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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
421

The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion

Westberg, Kathleen J., n/a January 2004 (has links)
Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
422

Revisitation behaviour in a non-transactional website context

Maulana, Amalia Ernawaty, Marketing, Australian School of Business, UNSW January 2006 (has links)
This dissertation examines revisitation behaviour in the context of non-transactional websites. A holistic framework based on theories from repeat purchase behaviour and satisfaction was developed and tested. This study is among the first to consider revisitation as analogous to repeat purchase behaviour. The premise of the model is that revisitation is determined through an evaluation of prior visits and that the elements influencing revisitation included satisfaction, involvement (site, product category and medium) and social influences. Five non-transactional websites were examined with the selection based on the website typology developed in this thesis - a typology that will benefit website research as it provides a consistent and generic framework. Data were collected using a crosssectional web-based online survey via the homepage of the websites. Since satisfaction is considered to be a central factor in traditional repeat purchase behaviour and in website use, the antecedents of satisfaction were also examined. Overall the findings support the importance of content quality as a factor in satisfaction and even though website users are increasingly more proficient, ease of use is still an influential factor as is the attitude to the brand that the site supports. It was found that the users??? motives for using the site affected the relationship between the quality of the perceived benefits and satisfaction. If the motivation to use the site was for information, then the impact of information quality on satisfaction was weaker than the impact of entertainment quality on satisfaction. Alternatively, if the motivation was for entertainment, then once again the impact of information quality on satisfaction was weaker than that of entertainment quality. Initial model testing showed that the only factor to influence revisitation behaviour was enduring site involvement. Cognizant of the dangers of ???data driven theory???, the relationship of the elements was reassessed. The resultant model shows that product category involvement directly influences enduring site involvement and that enduring site involvement is a central construct operating as a direct and a mediating influence between each of satisfaction, social influence, medium involvement and website revisitation.
423

Salesforce control systems an integrated approach /

Miao, Chenjie, January 2007 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on December 6, 2007) Vita. Includes bibliographical references.
424

Equilibrium models in supply chains

Li, Jiukun. January 2007 (has links)
Thesis (M. Phil.)--University of Hong Kong, 2007. / Title proper from title frame. Also available in printed format.
425

Spanish Wine in Sweden

Insagurbe, Gorka, Castillo, Jorge January 2007 (has links)
<p>ABSTRACT</p><p>The new century has provoked the liberalization of the world economy and market globalization. International marketing has opened the borders for all countries, which can compete with the same competitive tools, increasing the rivalry among them. This</p><p>thesis deals with the wine sector and the changes that this sector has suffered in previous years, due to the entrance of new producer countries and the recession that has been produced by European wines, called “Old World” producers.</p><p>In this study we will make an analysis of the Swedish wine market, describing how the different players act; from consumers to the special system of alcohol distribution that is controlled by the government, all the way to the producers and kinds of wine that</p><p>compose the market.</p><p>Among the different wine producers we will make a thorough study of the Spanish case, given that we come from Spain, where the wine industry has a special relevance. Furthermore, Spain is one of the most important wine exporters to Sweden, but in the last years it has suffered a small decrease in its market share.</p><p>So apart from studying the current situation of the wine sector in Sweden and how consumers perceive the wine of “Old World” countries, such as France, Italy and Spain and “New World” countries, such as Australia, Chile and South Africa, our main objective is to make some strategic recommendations in order to improve the situation</p><p>for Spanish wine.</p><p>The study will focus on a quantitative research through a self completion questionnaire, measuring the main features of wine (quality, price, nationality, etc.) and also on different theories that compose the marketing and strategic fields.</p>
426

Effectiveness of Eco-label? : A Study of Swedish University Students' Choice on Ecological Food

Du, Qian, Nguyen, Lien Quynh January 2010 (has links)
<p><strong> ABSTRACT</strong></p><p>The recent years mark the appearance of many Eco-label schemes in the attempt ofhelping consumer to recognize the products with less harm to the environment, forexample: Euro flower, Nordic swan, Blue Angle, Krav. These labels belong to the thirdparties, which get supports from government with object of achieving sustainabledevelopment. However there is still lacking a clear understanding about theeffectiveness of Eco-label in consumer consumption activities due to the lack ofresearch working on that field. We take this challenge as an opportunity to do the studyof investigating about the role of Eco-label in the process of leading consumers topurchase Eco-products. The research focuses on Swedish university students‘ choice onecological food.</p><p>A number of Swedish students in Umeå University, Umeå, Sweden are selected as thegroup of respondents for this study. In order to understand the effectiveness of Eco-labelin students‘ food products choice, four key factors are taken into account to invest igate:students‘ awareness on Eco-label, students‘ knowledge on Eco-label & ecological food,students‘ environment motivation, and the availability of ecological food & Eco-labelinformation. The demographic characters including gender and education backgroundsare known as the influence factors among these four factors.</p><p>The results proved the effectiveness of Eco-label as the guiding instrument for students‘product choice towards ecological food. It provided the evidence that three of these fourfactors above (accept the only one external factors: availability) can encourage students‘attention to Eco-label. In additional, student‘s attention to Eco-label can actually leadtheir purchase behavior on ecological food. With findings and recommendations, thestudy is expected to contribute to the field of ecological consumer behavior marketingresearch. However, the representative of the results is risky because of the limitedcontext and sample of the study.</p>
427

Factors influencing source credibility of consumer reviews : apparel online shopping /

Shin, KoEun. January 1900 (has links)
Thesis (M.S.)--Oregon State University, 2007. / Printout. Includes bibliographical references (leaves 69-73). Also available on the World Wide Web.
428

Multiple cultural identities in the domain of consumption influence on apparel product response and brand choices of bicultural consumers /

Chattaraman, Veena. January 2006 (has links)
Thesis (Ph. D.)--Ohio State University, 2006. / Full text release at OhioLINK's ETD Center delayed at author's request
429

The impact of data collection methodology and warning labels on adolescents' response factors

Wright, Beverly Darlene. January 2005 (has links)
Thesis (Ph. D.)--Georgia State University, 2005. / Title from title screen. Naveen Donthu, committee chair; Kenneth Bernhardt, Sevgin Eroglu, Detmar Straub, committee members. Electronic text (154 p. : ill. (some col.)). Description based on contents viewed Apr. 25, 2007. Includes bibliographical references (p. 139-154).
430

Consumer Behavior in the Online Marketplace: How Time and Access to Information Drive Consumer Decisions

James L Ruth 04 December 2006 (has links)
The online marketplace is growing every year. As it continues to grow it is important to understand the interactions between online consumers and online merchants. This study examines the relationship between online merchants and online consumers focusing on how information is passed between the two. With consumers able to search and view dozens of stores in the time it used to take for many of them to drive to one, why are consumers not able to find the best price for the good they hope to buy? By examining past literature on information theory and consumer behavior, combined with considering a 3 x 3 sample of online consumers actually finding items in an online environment, this study will serve as a base for further research on what drives consumer interaction with electronic markets.

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