In 1970,China carry out economic reform policy, development export-oriented agriculture, because of having the advantage of low-cost labor and land resource, loosen economic control and attract foreign capital investment gradually. In 1980, Taiwan entrepreneur start to investment agriculture related industry in China, and to bring in technology improved seed. but reviews the home, because environmental consciousness, the factory moves gradually toward the Southeast Asian country and China.Comparatively speaking, our country competitive power has the drop tendency. Separately, Taiwan and China joined one after another in WTO about in 2002, affect product wish of our country farmer because possible the low price to rob the market. We discuss bilateral in international market sales situation, the export market comparison from the Taiwan ten main aquatic products, the result discovered that the Taiwan most aquatic products all substitute by China, the government must propose in accordance to the plan and achieves the industry to continue forever to manage.

In Taiwan, prior to the petroleum industry liberalization starting from 1990, the whole petroleum market was highly regulated and monopoly. Since 90s, the first private owned gas station was built in 1997; the Formosa Petrochemical Corporation went public in September, 2000; the Petroleum Administration Law was implemented on October 13th, 2001; and almost all famous international petroleum businesses had plans to establish branches in Taiwan. As the result, the monopoly market gradually became more and more competitive during that period. The China Petroleum Corporation, one of the state-owned enterprises, was the only price leader in the market, and currently still has absolute influence. This research, therefore, is focus on how CPC adjusting its business strategies and marketing management while facing the intensive competition in this liberalizing market. The main findings are as follows: 1. Since the Formosa Petrochemical Corporation and other international petroleum companies joined into this competitive market, CPC has actively adopted much adjustment. However, the company and all staffs must try harder if they plan to keep 70% market share. 2. For future competition, CPC has adopted not only some defensive tactics to keep the current market shares, but also many aggressive strategies so that the company can continuously penetrate, expand, and diversify the new market . Moreover, CPC has asked its staffs to provide their best service in order to secure the client base and to improve the competence. In fact, those good business strategies really helped CPC increase its total sales and profits; or keep its current market shares at least. However, CPC still need to deploy some other marketing approaches such as to keep its cost down, to better off its service, and to train qualified staffs, so that the company can advance its competitive preference and diversify its marketing strategies as well. Keywords: petroleum industry liberalization, the Petroleum Administration Law, business strategies, and market share

This thesis is about how insights from double jeopardy can validly be applied to market dynamics. It has been stated that when a brand increases its market share it will tend to move up some conceptual double jeopardy (DJ) line, with its penetration increasing comparatively more than its purchase frequency for a given market share change. There remains a gap in this approach to dynamics that is academically and managerially relevant. The growth of a particular brand immediately implies a change in the market of some sort and that means the double jeopardy line is likely to move. Rather than riding up a static double jeopardy curve a growing brand could be thought of as taking up a position on a new curve. / Thesis (PhD)--University of South Australia, 2007.

On November 18th 2011, China enact detail rules on the management of governmental vehicle procurement list. Few months later, on February 24th 2012, an unprecedented governmental vehicle procurement list was published. The procurement list includes 412 types of vehicles which are all China's own brands. This research analyzes the effect of this governmental vehicle procurement list on the sales of listed vehicle given the background of Xi Jinping's anti-corruption campaign. The empirical evidence shows that when Xi Jinping launched preliminary policy in December 2012, increased sales of vehicle being on the procurement list in 2013 are averagely 45.5 cars per month more compared to increased sales of unlisted vehicles. Also, the market share of listed vehicle can be witnessed a steady increase over time.

The aim of this graduation thesis is to provide detailed description of actual state of Czech male deodorant and antiperspirant market with putting emphasis on Axe brand, which makes efforts to become the leading brand of this dynamic market. The thesis is structured into three chapters. First chapter is mapping Czech male deodorant market and Czech retail market as well. Axe brand and its local and global activities are introduced in the second chapter. Last chapter of graduation thesis extensively describes evolution of single indicators in Czech male deodorant market which are decisive for practical area of trade marketing.

No description available.

The factory-built housing industry, while originating from mobile homes, has seen new industry-segments emerge such as, for example, modular, panelized, and pre-cut homes. These new segments have promoted the ability of existing producers to diversify. As producers of factory-built homes merge their production capabilities amongst these industry-segments the structure and the capacity of the industry is profoundly changing. This study looks at both the manufactured home industry-segment as well as the entire factory-built home industry to analyze how the current state of the industry is positioned to drive these foreseeable changes. Analysis of the manufactured home industry-segment is highlighted by econometric modeling of market share data across manufactured housings' product life-cycle curve. Results of this modeling mimic three periods of product life cycle change that ends with the current market share decline. Being so, it is concluded that manufactured housing firms are currently seeking fight or flight strategies to combat deepening market share losses. Producers of manufactured housing who persist in this industry-segment will confront mounting consolidation whereas producers who flee are likely to undergo strategic transformations. A mail questionnaire alternatively targeted the U.S. factory-built home industry to assess how diversification currently impacts industry structure and market share positioning. Results of this questionnaire reveal that two-product producers are strategically diversifying to hedge current demand fluctuations in the U.S. residential home market while also promoting market share positions. As a result it is concluded that product diversification positively impacts market share growth within the factory-built home industry. / Master of Science

No / Trade data are often classified by product characteristics. We propose a new classification ¿sophistication¿ as a means of distinguishing between products. We construct a sophistication index based on the income levels of exporting economies. Sophistication captures a range of factors including technology, ease of product fragmentation, natural resource availability, and marketing. We calculate sophistication scores at the 3- and 4-digit levels and test how far the index relates to existing technological classifications of products. We use the index to examine trade patterns and illustrate how it can be applied in the analysis of export performance of individual economies.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work has the main objective of assess the competitiveness of pork meat exports from Brazil and its most important competitors on the international market (Germany, United States, Denmark and Canada), from 1990 to 2012. To this end, the Constant Market Share (CMS) method was used, comprising three effects: world trade; destination; and competitiveness. In order to better capture the changes in exports during the time, five sub periods were chosen, 1990/1993, 1994/1998, 1999/2002, 2003/2008 and 2009/2012. The analysis has demonstrated that United States are the most competitive country during the analyzed period, followed by Brazil. Although United States are more competitive, the growth percentage from Brazil was higher, 4,449.53%, while United States had 2,055.96% of growth. For both countries, ninety percent of this growth occurred due to increasing competitiveness. Denmark was the second country in pork meat exports in 1990, while Brazil and United States were not even among the ten larger exporters. However, Denmark presented the lowest percentage growth and the main reason was the decline of the competitiveness, not showing any positive competitiveness effect in the sub periods. Despite of been less competitive than the United States and Brazil, Germany is by now the largest exporter, with 704.45% of growth. Competitiveness was key to this growth in the complete period, but the increase in the imports of its most important importers was more relevant than in the other analyzed countries. Canada was the only country were most part of the exports growth was due to world trade growth of this product. The country also outstands because of its negative growing tendency at its main trade markets, especially the United States, which has become one of the larger players of world pig farming. / Este trabalho tem como objetivo principal avaliar a competitividade das exportações de carne suína do Brasil e dos maiores competidores no mercado internacional (Alemanha, Estados Unidos, Dinamarca e Canadá), no período de 1990 a 2012. Para isso, utiliza-se como método o Constant Market Share (CMS), decomposto em três efeitos: comércio mundial; destino; e competitividade. Para captar melhor as mudanças nas exportações ao longo do tempo, foram definidos cinco subperíodos, 1990/1993, 1994/1998, 1999/2002, 2003/2008 e 2009/2012. A análise demonstrou que os Estados Unidos são o país mais competitivo no período analisado, seguido pelo Brasil. Apesar dos Estados Unidos serem mais competitivos, o crescimento percentual do Brasil foi maior, 4.449,53%, enquanto o dos Estados Unidos foi de 2.055,96%. Para ambos os países, mais de noventa por cento desse crescimento ocorreu devido ao aumento da competitividade. A Dinamarca era o segundo país que mais exportava carne suína em 1990, enquanto o Brasil e os Estados Unidos sequer estavam entre os dez maiores. No entanto, a Dinamarca apresentou o menor crescimento percentual e o principal motivo foi a queda da competitividade, não apresentando nenhum subperíodo com efeito competitividade positivo. Apesar de se mostrar menos competitiva que os Estados Unidos e o Brasil, a Alemanha é o atual maior exportador, com crescimento de 704,45%. A competitividade foi fundamental para esse crescimento no período todo, mas o aumento nas importações em seus principais mercados se mostrou mais relevante que nos outros países analisados. O Canadá foi o único país onde a maior parte do crescimento ocorreu devido ao crescimento do comércio mundial desse produto. O país se destaca também pela tendência negativa de crescimento nos seus principais mercados compradores, especialmente os Estados Unidos, por este ter se tornado um dos maiores players da suinocultura mundial.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-04-24T12:21:43Z No. of bitstreams: 1 Luciane Franke_.pdf: 1024369 bytes, checksum: 206995405df8b48a3e5f712fca263cb7 (MD5) / Made available in DSpace on 2018-04-24T12:21:43Z (GMT). No. of bitstreams: 1 Luciane Franke_.pdf: 1024369 bytes, checksum: 206995405df8b48a3e5f712fca263cb7 (MD5) Previous issue date: 2018-02-26 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A China tem firmado sua posição de protagonista no cenário mundial, enquanto que os países da América Latina parecem ainda não ter consolidado seu papel como exportadores de produtos industrializados. O crescimento chinês apresenta-se como um desafio para os países latino-americanos, especialmente, por dominar as exportações de produtos industrializados. Dessa forma, o objetivo deste trabalho é determinar o impacto do desempenho da China no comércio mundial sobre as exportações de produtos com conteúdo tecnológico de México, Brasil, Chile e Argentina. Para tanto, são definidos dois modelos: de competitividade, para identificar as implicações dos ganhos de market share da China, e deslocamento, para analisar o impacto do aumento das exportações chinesas. Utilizam-se exercícios econométricos de dados em painel, considerando-se as exportações de conteúdo tecnológico dos países selecionados, conforme a taxonomia de Pavitt (1984), para 52 parceiros comerciais. As estimativas identificaram que o efeito China está deslocando as exportações de México e Brasil. Quanto aos ganhos competitivos da China, as estatísticas estimadas revelaram baixos coeficientes de elasticidade para todos os países selecionados. Os resultados sugerem que a participação de mercado chinesa avança em níveis mais elevados que as exportações de México, Brasil, Chile e Argentina. / China has established its leading role on the world economy, while Latin American countries do not seem to have strengthened their role as exporters of industrialized products. Chinese economic growth is a challenge for the Latin American countries, especially because of the importance of the exports of industrialized products. Therefore, the aim of this work is to determine the impact of China's performance in world trade on the exports of products with technological content from Mexico, Brazil, Chile and Argentina. For this purpose, two models are defined: competitiveness, to identify the implications of China's market share gains, and displacement, to analyze the impact of the increase in Chinese exports. We applied the econometric exercise of panel data, considering the exports of technological content of the above-mentioned countries, according to the taxonomy of Pavitt (1984), for 52 commercial partners. Our results indicate that China’s exports displace exports from Mexico and Brazil. As for China's competitive gains, the estimated statistics revealed low coefficients of elasticity for all selected countries. The results suggest that Chinese market share is advancing at higher levels than exports from Mexico, Brazil, Chile and Argentina.