The current study addresses the overarching issue of the role that different types of involvement play in cognitive and behavioral processes and attitude formation by investigating 1) if and how SI and EI function jointly to form the level of AMI, 2) how SI, EI and AMI are interwoven to affect the level of RI, 3) the joint role of SI and EI on the routes to attitude formation. The findings suggest that SI and EI additively influence the level of AMI with stronger role of EI on the formation of AMI. Moreover, while SI and/or EI may affect AMI and subsequent cognitive and behavioral processes such as attention, comprehension, elaboration and information search intention their influences on such cognitive processes are only observed indirectly via the mediating role of AMI. No direct influence of SI and/or EI is observed when AMI is included in the models tested. In addition, AMI appears to be a robust indicator to the level of attention and information search intention regardless of the types of situational source of personal relevance and product types used, while SI and/or EI provide somewhat mixed results depending on the type of situational source of personal relevance and the type of products considered. With regard to joint function of SI, EI and AMI on the information search intention, there is an initial evidence of direct interactive influence of SI and EI on information search intention beyond the mediating role of AMI. However, this interactive function is only found via moderated regression analyses rather than ANOVA with a median-split of EI. Concerning attitude formation via dual-route theories of ELM and HSM, the current study suggests that systematic (central) vs. heuristic (peripheral) processing based on SI is inadequate to account for the two qualitatively different processes in advertising context dealing with laptop computer and digital camera ad. / text

Background- Communication messages today are all about influencing and persuading people. Two main types of messages can be seen when studying the healthy food trend on Instagram and how it is impacting attitude formation and change; these two are positive and negative messages. However, different communication messages are not the only deciders of attitude formation and change. There is one more significant factor that impacts attitude formation and change; this factor is identification with the message sender. Purpose- The purpose of this thesis is to identify whether positively or negatively themed messages on Instagram have a stronger impact on a person's attitudes regarding healthy food consumption. We will further examine if identification with the message sender additionally impacts attitude formation and change. Method- In order to fulfill the purpose of the thesis we used a qualitative research approach. We conducted interviews with 40 respondents that belonged to our main target group. Furthermore we conducted a robustness check with six respondents. All 46 respondents included in the qualitative study were Instagram users, and all the respondents in the main target group were students. Findings and Conclusion- After analyzing the empirical results together with suitable theories, some main conclusions could be drawn. The study demonstrated that positive communication messages are the preferred message type on Instagram. We further conclude that identification with the message sender does indeed have an additional impact on attitude formation and change. Based on this study we can say that communication messages and identification with the message sender work together in forming and changing attitudes regarding healthy food on Instagram. Practical Implications- This thesis gives valuable indications to companies, organizations and decision makers in order to direct marketing practices in terms of communication messages on social media, particularly Instagram. Moreover it gives insights for managers to be able to create communication messages that correspond to the expectations of the society. Keywords- Communication messages, attitude formation and change, identification with the message sender.

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Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. Prior research has concluded that the act of greenwashing hurts consumers' attitude towards brands and this research further explores the effect of greenwashing on attitude formation. Purpose: The purpose of this paper is to explore how greenwashing affects consumers' attitude formation towards brands.  Methodology: For this research, a qualitative research approach with an exploratory nature was used. When gathering the empirical data, semi-structured interviews were conducted. The questions were designed to be open-ended in order to gain in-depth information. Before conducting the interviews, a pilot test through two semi-structured interviews was conducted in order to identify if there were any questions that could be improved. For the main study, seven semi-structured interviews were conducted with participants within generation Z, both men and women.  Findings: The key findings is that greenwashing only has a short-term effect on attitude formation which resulted in consumers avoiding the accused brand. The participants' attitude formation changed from the experiential hierarchy to the standard learning hierarchy when greenwashing was discovered.  Conclusion: Cognition had the largest impact on attitude formation as greenwashing was discovered, since it created negative feelings towards the brand. However, the acccusations were seen to be easily forgotten and consumers would go back to old behaviour (experiential hierarchy) in the long-term.

This study examines San Joaquin County parents' and guardians' media use, interpersonal discussion and attitudes toward funding public schools. Specifically, it investigated the effect of media use on the salience of funding for public schools and how it may be mediated by interpersonal discussion about local public schools. Data was collected from 513 parents and guardians of kindergarten- through sixth-grade children, who responded to a purposive survey distributed within their large urban district, Tracy Unified School District, a small rural district, Jefferson Elementary School District, and a charter school run by San Joaquin County Office of Education. The survey was used to test a hypothesis and research question. The research found that there is a correlation with media use and parental attitudes toward public school funding. More significantly, however, is that the results indicated that interpersonal discussion is a much stronger predictor of parent's attitudes toward public school funding than media use. This study implies that interpersonal discussions with teachers and school administrators can further problem solving and/or decision-making with parents.

This report fulfills the requirements of Geography 4C6. / This research report focuses on explaining the attitudinal and behavioral relationship toward public facilities. This relationship is founded from two bodies of theory; public facility location theory and the theory of attitude formation. Empirical results for testing the relationship were obtained through a survey of the Downsview community's attitudes toward Toronto's proposed dome stadium. It was found that the relationship between attitudes and behaviour can stem from the perceived impacts that a facility may generate on one's neighborhood as well as one's perceived effect or influence creating a change in the planning process. / Thesis / Bachelor of Arts (BA)

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Background: In today's society, the rapid growth of online shopping among consumers has resulted in the widespread adoption of artificial intelligence powered chatbots by businesses. Despite this, previous research has not focused on where customers place their attitudes towards AI-powered chatbots in e-commerce. The ABC model of attitudes, which includes affective, behavioral, and cognitive components was used to examine how attitudes are formed towards AI-powered chatbots. Purpose: The purpose of this study is to explore consumers' attitudes towards AI-powered chatbots utilized in e-commerce. Methodology: Because the study has an exploratory and inductive approach, a qualitative research strategy was selected. It was determined to use a generic purposive sampling in which ten participants were chosen as part of Generation Z. A semi-structured interview was conducted in which questions were posed regarding the ABC model and the characteristics of AI-powered chatbots. To analyze how attitudes are formed and what they are, grounded theory was used to code the interviews to established consumer attitudes categories. Findings: The findings demonstrate that consumers' attitudes towards AI-powered chatbots used in e-commerce varied from being positive, negative, or mixed. This is due to the factors that contributed to the formation of attitudes.

Eine umfangreiche Literatur zu Framing-Effekten legt nahe, dass Bürger nur über begrenzte politische Präferenzen verfügen. Wenn die öffentliche Meinung so offen für Einflussnahme ist, stellt sie ein wackliges Fundament für den demokratischen Prozess dar. Diese Dissertation stellt daher die Frage, wie sich vorherige experimentelle Erkenntnisse auf komplexe, reale Situationen übertragen lassen und ob Framing auch Wahlabsichten beeinflussen kann. Sie entwickelt eine Methode zur automatischen Identifizierung von Nachrichtenframes. Die Dissertation präsentiert Original- und Sekundärdaten und untersucht den Zusammenhang zwischen Nachrichten-Framing, Migrationseinstellungen und Wahlabsichten. Sie bietet einen Überblick über die Darstellung der Einwanderung in den deutschen Nachrichtenmedien und zeigt, dass weder die Aufmerksamkeit noch das Framing von Migration den Aufstieg der rechtsradikalen AfD erklären können. Anschließend nutzt sie eine Änderung in der Migrationsberichterstattung Deutschlands größter Boulevardzeitung, Bild, und zeigt begrenzte Auswirkungen auf politische Einstellungen und Wahlabsichten ihrer Leser auf. Das letzte empirische Kapitel präsentiert experimentelle Daten, die aufzeigen, dass Framing lediglich die Wahlabsichten eher uninformierter Bürger beeinflusst. Die Ergebnisse tragen zum besseren Verständnis von Framing-Effekten bei und legen nahe, dass Einstellungen von Bürgern nicht so leicht manipuliert werden können und die Macht der Nachrichtenmedien begrenzter ist als oft angenommen. Stattdessen finden Framing-Effekte unter sehr spezifischen Bedingungen statt, die häufig nicht erfüllt sind. Das sich abzeichnende Bild der öffentlichen Meinung zeichnet sich durch kristallisierte Einstellungen aus, die ausschliesslich auf neuartige Ereignisse reagieren. Aus dieser Sicht ist Politik ein Muster aufeinander folgender kritischer Ereignisse, von denen jedes eine einzigartige Gelegenheit bietet, das vorherrschende Verständnis eines Themas zu ändern. / A large experimental literature on framing effects suggests that citizens form rather limited political preferences, open to severe manipulation. If citizens’ attitudes were always so easily malleable for media outlets and political actors, it would not constitute a very meaningful input for the democratic process. This dissertation asks how these experimental findings translate into complex, realworld news environments and whether news frames structure citizens’ voting intentions. It provides a clear conceptualization of frames, on which it builds a method to identify news frames automatically, and theorises a link between news frames and voting intentions. The dissertation presents original and secondary data, exploring the relationship of news framing, immigration attitudes, and voting intentions. Providing a broad overview of immigration framing in the German news media, it shows that neither immigration attention nor framing can explain the rise of the radical-right AfD. It then exploits a change in the immigration framing of Germany’s largest tabloid, Bild, showing that this shift had no effects on immigration attitudes or voting intentions among its readers. The final empirical chapter presents experimental evidence revealing that framing only affects voting intentions among rather uninformed citizens. The findings contribute to the study of framing and public opinion, suggesting that citizens’ attitudes are not as easily manipulated and the power of the news media more limited than often thought. Instead, framing effects take place under highly specific conditions, which are often not fulfilled. The emerging picture of public opinion is one of crystallized and resistant attitudes, which only respond to novel events. In other words: whoever gets to the voter first, wins. Politics, in this view, is a pattern of critical events following upon each other, each presenting a unique opportunity to change the dominant understanding of an issue.

The purpose of the research work was to discover and describe the main characteristics of young people's ideas about the collapse of the USSR and the 1990s in Russia as well as to define the specific features of opinion and attitude formation. The time frame of targeted historical period is between 1991 and 1999/2000, from the Soviet coup d'état attempt in 1991 to the time when Boris Yeltsin Russian president of that time appointed Vladimir Putin as his successor in 1999/2000. In order to achieve this goal, more than 30 interviews with young people from Moscow, Kazan, and Novosibirsk were collected and analyzed. As a result, several types of images of the collapse of the USSR and the 90s were formed; the role of school, family and media in the process of image formation were described, some historical myths were identified, and four types of historical opinion formations of young Russians were structured and named. Keywords: memory studies, collective memory, history mythologization, Soviet Union Fall, nostalgia, historical attitude formation, Russian youth attitude, opinion formation