The United Nations Food and Agricultural Organization’s Freedom From Hunger Campaign was a world wide campaign to raise awareness of the problem of hunger and malnutrition and possible solutions to that problem. The Campaign was launched in 1960, and brought UN Agencies, governments, NGOs, private industry, and a variety of groups and individuals together in cooperation and common cause. FAO Director- General B.R. Sen used FFHC to modernize the work of international development and to help transform FAO from a technical organization into a development agency. FFHC pioneered the kinds of relationships among governments, governmental organizations, NGOs, and other organizations and agencies taken for granted today. Canada was one of more than 100 countries to form a national FFH committee, and support for the Campaign in Canada was strong. Conditions in Canada in the 1960s favoured the kind of Campaign Sen envisioned, and the ideas underpinning FFHC resonated with an emerging Canadian nationalism in that period. The impact of FFHC can be identified in the development efforts of government, Canadian NGOs, private industries, and a variety of organizations. Significantly, the reorganization of Canada’s aid program and institutions reflected closely developments at FAO and FFHC. Participation in FFHC had important, lasting effects in Canada, and Canada made one of the strongest contributions to the Campaign.

Futurum.kom is a collaborative marketing project with the aim of strengthening the internal organization of Länsbibliotek Sydost, Regionbibliotek Kalmar and the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. This thesis is a study and evaluation of the implementation and results of Futurum.kom’s first campaign "Låna dig rik" at a public library. The analysis is based on the following issues:  What goals does the library have with the "Låna dig rik"-campaign.  What is the feedback from the staff's experience of the users in terms of needs and demands?  In which way does the library choose to implement the marketing campaign and what role do the users have in this process?  What is the internal performance of the library's marketing campaign, what was the experience of the staff of the campaign?  What is the external result of the library's marketing campaign? The method is based on a case study of a single library, with a series of interviews and document analysis of written and electronic documents. The study reveals that the library`s main experience of the "Låna dig rik"- campaign was the marketing event held outside the library premises. By going outside the library and presenting themselves in a new situation and environment, they created new opportunities to meet the users and to build good relationships. The study also discovered that the library sought to combine the "Låna dig rik"-campaign with its own marketing strategy.

The United Nations Food and Agricultural Organization’s Freedom From Hunger Campaign was a world wide campaign to raise awareness of the problem of hunger and malnutrition and possible solutions to that problem. The Campaign was launched in 1960, and brought UN Agencies, governments, NGOs, private industry, and a variety of groups and individuals together in cooperation and common cause. FAO Director- General B.R. Sen used FFHC to modernize the work of international development and to help transform FAO from a technical organization into a development agency. FFHC pioneered the kinds of relationships among governments, governmental organizations, NGOs, and other organizations and agencies taken for granted today. Canada was one of more than 100 countries to form a national FFH committee, and support for the Campaign in Canada was strong. Conditions in Canada in the 1960s favoured the kind of Campaign Sen envisioned, and the ideas underpinning FFHC resonated with an emerging Canadian nationalism in that period. The impact of FFHC can be identified in the development efforts of government, Canadian NGOs, private industries, and a variety of organizations. Significantly, the reorganization of Canada’s aid program and institutions reflected closely developments at FAO and FFHC. Participation in FFHC had important, lasting effects in Canada, and Canada made one of the strongest contributions to the Campaign.

Purpose: The aim of this Bachelor Thesis is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Background: With the growth of Internet, a new force of marketing has developed where the consumer is more involved in the marketing process. This thesis studies the underlying emotions and motivations of consumer incentives to engage in positive Word-of-Mouth, regarding an interactive viral marketing campaign. Method: In order to fulfil the purpose of this study a case study is performed. An inductive approach is followed and qualitative research in the form of a netnography and interviews are used to collect the empirical material that is required in order to answer the given research questions. The netnography was performed on Facebook and ten respondents from the netnographical study were invited to participate in interviews. Conclusion: Based on the frame of reference, a strong relationship was expected between certain emotions and the willingness to share or discuss Tipp-ex’s campaign. However, the results indicate that other variables such as Comprehension and Personalisation might have a greater effect on Word-of-Mouth incentives. Regarding motivations, Message- involvement was found to be the motivation that triggers a consumer to engage in Word-of-Mouth.

none

ABSTRACT The purpose of the thesis is to investigate the differences of the political advertising strategy in television commercials among three major candidates in the Year 2000 Presidential Election in Taiwan, including the video-style and relevance between the electoral adverting strategy and the performance. After analyzing the video-style of the three major candidates, firstly, I found they centered on projecting candidates¡¦ their own image. Secondly, they attacked the opponents¡¦ personal feature. My analysis concludes that the political advertising strategy in the Year 2000 Presidential Election in Taiwan can called ¡§compared strategy¡¨. Bian-camps consolidate his strength and supply his weakness with his TV. commercials. Soong-camps were directed to project his image; Lien-camps had no the consistency between the political advertising strategy and the spot. Last but not least, there is no conclusion for the proper amount of ads in campaign. Statistically speaking, in recent years, the mainstream idea for the content of the advertisements in U. S. is more issue-oriented, whereas the major idea in Taiwan is image projection. On the other hand, in Taiwan, the lengths of ads are getting shorter and shorter and the manipulations of the party symbols are as popular as it was in the past.

Abstract Election to provide opportunities and pipelines for political participation, related to the development of political system and the implementation of democratic politics, the regime is peaceful, orderly transfer of tools, is also an important democratic process, which is a democratic country to maintain political legitimacy of the main Methods, but also non-democratic countries in transition towards a democratic system of government an important mechanism, and voting is the most popular political participation of citizens, the most common, is also close to the general public most likely a form of participation. The study use the visit information of Taiwan elections and democratization investigation in 2006 that relating to Kaohsiung Mayor election survey data, in order to investigate factors influencing the choice of the voters from the social psychology study ways to survey the Michigan Model in party Identification, candidate evaluation, campaign issues and other variables in the voting model of the importance. Finally, we attempt to identify influencing the choice of Kaohsiung people to vote deciding factor. This study showed that, the five social background of voters (including the gender, age, ethnic group, educational level, families income) and party Identification, candidate evaluation, campaign issues, ethnic identity, these five variables and four intermediate variables were significantly associated. Particularly, the ethnic identity is a very important effect and these four intermediary variables also have very significant influence for choice of the voters voting. Polynomial logistic regression was used to establish the simple and complete model in order to check variables and intermediary variables between the relations of voter choice. In simple model was found that party Identification, the five candidate evaluation and the three campaign issues affect the voters choice definitely, especially the party Identification, the relatively reliable in the candidate evaluation and the remedial for the Love River, the completion of Singuang Ferry Wharf in the campaign issues, but to understand that ethnic identity with regard to the voters intention was not significant affects. In complete model showed that the nine variables (including the age, ethnic group, educational level, families income and the party identification, more ability to work, to understand that the people demand, relatively reliable, the most enthusiastic service to the people, remedial for the Love River, the completion of Singuang Ferry Wharf and the incident of walking fees) affect the voting choice of the voters. In particular, age, party identification, have more ability to work, relatively reliable, remedial for the Love River, the completion of Singuang Ferry Wharf were the most important explanatory variables and have significant relevance to the election with the support of the mayor candidates. Party Identification, candidate evaluation, campaign issues, and the ethnic identity of these four variables is a pretty good model that ability to explain the voting behavior. Key words: Voting choice, Party Identification, Candidate evaluation, Campaign issues, Ethnic identity

In this paper we discuss the electoral behavior of the 7th Legislator Election in single-member districts. The system impacted the election essentially. According to Median Voter Theorem by Anthony Downs, the candidates become imperious to look for support from the median voters rather than the partisans. And the candidates manipulate the elections with moderate campaign strategies. Base on Downs¡¦ theory, in this paper we extended the analysis by considering conditions such as the properties of electoral districts and candidates¡¦ status to clarify the electoral behavior in the election.

Thesis (Ph. D.)--University of Missouri-Columbia, 1999. / Typescript. Vita. Includes bibliographical references (leaves 382-394). Also available on the Internet.

My dissertation contains three chapters studying the strategic allocation of resources in political environments. Chapter 2 asks if redistricting is the result of partisan gerrymandering or apolitical considerations. I develop a statistical test for partisan gerrymandering and apply it to the U.S. Congressional districting plan chosen by the Republican legislature in Pennsylvania in 2001. First, I formally model the optimization problem faced by a strategic Republican redistricter and characterize the theoretically optimal solution. I then estimate the likelihood a district is represented by a Republican, conditional on district demographics. This estimate allows me to determine the value of the gerrymanderer's objective function under any districting plan. Next, I use a geographic representation of the state to randomly generate a sample of legally valid plans. Finally, I calculate the estimated value of a strategic Republican redistricter's objective function under each of the sample plans and under the actual plan chosen by Republicans. When controlling for incumbency the formal test shows that the Republicans' plan was a partisan gerrymander. In Chapter 3 I introduce a new and novel electoral reform that continues to allow redistricting but changes the incentives to do so. This reform ensures that parties earn seats proportional to their performance at the polls without substantially changing the electoral system in the U.S. In order to evaluate the reform's impacts, I model and solve a game that incorporates the redistricting decision, candidate choice, state legislative elections, and policy choice. Unsurprisingly, strategic redistricting biases policy in favor of the redistricting party. In the environments studied, the new reform never increases policy bias, and often reduces it. Political campaigns often require the strategic allocation of resources across multiple contests. In Chapter 4 I analyze these environments in terms of the canonical Colonel Blotto game, beginning with the most basic of Blotto games: Two officers simultaneously allocate their forces across two fields of battle. The larger force on each front wins that battle, and the payoff is the sum of the values of the battles won. I completely characterize the set of Nash equilibria to any such game and provide the unique equilibrium payoffs. This characterization comes from an intuitive graphical algorithm which I then apply to several generalizations of the game. I completely characterize the set of equilibria and provide the unique equilibrium payoffs to Blotto games with battlefield values that vary across players and games with general resource constraints. I also use my approach to solve the Blotto games on more than two battlefields with asymmetric battlefields and force endowments. / text