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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of MuzzAl Rabea, Marwan, Faour, Rami, Shekany, Solan January 2023 (has links)
Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). From a business perspective, it entails that these platforms, as well as social media as a whole, are essential for attracting users’ attention when promoting a product or service. These platforms have changed how people communicate, share information, and behave as consumers. Understanding the factors that affect behaviors on social media platforms is crucial given the growth of niche dating apps that target the Muslim community, such as Muzz. This study intends to examine how TikTok and Instagram advertisements affect how viewers perceive Muzz, its features, expected advantages, and the probability of individuals using the app. Purpose: The purpose of this study is to investigate the influence of social media on behaviors towards dating app. This is specified towards Generation Z and Millennials. Ultimately, this study aims to find how this target audience interacts with advertisements and what factors affect their behavior. The findings from this paper can be useful to marketing departments of various companies within the dating app industry as they can begin to improve their marketing strategy to appeal to a new and larger target audience. Method: The findings from this thesis was conducted through qualitative research including interviews of 10 participants with ages between 19-30 years old. The analysis of these findings was done through a thematic analysis approaching grouping the findings in themes and similarities. Conclusion: The findings and analysis from this report indicate that social media and advertisements presented on social media significantly influence the behaviors of Generation Z and Millennials towards dating apps, specifically Muzz app. The way in which social media has an influence is in relation to three theories/models: Advertising Effectiveness, Consumer Behavior Models and Uses and Gratification Theory. Each of the said models and theories aid in the analysis of how behaviors shift depending on social media presence.
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L'actitud crítica sobre el culte al cos des de l'educació física. Investigació-acció entorn del disseny, aplicació i avaluació d'un recurs educatiu multimèdiaTirado Ramos, Miguel Ángel 12 July 2010 (has links)
Aquest context de cultura del consum en què ens trobem, on la mercadotècnia ha aconseguit associar un determinat model corporal a l'èxit personal i social -relació que s'intensifica en l'adolescència, quan l'aspecte físic és objecte de la màxima atenció i preocupació- ha motivat la realització d'una intervenció específica des de l'educació física a través d'un procés d'investigació-acció.L'objectiu de la recerca ha consistit en desenvolupar l'actitud crítica de l'alumnat cap al culte exacerbat al cos mitjançant el disseny, aplicació i avaluació d'un recurs educatiu multimèdia. Tot això en el marc d'una unitat didàctica de condició física i salut per a 4t d'ESO.En la investigació s'analitzen els fonaments curriculars i pedagògics d'aquesta intenció educativa i es delimita conceptualment el principal objecte d'ensenyança: l'actitud crítica. Posteriorment es dissenya, es descriu i s'avalua un pla d'acció aplicat de manera sistemàtica i amb el rigor científic que requereix una recerca que naix i es desenvolupa en la pràctica. / El contexto de cultura del consumo en que nos encontramos, donde la mercadotecnia ha conseguido asociar un determinado modelo corporal al éxito personal y social -relación que se intensifica en la adolescencia, cuando el aspecto físico es objeto de la máxima atención y preocupación- ha motivado la realización de una intervención específica desde la Educación Física a través de un proceso de investigación-acción.El objetivo de la investigación ha consistido en desarrollar la actitud crítica del alumnado hacia el culto al cuerpo exacerbado mediante el diseño, aplicación y evaluación de un recurso educativo multimedia. Todo ello en el marco de una unidad didáctica de condición física y salud para 4º de ESO.En la investigación se analizan los fundamentos curriculares y pedagógicos de esta intención educativa y se delimita conceptualmente el principal objeto de enseñanza: la actitud crítica. Posteriormente se diseña, se describe y se evalúa un plan de acción aplicado de manera sistemática y con el rigor científico que requiere una investigación que nace y se desarrolla en la práctica. / The consumer society in which we live, together with certain merchandising campaigns, has resulted in the fact that people tend to associate more and more the idea of a "perfect body" with personal and social success. Needless to say, people are more and more concerned about their physical appearance during adolescence. All this has inspired a thorough study on this topic from the perspective of the physical education and by means of an "Action-Research" process.The aim of this research was that some students in the fourth year of ESO (the last compulsory school year in the Spanish educational system) should acquire a critical attitude towards the body-building and body-care obsession. This study has been carried out by designing and using an Educational Multimedia Resource.This educational research is to be justified in the curricular foundations of the Spanish educational system and it aims to define clearly the core of this study: the development of a critical attitude. Several teaching strategies are designed, described and assessed, so that students can develop this critical thinking.All in all, the final goal is that students are able to develop a critical attitude while working from their own experiences.
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