Diploma Thesis is focused on personality Marie Žlábkové-Höfnerové, Women who spread awareness and thoughts of women independence. First part of thesis is going to map path of world and Czech feminism, it´s Czech origins and changes in gender stereotypes, which it brought.Second part of thesis is focused on celibacy of teachers, as an historic phenomena, with so far unknown regional aspects. Main part of thesis is focused on less known character of Marie Žlábkové-Höfnerové, who as a teacher had personal experience with celibacy. Author of this diploma thesis is going to enhance current findings about life of this south bohemian educational worker.

This research project focuses on the perceptions of school principals on HIV/AIDS Awareness Campaigns in public schools. The principals of primary and secondary schools in the Rustenburg area of North West Province were investigated. The aim of this research project is to investigate the understanding of school principals on HIV/AIDS awareness campaigns carried in their schools, and to identify government and non-government organizations, which are involved in this process. A qualitative research method was adopted for this research project. Data were collected by means of interviews, and was audio-tapped. Data were analyzed and arranged into five categories; awareness campaigns, leadership, resources/tools, communication, attitudes and behavioural change. The findings indicated that school principals do understand and support HIV/AIDS awareness campaigns in their schools. Communication resources and visual materials related to HIV/AIDS, however, were very minimal in public schools. / Dissertation (MPhil (EFCD))--University of Pretoria, 2005. / Curriculum Studies / unrestricted

Domestic violence against women (DVAW) is a global pandemic that affects approximately one in three women living in the United Kingdom. One of the biggest challenges in combating and preventing DVAW is the underreporting of incidences to law-enforcement by victims and the collective silence of bystanders who are aware of the abuse but choose to remain silent (i.e. social silence). This degree project compares evidence regarding social silence and underreporting of DVAW and how DVAW is represented in British awareness campaigns to answer the research question: What gaps exist between evidence available in respect of contributing factors to social silence and underreporting of DVAW and how key players in the space of DVAW prevention in the United Kingdom (UK) represent DVAW in public awareness campaigns aimed at addressing these issues? A literature review served to establish state of the art evidence and was followed by a Foucauldian discourse analysis of selected visual media texts from awareness raising campaigns published by British key players (i.e. NGOs and government agencies) in the area of DVAW. The analysis was conducted in three stages: 1) relevant discourse fragments were identified according to strict sampling criteria, 2) texts were analysed with a step-by-step approach, in order to identify key themes and a typical sub-sample of discourse fragments, and 3) an in-depth analysis of two typical campaign texts was conducted. The analysis revealed that a range of misalignments and gaps exist. DVAW is represented in isolation as an issue of individuals rather than society. Some of the most problematic attitudes contributing to social silence and underreporting of DVAW such as victim blaming remain largely unaddressed. Victims of DVAW are represented in isolation and the responsibility to act and stop the abuse is often placed on the them. Perpetrators of DVAW in particular, but also men in general, are largely excluded from the discourse. Instead of encouraging victims and building their confidence, a bleak picture of isolation and fear is painted in campaign texts. Some of the discourse fragments included in the analysis appear to perpetuate the very misconceptions and stereotypes they are trying to address. There is ample opportunity for British key players in the space of DVAW to take a leading role in challenging the current discourse and assume their role of influencer in the fight to break social silence and increase the reporting of DVAW.

The aim of the diploma thesis "New media and their use in public awareness campaigns" is to formulate guidelines and recommendations for the use of new media in awareness campaigns. The the methods of analysis and synthesis are used in this thesis. The thesis is divided into four chapters. The first chapter deals with new media in terms of marketing communications. The second chapter focuses on the definition of social marketing and public awareness campaigns. The third chapter deals with the analysis of four public awareness campaigns that have been used new media. The fourth chapter presents the principles and recommendations for more effective use of new media in public awareness campaigns. Respect for these principles and recommendations shoult help to future effective use of new media.

The rise of social media platforms have not only allowed new opportunities for more citizen-driven initiatives, but also social change promotion in a potentially more participatory-oriented way that offers engagement with the general public and the people the change is aimed at. This has led to an increased scholarly interest in the role of these technologies in strategically promoted social change activist initiatives. However, while the focus has been lying on their use by local groups and social movements for mobilisation, there has been little focus on their use for awareness raising and through participatory communication. Therefore, through a case study of an on-going, digitally-based When He Pays/Me campaign that raises awareness about the Israeli prostitution industry as part of a human rights context by an activist, this thesis investigates the potential role of social media platforms to enable participation, specifically Facebook, in Israeli human rights awareness campaigns. The data used to investigate this included one semi-structured, in-depth interview with the activist and 22 online media texts about the campaign. The analysis revealed that there has been an innovative use of tactics in the campaign through the extensive use of PC’s principles that are based on two-way (dialogic) communication in the form of free, open, transparent, inclusive dialogues with various groups of people, creativity, flexibility, learning, reflexivity, and critical thinking. Dialogues take place on Facebook’s various spaces, and additional communication mediums and channels are used. Moreover, a new kind of story-telling that reveals the complexities and nuances of the industry was used. It was then concluded that the potential of social media platforms, namely Facebook, as a tool to enable participation in Israeli awareness-raising human rights campaigns is the combination of the platform’s popularity and its unique combination of affordances in the form of cause-Pages provided to social campaigns that include a space for dialogue, complex messaging, and anonymity. However, to fulfil this potential, the use of PC’s principles must be applied.