Thesis (Ph. D.)--Massachusetts Institute of Technology and Woods Hole Oceanographic Institution, 1985. / Bibliography: p. 218-234.

No description available.

No description available.

Diss.--Braunschweig Technische Universität, 2001. / Bibliogr. p. 282-295.

Texte remanié de: Dissertation--Darmstadt--Technische Universität, 2006. / Bibliogr. p. 307-313.

Syftet med den här studien var att undersöka hur semiotiska resurser används i reklamfilm för att kommunicera till olika målgrupper. I uppsatsen har två reklamfilmer från Mercedes-Benz med två olika målgrupper analyserats. Metoden som har använts i uppsatsen är en jämförande filmanalys. I analysen så har vi valt att lägga tyngd på fem olika semiotiska resurser: rörelse i bild, klippning, färg samt ljud och musik. Vi har sedan jämfört analyserna för att se hur Mercedes-Benz har använt sig av semiotiska resurser för att nå filmernas primära målgrupp. Resultatet visade att det fanns en hel del olikheter mellan dessa filmer. Bland annat var reklamfilmen för den äldre målgruppen kontinuerligt klippt, medan reklamfilmen för den yngre målgruppen var diskontinuerligt klippt. I reklamfilmen för den yngre målgruppen, hade dessutom musiken och färgen en mer betydande roll än i reklamfilmen för den äldre målgruppen. Resultatet visade också att det finns flera likheter mellan dessa filmer, såsom vissa kamerarörelser och filmernas atmosfärsljud.

Master's thesis. / Includes bibliographical references (p. 105-109).

Made available in DSpace on 2016-08-03T12:30:45Z (GMT). No. of bitstreams: 1 Renato Alonso Mian.pdf: 2832720 bytes, checksum: 1d340e3d131cca0bceef5fe04b04238d (MD5) Previous issue date: 2008-04-16 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The Mercedes-Benz brand is a brand legendary and is present in the imagination of the consumer when the subject is cars. A history major This Industry automobile exceeds 100 (1902- 2008) and A each day even more impressive with new models, synonym of Technology, Quality, Safety and luxury. This work visa analyse and understand the process of communication of the brand Mercedes-Benz, which emerged in 1902 (as Mercedes), Then as Mercedes-Benz (1926), DaimlerChyrsler (1998), currently as Daimler AG (matrix - Germany) and Mercedes-Benz do Brasil Ltda., And that Remains strengthened and prestigious in its segment, according to the figures and information submitted, ratified by professionals in the Industry Automotive experts in luxury. It is part of this study raise a form and meaning of the brand, represented by its imprint in Your but a Trajectory: initial sketch, design changes and current (Part graphics) as well as messages transmitted and communication with the market. A Methodology is to hold a bibliographic survey by: publications, journals, internal documents, dissertations and theses, which Contain information about a brand Mercedes-Benz since its initial time until the present, seeking to draw a comparison between periods, Especially in the national scenario. The work will treat the matter as a case study, that it is an organizational analysis and management, which They inserted contemporary phenomena in real life. The study is to reference a Communication Integrated Marketing, as a line of Search and A Specialized Communication as an area of concentration.(AU) / A marca Mercedes-Benz é uma marca legendária e está presente no imaginário do consumidor quando o assunto é automóvel. A história dessa importante indústria automobilística ultrapassa os 100 anos (1902-2008) e a cada dia impressiona ainda mais com novos modelos, sinônimo de tecnologia, qualidade, segurança e luxo. Este trabalho visa analisar e compreender o processo de comunicação da marca Mercedes-Benz, que surgiu em 1902 (como Mercedes), depois como Mercedes-Benz (1926), DaimlerChyrsler (1998), atualmente como Daimler AG (matriz Alemanha) e Mercedes-Benz do Brasil Ltda., e que permanece fortalecida e prestigiada no seu segmento, de acordo com os números e informações apresentadas, ratificadas por profissionais do setor automotivo e especialistas em luxo. Faz parte deste estudo abordar a forma e o significado da marca, representada por sua logomarca em toda a sua trajetória: esboço inicial, mudanças e desenho atual (parte gráfica) bem como as mensagens transmitidas e comunicação com o mercado. A metodologia consiste em realizar um levantamento bibliográfico por meio de: publicações, periódicos, documentos internos, dissertações e teses, que contenham informações sobre a marca Mercedes-Benz desde o seu momento inicial até o atual, visando estabelecer uma comparação entre os períodos, sobretudo no cenário nacional. O trabalho irá tratar o assunto como um estudo de caso, por se tratar de uma análise organizacional e gerencial, que compreendem fenômenos contemporâneos inseridos na vida real. O estudo tem como referência a Comunicação Integrada de Marketing, como linha de pesquisa e a Comunicação Especializada, como área de concentração.(AU)

Zugl.: Bonn, Universiẗat, Diss., 2007.

Heptamethine cyanine dyes are attractive compounds for imaging purposes in biomedical applications because of their chemical and photophysical properties exhibited in the near-infrared region. A series of meso amino-substituted heptamethine cyanine dyes with indolenine, benz[e]indolenine and benz[c,d]indolenine heterocyclic moieties were synthesized and their spectral properties including fluorescence quntum yield were investigated in ethanol and ethanol/water mixture. Upon substitution with amines, the absorption maxima of the dyes shifted to the lower wavelength region (~600 nm), showed larger Stokes shifts and stronger fluorescence which can be attributed to an excited state intramolecular charge transfer (ICT). High quantum yields were observed for primary amine derivatives and lower quantum yields were observed for secondary amine derivatives. Fluorescence quantum yields are greater for dyes with 3H-indolenine terminal moieties than for dyes with benz[e]indolenine end groups. Benz[c,d]indolenine based heptamethine cyanine dyes exhibited the lowest quantum yield due to aggregation in solution. In general, the benz[e]indolenine hepatemethine cyanines showed high Stokes shifts compared to indolenine dyes. For the meso-chloro dyes, the absorption maxima for the dyes shifted bathochromically in the order of indolenine, benz[e]indolenine and benz[c,d]indolenine.