Submitted by Rosina Valeria Lanzellotti Mattiussi Teixeira (rosina.teixeira@unisantos.br) on 2016-06-10T14:27:09Z No. of bitstreams: 1 Valberto Alves de Azevedo Filho.pdf: 400610 bytes, checksum: a29a0aa077dd8b49492d3ccf04175141 (MD5) / Made available in DSpace on 2016-06-10T14:27:09Z (GMT). No. of bitstreams: 1 Valberto Alves de Azevedo Filho.pdf: 400610 bytes, checksum: a29a0aa077dd8b49492d3ccf04175141 (MD5) Previous issue date: 2016-03-17 / The present paper intends to inquire the national policy behind trademarks on the ground of nonconventional symbols, from trademark history to a comparative analysis between Brazil¿s law system and the United States of America¿s, along side the international treatises which Brazil is bound by, such as the Paris Convention and TRIPS. Throughout this comparison, the work will show how Brazilian law system disrespects its own Constitution, and goes the other way from the international regulation of trademarks when restricts its protections only to symbols that are visual perceived, letting behind other kinds of symbols which accomplish the same goals. As a result, the paper proposes changes in Brazilian law to protect these nonconventional symbols (as to say, nonvisual symbols) in order to reach an harmony with the international law, no matter how these symbols can be perceived. By protecting such nonconventional symbols, fair trade will be assured and more consumers will be included in the market, as they have the right to be informed about the different products and services offered to them. / O presente estudo busca inquirir a política nacional de proteção jurídica das marcas, tendo em perspectiva os sinais não convencionais, partindo de sua evolução histórica à análise comparativa de regulamentação jurídica com os Estados Unidos da América (EUA) e com importantes tratados internacionais do qual o Brasil é signatário, a exemplo da Convenção da União de Paris e o Acordo sobre aspectos dos direitos de propriedade intelectual relacionados ao comércio ¬¿ TRIPS. A partir desse cotejo, buscar-se-á destacar que a legislação brasileira, ao resumir o sinal protegido como marca apenas aos visualmente perceptíveis, olvida do tratamento constitucional e internacional dado a matéria, e com isso deixa órfão de proteção outros signos que possuem forma de apresentação distinta, mas não deixam de cumprir as funções axiais do instituto. Diante disso, mostrar-se-á a necessidade de reforma da legislação para, em harmonia com o direito constitucional e internacional, proteger outros sinais suficientemente distintivos, independente da sua forma de apresentação sensorial. Protegendo esses diferentes sinais, estar-se-á melhor tutelando a concorrência, promovendo maior inclusão e exaltando os direitos do consumidor, que, entre outras prerrogativas, possui o direito de ter acesso a informação suficiente e clara sobre os diferentes produtos e serviços colocados no mercado.

I detta arbete används ett normkritiskt perspektiv för att undersöka mångfalden som presenteras ur ett urval bilderböcker publicerade mellan år 2016-2021. Arbetet kommer fokusera på några av de normer som bilderboken presenterar gällande bland annat genus, funktionsvariationer och kultur.  Vidare kommer bilderbokens multimodala kommunikationssätt att analyseras utifrån metodansatsen semiotisk modalitet och vidare granskas genom kvantitativa och kvalitativa analysmetoder. Detta för att belysa textens och illustrationens likvärdighet i den multimodala kommunikationen.  I min process har ett urval på nio böcker tagits fram och kritiskt granskats utifrån normkritiska kriterier och genom både konventionella och ikoniska tecken för att på så sätt skapa en så heltäckande analys som möjligt. Som avslutning presenteras resultatet av denna undersökning där också normer och/eller teman som återkommer, eller inte uppmärksammas, i flera av böckerna tas upp. Vidare belyses vikten av förskolepedagogens förståelse för bilderboken, normkritik och inkludering. Vikt läggs vid att pedagogen själv skall förstå varför regelbundna reflektioner och analyser av materialet förskolan erbjuder barnen bör göras. / This thesis uses a norm-critical perspective to highlight the diversity presented from a selection of picture books published by swedish authors between the years 2016-2021. The work will focus on some of the norms that the picture book presents regarding, among other things, gender, functional variations and culture Furthermore, the picture book's multimodal communication method will be analyzed on the basis of the method approach semiotic modality and further examined through quantitative and qualitative analysis methods. This is to highlight the importance of the text and the equivalence of the illustration in the multimodal communication. In my process, a selection of nine books has been selected and critically examined on the basis of norm-critical criteria and through both conventional and iconic signs in order to create as comprehensive an analysis as possible. In conclusion the results of this study are presented where norms and/or themes that recur, or are not noticed, are also addressed in several of the books. Furthermore, the importance of the preschool educator's understanding of the picture book, norm criticism and inclusion is highlighted. Emphasis is placed on the educators understanding why regular reflections and analyzes of the material the preschool offers the children should be made.