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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Engagemang i online brand community : En kvalitativ studie om aktiva medlemmar / Engagement in online brand community : A qualitative study about active members

Andersson, Matilda, Bäckström, Johann, Gullander, Nathalie January 2023 (has links)
Studien syftar till att undersöka engagemang i ett online brand community (OBC) för att få en djupare förståelse för medlemmars engagemang i Sverige. Empirin samlades in genom en kvalitativ metod bestående av 13 semistrukturerade intervjuer med aktiva medlemmar. För att analysera empirin utgår studien från tre engagemangsdimensioner: affektivt, kognitivt och beteendemässigt engagemang. Resultatet visade hur aktiva medlemmars engagemang i OBC framkom genom en upplevd gemenskap, egennytta och vilja att tillgodose andra. Det framkom även att aktiva medlemmar har en betydande roll för interaktionen i OBC. Studien bidrar med en förståelse för medlemmars engagemang i ett svenskt OBC. / The study aims to investigate engagement in an online brand community (OBC) to gain a deeper understanding of members' engagement in Sweden. The empirical data was collected through a qualitative method consisting of 13 semi-structured interviews with active members. To analyze the empirical data, the study is based on three dimensions of engagement: affective, cognitive and behavioral engagement. The results showed how active members' engagement in OBC emerged through a perceived sense of community, self-interest and willingness to serve others. It also emerged that active members have a significant role in the interaction in OBC. The study contributes to an understanding of members' involvement in a Swedish OBC. This study is written in Swedish.
2

Elevengagemang i matematikundervisningen : En studie om elevengagemang i matematikundervisningen i F-3 ur lärares perspektiv

Svantesson, Malin January 2021 (has links)
The aim of this study is to learn more about how teachers experience student’s engagement and how they work to engage their students. The study focuses on teachers who teaches the lower grades. The essential method of the study is semi structured interviews with teachers who teach mathematics in grades 1-3. The study showed that teachers characterize student engagement in that students are positive, curious, involved, show interest and that they take initiative. This indicates a behavioural engagement. The teachers work with level adjustment and varying teaching to engage the students which indicates a cognitive engagement. Important prerequisites for a student involvement were smaller groups and to meet the students’ needs and interests. One condition that was considered to have a negative effect on student engagement was a lack of time in teacher’s planning and teaching. The conclusion shows that teachers look at student engagement through behavioural engagement but that they work to increase student engagement through cognitive engagement.

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