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Colour as communication in selected corporate visual identities / Elizma FouchéFouché, Elizma January 2003 (has links)
A logo lies central in an organisation's visual identity system and it is a way of
communicating fundamental aspects about the organisation, such as the
organisation personality or the organisation's mission and vision. The logo, or
corporate visual identity, could be seen as the organisation's visual shorthand
that summarises these fundamental aspects. A design element such as
colour can be an expressive tool in terms of visual identity. The use of a
particular colour in the logo of an organisation conveys a specific message
about that company's identity and personality through the meaning and
symbolism that is attached to the colour. The corporate colour scheme of an
organisation can also aid in communication without being displayed in context
of the visual identity. The combination of both verbal communication such as
text, and visual communication such as images, through a design element like
colour, could provide an effective method of conveying information.
The nature of this study is descriptive. It examined the role played by colour
in an organisation's visual identity as a communication tool. The study
followed a qualitative approach, making use of a literature study and a case
study approach. In the literature study, the role of the graphic designer, the
visual identity and a design element like colour in the context of corporate
communication were examined. The sources of evidence used for the case
study approach, were questionnaires, as well as a colour analysis of the
corporate colour schemes of each of the selected case organisations as
utilised in their visual identities.
The research project attempted to determine the role of colour as
communication, as well as the motivation behind the use of a particular colour,
should such a motivation exist, and the communication intended behind each
colour. The project also attempted to determine the target markets at which
the communication is aimed; the research done by each of the case
organisations regarding colour symbolism and the suitability of the colour
regarding the target markets; and the importance attached to colour as a
communication tool. These questions were investigated through the use of
the questionnaires. The colour analysis was done to function as a control
mechanism to, for example, determine whether the intended message behind
colour correlated to the perceived message as determined by the colour
analysis.
The results from the questionnaires and colour analysis used in the study
showed that colour does play an important role in the selected case
organisation's visual identities. The results of the study also found, however,
that regardless of how important colour was viewed as a method of
communication by the respondents, certain factors exist which influence the
effectiveness of colour as a communication tool. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2004.
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Colour as communication in selected corporate visual identities / Elizma FouchéFouché, Elizma January 2003 (has links)
A logo lies central in an organisation's visual identity system and it is a way of
communicating fundamental aspects about the organisation, such as the
organisation personality or the organisation's mission and vision. The logo, or
corporate visual identity, could be seen as the organisation's visual shorthand
that summarises these fundamental aspects. A design element such as
colour can be an expressive tool in terms of visual identity. The use of a
particular colour in the logo of an organisation conveys a specific message
about that company's identity and personality through the meaning and
symbolism that is attached to the colour. The corporate colour scheme of an
organisation can also aid in communication without being displayed in context
of the visual identity. The combination of both verbal communication such as
text, and visual communication such as images, through a design element like
colour, could provide an effective method of conveying information.
The nature of this study is descriptive. It examined the role played by colour
in an organisation's visual identity as a communication tool. The study
followed a qualitative approach, making use of a literature study and a case
study approach. In the literature study, the role of the graphic designer, the
visual identity and a design element like colour in the context of corporate
communication were examined. The sources of evidence used for the case
study approach, were questionnaires, as well as a colour analysis of the
corporate colour schemes of each of the selected case organisations as
utilised in their visual identities.
The research project attempted to determine the role of colour as
communication, as well as the motivation behind the use of a particular colour,
should such a motivation exist, and the communication intended behind each
colour. The project also attempted to determine the target markets at which
the communication is aimed; the research done by each of the case
organisations regarding colour symbolism and the suitability of the colour
regarding the target markets; and the importance attached to colour as a
communication tool. These questions were investigated through the use of
the questionnaires. The colour analysis was done to function as a control
mechanism to, for example, determine whether the intended message behind
colour correlated to the perceived message as determined by the colour
analysis.
The results from the questionnaires and colour analysis used in the study
showed that colour does play an important role in the selected case
organisation's visual identities. The results of the study also found, however,
that regardless of how important colour was viewed as a method of
communication by the respondents, certain factors exist which influence the
effectiveness of colour as a communication tool. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2004.
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Waffle Contrasts : Reinterpreting the Traditional Waffle Weave through Technical, Material and Colour ResearchSongur, Yasemin January 2020 (has links)
Asking the question: How can the waffle weave be reinterpreted through material, technical and colour research, the investigation of this MA thesis revolves around the weaving technique with the aim of presenting a collection of various woven textiles, where the waffle has been used in different ways. The weave, with its three- dimensional structure creates an interesting canvas to experiment upon as its structure creates both texture as well as depth to the textile. Furthermore, the research is conducted through a systematic exploration of the different aspects mentioned above, where theory and practise go hand in hand. Moreover, the practical experiments start as sketches on the computerised ARM looms and then are scaled up and revised on the industrial jacquard looms. The results showcase a variety of waffle weaves; from flat to three- dimensional, with various colour and surface effects as well as different compositions and overall forms. So, through this research, the degree project aims to explore and experiment the potential and possibilities of the waffle weave
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Clean : Not the Monochrome, Universal and Neutral Modernism You ExpectManders, Bartholomeus January 2019 (has links)
This project report offers insight into my research, creative process and work during my two-year Master in visual communication at Konstfack, Stockholm.Clean: Not the Monochrome, Universal and Neutral Modernism You Expect is the published culmination of a period of visual research highlighting Modernism — Modernist (graphic) design and architecture to be precise — as a power structure by uncovering its connections to colonialism and design authoritarianism through misperception, whiteness, exclusive practicing and imposition.The book uses intersections of visual material, personal experience and theory to deconstruct the inheritance of the creative practitioner working in the realm of Modernism as well as its presumed neutrality.
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