As consumer expectations of corporate values and ethics increase, more and more companies are engaging in corporate social responsibility (CSR) initiatives. While CSR in general is believed to play a positive role in consumer behavior, the implications of CSR in diverse situations that involve firms has not been studied in great detail. Specifically, little is known about how CSR activities influence consumer judgments in corporate crisis settings such as product-harm and ethical-misdeeds. Thus, in this dissertation, a series of experimental studies uncover the potential role of previous CSR engagement when a company is faced with a corporate crisis, and examine its impact on a consumer’s evaluation of the company. For a systematic and comprehensive understanding of this issue, two types of negative attributes in corporate scandals are distinguished: incompetence versus immorality. The results of the first experimental study suggest that prior CSR initiatives can more effectively protect consumer evaluation of the company when the company is faced with a competence-related negative event than a morality-related negative event. In addition, when the cause of CSR is directly congruent with the issue of the negative event, consumer responses were more negative than when there is no issue congruence between CSR and the negative event. The most interesting aspect is that the issue congruence effects were more negative for an immoral event versus an incompetent event. In other words, when a firm’s moral crisis is associated with a cause in a previously involved CSR initiative, consumers perceive that the firm’s intention of CSR initiative involvement was the least sincere and altruistic. The second study of this dissertation examines how consumer-company identification can protect the company from a corporate crisis in the context of an incompetent versus an immoral crisis situation. The findings of this study reveal that consumers strongly identified with the company perceive the company’s negative information less seriously than weak identifiers with the company regardless of the negative type – incompetence or immorality. Finally, the detailed theoretical and managerial implications of the dissertation and the role of CSR initiatives in crises are discussed. / text

Economic voting--the effect of national economic circumstances on vote preferences--is often seen as the closest thing to a law that exists in the social sciences. Why, then, do incumbents frequently win amidst economic downturns and challengers in economic boom times? I argue that the conventional wisdom fails because it leaves no room for political leadership. Rejecting the notion that candidates have little influence over when and to what extent economic voting occurs, I develop a campaign-centered theory that highlights candidates' power to alter the strength of the economic vote strategically. Specifically, I draw on cognitive-psychological research on priming to argue that candidates' decisions to emphasize or deemphasize economic issues in campaign messages--decisions which I argue are not endogenous to economic context--systematically condition voters' willingness to hold governments accountable for past economic performance. I test my argument against the conventional economic voting model by evaluating the impact of televised campaign ads in national elections in five countries. Combining quantitative analysis of public opinion data with original content analysis of both televised ads and newspaper stories, I show that the effect of economic campaign messages on the economic vote is profound. In some cases, the effect is electorally decisive. In elections in which candidates focus on non-economic issues, however, evaluations of the nation's economic performance have little influence on vote preferences. Only when candidates focus squarely on economic issues do voters come to evaluate the candidates based on economic considerations. Notably, I show that this activating effect is driven by exposure to economic campaign ads in particular, not the campaign in general as conventional theory predicts. Electoral campaigns, therefore, can overcome structural conditions thought to hamstring electoral candidates. More generally, I show that, by reevaluating the psychology of economic voting in light of extensive research on priming, we can improve our understanding of election outcomes in both developed and developing democracies that conventional models treat as anomalous. / text

In spring 1958, the political work of developing a new pension system stalled, after they conducted the negotiations between the government and the opposition stranded. The Social Democratic government was keen to get through a pension proposition and chose to submit its proposal to the Parliament, in the hope that members of the opposition would abandon their party line. The government previously lost its majority in the second chamber, since the Center Party left the government because they were of a different opinion than the Social Democrats. The Social Democrats Party of Prime Minister Tage Erlander in the forefront plunged to govern in minority. On April 26, conducted the vote in parliament vote which rejected the Social Democrats' proposals and Prime Minister Tage Erlander announced that he would seek the King to dissolve parliament because it then would be new elections to the parliament lower house on June 1. There came an dissolution and an election campaign was to wait before the Swedes would go to the polls. In the study, the campaign portrayed the basis of the Dagens Nyheter, Arbetet and Svenska dagbladet conveys the image of news articles and editorials. An election campaign that was dominated by the issue of pensions in the first place but also the People's struggle for a consensus and a opposition hope of a change of power. Keywords: Pension, consensus, social security, government option and election campaign

To control the lumber production in a sawmill, a three-stage system is proposed. First, a quick program creates many cutting patterns and chooses the most valuable pattern for each log within a log class given a price list. A combination of a log class and a price list resulting in a set of lumber output proportions creates a “campaign”. Second, a Powers-of-Two optimization model calculates “campaign lot sizes” to minimize inventory and meet deterministic demand. The goal is to develop a minimum cycle stock inventory level for all the products over a time horizon. Third, five control approaches are created based on the results of the PoT model and evaluated using simulation environment to monitor inventory levels in the case of stochastic demand. This research indicates that in a divergent-stochastic environment such as a sawmill, situations with noisy batch order arrivals do pose difficulties when Powers- of-Two control approaches are used.

The presidency of Barack Obama has given racial framing in the news media a new salience particularly because of the role that media coverage plays in shaping ideas about race. The racial framing that unfolds through the news media reflects new forms of racism that work to justify and explain racial inequalities without explicit references to race. In this study, I analyze the media discussion of welfare reform following a 2012 Mitt Romney attack advertisement that claimed that President Obama “gutted” welfare reform. I use discourse analysis to analyze the prevalence of controlling imagery, colorblind racist rhetoric, and the white racial frame in 91 prominent newspaper articles and political blogs that discussed this controversial advertisement. This study aims to contribute to sociological knowledge about specific language and strategies used by the media to perpetuate racism, and to demonstrate the relationship between political and social welfare discourse and racial ideologies.

The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. In order to narrow the scope of the study two research questionswere established: What are the elements of advergames that drive online consumer engagement?;How are advergames currently used by the market leading company in its marketing campaignsin order to create online consumer engagement? The outcome of the research can help deepenthe current knowledge of scholars and practitioners in their communication and brand buildingevolving advergames and the creation of customer engagement in this area.In order to gain more knowledge of online consumer engagement and advergames, numerousliterary sources were used such as: papers, articles, books, and annual reports of LEGO. Thecollected data is supported by a vary of interviews with employees of LEGO from differentdepartments.After analysis of the collected data and linking it to the theoretical framework numerousconclusions can be drawn to answer the initial research questions. First, the attributes thatstimulate advergames in creating online consumer engagement are the Unique SellingProposition (technical features such as: the technical platform, game type, dimensions, genre,prominence of advertising and congruity of brand and game) and the Emotional SellingProposition (representation elements such as audiovisual style, narration, procedural rhetoric).Currently, LEGO integrates digital games in their integrated marketing approach, linking themtightly connected to certain real life products. On the other hand, the importance of advergamesis growing as the study has identified that more and more company’s target customers (children)are moving towards digital entertainment specifically related to mobile technologies. For this, thecompany tries to create engagement and awareness by using advergames. The company tries toreach the light user group through storytelling and the middle to heavy user group throughadvanced technical elements of the games.The limitations of the study is in particular the fact that the cases were taken from one company,one product market and one target consumer group means that the results of the study should beconsidered carefully when applying for other companies, product markets and consumer groups.Secondly, the qualitative method of research means that it is heavily dependent on the individualskills of the researchers and more easily influenced by the researchers’ personal biases andpeculiarity.

This study analyzes the divisions, attitudes, and background characteristics of political consultants. The political consulting field has grown greatly within the last decade, and a growing amount of attention is being paid to these once obscure political professionals. To help answer some of the questions raised about the political consulting field, I have written this thesis. The first part is an overview of the history of political consulting. The history tracks the growing use of political consultants in political campaigns, as well as the birth of new campaign technologies and their effect.The second part of the thesis is an examination of some of the major areas of political consulting. These areas include Campaign Planning/Management, Computer Listing, Direct Mail, Fundraising, Media Planning/Production/Placement, Phone Banks, Political Action Committee Solicitation, Public Opinion Polling/Surveys, Public Relations, Research, Speechwriting, Vote Demographic Analysis, and Voter Contact/Turnout.The third part of the thesis is a description of, and the results of a survey conducted of political consultants. The questionnaire probed into areas such as ideology, party preference, attitudes toward the electorate, candidates, and campaign services. Also explored were motivating factors in taking on a campaign, advantages and disadvantages of being a political consultant, and their involvement in regional/international political consulting.The results of the survey are described in terms of frequency distribution and cross tabulation by campaign service areas in an analysis of the findings at the end of the thesis.

No description available.

Current literature on public communication campaigns suggests that challenges and problems remain, even though generally the effectiveness of campaigns has increased in the past years. Challenges and problems are issue-specific and efforts put into influencing particular social behaviours through public communication campaigns have not been significantly successful. Although public communication campaigns are a popular method employed to influence social behaviours in many societies, campaign strategies inadequately consider the impact of cultural elements on social behaviours. The disappointing results through the use of campaigns are exacerbated by the difficulties faced in translating research observations to appropriate campaign strategies. In view of current challenges, this research examines public communication campaigns. Two main variables shaped this research ??? ???identity??? and ???culture???. The research postulated that a person???s identity influences his or her behaviour. It also argued that culture would impact on behaviour. The theoretical orientation drew on interpretivist perspectives. Using a comparative cross-cultural method, this research nominated the issues of organ donation and waste disposal behaviours in public places and the countries of Australia and Singapore for empirical study. Focus group research was employed. A total of sixteen focus groups were conducted ??? eight groups on organ donation (four in Sydney, Australia and four in Singapore) and eight groups on waste disposal behaviours (four in Sydney, Australia and four in Singapore). In line with the theoretical orientation, ???grounded theory??? was used to analyse the focus group transcripts. It is argued that a person???s decision to organ donation or waste disposal behaviour was intimately related to his or her identity. Cultural elements are critical constituents of identity. This is to say, cultural values, beliefs and attitudes have significant impact on social behaviours. These intricacies were made apparent when each issue was seen in the national contexts of Australia and Singapore. This research concludes that issues of identity can partly explain the type of decision a person makes about organ donation, and the kind of waste disposal behaviour a person enacts. It also argues that the effectiveness of campaign strategies can potentially be enhanced, if the strategies are responsive to people???s identities.

Thesis (Ph.D.)--Texas Christian University, 2008. / Title from dissertation title page (viewed May 6, 2008). Includes abstract. Includes bibliographical references.