by Chung Kai-Ho, Fung Wai-Chung. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 78-79). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objectives of This Study --- p.2 / Chapter II. --- THE FEATURES OF PRIORITY BAKING SERVICES --- p.4 / The General Features of Priority Banking Services --- p.4 / Financial Benefits --- p.4 / Convenience & Efficiency --- p.4 / Personal Care --- p.5 / Product Features of the Five Subject Banks --- p.5 / Hong Kong Banks - Asset Vantage Account --- p.5 / Hang Seng Bank - Bank Smart Account --- p.6 / Standard Chartered Bank - Priority Banking --- p.7 / Yien Yieh Bank - Prestige Bank Account --- p.7 / Belgian Bank - Premier Banking --- p.8 / Pricing Features of the Five Subject Banks --- p.9 / Chapter III. --- CONCEPTUAL FRAMEWORKS --- p.10 / Introduction --- p.10 / Perceptual Map by Factor Analysis --- p.10 / Theory of Reasoned Action (TORA) --- p.11 / Chapter IV. --- METHODOLOGY --- p.15 / Interviews --- p.15 / Sample and Sampling Procedure --- p.15 / Data Collection and Questionnaire --- p.15 / Operationalization --- p.17 / Section One --- p.17 / Section Two --- p.18 / Data Analysis --- p.19 / Chapter V. --- RESULTS --- p.20 / Perceptual Map by Factor Analysis --- p.20 / Factor Analysis --- p.20 / Perceptual Mapping --- p.22 / Factors Affecting Customer Intention to Subscribe Priority Banking Services --- p.26 / The Original Model --- p.26 / The Reduced Model --- p.29 / Chapter VI. --- CONCLUSION & MANAGERIAL IMPLICATIONS --- p.32 / Managerial Implications - Perceptual Map by Factor Analysis --- p.32 / Market Positioning Target --- p.32 / Recommend Strategies --- p.33 / Hong Kong Banks - Asset Vantage Account --- p.33 / Hang Seng Bank - Bank Smart Account --- p.35 / Standard Chartered Bank - Priority Banking --- p.36 / Yien Yieh Bank - Prestige Bank Account --- p.37 / Belgian Bank - Premier Banking --- p.37 / Managerial Implications - Structural Equation Modeling --- p.38 / Limitations of the Study --- p.40 / APPENDIX --- p.41 / BIBLIOGRAPHY --- p.78

This thesis examined how factors such as perceptions of globalization, individual and nationalistic values, and cultural products influenced consumer choice in French and American nationals.

The purpose of this study was to determine Chinese and U.S. consumers' attitudes and perceptions toward hybrid cars and the likelihood of purchasing one in the future.

by Tsang Kwong-ming, Rex. / Bibliography: leaves 79-80 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by Cheng Wai Ming, Ivy, Ma Lok Man, Frandy. / Includes questionaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leave 67). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.viii / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Purpose of Study --- p.1 / Chapter 1.2 --- Market Overview --- p.1 / Chapter 1.3 --- Market Growth --- p.2 / Chapter 1.3.1 --- Social Environment --- p.3 / Chapter 1.3.2 --- Economic Environment --- p.3 / Chapter 1.3.3 --- Regulatory Environment --- p.3 / Chapter 1.3.4 --- Technological Environment --- p.4 / Chapter 1.4 --- Market Share --- p.4 / Chapter 1.5 --- Marketing Strategies of Mobile Service Providers --- p.5 / Chapter 1.5.1 --- Product Strategies --- p.5 / Chapter 1.5.1.1 --- Service Features --- p.5 / Chapter 1.5.1.2 --- Mobile Phone Brands Used --- p.6 / Chapter 1.5.1.3 --- Number of Cell Sites --- p.6 / Chapter 1.5.1.4 --- Network Coverage --- p.6 / Chapter 1.5.1.5 --- Roaming Locations --- p.7 / Chapter 1.5.1.6 --- Customer Service --- p.7 / Chapter 1.5.2 --- Pricing Strategies --- p.7 / Chapter 1.5.3 --- Distribution Strategies --- p.8 / Chapter 1.5.4 --- Promotion Strategies --- p.8 / Chapter 1.5.4.1 --- Advertising --- p.8 / Chapter 1.5.4.2 --- Sales Teams --- p.9 / Chapter 2. --- DECISION PROBLEMS AND RESEARCH OBJECTIVES --- p.13 / Chapter 2.1 --- Decision Problems --- p.13 / Chapter 2.2 --- Research Objectives --- p.14 / Chapter 3. --- LITERATURE REVIEW --- p.16 / Chapter 3.1 --- Attitudes and Attitude Components --- p.16 / Chapter 3.2 --- Multiattribute Attitude Models --- p.17 / Chapter 4. --- RESEARCH METHODOLOGY --- p.21 / Chapter 4.1 --- Exploratory Study --- p.21 / Chapter 4.1.1 --- Literature Search --- p.21 / Chapter 4.1.2 --- Interviews with Executives --- p.21 / Chapter 4.1.3 --- Interviews with Potential Customers --- p.22 / Chapter 4.2 --- Descriptive Study --- p.22 / Chapter 4.2.1 --- Survey Population and Sample Size --- p.23 / Chapter 4.2.2 --- Sampling and Data Collection Procedure --- p.24 / Chapter 4.2.3 --- Questionnaire --- p.25 / Chapter 5. --- LIMITATIONS --- p.27 / Chapter 6. --- FINDINGS --- p.29 / Chapter 6.1 --- Exploratory Study --- p.29 / Chapter 6.1.1 --- Benefits of Using Mobile Telephone --- p.29 / Chapter 6.1.2 --- Evaluative Criteria Used in Selecting Mobile Telephone Service Provider --- p.30 / Chapter 6.1.3 --- Types of Information Sought and Sources of Information Used --- p.31 / Chapter 6.2 --- Descriptive Study --- p.32 / Chapter 6.2.1 --- Demographic Characteristics of the Respondents --- p.32 / Chapter 6.2.2 --- Benefits of Using Mobile Telephone --- p.35 / Chapter 6.2.3 --- Decision Making Process of Selecting a Mobile Service Provider --- p.36 / Chapter 6.2.3.1 --- Types of Information Sought by Respondents --- p.36 / Chapter 6.2.3.2 --- Sources of Information --- p.37 / Chapter 6.2.4 --- The Evaluative Criteria Used by Respondents and Their Relative Importance --- p.38 / Chapter 6.2.5 --- Awareness of Mobile Service Providers --- p.39 / Chapter 6.2.6 --- Belief Ratings on the Evaluative Criteria --- p.40 / Chapter 6.2.7 --- Respondents' Attitudes Towards the Mobile Service Providers --- p.41 / Chapter 6.2.8 --- Relationship Between Consumer Attitudes and Brand Preferences --- p.43 / Chapter 6.2.9 --- Market Segmentation --- p.46 / Chapter 6.2.9.1 --- Segmentation by Demographics --- p.46 / Chapter 6.2.9.2 --- Segmentation by Benefits --- p.49 / Chapter 6.2.9.3 --- Segmentation by Attitudes --- p.54 / Chapter 7. --- IMPLICATIONS FOR MARKETING STRATEGIES --- p.59 / Chapter 7.1 --- Competitive Analysis of CSL Against the Other Three Mobile Service Providers in Hong Kong --- p.59 / Chapter 7.2 --- Implications for Marketing Strategies of CSL --- p.60 / Chapter 7.2.1 --- Target Market --- p.60 / Chapter 7.2.2 --- Product Strategies --- p.61 / Chapter 7.2.3 --- Pricing Strategies --- p.63 / Chapter 7.2.4 --- Distribution Strategies --- p.64 / Chapter 7.2.5 --- Promotion Strategies --- p.64 / Chapter 8. --- CONCLUSION --- p.66 / REFERENCES --- p.67 / APPENDICES --- p.68 / Appendix A Exploratory Study: Executive Interview Guide --- p.68 / Appendix B Exploratory Study: Potential Customers Interview Guide --- p.69 / Appendix C English Version of the Questionnaire --- p.70 / Appendix D Chinese Version of the Questionnaire --- p.77 / Appendix E Findings of the Exploratory Study --- p.87 / Appendix F Agglomeration Coefficients of the Cluster Procedure on Respondents' Ratings on the Benefit Statements --- p.91 / Appendix G Agglomeration Coefficients of the Cluster Procedure on Respondents' Ratings on the Evaluative Criteria --- p.92

by Chow Yiu-wai Janet. / Includes Chinese questionaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 77-78). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF EXHIBITS --- p.vii / ACKNOWLEDGMENTS --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Overview of Sanitary Napkin Market --- p.2 / Chapter II. --- LITERATURE REVIEW --- p.4 / What Are Attitudes? --- p.4 / Methods of Measuring Attitudes --- p.5 / Attitude-Behavior Relationship --- p.9 / Marketing Implications of Studying Attitudes --- p.9 / Chapter III. --- METHODOLOGY --- p.11 / Target Group --- p.11 / Sample Size --- p.12 / Selection of Attributes --- p.12 / Preliminary Stage --- p.12 / Exploratory Research --- p.13 / Pretest --- p.14 / Questionnaire Design --- p.15 / Data Collection --- p.16 / Data Analysis --- p.16 / Chapter IV. --- LIMITATIONS --- p.18 / Chapter V. --- RESULTS --- p.21 / The Relative Importance of Product Attributes --- p.21 / Rearrangement of Semantic Differential Scales --- p.23 / Evaluation of the Ideal Brand after Rearrangement --- p.23 / Beliefs about Whisper and Nice Day --- p.24 / Profile Analysis --- p.24 / Attitudes toward Whisper and Nice Day --- p.27 / Difference in Attitudes --- p.27 / Absolute Difference --- p.27 / Favorableness of Brands --- p.29 / Characteristics of the Respondents --- p.30 / Usage Pattern --- p.30 / Actual Buyers and Purchasing Outlets --- p.32 / Demographics --- p.33 / Chapter VI. --- RELATIONSHIP BETWEEN ATTITUDE AND BRAND USAGE --- p.34 / Chapter VII. --- "ANALYSES FOR THE TWO GROUPS - WHISPER SIGNIFICANTLY MORE FAVORABLE, AND NICE DAY SIGNIFICANTLY MORE FAVORABLE" --- p.38 / Relative Importance of Attributes as Perceived by Different Groups --- p.38 / The Group Which Perceives Whisper as Significantly More Favorable --- p.40 / The Group Which Perceives Nice Day as Significantly More Favorable --- p.43 / Chapter VII. --- STRATEGIC IMPLICATIONS --- p.46 / Strategic Implications for Product Improvement --- p.46 / Strategic Implications for Whisper --- p.49 / Strategic Implications for Nice Day --- p.50 / Chapter IX. --- CONCLUSION --- p.52 / APPENDICES --- p.54 / BIBLIOGRAPHY --- p.77

by Yip Wai-choi. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 100. / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vii / PREFACE --- p.viii / Chapter I. --- INTRODUCTION AND RESEARCH OBJECTIVES --- p.1 / Chapter II. --- THE COGNAC MARKET IN HONG KONG / The Product --- p.4 / The Market --- p.6 / The Packaging --- p.7 / The Advertising --- p.7 / Summary --- p.10 / Chapter III. --- METHODOLOGY / Research technique --- p.11 / The interviewer --- p.12 / The sample --- p.12 / Measures taken before/during interview --- p.15 / The interview guide --- p.16 / Chapter IV. --- DATA AND FINDINGS / Drinking and purchasing behavious --- p.18 / Brand perception and image --- p.31 / Attitude towards dark frosted and clear bottles --- p.53 / Attitude towards advertising --- p.56 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS / Summary --- p.69 / Conclusions --- p.78 / Implications --- p.80 / Chapter APPENDIX 1 --- Qualitative Research of Cognac Market Interview Guide --- p.83 / Chapter APPENDIX 2 --- Bisquit Prestige --- p.87 / Chapter APPENDIX 3 --- Courbet X.O --- p.88 / Chapter APPENDIX 4 --- Courvoisier VSOP --- p.89 / Chapter APPENDIX 5 --- F.O.V --- p.90 / Chapter APPENDIX 6 --- Hennessy VSOP --- p.91 / Chapter APPENDIX 7 --- Martell VSOP --- p.92 / Chapter APPENDIX 8 --- Remy Martin VSOP --- p.93 / Chapter APPENDIX 9 --- Club de Remy --- p.94 / Chapter APPENDIX 10 --- Courvoisier X.O --- p.95 / Chapter APPENDIX 11 --- Hennessy X.O --- p.96 / Chapter APPENDIX 12 --- Martell Cordon Bleu --- p.97 / Chapter APPENDIX 13 --- Martell X.O --- p.98 / Chapter APPENDIX 14 --- Remy Martin X.O --- p.99 / BIBLIOGRAPHY --- p.100

by Monica Cheung Wai, Eppie Wong Yuen Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 65. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDEGMENTS --- p.v / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STUDY OF THE PURCHASE OF DETERGENT POWDER / Chapter 2.1 --- Market Situation for Detergent Powderin Hong Kong --- p.3 / Chapter 2.2 --- Rationale of the Study --- p.4 / Chapter 2.3 --- Scope of the Study --- p.5 / Chapter 2 .4 --- Objectives of the Study --- p.6 / Chapter III. --- LITERATURE REVIEW / Chapter 3.1 --- Relevance of Understanding Consumer Purchase Behaviour in the Marketing Concept --- p.8 / Chapter 3.2 --- Howard Model of Consumer Behaviour --- p.8 / Chapter 3.3 --- "Engel, Kollat and Blackwell Model" --- p.9 / Chapter 3.4 --- Definition of Detergent Powder Purchase --- p.10 / Chapter 3.5 --- Research Findings : Hoyer --- p.11 / Chapter 3.6 --- Choice Tactics in Detergent Powder Purchase --- p.13 / Chapter 3.7 --- Product Information in Memory --- p.16 / Chapter 3.8 --- Applicability of Hoyer's Research Findings --- p.17 / Chapter 3.9 --- Relevance of Judgmental Models in Detergent Powder Purchase --- p.17 / Chapter IV. --- METHODOLOGY AND FRAMEWORK FOR ATTACK / Chapter 4.1 --- The Pilot Study --- p.21 / Chapter 4.2 --- The Observation Phase --- p.22 / Chapter 4.3 --- The Questionnaire Survey --- p.23 / Chapter V. --- SUMMARY OF RESEARCH FINDINGS / Chapter 5.1 --- Observation Survey --- p.27 / Chapter 5.2 --- Salience of Various Evaluative Criteria --- p.28 / Chapter 5.3 --- Propensity for Brand Switching --- p.29 / Chapter 5.4 --- Consumers' Evaluation of the Product Attributes of their Current Brand --- p.32 / Chapter 5 .5 --- Attitude --- p.34 / Chapter 5.6 --- Difference in Purchase Behaviour among Consumers across Demographic Profiles --- p.35 / Chapter 5.7 --- Demographic Profile of the Sample --- p.38 / Chapter VI. --- DISCUSSION AND IMPLICATIONS / Chapter 6.1 --- Decision Process Behaviour and Advertising Strategy --- p.43 / Chapter 6.2 --- Brand Switching Behaviour and Promotional Strategy --- p.45 / Chapter 6.3 --- Satisfaction with Current Brand and Relevance of Promotional Efforts --- p.46 / Chapter 6.4 --- Salience of Evaluative Criteria -- Pricing and Product --- p.47 / Chapter 6.5 --- Purchase Behaviour among Consumers across Demographic Profiles -- and its Marketing Implications --- p.48 / Chapter 6.6 --- Limitations of the Study and Suggestions for Further Research --- p.49 / APPENDICES / Chapter Appendix A: --- Observation Sheet --- p.51 / Chapter Appendix B: --- Schedule of Questionnaire Survey --- p.52 / Chapter Appendix C: --- The Questionnaire (English and Chinese versions) --- p.53 / Chapter Appendix D: --- Research Data --- p.58 / Chapter Appendix E: --- T-test Table- --- p.61 / Chapter Appendix F: --- F-test Table --- p.63 / BIBLIOGRAPHY --- p.65

by Kong Kan, Karen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 81-82). / EXECUTIVE SUMMARY --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGMENT --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / "Marketing Difficulties Start with Chinese Misunderstanding of the Word ""Wine´ح" / Scope of Study --- p.3 / Decision Problem --- p.3 / Research Objectives --- p.3 / Methodology --- p.5 / Research Design --- p.5 / Data Collection Method --- p.7 / Limitations --- p.10 / Chapter II. --- EVALUATING THE MARKET OPPORTUNITY --- p.13 / Environmental Analysis --- p.13 / Macroenvironment --- p.13 / Microenvironment --- p.15 / Company Profile --- p.17 / Competition Profile --- p.19 / Market Share Competition --- p.19 / Fine Wine Segment competition --- p.20 / Regular Wine Segment competition --- p.21 / Consumer Profile --- p.22 / On-premise Sales --- p.22 / Off-premise Sales --- p.22 / Market Potential of Remy Wine Division --- p.22 / Summary of Chapter II --- p.26 / Chapter III. --- THE TARGET MARKET --- p.27 / "Alternative 1: General public as target market, including supermarkets as outlets" --- p.28 / "Alternative 2: General public as target market, maintaining the 4existing retail outlets" --- p.29 / Alternative 3: Middle to high income group as target market maintaining the 4 existing retail outlets --- p.29 / "Alternative 4: Middle to high income group as target market, including supermarkets as outlets" --- p.30 / Best Alternative Justification --- p.30 / Target Market Description --- p.32 / Chapter IV. --- STRATEGY FORMULATION --- p.34 / Marketing Strategies for Young Adults --- p.34 / Product and Price Strategy --- p.34 / Distribution Strategy --- p.38 / Promotional Strategy --- p.39 / Marketing Strategies for Mature Adults --- p.42 / Product and Price Strategy --- p.42 / Distribution Strategy --- p.44 / Promotional Strategy --- p.45 / Marketing Strategies for Mature Market --- p.48 / Product and Price Strategy --- p.49 / Distribution Strategy --- p.49 / Promotional Strategy --- p.49 / Chapter V. --- TIMING AND BUDGETING --- p.51 / Chapter VI. --- CONCLUSIONS --- p.55 / EXHIBITS --- p.57 / BIBLIOGRAPHY --- p.79

by Cheng Ka-Chung, Ho Fung-Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 49-51). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.5 / Chapter III. --- METHODOLOGY --- p.10 / Decision Making Objectives --- p.10 / Research Objectives --- p.11 / Research Design --- p.11 / Hypothesis Testing --- p.14 / Statistical Analysis Method --- p.17 / Sampling and Data Collection --- p.18 / Chapter IV. --- RESULTS --- p.19 / Sample --- p.19 / General Brand and Country Evaluation --- p.19 / Plot of Main Effect - Brand Name --- p.19 / Plot of Main Effect - Country-of-Origin --- p.22 / Plot of Treatments --- p.23 / Hypothesis Testing using ANOVA --- p.25 / Basic Findings --- p.25 / Other Findings --- p.27 / Pairwise t-test for Country-of-Origin Effect --- p.28 / Preferential Analysis --- p.29 / Chapter V. --- LIMITATION --- p.36 / Sampling Bias --- p.36 / Reliability --- p.36 / Validity --- p.37 / Chapter VI. --- CONCLUSION AND RECOMMENDATION --- p.38 / APPENDICES --- p.42 / BIBLIOGRAPHY --- p.49