[pt] A responsabilidade social corporativa no Brasil tem se tornado um tema de estudo recorrente no campo da Administração. Entretanto, um aspecto crítico relacionado ao assunto deve ser analisado com maior profundidade: no que se baseia o modelo de gestão social das empresas no Brasil? Acreditamos que o aporte de concepções de outras disciplinas, como a Sociologia e a Antropologia, pode contribuir para o entendimento mais amplo da questão. Trouxemos para a pesquisa teórica os estudos do etnógrafo Marcel Mauss sobre o dom, ou paradigma da dádiva, e a sua releitura por modernos teóricos, bem como diferentes abordagens relacionadas à solidariedade. Este trabalho objetiva analisar até que ponto a gestão da responsabilidade social corporativa no Brasil pode ser associada aos princípios da dádiva e da solidariedade. Para cumprir tal objetivo, além da pesquisa teórica, foi realizado um estudo de caso de uma organização de economia mista que atua em projetos sociais em diversos estados do país, a Petrobras S.A. De acordo com o paradigma da dádiva, as relações sociais se compõem pelos pólos do interesse, da obrigação, do prazer e da espontaneidade. Na presente pesquisa, observamos que os quatro pólos do dom estão presentes na gestão da responsabilidade social corporativa da empresa estudada, em graus que variam de acordo com a especificidade de cada projeto social. Notamos também que a concepção de solidariedade, intrinsicamente relacionada à interdependência, está no cerne da gestão da responsabilidade social corporativa, ainda que os atores sociais envolvidos, em sua maioria, a associem a uma prática assistencialista. / [en] The social responsibility of business has become an usual theme of study in Brazil in the Business Administration area. However, a critical aspect related to the subject should be analyzed in deep: what is the basis of the model of corporate social management in Brazil? We believe that conceptions of other disciplines, such as Sociology and Anthropology, may contribute to a wider understanding of the subject. Therefore, we used in the theoretical research the studies of the ethnographer Marcel Mauss about the gift, and its modern interpretation, as well as a variety of conceptions related to solidarity. The main objective of this research is to analyze if the management of corporate social responsibility can be related to the principles of the gift and solidarity. To achieve this goal, in addition to the theoretical research, a case study of an organization that develops social programs throughout the country was made. The company studied is Petrobras S.A. According to the gift, the social relations are formed by the poles of interest, obligation, pleasure and spontaneity. In this study, we observed that the four poles of the gift exist in the management of the corporate social responsibility of the company analyzed, in degrees that vary according to the specificity of each project. We also noted that the conception of solidarity, intrinsically related to mutual-dependency, is central in the management of corporate social responsibility, despite the fact that the social actors involved, in majority, associate it to a philanthropic practice.

The theoretical part defines the concept of corporate social responsibility, important areas that are a part, provides reasoning for implementing the concept, speculates about the meaningfulness of corporate social responsibility in today's environment, taking into account the relationship existing businesses and consumers. Practical part defines and analyzes the social responsibility of Pilsner Urquell including a survey of staff views on this area in general and also in the Pilsner Urquell using a two-stage occupational research. The work should, inter alia, help to direct further actions Pilsner Urquell in area of social responsibility, including its internal communication in a manner which would be the best acceptable and easily identifiable to employees.

This Master's thesis is focused on application of equal opportunities for women and men in firms in the Czech Republic. The purpose is to define the concept of corporate social responsibility as well as equal opportunities. The thesis also introduces the Czech legislation that deals with discrimination and the advantages for companies of complying with equal opportunities for men and women. It is concluded with a research of application of equal opportunities in firms in the Czech Republic and it summarizes the results and introduces recommendations.

This thesis deals with theme Corporate Social Responsibility (CSR). Theoretical part provides a comprehensive view of CSR. After the initial definitions of CSR work continues with the historical overview of CSR performance, the benefits of implementing CSR activities, explains the concept of "stakeholders", stresses the importance of communication of CSR activities and finishes with perception of social responsibility by individuals and companies. The practical part introduces specific international company, Danone. This part presents Danone CSR projects on the global and local level and analyses the perceptions of CSR activities of Danone by company employees. The final part summarizes achieved knowledges while writing thesis and fulfillment of the objectives of the thesis.

The work is divided into two parts. The first part describes corporate social responsibility from a theoretical point of view. It includes different views on CSR, stakeholders, and deals with the impact of financial crisis on a number of CSR projects. The case study deals with social responsibility at Nike.It describes the different areas where Nike socially responsible business is conducted. Here I also describe the impact of the global financial crisis on the number of implemented CSR projects. Both theoretical and practical part of the work describe CSR reporting in detail.

The developing world presents many questions which are explored by different scientific disciplines and fields in an effort to find sustainable solutions to problems that are defined in the MDGs. Even the marketing and commercial communications brings many creative and effective solutions in order to help achieve these goals. The primary aim of this thesis is to identify the different types of development assistance provided by various subjects of our society, to characterize the market from the perspective of developing marketing strategies and to analyze the potential of selected tools of commercial communications in creating sustainable solutions to development problems. Communication for Development which is based on global partnership has the potential to accelerate the achievement of term and measurable development goals and presented work tries to demonstrate it through many examples.

The aim of the thesis is to identify current trends in the field of Corporate Social Responsibility (CSR). The theoretical part of the paper deals with the evolution of CSR, the basic conceptual approaches, motivation of companies to adopt responsibile business pracitices, and the dominant global trends. The practical part assesses the relevance of CSR trends for one of the world's largest companies - General Electric.

Corporate social responsibility (CSR) has a long history; as a matter of fact, it has been developing at an unprecedented pace in the recent years. The swift development might be tempting for observers to suppose that CSR is evolving into a permanent phenomenon, embodying a new form of business-society relationship at both national and international level. Naturally, the reality is always more complex than it might seem at first sight.

The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.

CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / Tornar possÃvel o retorno ao convÃvio social, sem reincidir, à um dos objetivos da pena. Com isso, os ÃrgÃos responsÃveis estÃo em uma busca constante para prover isso aos seus assistidos. A Secretaria da JustiÃa e Cidadania (Sejus), do Estado do CearÃ, tem promovido inÃmeras tentativas e parcerias para que este fim torne-se possÃvel. Com a realizaÃÃo de alguns eventos esportivos, no Brasil, nos anos de 2013, 2014 e 2016, o Conselho Nacional de JustiÃa (CNJ), juntamente com a FIFA, notou a oportunidade para o caminho da ressocializaÃÃo. Assim, determinaram que as organizaÃÃes envolvidas com as obras desses eventos deveriam contratar apenados e egressos como sua mÃo de obra. Destarte, a Sejus, com o intuito de atender essa demanda e formar a ligaÃÃo entre empresas e apenados, criou o Programa MÃos que Constroem, cuja finalidade està em incentivar a profissionalizaÃÃo dos seus assistidos. Dessa forma, essa iniciativa insere-se no tema Responsabilidade Social Corporativa (RSC), que torna-se cada vez mais relevante no contexto das organizaÃÃes. A RSC apresenta uma gama de denominaÃÃes e agrupa uma sÃrie de conceitos, dentre eles està a Cidadania Corporativa. Estabelecendo que uma organizaÃÃo empresarial tenha o papel de verificar os direitos dos cidadÃos individuais, a Cidadania Corporativa propÃe um novo desafio aos negÃcios. ContribuiÃÃes sociais, tais como a contrataÃÃo de apenados do sistema prisional, caracterizam-se como prÃticas de cidadania corporativa. Para investigar a aÃÃo dessas empresas, utilizou-se como principal referÃncia o modelo de cidadania corporativa proposto por Mirvis e Googins (2006). A partir desse modelo serà possÃvel analisar o estÃgio de cidadania corporativa de uma empresa do setor de construÃÃo civil que incorpora apenados do sistema prisional no mercado de trabalho. Para isso, este trabalho classifica-se como uma pesquisa qualitativa, com base em um estudo descritivo. Como mÃtodo de coleta de dados qualitativos, foram utilizadas entrevistas e pesquisa documental. Foi realizada uma pesquisa de campo desenvolvida em uma empresa do setor de construÃÃo civil, dando Ãnfase aos gestores responsÃveis pelo gerenciamento dos apenados, e aos prÃprios executores de pena. Aplicou-se o mÃtodo de estudo de caso Ãnico. Como principal fonte de coleta de dados, foram aplicadas entrevistas. Para o estudo, foram aplicados trÃs protocolos de entrevistas. A partir disso, concluiu-se que a empresa està desenvolvendo-se com o intuito de inserir-se cada vez mais nas questÃes sociais, visando a sustentabilidade. Trabalho, educaÃÃo e qualificaÃÃo foram as estratÃgias de ressocializaÃÃo abordadas pela GalvÃo Engenharia. Essas trÃs vertentes demonstraram ter importÃncias diferenciadas para os apenados, destacando, por ordem de importÃncia, o trabalho, a qualificaÃÃo e, por Ãltimo, a educaÃÃo, cujo devido destaque nÃo foi dado. Destaca-se a relaÃÃo estabelecida entre Sejus, GalvÃo Engenharia e apenados. A GalvÃo Engenharia interage com a Sejus para dar oportunidade de trabalho, qualificaÃÃo e educaÃÃo para os apenados, posicionando-se em um processo de desenvolvimento quanto à cidadania em sua agenda corporativa. / To make it possible for the former prisioners to return to social life, with no relapses, is one of the punishmentâs goals. As a result, the responsible entities are in a constant search to provide it to their beneficiaries. The Department of Justice and Citizenship (Sejus), in CearÃ, has developed numerous projects and business partnerships with this result in mind. With the events held in Brazil in the years 2013, 2014 and 2016, the National Council of Justice (CNJ), along with FIFA, saw the opportunity for a rehabilitation path. This way, it was determined that the organizations involved with the construction work related to these events should hire convicts and ex-convicts as your workforce. Consequently, Sejus, in order to meet this demand and establish the connection between companies and convicts, created the program âMÃos que Constroemâ (Hands that Build), where the main purpose is to encourage the professionalization of their beneficiaries. Thus, this initiative is part of the theme Corporate Social Responsibility (CSR), which increasingly becomes important on the context of organizations. The RSC has a range of denominations and groups a series of concepts, among them is the Corporate Citizenship (CC). It establishes that a business organization has the role of checking the rights of individual citizens, Corporate Citizenship proposes a new challenge to businesses. Social contributions, such as the hiring of inmates in the prison system, are characterized as practices of corporate citizenship. To investigate the companyâs actions, Mirvis and Googinsâs model of corporate citizenship (2006) was used as the main reference model. From this model it will be possible to determine the intention of their corporate citizenship when hiring convicts. From this model will be possible to analyze the corporate citizenship stage of a company in the construction sector that incorporates inmates of the prison system in the labor market. In order for this to happen, this study is classified as a qualitative research, based on a descriptive study. As a method of qualitative data collection, interviews and desk research were used. A field survey was conducted in a construction company, focusing on the managers responsible for the convicts, and the prison guards themselves. A single case study was also conducted. As the main source of data collection were used interviews. For this study, three interviews protocols were used. From this, it was concluded that the company is focusing its development on increasing its participation on social issues, aiming sustainability as a final goal. Work, education and specific qualifications for the job were the rehabilitation strategies chosen by GalvÃo Engenharia. These three strands seem to hold different meanings for the convicts, highlighting, in order of importance, the work, the qualification and, finally, education, which was not given the rightful importance. In this research, the relationship between Sejus, GalvÃo Engenharia and convicts was highlighted. GalvÃo Engenharia interacts with Sejus to give job opportunity, qualification and education for the inmates, positioning itself in a process that involves citizenship in its corporate agenda.