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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
81

Pivovar ve městě, město v pivovaru - architektonicko urbanistická studie přestavby znojemského pivovaru / Brewery in the city, the city in the brewery - architectural and urban redevelopment of a brewery in Znojmo

Pončík, Martin January 2012 (has links)
The solved site is located in the historic town of Znojmo, on the site of the former castle. Its unique position not only adds significant urban areas, but are an integral part of the city skyline. There is one of the most important monuments in the country, Rotunda of St. Catherine (annually visited by tourists to 20000) and former brewery Hostan. The operation ended here and the city bought the land with buildings. There is now the question of what to do with the place and where to get funds for its cultivation. The main idea is to expand the urban areas and the structure of the brewery premises. The spatial concept is based on a pedestrian street leading from the entry of the city to the rotunda, lined with town houses and buildings with shops, housing and services. The aim is to maintain the existing street brewery trail as part of the development and create space for a typical town of Znojmo. South route would remain in its original state, would continue to serve as a lookout trail flowing into the area around the rotunda, accompanied only by peaceful summer terrace offering views of the surrounding area. Around the rotunda is created a cultivated park area used for recreation and offering beautiful views of the surrounding area. Thanks to the closed square and the location of the rotunda it becomes the dominant area. Northern route would be connected with the area by the stairs from the panoramic terrace. It could thus become a valuable space that would serve to stay and rest. It is important to the influx of new services also solve the parking, which will be located in the parking house. There are parking stacker designed to minimize space requirements. This will ensure the required parking space without negatively affecting the street spaces. Panorama of small buildings will be revived by integrating with the surrounding with the recovery of its original landmark - the tower. It will be part of the former Northern Justice, which will be used as a park area designated for sport and recreation. The tower would serve the prospect of an observatory on top of offering the prospect of the surrounding area during the day and evening look at the night sky. The square will be closed by parking house, which will conclude the street Přemyslovců composition. All necessary utilities will be held in Castle Street.
82

Bench Scale Study for Oxygen Uptake and Anaerobic Digestion of Industrial Wastewater

Crone, Brian C. 08 October 2012 (has links)
No description available.
83

Architectural Dissection and Intervention: Old Wiehle Brewery

Dean, Jamie Elizabeth 02 November 2017 (has links)
This thesis is an investigation of architectural intervention; specifically a question: "How does one mediate the old through the intervention of the new?" By using methods of dissection, one is able to deconstruct the layers of a historic situation and identify key elements of the old in an effort to provoke a dialog with elements of the new. The historic artifact, in this case an abandoned distillery warehouse, held the essential material conditions of a stereotomic mass and a tectonic frame. Through the introduction of a new program, a brewery, a third architectural condition, the parasitic, was deployed to reveal a new synthesized whole. / Master of Architecture
84

Experiencing Inebriation In Place

Reynolds, Andrew Scott 27 July 2010 (has links)
Sitting in a pub in Dublin, I tried to understand the architectural qualities of my so-called watering hole. The stylish wood and spatial divisions were pleasant but were not the full reasons behind why I loved being apart of the place. I started to think why architecture is not valued through our sensibilities? Or a better question, how can architecture be valued through our sensibilities? Our emotions are developed through our experiences. The movement through the pub, my actions within the space, and the senses being formed from my surroundings helped my understanding of why I enjoyed the pub. There was a function, a process, and an interpretation of senses. Our senses are developed from our immediate environments. We know ourselves in relation to other things. We know how certain things make us feel. Things have histories and we evaluate these things in relation to our own timeline. When these relationships and feelings meet we understand our surroundings through placement. Here is where we dwell in a place. Place is the building, within the building, and around the building. Place and dwelling are more cognitive than physically inhabiting within a location. Our understanding of how we love a building starts with place. How do you design a place? How do things and people belong to these places? Can a bar and brewery become one of these things on the banks of the Potomac in Old Town Alexandria? And, will it make a new and better place? Will it be loved? / Master of Architecture
85

Investigation of biochemical methane potential in Thái Nguyên city and Sông Công city in Vietnam

Deo, Anurag, Axelsson Bjerg, Mette January 2017 (has links)
Currently Vietnam is facing several problems with waste handling. For instance, a lot of the municipal organic solid waste is dumped at landfills, which contributes to environmental difficulties such as greenhouse gas emissions. Anaerobic digestion has proven to be an adequate method for solving environmental problems such as waste treatment, where biogas can be produced. The methane content in the biogas can subsequently be used as a prosperous energy source for heating, electricity and vehicle fuel. The production and utilization of biogas in Vietnam is in a developing face. However, there are issues that should be tackled to improve and expand the biogas production and use. In Vietnam the main substrate used for anaerobic digestion is animal manure as most of the biogas digesters are placed on farms. The purpose of this master thesis was to identify additional potential substrates for biogas production, with focus on Thái Nguyên city and Sông Công city in the Thái Nguyên province. In order to find suitable substrates, interviews and literature research were carried out in Vietnam. Subsequently biochemical methane potential (BMP) tests were performed for the identified and acquired substrates. The BMP-tests were first performed at Thái Nguyên University but as the results were inconclusive, further experiments were performed at Linköping University (Sweden) where eight substrates from the Thái Nguyên province were investigated. The identified substrates used for the BMP-tests were three types of beer waste from the Vicoba brewery in Thái Nguyên city, food waste from different restaurants in Sông Công city, fruit waste from the fruit market in Thái Nguyên and household vegetable waste. The highest methane yield could be observed for household vegetable waste (543 Nml/g VS) followed by beer waste (yeast) with a methane potential of 497 Nml/g VS. Beer waste (hops boiling) had the lowest methane potential with a value of 230 Nml/g VS. Estimation of the total methane potential in both cities together from food waste from restaurants, beer waste and sewage sludge from the upcoming waste water treatment plant (WWTP) in Thái Nguyen city were made by combining data from interviews, literature values and the BMP-results. The estimation showed that from Thái Nguyên City and Sông Công city about 137,500 m3 CH4/year can be produced from food waste from restaurants, about 1.7 millionCH4 m3/year can be produced from sludge from the WWTP in Thái Nguyên city (under construction) and there is also a possibility to produce about 10,700 m3 CH4/year from the beer brewery in Thái Nguyên city. Thus, the total estimated methane potential sums up to 1.8 million m3 CH4/year. The results show that Thái Nguyên city and Sông Công city have potential wastes that preferably could be used as substrates for biogas production which could add on to the biogas produced currently at farm level in the Thái Nguyên region. / I dagsläget står Vietnam inför svåra problem med rådande avfallshantering. En stor del av det organiska avfallet deponeras. Detta bidrar till miljöproblem som exempelvis utsläpp av växthusgaser. Kontrollerad rötning har visat sig vara en bra metod för avfallshantering av organiskt avfall, eftersom biogasen som produceras exempelvis kan användas som energikälla för matlagning, elektricitet och fordonsbränsle, samtidigt som avfallsmängden kraftigt reduceras. Utvecklingen av kommersiell biogasproduktion i Vietnam är fortfarande i ett inledande stadie. De främsta substraten för biogassubstratet som används i landet i nuläget är olika typer av gödsel med anledning av att de flesta rötkammare är placerade på bondgårdar. Syftet med denna studie är att undersöka kompletterande potentiella substrat som kan användas för biogasproduktion i städerna Thái Nguyên och Sông Công som är belägna i provinsen Thái Nguyên. För att identifiera möjliga biogassubstrat genomfördes intervjuer på plats tillsammans med litteraturundersökningar. Vidare genomfördes metanpotentialbestämningar (BMP) för identifierade, utvalda och, erhållna substrat. Det visade sig ej vara möjligt inom tidsramen för besöket att genomföra BMP-testerna på ett fullgott sätt vid Thái Nguyêns universitet med anledning av begränsningar i metodförutsättningar, varför BMP-tester även genomfördes på Linköpings universitet. Totalt testades metanpotentialen för åtta olika substrat från städerna Thái Nguyên och Sông Công. De identifierade substraten som användes i BMP-studien var tre typer av bryggeriavfall från Vicoba bryggeri i Thái Nguyên, matavfall från olika restauranger i Sông Công, fruktavfall från fruktmarknaden i Thái Nguyên och hushållsavfall från ett hushåll i Thái Nguyên. Det högsta metanutbytet kunde observeras för matavfall från hushåll (543 Nml/g VS) följt av bryggeriavfall i form av jäst (497 Nml/g VS). Ölavfall från vörtkokning påvisade det lägsta metanutbytet av samtliga testade substrat motsvarande 230 Nml/g VS. En uppskattning av den totala metanpotentialen i de båda städerna från matavfall från restauranger, bryggeriavfall samt avloppsslam från reningsverket som är under uppbyggnad i Thái Nguyên genomfördes baserat på intervjuer, litteraturvärden samt genomförda metanpotentialtester (BMP). Uppskattningen visade att cirka 137 500 m3 CH4/år skulle kunna produceras från matavfall från restauranger, cirka 1,7 miljoner CH4 m3/år från avloppsreningsverksslam samt från ölbryggeriet i Thái Nguyên är det möjligt att producera cirka 10 700 CH4 m3/år. Sammantaget indikerar det en uppskattad metanpotential motsvarande ca 1,8 miljoner CH4 m3/år. Slutsatsen av den här studien visar att det finns stor potential för biogasproduktion i Thái Nguyên och Sông Công. / Developing strategies and methods for participatory planning in Thái Nguyên and Linköping
86

Memória do trabalho: histórias do trabalho e dos trabalhadores da Cervejaria Antarctica de Ribeirão Preto (SP) / Working memory: stories of work and workers of the Antarctica Brewery in Ribeirão Preto (SP).

Castro, Mêire Cristina de 08 May 2015 (has links)
Esta pesquisa teve o objetivo de resgatar, através da memória do trabalhador, seu cotidiano de trabalho na Companhia Antarctica Paulista de Ribeirão Preto/SP. Nesse sentido, foi investigado como o trabalhador foi contratado pela cervejaria e as funções que exerceu; a organização do trabalho e a divisão de tarefas; a rotina do trabalhador e o relacionamento com outros funcionários e com os chefes; o papel do sindicato e as possíveis reivindicações; a importância do trabalho executado e o significado de trabalhar para esta cervejaria e, por fim, o que significou o fechamento da fábrica para aqueles trabalhadores que dedicaram sua vida ao trabalho nesta indústria. Para tanto, foi utilizada a metodologia da História Oral, a partir da realização de entrevistas com ex-funcionários da Companhia Antarctica Paulista, de Ribeirão Preto/SP, escolhidos aleatoriamente, por indicação sucessiva. Após realizadas as entrevistas, foram apresentadas fotografias da fábrica, de produtos e algumas mais atuais do interior de outras fábricas da Antarctica, já que a de Ribeirão Preto já havia encerrado suas atividades para auxiliar o resgate da memória dos entrevistados. Os dados obtidos, a partir da realização das entrevistas, foram analisadas de forma qualitativa, pela qual se buscou aproximações e divergências, tanto de opiniões quanto da realidade apresentada. / This research aimed to rescue, through the memory of the workers, their daily lives working in Antarctica Paulista Company in Ribeirão Preto/SP. In this sense, it was investigated how the workers were hired by the brewery and their functions; the work organisation and the labour Division; the routine of the employees and the relationship among the staff and the chiefs; the role of the Union and the possible workers claims; the importance of the work performed by the workers and the meaning of work for this brewery and, finally, what the ending of the activities of the factory meant to the those workers who have dedicated their lives to the company. To achive this purpose, we used the methodology of Oral history, conducting interviews with former employees of Companhia Antarctica Paulista in Ribeirão Preto/SP, chosen at random, by successive indication. To assist the recovery of memory of the interviewed ones, after the interviews, photographs were presented from the factory, the products and some nowadays photographs from the inner part of other Antarctica factories since the Ribeirão Pretos plant had already closed its activities. The data obtained from carrying out the interviews, were analyzed qualitatively, by which sought both differences and approaches of opinions about the reality presented.
87

Traitement des eaux usées industrielles par des procédés membranaires sous climat sahélien : cas des eaux usées de brasserie au Burkina Faso / Industrial wastewater treatment by membrane technology in the Sahelian climate : the case of brewery wastewater in Burkina Faso

Sawadogo, Boukary 08 December 2018 (has links)
Les industries de production de boissons génèrent quotidiennement des volumes importants d’eaux usées. Du fait des résidus de production et des produits de lavage et de désinfection, ces rejets industriels, en plus d’être chargés en matière organique, contiennent des polluants minéraux comme le sodium. L’osmose inverse (OI), l’électrodyalyse (ED) et la nanofiltration (NF) sont des procédés performants pour l’élimination des polluants minéraux dissouts et le bioréacteur réacteur à membrane (BàM) pour la dégradation de la pollution organique. 4 pilotes de BàM, 2 de NF et 1 d’ED ont été utilisées pour étudier le traitement d’effluents d’industrie de production de bières et de boissons gazeuses par des technologies membranaires dans le contexte climatique sahélien. L’évolution de la biomasse dans le réacteur biologique et les performances épuratoires des systèmes ont été suivies. L’influence des conditions opératoires sur le fonctionnement des installations a également été évaluée. Les résultats obtenus montrent que les caractéristiques des eaux usées industrielles étudiées connaissent des variations importantes avec des teneurs moyennes de demande chimique en oxygène (DCO) de 5 gO2/L, de sodium de 0,5 mg/L et de pH de 11. L’évolution des microorganismes dans le réacteur biologique est influencée par les conditions opératoires notamment le pH, la température, la charge organique de l’alimentation, le temps de séjour des boues et les performances mécaniques du système. L’élimination de la pollution organique a été influencée par l’acclimatation de la biomasse et par la charge massique dans le réacteur. Des rendements d’élimination de la DCO compris entre 93 et 96 % ont été obtenus aussi bien en conditions aérobie qu’anaérobie. Le sodium a été très peu retenu par le traitement au BàM avec des rendements d’élimination faibles. Le rendement moyen de production de biogaz avec le BàM anaérobie est estimé à 0,21±0,03 L biogaz/gDCO éliminé pour un débit moyen de 89±40 L/j. L’application de la NF au perméat du BàM a conduit à des effluents de meilleure qualité avec une élimination aussi bien de la matière organique dissoute que des ions. L’ED a conduit à une meilleure élimination de la salinité à la suite du BàM mais moins de la matière organique dissoute. Les concentrations de sodium dans les produits finaux de traitement avec la NF et l’ED sont inférieures à 150 mg/L autorisant ainsi une possible réutilisation des eaux traitées pour l’irrigation et un déversement sans risque dans l’environnement. Tenant compte des différentes activités, le cout d’exploitation de la station de prétraitement actuelle de la Brakina est évaluée à 140 FCFA/m3 d’eau traitée (0,213 euros) dont environ 70% consacré à la neutralisation des eaux usées par l’addition d’acide concentré. L’amélioration du traitement avec un couplage BàM-NF fait ressortir un investissement estimé à 3,8 milliards de FCFA (5,7 millions d’euros). Les charges d’exploitation sont pour leur part évaluées à 322 FCFA/m3 d’eau traitée (0,49 euros/m3 d’eau traitée) pour un BàM aéré contre 227 FCFA/m3 d’eau traitée (0,34 euro/m3 d’eau traitée) pour un BàM anaérobie soit une baisse de 30%. La construction d’un tel système pourrait occasionner la pérennisation de la maraîcheculture en aval de la station de traitement de Kossodo et générer des centaines d’emplois permanents avec des revenus nets supérieurs à 12 millions FCFA/mois (18 675 euros). Aussi, cela pourrait constituer une vitrine pour la politique sociale et environnementale de la Brakina. Toutefois, les investissements importants, la disponibilité spatiale et l’absence de compétence technique pour la maintenance curative du système pourraient être les principales contraintes à la mise en œuvre de ce projet.Mots clés : bioréacteur à membrane, eaux usées industrielles, électrodyalyse, industrie de production de boissons, nanofiltration / The beverage industries generate large volumes of wastewater daily. Due to production residues and washing and disinfecting products, these industrial discharges, in addition to being loaded with organic matter, contain mineral pollutants such as sodium. Reverse osmosis (RO), electrodialysis (ED) and nanofiltration (NF) are efficient processes for the removal of dissolved inorganic pollutants and the membrane bioreactor (MBR) for the degradation of organic pollution. 4 MBR pilots, 2 from NF and 1 from ED were used to study the treatment of effluents from the beer and soft drinks industry using membrane technologies in the Sahelian climate context. The biomass evolution in the biological reactor and the treatment efficiency were followed. The influence of the operating conditions on the facilities running was also evaluated. The results obtained show that the characteristics of the industrial wastewater used vary significantly with average levels of chemical oxygen demand (COD) of 5 gO2 / L, sodium of 0.5 mg / L and pH of 11. The evolution of the microorganisms in the biological reactor is influenced by the operating conditions, in particular the pH, the temperature, the organic load of the feed, the sludge retention time and the mechanical performance of the system. COD removal efficiencies between 93 and 96% were obtained both aerobically and anaerobically. Elimination of organic pollution was influenced by the acclimation of the biomass and by the mass loading in the reactor. Sodium was poorly retained by MBR treatment with low retention rates. The average biogas production yield with anaerobic MBR is estimated at 0.21 ± 0.03 L biogas/gCOD removed for an average flow rate of 89 ± 40 L/d. The application of NF to the MBR permeate has led to higher quality effluents with removal of both dissolved organic matter and ions. ED led to better salinity removal as a result of MBR but less of dissolved organic matter. The sodium concentrations in the final products of treatments obtained with NF and ED are less than 150 mg / L thus allowing a possible reuse of treated water for irrigation and a safe rejection in the environment. Taking into account the different activities, the operating cost of the current Brakina pre-treatment station is estimated at 140 FCFA/m3 of treated wastewater (€ 0.213), of which about 70% for the neutralization of wastewater by the addition of concentrated acid. Improving treatment with MBR-NF coupling shows an investment estimated at 3.8 billion FCFA (5.7 million euros). Operating expenses are estimated at 322 FCFA/m3 of treated wastewater (0.49 euros/m3 of treated wastewater) for an aerated MBR compared to 227 FCFA/m3 of treated wastewater (0.34 euro/m3 of treated wastewater) for anaerobic MBR is a decrease of 30%. The construction of such a system could lead to the sustainability of market gardening downstream of the Kossodo treatment plant and generate hundreds of permanent jobs with net revenues of more than 12 million FCFA/month (18.675 euros). Also, this could be a showcase for the social and environmental policy of Brakina. However, the major investments, the space requirements that the implementation of this proposal requires and the unavailability on site of technical competence for the curative maintenance of the system could be the main constraints to the implementation of this project.Key words: beverage production industry, electrodialysis, industrial wastewater, membrane bioreactor, nanofiltration
88

Finančná a strategická analýza spoločnosti Pivovar Svijany a.s / Financial and strategic analysis of the company Pivovar Svijany a.s.

Horecká, Barbora January 2011 (has links)
The thesis provides financial and strategic analysis of the brewery Pivovar Svijany a.s. as a basis for subsequent valuation of the company. It provides a basis for choosing appropriate valuation methods and data for their subsequent application. The thesis is divided into four parts; the first part provides basic information about the company, its history and its activities. The second part analyses the financial health of the company by financial statement analysis and ratios analysis. The results of the company are then compared with competitors in the same industry. The third part is devoted to strategic analysis; it defines the relevant market in terms of volume and values. It provides alternative forecast scenarios of market development. It arrives to the projections of revenues of Svijany by synthesis and analysis of market forecasts and forecasts of competitive power. The final section summarizes the results of financial and strategic analysis.
89

Beer, Tourism and Regional Identity: Relationships between beer and tourism in Yorkshire, England

Niester, Jeremy G.A. January 2008 (has links)
Beer, brewing, and the public house have been celebrated institutions in English culture for centuries. The drink occupies a venerable position in the gastronomy of most regions and is an integral component in the lives of many. There is an emerging literature on culinary tourism as an increasingly important element of cultural tourism. Local cuisine can be used to distinguish unique tourist regions from their competitors in an ever-globalising world. While wine tourism in particular has been studied quite thoroughly in recent years, beer tourism has been largely neglected. The purpose of this study is to explore the current state of, and potential for beer tourism in Yorkshire, England. Beer tourism can be described as “visitations to breweries, beer festivals, and beer shows for which beer tasting and experiencing the attributes of a beer region are the prime motivating factors for visitors” (Plummer et al. 2003). Through the use of a mail survey, short interviews, participant observation and secondary data collection techniques the author explored the extent to which local breweries use beer tourism practices; the specific beer tourism techniques being used by breweries in Yorkshire, and their perceived benefits and limitations; the partnerships, alliances and cooperation that may exist between the brewers themselves, and the tourism and hospitality industries; if and how tourism stakeholders draw upon beer and brewing to promote and market the region to tourists, and the role that brewers may play in this process. The author also made recommendations for brewery managers and regional marketing boards based upon relevant academic literature and the specific findings of this study. The author makes note of numerous findings on participation rates for breweries in tours and beer festivals, the perceived benefits and limitations that beer tourism has for brewers, and research on the branding and marketing of Yorkshire beer. A detailed typology of breweries based upon their relationship and degree of integration with the tourism industry is introduced. Furthermore, a tentative hypothesis based upon a brewer’s rationale for involvement in tourism and the size and success of that brewery is presented. This hypothesis must be empirically tested in future research to determine its acceptability. The author also presented a detailed review of the relevance of wine tourism literature for the field of beer tourism. It was found that although the two forms of beverage tourism share many commonalities, there exist as many differences. This comparison ultimately emphasises the importance of developing a specific beer tourism literature. It is hoped that the findings of this beer-specific research may be used by others with a keen interest in beer and tourism to undertake additional studies in the field. This study solely investigates the links between beer producers and the tourism and hospitality industry in Yorkshire, England. A similar study in an alternative setting would most likely yield interesting results. Furthermore, additional studies on beer and tourism should take the size, brewing output capacity, and possibly the revenue of a brewery into account in order to investigate potential differences between breweries’ tourism strategies based upon their size and success in their market.
90

Paradoxen: socialt ansvar och marknadsföring för försäljning, inte tvunget en David mot Goliat : Nya möjligheter för svenska ölproducenter via sociala medier / The Paradox: social responsibility and marketing for increased sales – not necessarily a David versus Goliath : New possibilities through social media for companies in the brewery industry

Wikdahl, Linda, Byström, Hanna January 2011 (has links)
Bakgrund: Sociala medier ses ha en kraftfull effekt vad det gäller spridning av budskap. Det digitala landskapet skapar nya förutsättningar för företag att interagera med sina intressenter. På senare år har socialt ansvar inom näringslivet kommit att ligga i hetluften och ses alltmer som en skyldighet. För företag i alkoholindustrin ses en motsättning mellan att ta ett socialt ansvar med fokus på ansvarsfull konsumtion och att sända ut budskap för att sälja och ha ett vinstdrivande syfte. Syfte: Syftet med denna studie är att pröva följande tes; Som företag, inom en bransch som säljer produkter som kan vara skadlig för hälsan och skapa ett beroende går det att använda sociala medier som verktyg för att hantera paradoxen; marknadsföring för försäljning och att ta ett aktivt socialt ansvar, avgränsat till ansvarsfull konsumtion. Genomförande: Genom personliga intervjuer kartläggs ölproducenterna Carlsberg Sverige samt Spendrups generella syn på socialt ansvar och sociala medier samt hur de arbetar med dessa idag och ser på framtiden och de möjligheter som ges där. Teori: Med empiriskt material som grund argumenteras det för och emot tesen med hjälp av teorier inom socialt ansvar, paradoxhantering samt kommunikationsteorier för spridning av budskap för att avgöra huruvida den är att anses som styrkt eller ej. Slutsats: Tesen anses som styrkt givet att företaget hanterar paradoxen genom att separera motsättningarna på olika nivåer, ser till det delade värdet mellan företaget och samhället, tillämpar en proaktiv strategi och utnyttjar sin kompetens inom kommersiell marknadsföring. / Background: The diffusion of messages through social media is considered effect full. Today’s digital landscape creates new prerequisites for companies to interact with their stake holders. Social responsibility has come to be a hot topic and is looked upon as mandatory for companies. A contradiction can be seen in the alcohol industry when companies are initiating actions to be socially responsible, but at the same time communicate marketing messages for increased sales. Purpose: The purpose of this study is to test the following thesis; as a company, in an industry that offers products that may negatively affect health and cause addiction, it is possible to use social media as a tool to manage the paradox; active social responsibility and marketing for increased sales, limited to the area of responsible drinking. Method: Through personal interviews, this study maps out the brewery companies Carlsberg Sweden and Spendrup’s general view of social responsibility and social media, how they work with the concepts today as well as their view of future possibilities. Theory: With empirical materials at hand, and a theoretical framework consisting of social responsibility theories, paradox management and theories of diffusion of communication, this study will argue for both sides of our thesis strength. Conclusions: Our thesis is strengthened given that the companies manage the contradiction by separating each pole at different levels, acknowledge the shared value between the company and the society, apply a proactive strategy and use its competences in commercial marketing.

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