The purpose of this paper is to investigate how individuals with different characteristics make their choice-decisions when consuming STIGA table tennis blades, which are combinations of various attributes, such as price, control, attack, etc. It is expected that the general trend of choice behavior on this special commodity can be, at least to some extent, revealed. Data were collected using questionnaires sent to registered members of a table tennis club in China. The questionnaires included information and questions about individuals’ monthly income levels, ages, technique styles, etc. A multinomial logit model was then applied to analyze factors determining Chinese consumers’ choice behavior on STIGA table tennis blades. The results indicated that the main element influencing Chinese consumers’ choice of STIGA ping-pong blades was the technique style and other variables did not seem to influence the choice of table tennis blades. These results might be explained by the limited sample size as well as unmeasured and immeasurable factors. Thus, a more extensive research is needed to be conducted in the future.

AimSustainability has become an important factor to consider while buying goods and services. People are being more conscious toward environmental impacts of products and services. This attitude has motivated many businesses to develop their production in contact with sustainability. The aim of this paper is to investigate different consumer behaviors toward sustainability in general and in relation to vehicles in Norway and Sweden.ApproachThe project has been embarked by dividing it into two tasks.1. Analyzing past, present and future development, growth and importance of sustainability concept. Describe the role of Government authorities in Norway and Sweden to promote sustainable consumption.2. Investigating important factors of consumer behaviors which influence their buying decision toward sustainable products in general and in relation to sustainable vehicles. Highlight the role of vehicle manufacturing companies to promote sustainable consumption.MethodA research has been conducted in order to explore consumer behavior toward sustainability in Norway and Sweden. Research is based on Document study and primary research which include questionnaire survey with consumers and interviews with vehicle dealers. In addition an expert inquiry is conducted to light up consumer intensions in Norway and Sweden toward sustainability.ResultsThe result of investigation has been revealed in shape of analyses and conclusion at the end. A comparison has been made between primary research and secondary research and findings are overlapping. Sustainable vehicles are being more popular among consumers in Norway and Sweden. Consumption trends are changing over time and environmental friendly attitudes are more developing among Swedish consumers as compared to Norwegian.

¡@¡@According to statistics relesed by Ministry of Economic Affairs (MOEA), non-store retailing market in Taiwan, including TV shopping, online shopping, catalog sales (mail order) and door-to-door selling, grew from NT$112.3 billion in 2005 to NT$152.2 billion in 2009, and the production value has grown more than 30%. The ratio of it to the total retail sales had risen from 3.6% to 4.6%. The performance is incredible. ¡@¡@Among non-store retailing, TV shopping is the fastest growing new method over the past few years. In Taiwan's TV shopping industry, the market size turned from a TV shopping company with NT$0.5 billion of production value in 2000 to three TV shopping companies with NT$51 billion in 2009. In early 2010, the entering of new shopping company, U-Life, caused a new competition among the TV shopping companies. In the meanwhile, sales of TV shopping industry in Mainland China had reached CNY$ 20 billion by 2008. In the next decade, the the growth of total retailing sales, market size of TV shopping in China will account for around 3% of the total, up to 500 CNY$ billion. ¡@¡@TV shopping presents the goods to the audience through the high penetration of television media, just like opening a department store directly in TV, in order to let the audience become the consumers. Comparing to store-based retailing which has been developed, the sales mathod of TV shopping industry created an innovative access to the general consumers. Therefore, this thesis explores among the service processes what infuences the consumer satisfaction while the consumers are undergoing TV shopping based on TV shopping industry in Taiwan and Mainland China, and analyzes the differences of consumer satisfaction toward TV shopping between Taiwan and Mainland China. ¡@¡@According to the reasons above, this research will first discuss the TV shopping industry development and take the consumers who have purchased any goods by TV shopping as the research targets and conduct telephone interviewing with the questionnaire and analyze the result. ¡@¡@The research shows that with the improvement of the service quality, not full-scale, but to reach the customer requirement, the sales performance will be improved with limited resources. Whether in Taiwan and Mainland China, service quality, product quality and delivery quality are the important factors affecting customer satisfaction. In Taiwan, consumer's repeat purchase intention is more influenced by the back-end process services¡Fin Mainland China, consumer's repeat purchase intention is more influenced by the front-end process of service.

A survey indicates that the number of fraud-related crimes has been increasing considerably throughout the country. In addition, the number of online shopping fraud has been becoming much more than before since 2005. Up to 2009, the number of crimes associated with online shopping fraud has increased to roughly 7114 cases, leading to the percentage as 18.08% of all the fraud-related crimes. Even though the number of fraud-related crimes has been decreasing for the past-three-year period from 2006 to 2009, the crime number of online shopping fraud has been increasing gradually instead. Because the situation of Internet-based swindle is becoming progressively worse, such a fraud-related crime is worth much more attention from authorities concerned and much more effective measures taken by administrators so as to alleviate the number of online swindling crimes. Consumers throughout the country are getting used to make purchases by means of the application of Internet, which has made it possible for consumers to be trapped in online shopping fraud in such a tremendous electronic market. In addition, not only is the generation of online shopping fraud associated with the whole situation, but it is also related to online shoppers and individual traits. Consumer¡¦s involvement in Internet is of great significance to all the factors resulting in online shopping fraud. Based on the Involvement Figure developed by Zaichko wsky in 1985, this study aims to measure Internet-based consumer behavior, to examine the correlation between Consumer¡¦s Involvement in Internet and Purchasing Behavior, and to observe the result of online shopping fraud. This study adopts the participants consisting of the victims suffering from fraud-related crimes in Kaohsiung County, and collects the data by means of the distribution of 310 questionnaires, of which the number of valid questionnaire is up to 260. In addition, this study utilizes SPSS 12.0 to proceed data analysis. Results released by this study indicate as below: 1. In terms of the dimension, Internet Involvement, applied in the questionnaire, consumers recruited in this study belong to medium-degree and high-degree groups. The highest of each dimension is the rationality of Internet. Individual¡¦s internet involvement is obviously correlated to his or her age, education background, occupation and the recognition to 165 fraud-prevention hotline. 2. In terms of the dimension, Purchasing Search, applied in the questionnaire, individuals hired in this study belong to the medium-degree and high-degree groups. The highest of each dimension is the application of purchase. Consumer¡¦s purchasing search is prominently correlated to his or her age, education background, occupation and the recognition to 165 fraud-prevention hotline. 3. Consumer¡¦s Internet Involvement and each dimension are correlated to each other, and so are Purchasing Search and each dimension. Internet Involvement is correlated to consumer¡¦s Purchasing Search in a positive way. 4. In accordance with the above conclusions blended with online shopping fraud survey and researcher¡¦s practical experiences, this study has made it available to submit suggestions in four different aspects including the government organizations, the private corporations, individual tendency to Internet, further researches.

On July 1996, Taiwan government opened up mobile communication market to private telecommunication companies. For the next few years, mobile communication market reached its most glorious period. Almost every carrier had an outstanding profit, until recent years, NCC began to control pricing regulation. To obtain exceptional profits, telecommunication companies have started to cut expenditures in the direction toward the effort, but competitors constantly employ new strategy in the market. If a company cuts its cost too much, it is likely to result in the loss of a large number of consumers. On the other hand, if a company invests blindly, it will cause a great burden on the company¡¦s resources. Thus, this paper concentrates on formulating a scientific analysis that assists the executive officers of telecommunication companies to determine best marketing strategy of existing market. The research method of this paper will first survey the current mobile communication users to examine the significant factors from their preferences and then utilize Markov chain to analyze the mobile communication market trend. Based on the quantification of population growth and decline in the market, we will be able to better understand the trend of consumers¡¦ preferences. Combined with the overall assessment of telecommunication industry, we will be able to recommend an effective marketing strategy in the telecommunication market.

Today's consumers are increasingly concerned about corporate social responsibility (CSR). However, most consumers still know little about the real CSR performance of firms. If consumers are aware of the real CSR performance of firms, will they buy more from good firms and less from bad firms? This study aims to answer this question. This study first used the focus group technique to find out what aspects of CSR consumers cared about. It then ran an experiment to explore how a firm's CSR performance might affect consumers' intent to buy its product. Forty university students joined 6 sections of focus group discussion, with 5 to 11 students in each section. A convenience sample of 200 university students took part in the experiment, and they were randomly divided into 4 groups with 50 students in each group. In the experiment, each participant read a description of a fictitious shoe manufacturer and its environmental and philanthropic performance. Both the environmental and philanthropic performance could be either good or bad, and the experiment was thus a 2 (environmental performance) by 2 (philanthropic performance) design. Results showed that when participants were made aware of the firm's environmental or philanthropic performance, they would be more intended to buy from the good firm than from the bad firm. However, participants' environmental and philanthropic concern was not related to such an effect of CSR performance. Implications of these findings for the government and businesses are discussed.

"Farmers Market", is selling seasonal local fresh food. These foods grow up without any pesticides, fertilizer, and unhealthy natural GM-free ingredients. Farmers work hard to plant seasonal vegetables and fruits. Consumers can buy the "production and consumption planted locally" pesticide-free and healthy seasonal fruits and vegetables. This study is according to the consumer knowledge, attitude and behavior of farmers' markets of organic products¡¦ relation and differences and to discuss whether the relationship between population statistical variance and consumer knowledge, attitude and behavior have differences or not. In this study, we use farmers' markets of Kaohsiung area for the researching object. The researching method is convenience sampling survey of questionnaire, and total valid samples are 372. Through descriptive statistics, single factor analysis of variance, multiple linear regression analysis and other statistical methods for data processing and analysis. And results of distribution of demographic variables are as follow: that the, (1) women are the mainly consumption group; (2) education level is university most; (3) consumers¡¦ age between 21-40 years old pay more attention to organic agricultural products and also tend to buy organic products; (4)the occupation of most respondents are in service industry; (5) family income per month from 20001 to 40000 is the most; (6) most of respondents are unmarried; (7) most of respondents¡¦ religion are Buddhism and Taoism; (8) to meat or fish-based diet The proportion of most. In this study, test hypotheses H1 consumer knowledge on consumer attitude has a significant effect. When the consumer knowledge is higher, the consumer attitude is also higher, but also vice versa. Test hypotheses H2 consumer attitudes on consumer behavior have a significant effect. When attitude and behavior are more particular and specific, the two inter-related degrees will be more remarkable. Test hypotheses H3 consumer knowledge and consumer behavior have a significant effect. When the consumer knowledge and consumer behavior have casual relationship, knowledge will cause the behavior. It means knowledge forming will affect the behavior.

The financial tsunami struck the entire world in 2008, leading to global economic downturn and unprecedented loss in the global financial markets. In an already weakened economic environment, investors continued to lose confidence, unemployment soared to an all time high and consumer spending continued to shrink. Thus economic growth continued to spiral downward. After careful consideration of all economic indicators and approaches taken by other countries, the Taiwan government launched the Consumption Voucher Policy in a short period of time. The government launched a variety of economic stimulus packages to revive the economy and restore economic growth as quickly as possible. To make distribution of consumption vouchers in the amount of NTD 3,600 dollars to each person, for which was to be spent within a short period of time, and it was estimated to add 0.66 percent on the economic growth of 2009. The issuance of the consumption voucher which helped to stop the economic free fall by encouraging consumer spending, also demonstrated government efficiency and exhibited cooperation among government authorities and people. The scope of this study is focusing on the causes and effectiveness of the program, and summarizing the data collected to record the first issuance of consumption vouchers.

Abstract Egyptian Queen Cleopatra was famous of her make-up skills, and using cosmetics have become a fashionable trend among women throughout the world since then. When Greek invaded Egypt, they brought the technology of cosmetics back to Greece, and cosmetics were widely spread in Europe from Rome. The technology of makeup skills began to prevail in French at the year of 1700s, while Americans started to know it during the colonization period. Nowadays, the cosmetics industry takes a great part in American consuming market that makes billion of U.S dollars each year. Make-up skills result from the instinct of humanity of beauty pursuing and it turn to be an art in peoples¡¦ life, thus, cosmetics is a potential industry on the modern earth. Prevailing comes from the industry of consuming trend, and it could possibly change the consumers¡¦ behavior. Hence, the researches observe consumers¡¦ behavior form consumption information, customer demand, appraisal, preference, action, contentment, etc. Analyzing the psychological anticipation of the consumers, consumers¡¦ behavior could be divided into three stages: the past, present and oncoming consuming behavior information. The value of marketing analysis lies on the past experience learning, and the future tendency predicting. If you can take control over the prospective consuming trend and plan a correct marketing strategy, you will be in success in the trade of management. Above all, the future of cosmetics consuming group will propose four sorts of hypothesis: 1.To analyze consumers¡¦ behavior and psychology. 2. A consumer behavior. 3. A marketing characteristic. 4. The variable of demographic statistics that will design on the research structure from the female student of college on consuming behavior in Taiwan. This researches application of respectively a school theory that include consume decision-make model, consumer psychology, consumer behavior method, ¡uMaslow¡v theory the hierarchy of needs, demography, to explain the structure relationship of four sorts of hypothesis and develop the questionnaire to draft the result of study. It majors in trend of future on consuming to compare female student of college of survey report with Path Analysis Models of Statistics. The study will be designed to anticipate at cosmetics consume trend to two dimensions of biochemical products and the digit science and technology (business of Internet).

The intension model of purchasing houses for Kaohsiung female consumers