O objetivo deste trabalho é analisar as causas do grande crescimento das produções agropecuária e agroindustrial do Brasil no período de 1961 a 2013, e como o crescimento dessas produções impactaram suas exportações. Atenção especial é dada aos anos de 1991 a 2013 devido ao crescimento diferenciado das exportações nesses anos. Para alcançar o objetivo supracitado, buscou-se quantificar o crescimento, a concentração, as mudanças estruturais e a diversificação da produção e da exportação de produtos agropecuários e agroindustriais no Brasil de 1961 a 2013. Além disso, foi feito um exame qualitativo dos seus determinantes e realizada uma análise econométrica dos determinantes da oferta e da demanda das exportações brasileiras de produtos agropecuários e agroindustriais de 1991 a 2013. Para tanto, foram calculados alguns indicadores de concentração, de mudança estrutural e de diversificação para a produção e para as exportações de produtos agropecuários e agroindustriais. Também foram estimadas equações de oferta e da demanda de exportações de produtos agropecuários e agroindustriais do Brasil, considerados em separado e conjuntamente, identificando os seus principais determinantes. Pela análise dos resultados foi possível observar um crescimento bastante acentuado da produção da agropecuária no Brasil (em toneladas), processo esse que se intensificou a partir dos anos 2000. Foi possível observar que houve mudança na pauta de produção e exportação, isto é, ocorreu diversificação, mas houve nova concentração nas mesmas. Por exemplo, diminuiu-se a exportação de café, mas aumentou a de soja, foi reduzida a proporção de açúcar exportado, mas surge o complexo exportador de carne. Ao mesmo tempo em que a produção e a exportação se diversificam, se concentram em novos produtos, o que pode ser denominado como uma \"diversificação concentradora\". Outra característica da expansão das exportações brasileiras de gêneros agropecuários e agroindustriais foi o seu destino a novos mercados, destacando o significativo crescimento das exportações com destino à Ásia, ao Oriente Médio e à África o que mostra a consolidação dos mercados emergentes como importadores dos produtos de base agropecuária produzidos no Brasil. O modelo de equações simultâneas foi estimado com dados anuais de 1991 a 2013, no qual as variáveis explicativas para a oferta de exportações foram o total produzido, a taxa de câmbio e os preços de exportação; já para a demanda por exportações as variáveis explicativas foram o preço de exportação, a renda mundial e os preços de um país concorrente (preços da Argentina). Foram estatisticamente significativas para determinar as exportações agropecuárias e agroindustriais praticamente todas as variáveis supracitadas, exceto os preços do concorrente nas equações de demanda por exportações de produtos agroindustriais e para o total de produtos de base agrícola. A partir da análise interpretativa e dos resultados das regressões estimadas foi confirmada a hipótese formulada nessa tese de que desde 1961, em especial entre 1991 a 2013, ocorreu uma série de condicionantes externos e internos à economia brasileira que levou ao grande crescimento de nossas produções agropecuária e agroindustrial e os excedentes dessas produções levaram ao crescimento de nossas exportações desses produtos. A tese mostra que dentre os condicionantes externos a se examinar estão a dinâmica da oferta e da demanda mundial de produtos agropecuários e a dinâmica dos principais países exportadores e das grandes empresas multinacionais. Entre os condicionantes internos estão as disponibilidades de terra e tecnologia, o papel das políticas agrícolas e a presença de fazendeiros empreendedores. / The objective of this work is to analyze the causes of the great growth of agricultural and agro-processed productions in Brazil from 1961 to 2013, and how the growth of these productions impacted their exports. Special attention is given to the years 1991 to 2013 due to the differential growth of exports in this years. In order to achieve the aforementioned objective, it was searched to quantify the growth, concentration, structural changes and diversification of the production and export of agricultural and agro-processed products in Brazil from 1961 to 2013. In addition, a qualitative analysis of its determinants was made out and an econometric analysis was performed on the supply and demand determinants of brazilian agricultural and agro-processed exports from 1991 to 2013. Therefore, some indicators of concentration, structural change and diversification were calculated for the production and exports of agricultural and agro-processed products. Were also estimated equations of supply and demand for exports of agricultural and agro-processed products from Brazil, considered separately and jointly, identifying their main determinants. By analyzing the results it was possible to observe of a quite accentuated growth of agricultural production in Brazil (in tons), a process that intensified from the 2000\'s. It was possible to observe that there was a change in the pattern of production and export, this is, diversification occurred, but there was a new concentration in them. For example, the export of coffee has been reduced, but the soybean has been increased, the proportion of sugar exported has been reduced, but arises the meat exporting complex. At the same time as production and exports diversify, they focus on new products, what can be termed as a \"concentration diversification\". Another feature of the expansion of Brazilian exports of agricultural and agro-processed products was destined to new markets, highlighting the significant growth of exports to Asia, the Middle East and Africa, which shows the consolidation of emerging markets as importers of agricultural commodities produced in Brazil. The model of simultaneous equations was estimated with annual data from 1991 to 2013, in which the explanatory variables for the export supply were the total produced, the exchange rate and the export prices; already for the demand for exports the explanatory variables were the export price, the world income and the prices of a competing country (Argentine prices). It was statistically significant to determine the agricultural and agro-processed exports practically all the aforementioned variables, except for the prices of the competitor in the equations of demand for agro-processed exports and for the total of agricultural commodities. From the interpretative analysis and the results of the estimated regressions, the hypothesis formulated in this thesis was confirmed that since 1961, especially from 1991 to 2013, occurred a series of external and internal conditioning to the brazilian economy that led to the great growth of our agricultural and agro-processed production and the surplus of these productions led to the growth of our exports of these products. The thesis shows that among the external conditioning to be examined are the dynamics of world supply and demand for agricultural products, and the dynamics of the main exporting countries and large multinational companies. Among the internal conditioning are the availability of land and technology, the role of agricultural policies and the presence of entrepreneurial farmers.

O setor varejista devido à alta competitividade vem passando por grandes transformações, a fim de atender de forma eficiente e eficaz às exigências do consumidor. Para tanto, a criação e a implementação de ações estratégicas que proporcionem diferenciais competitivos para os varejistas tornaram-se uma constante no dia-a-dia do varejo. A adoção de marcas próprias no mix de produtos do supermercado é um exemplo destas estratégias. No entanto, percebe-se um crescimento lento das marcas próprias na participação de mercado no Brasil, o que reflete a atitude dos consumidores diante destes produtos. Entender o comportamento do consumidor bem como a atitude deste aos produtos de marca própria torna-se importante para uma melhor compreensão deste fenômeno. Desta forma, o presente trabalho tem o objetivo de avaliar os elementos componentes da atitude do consumidor em relação aos produtos de marcas próprias. Para o alcance do objetivo deste estudo, foram feitas revisões da literatura sobre varejo, marcas próprias e sua evolução, no Brasil, e a atitude do consumidor frente aos produtos de marcas próprias. A pesquisa de campo foi de caráter exploratório com abordagem quantitativa. Por meio de uma survey com questionário auto-administrado, elaborado com base no modelo da Teoria da Ação Racional (TRA) de Fishbein, foi possível coletar opiniões dos clientes de supermercados, elemento da pesquisa, para avaliar a atitude do consumidor diante das marcas próprias. A amostra foi composta por 983 pessoas, de ambos os sexos e provenientes de 26 Estados do Brasil, com predominância de São Paulo e Minas Gerais. Os resultados obtidos demonstram que os respondentes não possuem uma imagem muito favorável aos produtos de marcas próprias, devido à grande variação na qualidade dos produtos dentro das categorias e entre as categorias ofertadas, ao risco percebido, à ausência de comunicação efetiva sobre os produtos e à imagem de inferioridade transmitida pelos atributos das marcas próprias como embalagem, forma de exposição e preço. O componente mais importante obtido com a aplicação do modelo da TRA para prever a intenção comportamental foi a atitude. Dos fatores obtidos na análise fatorial, destacam-se a imagem da loja, a comunicação e preço, a qualidade e preço como os mais importantes para os respondentes e que exercem maior influência em seu comportamento. A partir da análise de regressão, conclui-se que o risco percebido, a qualidade, a influência de pessoas próximas e a imagem da loja são os fatores que mais influenciam na intenção comportamental dos respondentes frente aos produtos de marcas próprias. / The retail sector is going through major changes due in order to meet efficiently and effectively the demands of the consumer in a highly competitive environment. Thus, the creation and implementation of strategic actions that provide competitive differentials for retailers have become essential in the day to day of retailing. The adoption of own brands in the mix of products in supermarkets is an example of these strategies. However, it is perceived a slow growth of own brands market share in Brazil, which reflects the attitude of consumers towards these products. Understanding consumer behavior and attitude toward own-brand products is important to the better comprehension of this phenomenon. Thus, this study aims to evaluate the components of consumer attitude related to products of own labels. To reach the goal of this study, there were made revisions on the literature about retail, own brands and its development in Brazil, and the attitude of consumers toward the own labels products. The fieldwork had exploratory nature with quantitative approach. Through a survey composed by a self-administered questionnaire, based on the model of the theory of reasoned action (TRA) of Fishbein, it was possible to collect opinions of supermarket customers. That constituted a part of the research which aimed to evaluate the attitude of the consumer toward own brands . The sample consisted on 983 persons of both sexes from the 26 Brazilian states, with predominance of São Paulo and Minas Gerais. The results show that the respondents do not hold a very favorable image to own brands products. This find can be explained by the wide variation in the quality of products within the categories and between categories offered, the perceived risk, the lack of effective communication about the products and the image of inferiority transmitted by attributes of own brand products such as packaging, price and the form of exposition. The most important component obtained with the implementation of the TRA model to predict the behavioral intention was the attitude. Among the factors obtained in factor analysis, those who exert more influence on respondents behavior are the image of the store, communication and price as well as quality and price. From the regression analysis, it was concluded that the majority of the influence on behavioral intention of respondents was derived from perceived risk, quality, store image and influence of close people.

At last, this dissertation considers another marketing implication of this number-location association, namely the compatibility effect. In experiment 7, we find that people perceive a discount as more attractive when the two prices are actually posited in compatible locations (original price-right side; discounted price-left side) than in incompatible locations. Similarly, experiment 8 demonstrates that people are more likely to patronage a supermarket when the supermarket's slogan about low price is shown on the left side of a display than on the right side, and this effect is mediated by the subjective fluency feeling people felt at the time they process the advertisement. / Given a display, people usually think that large numbers should be located on the top or on the right hand side of the display, whereas small numbers should be posited at the bottom or on the left (Wood and Fischer 2008). / Given this number-location association, this dissertation secondly intends to apply it to the field of marketing, and to use three experiments to explore how and why location of product image can influence people's price judgment. The results of experiment 4 show that consumers think that the market price of a product is higher if the product's image is shown on the right side of a display than on the left side; experiment 5 and experiment 6 further indicate that the location of product image can only influence consumers' price judgment, but cannot influence quality judgment. / Key Words: Number-location association, Simulation, Perceptual Symbol Systems (PSS), Price perception. / This dissertation firstly aims to provide new evidence for this number-location association. Experiment 1 demonstrates that people incorrectly remember that large numbers appear to the right of the locations they actually were shown while small numbers appear to the left ofthe locations than they actually were presented; experiment 2 and experiment 3 show that people estimate there are more pieces in a pile of object when the pile of object is presented on the right side of a display than on the left side. / Cai, Fengyan. / Adviser: King Man Hui. / Source: Dissertation Abstracts International, Volume: 73-03, Section: A, page: . / Thesis (Ph.D.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (leaves 139-144). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstract also in Chinese.

Ho Yiu-chung. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 100-104). / Abstracts in English and Chinese. / Chapter Chapter One --- Introduction --- p.1-6 / Chapter Chapter Two --- Literature Review --- p.7-27 / Chapter Chapter Three --- Conceptual Models --- p.28-66 / Chapter Chapter Four --- Empirical Study --- p.67-85 / Chapter Chapter Five --- Discussions and Conclusion --- p.86-99 / Bibliography --- p.100 -104

by Lee Man-Ho, Peter. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 119-125). / Abstracts in English and Chinese. / Chapter Chapter 1. --- The Literature Review --- p.1 / Chapter Chapter 2. --- "Revealed Preference, Differentiable Demand, and Expenditure Function" --- p.9 / Chapter I. --- Introduction --- p.9 / Chapter II. --- Results --- p.12 / Chapter III. --- Proof of Proposition 1 --- p.30 / Chapter IV. --- Proof of Proposition 2 --- p.53 / Appendix --- p.64 / Chapter Chapter 3. --- Revealed Smooth and Homothetic Preferences --- p.67 / Chapter I. --- Introduction --- p.67 / Chapter II. --- Result --- p.68 / Chapter Chapter 4. --- Excess Demand and Homothetic Economy --- p.77 / Chapter I. --- Introduction --- p.77 / Chapter II. --- Results --- p.79 / Chapter III. --- Proofs --- p.84 / Chapter Chapter 5. --- Conclusion --- p.95 / Appendix. Validating SARP by Computer Programs --- p.98 / References --- p.119

Ng, Wai Hung Thomas. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 103-112). / Abstracts in English and Chinese ; questionnaires in Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iv / ACKNOWLEDGEMENT --- p.vi / TABLE OF CONTENTS --- p.vii / LIST OF TABLES --- p.ix / LIST OF FIGURES --- p.x / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- LITERATURE REVIEW --- p.6 / Service Quality (SQ) --- p.6 / Conceptualizing SQ --- p.9 / SQ Perception Discrepancy between Employees and Customers --- p.14 / SQ Conceptualization Discrepancy / Discrepancy in Psychometric Properties of SQ scale / SQ Evaluation Discrepancy / Measurement Equivalence/Invariance(ME/I) --- p.19 / Testing Configural Invariance / Testing Factorial Invariance / Testing Unique Variance Equivalence / Testing Factor Variance Equivalence / Testing Intercept/Scalar Invariance / Testing Factor Correlations Equivalence / Testing Latent Means Equivalence / Chapter CHAPTER III --- OBJECTIVE --- p.25 / Chapter CHAPTER IV --- CONCEPTUALIZATION --- p.27 / SQ Conceptualization --- p.27 / Difference in Conceptual Model / Difference in Manifestation of Constructs (Dimensions) / Psychometric Properties of the Scale --- p.31 / Difference in Magnitude of Random Error / Difference in Perception Dispersion / Difference in Baseline Perception / SQ Evaluation --- p.35 / Difference in Interrelationships among Dimensions / Difference in Perceived SQ level / Summary --- p.39 / Chapter CHAPTER V --- METHODOLOGY --- p.41 / Data Collection --- p.41 / Survey Instrument / Interview / Method of Analysis --- p.42 / Testing Difference in Conceptual Model / Testing Difference in Manifestation of Constructs / Testing Difference in Magnitude of Random Error / Testing Difference in Perception Dispersion / Testing Difference in Baseline Perception / Testing Difference in Interrelationships among Dimensions / Testing Difference in Perceived SQ level / Other Methodologies in Examining ME/I --- p.51 / Chapter CHAPTER VI --- RESULTS --- p.56 / SQ Conceptualization --- p.59 / Difference in Conceptual Model / Difference in Manifestation of Constructs / Psychometric Properties of the Scale --- p.68 / Difference in Magnitude of Random Error / Difference in Perception Dispersion / Difference in Baseline Perception / SQ Evaluation --- p.75 / Difference in Interrelationships among Dimensions / Difference in Perceived SQ level / Summary of Results --- p.77 / SQ Conceptualization / Psychometric Properties / SQ Evaluation / Chapter CHAPTER VII --- DISCUSSION AND CONCLUSION --- p.85 / Managerial Implications --- p.85 / Using Employees Information / Training / Methodological Merits --- p.90 / Measurement Non-invariance as a Source of Information --- p.92 / Future Direction: / Application of the Multiple Forms of Discrepancy --- p.94 / Conclusion --- p.95 / APPENDIX --- p.96 / Chapter 1A. --- Employees Survey Questionnaire --- p.96 / Chapter 1B. --- Customers Survey Questionnaire --- p.99 / Chapter 2. --- Item Patterns of Three Testing Models --- p.102 / REFERENCES --- p.103

Shu Yin Man. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 70-75). / Abstracts in English and Chinese. / ACKNOWLEDGEMENTS / ABSTRACT / LIST OF ILLUSTRATIONS / LIST OF TABLES / Chapter CHAPTER I --- INTRODUCTION / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- The Research Objective --- p.4 / Chapter 1.3 --- The Conceptual Model --- p.4 / Chapter 1.4 --- Significance of This Study --- p.5 / Chapter 1.5 --- Outline of This Paper --- p.7 / Chapter CHAPTER II --- REVIEW OF THE LITERATURE / Chapter 2.0 --- Overview --- p.8 / Chapter 2.1 --- Review of Relevant Past Studies --- p.8 / Chapter 2.2 --- The Conceptual Framework --- p.9 / Chapter 2.2.1 --- The more contemporary view of attitude model --- p.9 / Chapter 2.2.2 --- Rational appeals for reducing risk that consumers perceive --- p.12 / Chapter 2.2.3 --- Emotional appeals for changing consumer's feelings towards an attitude object --- p.14 / Chapter 2.3 --- The Conceptual Model --- p.15 / Chapter 2.4 --- The Causal Relations Among Constructs and Hypothesis --- p.18 / Chapter 2.4.1 --- "The Causal Relations between Information, Feelings and Beliefs" --- p.18 / Chapter 2.4.2 --- "The Causal Relations between Feelings, Beliefs and Attitude towards the service performed by disabled service staff" --- p.20 / Chapter 2.4.3 --- The Causal Relations between Attitude towards the service performed by disabled service staff and the Intention to use such service --- p.22 / Chapter 2.4.4 --- The moderating effect of types of Job --- p.23 / Chapter 2.5 --- Summary --- p.25 / Chapter CHAPTER III --- RESEARCH DESIGN AND METHODOLOGY / Chapter 3.0 --- Overview --- p.26 / Chapter 3.1 --- The Research Design --- p.26 / Chapter 3.2 --- The Sample and Sampling Procedure --- p.27 / Chapter 3.3 --- Data Collection Procedures --- p.28 / Chapter 3.4 --- Manipulations --- p.30 / Chapter 3.5 --- Operationalization of Constructs --- p.31 / Chapter 3.6 --- Data Analysis --- p.34 / Chapter 3.6.1 --- Manipulation Checks --- p.34 / Chapter 3.6.2 --- MANOVA analysis --- p.35 / Chapter 3.6.3 --- MANOVA by Structural Equation Modeling --- p.36 / Chapter 3.7 --- Research Activities --- p.37 / Chapter 3.7.1 --- Focus Group Interview --- p.37 / Chapter 3.7.2 --- Pretest --- p.38 / Chapter 3.7.3 --- The Main Study --- p.39 / Chapter 3.8 --- Summary --- p.39 / Chapter CHAPTER IV --- ANALYSIS AND RESULTS / Chapter 4.0 --- Overview --- p.40 / Chapter 4.1 --- Manipulation Checks --- p.40 / Chapter 4.2 --- MANOVA analysis --- p.41 / Chapter 4.3 --- MANOVA by Structural Equation Modeling --- p.46 / Chapter 4.3.1 --- The Original Conceptual Model --- p.46 / Chapter 4.3.2 --- Structural Equation Model Results --- p.49 / Chapter 4.3.3 --- The Modified Conceptual Model --- p.51 / Chapter 4.3.4 --- Structural Equation Model Results --- p.54 / Chapter 4.4 --- Discussion --- p.59 / Chapter 4.5 --- Summary --- p.60 / Chapter CHAPTER V --- CONCLUSION / Chapter 5.0 --- Overview --- p.61 / Chapter 5.1 --- Summary of the Research --- p.61 / Chapter 5.2 --- Contributions of the Study --- p.62 / Chapter 5.2.1 --- Theoretical Contributions --- p.62 / Chapter 5.2.2 --- Managerial Implications --- p.64 / Chapter 5.3 --- Limitations of the Study --- p.66 / Chapter 5.4 --- Directions for Future Research --- p.67 / Chapter 5.5 --- Summary --- p.68 / REFERENCE(S) --- p.70 / APPENDIX(ES) --- p.76

Made available in DSpace on 2015-03-05T18:36:39Z (GMT). No. of bitstreams: 0 Previous issue date: 18 / Nenhuma / O presente trabalho foi desenvolvido com o objetivo de conhecer o comportamento de compra dos consumidores de erva-mate, com ênfase para os atributos considerados importantes, quanto à decisão de compra, preferências, e formação de hábitos frente às distintas opções de marcas. O trabalho também objetivou conhecer a percepção dos consumidores sobre as principais marcas de erva-mate disponíveis na cidade e, testar uma escala de lealdade dos consumidores. Para atingir o objetivo proposto foi realizada uma pesquisa em duas etapas. A primeira fase da pesquisa de cunho eminentemente exploratório, que envolveu a pesquisa e a utilização de dados secundários, propiciadores de informações relevantes ao tema. Esta fase, abrangeu também uma pesquisa qualitativa, através de entrevistas em profundidade, com consumidores em geral, proprietários de ervateiras e pesquisador da área, e objetivou proporcionar uma melhor visão e compreensão do contexto do problema e serviu de base para a elaboração do instrumento de coleta d / The present study was developed with the objective to understand the purchasing behavior of consumers of erva-mate, with emphasis in the attributes considered important concerning the purchasing decision, preferences and habit formation facing the different brand options. The study had also the objective to understand the perception of the consumers concerning the main brands available in town and test a loyalty scale of those consumers. A survey in two different phases was made to achieve the objective proposed. The first phase of the survey was eminently exploratory which involved the survey and the use of secondary data that provided relevant information on the topic. This phase also comprised a qualitative survey through profound interviews with general consumers, producers of erva-mate and a researcher of the area and aimed to provide a better view and understanding of the context of the problem and served as basis for the elaboration of an instrument to collect data in the qualitative phase. In the s

Made available in DSpace on 2016-04-26T20:20:53Z (GMT). No. of bitstreams: 1 Bruna Simoes.pdf: 681407 bytes, checksum: 6526aa9c248df01b66df10459e36ff26 (MD5) Previous issue date: 2012-05-25 / This work has as its purpose to analize the defense of the consumers rights by all institutions, especially by the Public Defender. This dissertation intends to study the limits of this defense by the Public Defender, as well as the foundation of its work. We will initiate with a brief history of the consumers rights around the world to then study the development and the constitutional dispositions of this subject in Brazilian law. There will be pointed out the difference between the collective rights in its broad sense and the analysis of some specific procedure disposals of the collective process. We will show the importance of the Public Defense on the Democratic State based on the Law and its roll on the access to justice. Then it will be studied the law that rules the Public Defender institution and the concept of disadvantaged. In the end we will analyze the hypothesis that the Public Defender may defend the rights of the consumers and some depositions regarding diffuse rights, co-parties on a process and the rights of the over debt consumers / O presente trabalho tem como objetivo uma análise da legitimidade ativa para a defesa de direitos coletivos do consumidor, especialmente sobre a legitimidade da Defensoria Pública. A dissertação pretende estudar quais os limites da Defensoria Pública na defesa desses direitos, bem como o fundamento para a sua atuação. Iniciaremos com um breve histórico do direito do consumidor no mundo para posteriormente analisar o desenvolvimento e as disposições constitucionais e legais sobre a matéria no direito brasileiro. Faremos uma diferenciação entre os direitos chamados de coletivos latu sensu e a análise de algumas das disposições processuais específicas do processo coletivo. Será então analisado o papel da Defensoria Pública no Estado Democrático de Direito e a sua importância para o efetivo acesso à justiça. Verificaremos as disposições legais que regulamentam a Defensoria Pública e sua atuação, bem como o conceito de hipossuficiência. Ao final, serão analisadas as hipóteses de cabimento da atuação da Defensoria Pública na defesa do direito do consumidor e ainda questões referentes ao litisconsórcio, à defesa de direitos difusos e aos superendividados

Made available in DSpace on 2016-04-26T20:22:54Z (GMT). No. of bitstreams: 1 Alexandre Albuquerque Almeida.pdf: 8027223 bytes, checksum: 2402c3501020ca4613b6aba2e905e8d6 (MD5) Previous issue date: 2013-10-17 / The registers of consumers are useful tools for corporations to obtain information about their customers and at the same time provide facilities to consumers, exposes them to dangers that affect their lives, dignity and equity. The safety of people demand the application of the prevention principle to determine the conduct of corporations with records of consumers, in order to avoid exposing people to danger. There are no specific laws to regulate the processing of personal data in Brazil, but there are initiatives to establish legal rules (laws) for evaluation. However, management standards are useful tools for the prevention of hazards to consumers in view of the existence of legal vacuum / Os cadastros de consumidores são ferramentas utilíssimas à alimentação e retroalimentação das corporações quanto a incontáveis informações sobre o seu público alvo, os consumidores, e, a um só tempo, viabilizam facilidades àqueles e os expõe a perigos que, concretizados, afetam as suas vidas, dignidade e patrimônio. É a segurança das pessoas que demanda a aplicação do princípio da prevenção para pontuar a conduta das corpo rações detentoras de cadastros de consumidores e evitar a exposição das pessoas ao perigo. O Brasil, não possui leis específicas a disciplinar o tratamento daqueles dados pessoais que, agremiados, formam, dentre outros, os cadastros de consumidores, em que pese iniciativas no sentido de estabelecido regras jurídicas estejam em andamento, mas, por outro, lado, as normas de gestão são ferramentas úteis à prevenção de danos aos consumidores, ante o vácuo legal no Brasil