This explorative study strives to  investigate the marketing strategies companies apply in the Duty-Free market and whether consumers perceive them accordingly. The theoretical concepts used for this research were: marketing strategies in the Duty Free market and consumer behavior to allow a comparative approach. In addition, three Variables have been considered and explored: the Offer, the Customer Service and the importance of the Atmosphere in consumers’ purchasing behavior. A model  was created to  connect  all the theoretical concepts and contributed to answering the research question. Perspectives of firms and consumers were investigated  through interviews and surveys. The  Atmosphere, the  Offer  and the  Customer  Service  were examined  as marketing strategy’s variables.  The  former is relevant in influencing customers’ behavior, the  offer  of exclusive products meets the needs and expectancies of customers, but the poor customer service degrades the purchasing experience. The marketing strategies of firms need to be shaped according to these conclusions.

Šiame darbe nagrinėjama spalvų įvairovė, spalvų poveikis vaikams, jų požiūris į spalvas. Pirmame magistrinio darbo skyriuje nagrinėjama spalva, jos raidos elementai: spalvos istorija, spalvų teorijos, savybės, reikšmė, kaip kiekviena spalva veikia vaiką, kaip vaikai suvokia ir mato spalvas. Antrame magistrinio darbo skyriuje atskleidžiama spalvų reikšmė daugelyje sferų, nes spalvos egzistuoja visur – namuose, gamtoje, dailėje, reklamoje ar net medicinoje. Trečiajame magistrinio darbo skyriuje apibendrinami magistrinio darbo tyrimo rezultatai, kurie parodė, kad dauguma apklaustųjų mokinių galvoja, jog spalvos turi įtakos mokymosi kokybei, todėl mokyklos turėtų stengtis pagyvinti atitinkamomis spalvomis mokymosi aplinką, kas skatintų mokinių aktyvumą, darbingumą, motyvaciją mokytis, gerintų mokinių nuotaiką. Ši tema aktuali tuo, kad ji beveik nenagrinėta mokslinėje literatūroje, pasigendama sistemiškos, kompleksinės spalvų reikšmės vaikų ugdymui analizės. Spalvos nagrinėjamos bendrai apibūdinant jų poveikį žmogui, neatkreipiant ypatingesnio dėmesio į spalvų poveikį vaikams Tyrimo objektas: vaikų požiūris į spalvas, jų reikšmė. Šio darbo tikslas - atskleisti spalvų poveikį vaikų ugdyme. Darbo tyrimo uždaviniai: 4. Apžvelgti spalvų istoriją, teorijas, atskleisti spalvų savybes ir jų reikšmę vaikų ugdymui. 5. Išanalizuoti pasirinktas tam tikras sritis, kur spalvos turi ypatingą reikšmę. 6. Apibendrinti... [toliau žr. visą tekstą] / This master thesis investigates the variety of colours, the impact of colours for children and their attitude towards colours. Details of development of colours such a history of colours, theory of colours, features, and importance of colours for children, how each colour effects children, how children realize colour are examined in the first part of the master thesis. The effects of colours in different spheres are analyzed in second part of the master thesis, because colours exist everywhere – at home, in nature, in art, in advertisement or even in medicine. The results of research are summarized in the third part of master thesis, which showed, that majority of respondents declare that colours have the influence ion quality of the studies, so schools should secure the environment to be more colourful, which could induce the activity, working, motivation to study, improve the mood of students. The thesis is topical, because there is no systematic, complex analysis of the effect of colours for children and their education. The object of master thesis is children attitude to colours and its importance for children. The purpose of master thesis is to educe the effect of colours for children and their education. The tasks of master thesis are: 1. to review the history, theories of colours, reveal the features of colours and its effect for children education; 2. to analyze selected spheres, where the effect of... [to full text]

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Throughout the late 20th and early 21st century, the global temperature has been on the rise, a process that has been accelerated in the Arctic. The Arctic surface temperatures have risen at a factor of 3 greater rate than the global average, leading to the term Arctic Amplification of climate change. In this study, the enhanced warming of the Arctic, and the enhancement at the Arctic surface in comparison to the warming of the atmosphere aloft, is investigated through a reconstruction of the past surface energy balance by a model driven by downwelling irradiance reconstructed using radiosonde profiles and the radiative transfer code SBDART. The downwelling irradiance is shown to be increasing over the time-period of 1994-2009, and the sources of this increase are diagnosed. The time-evolution of the surface flux terms are discussed, and the sensitivity of the surface temperature to changes in atmospheric temperature is investigated.

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