Political consumption is a manner of impinging politically that has become more frequent lately. Adolescents seem to be attracted by the idea of expressing oneself politically through ones wallet. The purpose of this analysis is to elucidate this essay’s participants’ manner of expressing political consumption and analyze how they discuss motives against and for political consumption with a sociological perspective. To accomplish this, this essay will aim to answer the following questions: In what manner do the participants express their political consumption and what are their motives for and against political consumption?   In order to answer the essay’s purpose and questions, two focus group interviews have been made. In these interviews, the participants explain how they express their political consumption and their own motives for and against it. Furthermore, the participants where then given the opportunity to discuss the motives from a broader, more common perspective and a society-based perspective in order to broaden their own view. The results show that the participants expressed themselves through boycotting, boycotting and donations. They discovered a couple of different motives for and against political consumption. Among other things, the participants considered political consumption as a good complement to traditional politicians who wants to contact enterprises, whom today have more authority than before. Furthermore, they considered that many motives are based on egoistic thoughts or guilt and shame, as in that the participants’ own lifestyle is so much better than other people that they would feel guilt and shame if they did not express themselves. The biggest motive against political consumption was money and that the results of their political actions do not affect anything worthwhile. The analysis is based on Sociology, using two sociological theories by Giddens and Beck. The analysis show that the participants’ motives relates to the creation of one’s own identity rather than fear of social development. The motives coincide with other research done about political activity, but differ significantly in one subject, namely how big of a factor their political consumption is. Even though they all express political consumption, they rarely felt that their actions affected the political situation.  With that in mind, one can interpret that the creation of one’s own identity weighs more than the political action.

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The diploma thesis focuses on ethical consumerism and its impact on the civic engagement of young women. Ethical consumerism, which includes, for example, boycott and buycott of products and services, is gaining momentum in the downfall of formal civic engagement. Citizens move to the market where they apply their ethical principles of noneconomic character. Their consumer choices are motivated by publicly beneficial motives. The theoretical part of the diploma thesis defines both civic society and its civic participation, and ethical consumerism. The theory of ethical consumerism addresses the definitions of basic concepts, the change in the political climate, which has allowed the expansion of ethical consumerism and the gender aspect of this phenomenon. The research focuses specifically on young women who live in Prague and regularly shop ethically, and their participation in civic engagement before and after becoming ethical consumers. From the data gathered, it was found out upon which products the informants exercised their ethical consumption, the representation of socio-economical, environmental and political motives and how they formally and informally engage in civil society. Choosing products is just like casting a vote. The consumer choice gives citizens a sense of who they are, it is...