Past research exploring the effects of audience racial identity on attitudes towards advertisements featuring models of various races has yielded inconsistent results. The purpose of this study is to address these inconsistencies by expanding the definitions and measurements of audience racial identity. The researcher proposes that feelings of color blindness and strength of racial identity have strong effects on attitudes towards general market ads with non-white lead actors. Following a review of relevant literature, hypotheses development is discussed, and is followed by an outline of the study methodology. The results of the study's quasi-experiment are presented next. The results were shown to partially support the hypotheses, as color blindness and racial identity had a significant effect on audience attitudes towards general market advertisements featuring dominant non-white models. This paper concludes with a discussion of the study's implications for advertising disciplines, an outline of study limitations, and suggestions for future research. / text

The problem of this study was to ascertain the effects of selected color phenomena upon the identification and comparison of color by college students. Instruments used for this study were the Snellen Visual Acuity Chart, which measures crudely the the binocular visual activity of an individual; Pseudo-Isochromatic Plates for Testing Color Perception, which roughly determine red-green color deficiency; and the "Isoline Color Phenomena Perception Presentation," which determines how an individual identifies or compares selected color phenomena.

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Being a low-income person of color trying to survive in a society that subscribes to a colorblind ideology can be more than difficult, it can be impossible. This thesis seeks to examine the racial implications of the racial project of HOPE VI. To demonstrate that impact, I perform a Critical Discourse Analysis on the "The Final Report of the National Commission on Severely Distressed Public Housing: A Report to the Congress and the Secretary of housing and Urban Development" and the United States Housing Act of 1937 as it was amended by the "Quality Housing and Work Responsibility Act of 1998." I plan to demonstrate how removing race and racism from the national conversation only aids in furthering racial discrimination and inequality.

Out in the world, there are over a million colorblind developers and a lot more that are aspiring developers. Amongst them are colorblind developers that are hindered by their color blindness. Hindered in such ways as they do not have the confidence to design an application, due to them not being able to interpret colors in a similar way as other developers. There is also a fear of “can I be colorblind and be a programmer/web designer?”. With these walls stopping potential developers from advancing or doing certain things, we could lose out on some great developers for the future. In order to tackle this, I am creating a tool for colorblind developers to generate color schemes and mock color schemes in applications. As well as giving them a tool to look up RGB/HEX-values and receive the name of the color matching.

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Sweden is often constructed as a place absent of race, due to formal abolishment and popular rejection of the concept. Despite this positioning, the presence of a racial regime in Sweden has been studied and documented. This thesis investigates negotiations of race and identity among 1.5- and second-generation immigrants who identify as persons of color, to determine how they make sense of race in a colorblind society and how understandings of race come to affect identity and perceptions of self. In utilization of an interpretive phenomenological approach, 10 semi-structured interviews, with integrated photo-elicitation methods, were conducted and analyzed. Theoretical understandings of the stranger, social and symbolic boundaries, and phenomenological perspectives on whiteness and non-whiteness helped to illuminate three central themes in the data: the Swedish racial regime, immigrant identities, and colorblindness. Results make clear that negotiations of race and identity were co-constitutive processes among this demographic, as race was imbued onto respondents and internalized. Respondents expressed a racially aware view of the self and persistent confrontations with the orientations of Swedish society towards and around whiteness. Ultimately, respondents came to recognize Swedishness as only attainable upon meeting the principal criteria of whiteness. This led respondents to reject colorblind discourses, though colorblindness played a role in negotiations of identity and understandings of how to discuss race in Sweden.

<i>Double Vision: A practice- led investigation of art and differential perception</i> is a series of five interrelated practice-led research studies into artistic expression controlling perceptual experiences between audiences of varying visual acuities. Significant refinements  occurred between the first and second, and second and third studies. The last four studies were conducted with the aim of understanding vision’s influence on perception. <i>Double Vision’s</i> lead methodological approach was artistic practice. Other methods were employed according to the needs of that practice. They included iteration, collaboration, exhibition and testing. The research questions of <i>Double Vision</i> were refined in response to the results of artistic practice. That evolution resulted in two interrelated questions: <i>Can artwork be intentionally created to be experienced differently dependent on one’s visual abilities? </i>and<i> If so, can those experiences be shared?</i> A further question, <i>‘Can an analogy to colour deficient vision be created that engages both those with colour vision deficiency and the typically sighted?’, </i>concludes the investigations. Artwork was realized through printmaking, animation and multimedia formats. Its context and content derived from many forms, notably the Ishihara <i>Test for Colour Deficiency</i>, writings of William Blake, contemporary music and philosophy. Augmented reality was employed to facilitate the translation of visual perceptions between targeted audiences. A number of exhibitions were held exploring these themes.

This thesis examines the role of racialized practices in the discourses and processes that alter place identity. Drawing on ethnography from the East Village of Buckhead, a once vibrant nightlife district in Atlanta, I examine how discourses of danger, colorblindness, and the race card have been employed to “whitewash” the discussions about the redevelopment of the Village. In effect, the business and civic elite of Atlanta (and Buckhead) deployed racialized conceptualizations of group identity. In particular, they utilized “public safety” discourses to influence the Atlanta city government to support the redevelopment effort. This led to the elimination of the establishments that attracted African American partygoers in large numbers. Using interviews with government agents, night club operators, and Buckhead civic and business leaders, combined with archival analysis of newspaper accounts, I implemented a hybrid content-discourse analysis to explore the ways in which the discourses of race and place concerning the East Village changed between 2000 and 2008.

This project investigates the Alternative Right's racial discourse on Twitter. It examines to what extent the Alt-Right indicates a fundamental break from "colorblind racism", the United State's dominant racial discourse. Does the Alt-Right's ascendency and project signify a new period of racial formation? Analyzing tweets from three celebrity Alt-Right figures, Richard Spencer, David Duke, and Jared Taylor, this project finds that the Alt-Right does not indicate a new period of racial formation. Rather, they demonstrate an extremist development to that rhetoric.