As histórias em quadrinhos foram definidas como arte sequencial e costumam ser popularmente associadas como um veículo de comunicação voltadas para o entretenimento. No entanto existem histórias em quadrinhos que são destinadas ao uso na educação, na transmissão de informações e na construção de conhecimentos específicos para o aperfeiçoamento profissional e humano. Este projeto teve como objetivo analisar a potencialidade dos quadrinhos na educação corporativa no Brasil, com recorte em São Paulo. Para atingir esse objetivo, o trabalho abordou algumas definições básicas sobre histórias em quadrinhos, suas características e alguns eventos importantes durante a sua evolução histórica. Realizou-se também um levantamento das produções e publicações de quadrinhos corporativos em São Paulo identificando os principais autores e as editoras desse segmento. Para averiguar a potencialidade dos quadrinhos na educação corporativa, este estudo foi sustentado por duas premissas: a primeira se referiu ao reconhecimento dos quadrinhos como linguagem autônoma e a segunda foi constatar a existência de profissionais especializados em atender o mercado de produção dos quadrinhos corporativos no Brasil. Além disso, foram verificados os métodos de produção, distribuição e utilização dos quadrinhos nos programas de educação de algumas corporações. A hipótese principal deste estudo foi que o uso estratégico dos quadrinhos pode contribuir positivamente para a comunicação no ambiente corporativo. Os resultados demonstraram que os quadrinhos têm sido utilizados por grandes corporações como SEBRAE, ABNT, Metrô SP, Petrobrás, Telefonica, O Boticário, SENAI, Votorantim e outros. Existe no Brasil uma produção regular e bem organizada de quadrinhos corporativos realizada por estúdios, autores e editoras especializadas. Essas produções ocorrem, pelo menos, desde 1994. A maior parte desses quadrinhos foram distribuídos dentro de empresas ou em ambientes mais restritos. No entanto, também houve algumas publicações que foram distribuídas e comercializadas em livrarias publicados no formato Graphic Novel. Verificou-se também que alguns quadrinhos corporativos têm sido publicados em suportes digitais, como foi observado no caso do convênio entre o SEBRAE e a ABNT. De acordo com os resultados coletados nesse estudo, a potencialidade do uso dos quadrinhos na educação corporativa foi associada, principalmente, em auxiliar nos processos da conscientização, compreensão e memorização de ideias e informações. A sua aplicação estratégica através de tiras e cartuns também facilitou e beneficiou a apresentação de ideias ou conceitos durante aulas/palestras e em textos de natureza mais complexa. O uso dos quadrinhos também possuiu o efeito de conseguir romper com o excesso de formalidade na comunicação com os funcionários em algumas empresas, ampliando o seu interesse e envolvimento com os programas de educação. Além disso, alguns elementos usados nos quadrinhos como a concepção de personagens e o humor gráfico também se mostraram como elementos de grande potencial para auxiliar o desenvolvimento de programas de educação corporativa. / Comics were defined as sequential art and commonly associated as a communication vehicle aimed for entertainment. However some comics are used to transmit information, give support to education programs and help to improve the knowledge building about specific themes related to the human and professional development. The main objective of this project was to analyze the potential use of comics in corporate education in Brazil, focused in São Paulo state. To reach this object, this study described some basic definitions of comics, their characteristics and some important events occurred during its historical evolution. Moreover, a bibliography survey of comics productions and publications of corporate comics in São Paulo was also done and the main authors and publishers of this segment were identified. To investigate the potential use of comics in corporate education, this study was supported by two premises: the first one referred to the recognition of comics as an autonomous language and the second was to verify the existence of specialized professionals who support the production of corporate comics in Brazil. In addition, methods of production, distribution and utilization of comics in some corporate education programs had been also checked. The main hypothesis of this study was the strategic use of comics can contribute positively to improve the communication activities in the corporate environment. The results showed that comics had been used by important corporations like SEBRAE, ABNT, Metrô SP, Petrobrás, Telefonica, O Boticário, SENAI, Votorantim and others. In Brazil, there is a regular and well-organized production of corporate comics which is made by studios, authors and specialized publishers. These productions have occurred at least since 1994. The majority of these comics were distributed within companies or in restricted environments. On the other hand, there were also some publications which were distributed and sold in bookstores published in Graphic Novel format. Interestingly, some corporate comics had been published in digital media, as it was verified in the case of covenant between SEBRAE and ABNT. According to the results, the potential use of comics in corporate education was associated mainly to assist the processes of awareness, understanding and memorization of ideas and information. The strategic application of comics through comic strips and cartoons also facilitated the comprehension of ideas or concepts showed in classes/lectures and in texts with specific contents that were difficult to understand. The use of comics also showed the effect of breaking with excessive formality in communication between instructors and employees in some companies, resulting in the increase of employee\'s interests in the activities of the education programs. Furthermore, some elements used in the comics like the design of characters and graphic humor also showed a great potential as elements to assist the development of corporate education programs.

Analisa o contexto em que se inserem os grupos de teatro e seus públicos, suas características específicas e de que forma ações de Comunicação e de Relações Públicas podem provocar e influenciar o relacionamento entre ambos. A partir principalmente de produtos e projetos de memória de grupos de teatro, é possível identificar os potenciais de comunicação que contribuem para a formação e fortalecimento da imagem institucional desses grupos. Embora seja um paradoxo trabalhar a perpetuidade de uma arte cuja natureza é efêmera, encontramos no Grupo Galpão uma série de ações, projetos e produtos que demonstram que é possível, por meio de um projeto consistente, valorizar a imagem e reputação de grupos de teatro. / This study seeks to analyse the context of theater groups and their publics/audiences, their specifities and how Communication and Public Relations actions can cause and influence their relationship. Based primarily on memory products and projects of theater groups, it is possible to identify the potential of communication that contributes to the formation and strengthening of the institutional image of these groups. Although working the perpetuity of an art whose nature is ephemeral seems to be a paradox, the Galpão Theater Group keeps a set of actions, projects and products which show us that it is possible to enhance the image and reputation of a theater group by means of a consistent project.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-07-13T14:46:44Z No. of bitstreams: 1 cassiavalelara.pdf: 1337722 bytes, checksum: c8259641e598325373438e8b418f91e8 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-13T16:57:37Z (GMT) No. of bitstreams: 1 cassiavalelara.pdf: 1337722 bytes, checksum: c8259641e598325373438e8b418f91e8 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-13T16:57:55Z (GMT) No. of bitstreams: 1 cassiavalelara.pdf: 1337722 bytes, checksum: c8259641e598325373438e8b418f91e8 (MD5) / Made available in DSpace on 2016-07-13T16:57:55Z (GMT). No. of bitstreams: 1 cassiavalelara.pdf: 1337722 bytes, checksum: c8259641e598325373438e8b418f91e8 (MD5) Previous issue date: 2011-03-25 / Verificar a validade da hipótese segundo a qual as terminologias relacionadas à área de Comunicação emergem em meio a lutas simbólicas pelo lugar de fala constitui o pilar central desta pesquisa. Os dez autores de Comunicação Organizacional mais citados pelo portal Google Acadêmico têm suas estruturas discursivas analisadas. O estudo parte de referenciais teóricos nos quais as identidades são concebidas como construções sociais, regidas por disputas de poder, também presentes no ato de classificar. As entrevistas em profundidade realizadas com os pesquisadores são submetidas a Análise de Conteúdo, predominantemente sob a concepção de Bardin, e a Análise Crítica de Discurso, utilizando-se da noção de fórmula, de Krieg-Planque. Por meio de grupos focais, também são analisadas as concepções de professores e profissionais relacionados à área, que trabalham na cidade de Juiz de Fora. Eles discutem em que medida percebem conflitos simbólicos entre os escritores e o quanto a variedade de terminologias pode impactar sua rotina de trabalho. / The main aim of this research is to verify the hypothesis according to which the terminologies related to Communication appear among symbolic struggles. The top ten writers of Business Communication mentioned by Google Scholar have their discursive structures analysed. This project is based on a theory in which identities are conceived of as social constructions conducted by power struggles, which are also present in the classification. All the interviews carried out in depth with the researchers have been submitted to Content Analysis, as conceived by Bardin and to Critical Discourse Analysis, a technique used by Krieg-Planque. Focus groups have also been used to analyse the conceptions of lecturers and Communication professionals who work in Juiz de Fora. They have discussed to what extent they perceive symbolic struggles among the writers and how much the variety of terminologies can have an impact on their daily routine.

Doctorat en sciences sociales, politiques et économiques / info:eu-repo/semantics/nonPublished

M.Tech. / Information is a company’s greatest asset that is continually under threat from human error, technological failure, natural disasters and other external factors. These threats need to be identified and quantified and their relevant protection techniques need to be deployed. This research will allow businesses to ascertain which of these data protection strategies to embrace and deploy, thereby highlighting the balance between cost and value for their business needs. Every commercial enterprise should understand the business value of their data and realise that protecting this data is of utmost importance. However, company data often resides on different mediums, in different locations and implementing a data protection strategy is not always cost effective in terms of the cost of storage mediums and protection methods. The challenges that businesses face is trying to distinguish between mission-critical data from other business data, excluding any non-business or invaluable data that resides on their systems. Thus a cost-effective data protection strategy can be implemented according to the different values of business data. This research provides a model to enable an organisation to: · Utilise the model as a framework or guideline in determining a strategy for protection, storage, retrieval and preservation of business critical data. · Define the data protection strategy to meet the organisation’s business requirements. · Define a cost effective data protection solution that encompasses protection, storage, retrieval and preservation of business critical data. · Make strategic decisions based on an array of best practices to ensure mission-critical data is protected accordingly. iii · Draw a conclusion between the costs of implementing these solutions against the real business value of the data that it protects.

M.A. / The evolution of the Internet has led to the establishment of various value-adding products and services such as Internet banking (IB). Internet banking has changed the formal banking landscape forever. Some may argue that Internet banking has positively affected the lives of many, through providing services in a more convenient, efficient and effective manner, 365 days a year. However, the growth of the Internet has lead to the increase of various Information Technology (IT) problems and challenges. Today, individuals and organisations are faced with an increasing number of attacks via computer and Internet viruses, phishing scams and Internet hackers. Individuals and organisations must place greater emphasis on ensuring that their financial well-being is protected. The investment in adequate software and hardware has become critical to conduct financial transactions securely via the Internet. The level of security awareness should also be increased and established at various levels through comprehensive educational programmes. Extensive Internet banking awareness campaigns have been launched, but the level to which these campaigns are successful is uncertain. The main focus of this dissertation is to understand Internet banking customers’ perceptions on information protection when using Internet banking services and products, as various factors influence the perceptions of trust with regards to Internet banking. Trust is formed through a variety of factors from the influence of others on our own beliefs and values, to the experiences gained by using specific technology or processes over a particular period of time. An in-depth literature review forms the basic framework for the dissertation and is followed by an empirical component. The main goal of the literature review is to provide a solid theoretical framework and basis from which to conduct the empirical research. Chapters 2 to 4 delve into the evolution and development of the Internet and provide a perspective on the South African banking landscape. The various challenges the Internet banking domain is faced with, is explored, and the various opportunities that exist are extensively discussed. Trust, the major factor influencing the adoption of Internet banking services and products, is explored, and the factors that shape and diminish trust are discussed. The empirical study consisted of a close-ended questionnaire that was completed by a sample of University of Johannesburg (UJ) alumni. The study included 138 individuals who completed the close-ended questionnaire and the results were analysed by Statistical Consultation Services (StatCon), a statistical research unit within UJ. The results indicate that more should be done to ensure that individuals and businesses are well-versed on issues pertaining to Internet banking security and safety. The results further highlight that the quality of most of the individuals’ relationships with their formal bank branch diminished due to Internet banking. An interesting finding was that 80.7% of the respondents indicated that they would make use of Internet banking services and products, even though they are aware of fraudulent activities that take place via this Internet medium. The research findings provide financial institutions with valuable guidelines on how to plan and implement effective and efficient Internet banking education and awareness strategies.

D. Litt. et Phil. / The white paper on privatisation and deregulation in the Republic of South Africa, was tabled in 1987. This paper outlined a policy for the possible privatisation of state-owned enterprise. Generally this step was favourably met by "Big Business" and a number of political players, but rejected and resisted by the Congress of South African Trade Unions (COSATU). This phenomena led to the central assumption of this study. It was assumed that the rejection of privatisation (or manifestations thereof, such as commercialisation) by COSATU, would not necessarily be indicative of the cognitions and attitudes which labour union employee members, hold of privatisation/commercialisation. The purpose of this study was to explore this assumption. This assumption was to be researched among a sample of official members of the South African Railway and Harbours Workers Union (SARHWU); an affiliate of COSATU. A further purpose was to explore the influence which an official communication action, (aimed at the employees of a commercialised parastatal), may have had on the cognition and attitude of the sample. The aim was to draw from these findings to formulate directives for the internal strategic communication management of commercialisation to black SARHWU members. To achieve this purpose, the concept privatisation and commercialisation were conceptualised, and fundamental differences between the two concepts highlighted. An extensive "theoretical study was undertaken to identify the communication principles on which the communication of innovation (change) are based. The concepts of privatisation/commercialisation and the principles of the communication of innovation, were integrated into a framework for the formulation of a communication strategy and strategic communication plan for commercialisation.

The study is set out to analyze organizational communication at South African Port Operations (SAPO), Port Elizabeth. The analysis was based on the four formal flows of communication in an organization, which are upward communication, downward communication, horizontal communication and diagonal communication. The study was also meant to provide suggestions on how to improve communication at SAPO, Port Elizabeth especially with regard to the above mentioned flows. The literature review looked at the four different flows of communication which occurs in the organization. From the review, one can conclude that in order for an organization to function properly communication is needed to co-ordinate all the activities towards an organization’s goals. The empirical research was carried out using mainly qualitative methods of data collection. Focus group interviews were used as a method of gathering information. The sample was drawn from employees who are working for SAPO, the sample was drawn from various levels of authority within the company. The findings have revealed that there are various flows of communication at SAPO, but there needs to be improvement particularly with upward, horizontal and diagonal communication. The research also revealed that downward communication has more formal channels.

Previous research has been conducted to try to explain the relationship between stress and focus for the use of different platforms for work communication. On the other hand, during a pandemic there is a lot that separates everyday life from how it was before the pandemic began and working from home was not as obvious as it is today. Applications whose number of daily users has skyrocketed can also account for a perceived stress for a user - how does this affect individuals’ ability to focus on the application? A survey was created and published for two weeks using previous research that examined the links be- tween stress and focus on social media. The study was conducted by collecting data from various forums related to relevant applications, where it is discovered that stress has a weak but significant effect on distractions outside applications and on distractions within applications. The results show that a perceived distraction outside the application can for 22% be explained by stress and within the application can for 16.6% be explained by stress. Results and the similarities between social media and platforms for work commu- nication are compared and discussed based on the presented theory and related research. / Tidigare forskning har utförts för att försöka förklara sambandet mellan stress och fokus för användandet av olika plattformar för arbetskommunikation. Däremot är det under en pandemi mycket som skiljer vardagen åt från hur det var innan pandemin började och hemmaarbete inte var en sådan självklarhet som det är i dagens läge. Applikationer som vars antal dagliga användare skjutit i höjden kan också stå för en upplevd stress för en användare- hur påverkar detta en individs förmåga att fokusera på applikationen? En enkät utformas och publicerades under två veckor med hjälp av tidigare forskning som undersökt kopplingen mellan stress och fokus för sociala medier. Undersökningen bedrivs genom att data samlas in från varierande forum tillhörande olika relevanta applikationer, där det kommer fram att stress har en svag, men signifikant påverkan på distraktioner utanför applikationen och på distraktioner inom applikationen. Resultaten visar att en upplevd distraktion utanför applikationen kan 22% förklaras av stress och inom applikationen kan 16.6% förklaras av stress. Resultaten och likheterna mellan sociala medier och plattformar för arbetskommunikation jämförs och diskuteras utifrån den presenterade teorin och relaterad forskning.

Cultural differences have always been the ground to barriers within communication. Due to globalization this is becoming an increasingly important aspect of how business communication is done.  Therefore, there is a need for organizations to have the skillset to deal with the cultural differences that a cross-cultural business environment entails.  To understand the effect of cultural differences in business communication, more specifically the Swedish and the Filipino culture at OnlineFactory.asia, a qualitative research approach was used to conduct a case study. Interviews with two employees were conducted, one of Filipino descent and the other with both Swedish and Filipino roots. The study has followed the structure as can be seen in the frame of reference according to the studies three main subjects: globalization, culture and communication and business communication.    The data gathered through the interviews showed that cultural differences have a significant impact on business communication, as can be seen through the study done at OnlineFactory.asia. The two cultures that were studied differ in cultural values which in turn had an effect on their communication. The Hofstede framework was used to analyze the differences between the two cultures and used as guidance throughout this study. Factors like language barriers, adaptability and cultural values have shown to have an impact on the way that the two employees communicate within business. OnlineFactory.asia’s educational program is a way to use cultural differences and turn them into their competitive advantage. Having an understanding of each other's cultural differences, provides the tool needed to minimize miscommunications that often occur in a cross-cultural workplace.