de recursos humanos capacitados para retroalimentar al usuario sobre su desempeño en las simulaciones de revisión de CV, perfil de LinkedIn, entrevistas y videos de presentación. Para desarrollar la plataforma, hemos validado previamente la relevancia del problema a resolver, la falta de orientación y retroalimentación sobre el desempeño en procesos de selección, a través de entrevistas con alumnos de últimos ciclos; asimismo, validamos la plataforma mediante la elaboración de un prototipo, recibiendo feedback de nuestro público objetivo y de expertos en el desarrollo web; y también validamos nuestro modelo de negocio y los diferentes aspectos del Business Model Canvas, a través de la ejecución de Landing Page y Concierge, evaluando la disposición de compra de los usuarios de diferentes bolsas de trabajo y seguidores de nuestra página de Facebook. Finalmente, se elaboró un plan financiero para evaluar la viabilidad de la propuesta y estimar la rentabilidad del negocio en el corto y largo plazo. / This project seeks to meet the need of senior college students, graduates and users of the labor market in general to know their performance and opportunities for improvement in the selection processes when applying to a company. Therefore, a virtual preparation platform was developed where users can learn more about how to ace the stages of a typical hiring process (high-impact CV, LinkedIn profile, self-introduction video, job interview, etc.). The platform will be supported by skilled human resources professionals to provide feedback to the user on their performance in our platform. To develop the platform, we have previously validated the relevance of the problem to be solved, the lack of guidance and feedback on performance in hiring processes, through interviews with senior college students; likewise, we validated the platform by making a prototype, receiving feedback from our target audience and experts in web development; and we also validated our Business Model Canvas, through the execution of a Landing Page and Concierges, evaluating the willingness to purchase of the users of different job boards and followers of our Facebook page. Finally, a financial plan was drawn up to evaluate the viability of the proposal and estimate the profitability of the platform in the short and long term. / Trabajo de investigación

El presente proyecto es una plataforma web llamada “Uhired” para jóvenes entre 18 – 30 años que cuenten con estudios profesionales y/o técnicos. La finalidad de la plataforma es poder conectar a jóvenes con profesionales para que accedan a simulaciones de entrevistas laborales reales y puedan recibir un feedback personalizado. En base a la investigación realizada, se identificaron una serie de factores que influyen en el desempeño de los jóvenes en los procesos de selección a un puesto laboral, especialmente en aquellos que se encuentran en búsqueda de sus primeras prácticas profesionales. Dentro de los factores identificados se encontraron: la falta de recursos para que los jóvenes puedan prepararse de manera adecuada para rendir una entrevista en el sector laboral, la fuerte competencia en el ámbito laboral y la ausencia de una retroalimentación adecuada al postulante. Asimismo, se realizaron diversos experimentos en redes sociales y mediante un Landing page para poder identificar la intención de compra de los usuarios potenciales. Mediante diversas publicaciones, recomendaciones y videos se obtuvo los datos necesarios para llevar a cabo la proyección de ventas del proyecto. Además, se realizó un prototipo de la plataforma y se entrevistaron a diversos potenciales usuarios y profesionales. Como siguiente paso ya con los resultados de los experimentos, se elaboró el plan estratégico, plan de marketing, operativo, de recursos humanos y el plan financiero. En ellos, se encuentran detallados los factores necesarios para evaluar la viabilidad del proyecto. / This project is a web platform called "Uhired" for young adults between 18 - 30 years old who have professional or technical studies. The purpose is to connect students with professionals so they can access to simulations of real job interviews and receive personalized feedback. Based on the research carried out, a series of factors were identified that influence the students' performance in a recruitment and selection process, especially in those who are seeking their first internship. Among the factors identified were the lack of resources for students to prepare effectively to take a job interview, strong competition in some fields and the lack of a personalized feedback. Likewise, some experiments were carried out on social media and through a landing page to be able to identify the purchase intention from our potential users. Through various posts, recommendations, and videos the required data to carry out a sales projection of the project was obtained. In addition, a prototype of the platform was made, and various potential users and professionals were interviewed. As a next step, with the results of the experiments, the strategic plan, marketing plan, operational plan, human resources plan, and financial plan were drawn up. There, the factors necessary to evaluate the viability of the project are detailed. / Trabajo de investigación

El siguiente trabajo de investigación muestra un modelo de negocio innovador y estable, el cual consiste en una aplicación móvil y una página web para los estudiantes que necesiten prácticas pre profesionales y así desarrollarse tanto personal como profesionalmente denominada PracticandoAndo. Está aplicación y página web cuenta con distintas funcionalidades que hacen sea única en comparación con las que ya existen en el mercado, ya que cuenta con opciones únicas para los estudiantes que buscan prácticas pre-profesionales y profesionales, tales cómo utilizar el software LPA score y el ATS software para CV, entre otros. El segmento de clientes al que se dirige está compuesto por estudiantes de NSE A, B y C, que residan en Lima y cuenten con conexión internet en sus hogares. Esta idea de negocio surgió en la época de la pandemia por la COVID-19 debido a que se detectó un problema referido a la falta de oportunidades laborales para estudiantes universitarios. Este modelo de negocio ha sido validado en el mercado gracias a experimentos como entrevistas, concierge de las funcionalidades de la aplicación y la página web, entre otros. Asimismo, se ha elaborado la organización y desarrollo de distintos aspectos como ventas, recursos humanos, operativas, marketing, financiero y responsabilidad social empresarial, todos estos aspectos son necesarios para el correcto desarrollo del negocio. En este sentido, a través de la elaboración de este proyecto, se ha podido comprobar que PracticandoAndo es un modelo de negocio rentable y que posee una ventaja competitiva diferenciadora en el mercado. / The following research paper shows an innovative and stable business model, which consists of a mobile app and a website for students who need pre-professional internships and thus develop both personally and professionally called PracticandoAndo. This application and website has different functionalities that make it unique compared to those already available on the market, as it has unique options for students looking for pre-professional and professional internships, such as using the LPA score software and the ATS software for CV, among others. The target group is made up of students from NSE A, B and C, who live in Lima and have internet access at home. This business idea emerged at the time of the COVID-19 pandemic because a problem was identified regarding the lack of job opportunities for university students. This business model has been validated in the market thanks to experiments such as interviews, concierge of the functionalities of the application and the website, among others. In addition, the organization and development of different aspects such as sales, human resources, operations, marketing, finance and corporate social responsibility have been elaborated, all these aspects are necessary for the proper development of the business. In this sense, through the elaboration of this project, it has been possible to prove that PracticandoAndo is a profitable business model and that it has a competitive advantage in the market. / Trabajo de investigación

The purpose of the research is to explore social workers' listening skills pertaining to listening as communication skill during an experimental social work interview. The research methodology comprised unique application of a social work interview. A sample of five participating social workers was invited to listen to a video recording of a social work interview requesting them to identify information presented by the client through observation and listening by applying a set of predetermined theoretical conversation elements. The participation and involvement of participating social workers during the listening experiment was video recorded for subsequent evaluation. The conclusion reached from research findings indicates that the unique approach adopted by participating social workers' achieved mixed results towards hypothetic assistance offered to the experimental client. The researcher recommends that social workers be developed and trained in the art of maintaining effective listening skills during social work interviews to improve assistance to clients. / Social Work / M. A. (Social Work)

This thesis deals with one of the most debated topics of the Personnel Psychology - the personnel selection. The aim of the thesis is to provide an exhaustive overview of the designing process of the selection procedures with special attention being paid to the various methods of selecting employees. Attention was primarily paid to the effort that the knowledge of the otherwise common methods of selecting employees be put in the new framework and the latest ways of their application. Particular emphasis has been put upon the new approaches to the method of interview, cognitive abilities testing, detection of individual personality at work and new methods in designing assessment centers. An interesting chapter is the use of emotional factors as selection criteria and the application of the attachment theory to work. Considerable extent of the thesis is also devoted to the methods of job analysis and competency modeling, their comparison and applications. Based on the previous theoretical treatise the empirical part attempts at creating a competency model for senior executives in the hotel industry and proposes possible ways of its practical use.

The purpose of the research is to explore social workers' listening skills pertaining to listening as communication skill during an experimental social work interview. The research methodology comprised unique application of a social work interview. A sample of five participating social workers was invited to listen to a video recording of a social work interview requesting them to identify information presented by the client through observation and listening by applying a set of predetermined theoretical conversation elements. The participation and involvement of participating social workers during the listening experiment was video recorded for subsequent evaluation. The conclusion reached from research findings indicates that the unique approach adopted by participating social workers' achieved mixed results towards hypothetic assistance offered to the experimental client. The researcher recommends that social workers be developed and trained in the art of maintaining effective listening skills during social work interviews to improve assistance to clients. / Social Work / M. A. (Social Work)