Submitted by Maykon Nascimento (maykon.albani@hotmail.com) on 2014-09-29T18:43:57Z No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Dissertacao.texto.Larissa Comerio.pdf: 2160445 bytes, checksum: 0a11360a8da33eee557762b70f5b9277 (MD5) / Approved for entry into archive by Elizabete Silva (elizabete.silva@ufes.br) on 2014-11-17T20:10:27Z (GMT) No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Dissertacao.texto.Larissa Comerio.pdf: 2160445 bytes, checksum: 0a11360a8da33eee557762b70f5b9277 (MD5) / Made available in DSpace on 2014-11-17T20:10:27Z (GMT). No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Dissertacao.texto.Larissa Comerio.pdf: 2160445 bytes, checksum: 0a11360a8da33eee557762b70f5b9277 (MD5) Previous issue date: 2014 / FAPES / O presente trabalho pretende dedicar-se a discussão dos elementos que compõem a economia criativa, para tanto, utiliza diferentes conceitos de criatividade, indústrias criativas e cidades criativas. O termo economia criativa surgiu em 2001 com o livro de John Howkins, mas a idéia básica foi apresentada no estudo Creative Nation realizado pelo governo australiano em 1994. A partir de então, diversos países têm adotado o conceito como instrumento de fomento ao desenvolvimento econômico e social. Assim, a associação da economia criativa a uma economia voltada ao desenvolvimento está ligada, portanto, ao reconhecimento de que a criatividade humana pode ser um ativo econômico (REIS, 2012). Diferentes países e regiões podem utilizar essa abordagem com o objetivo de alcançar efeitos positivos sobre o emprego e como ferramenta para a promoção da inclusão social. A discussão é recente no Brasil, um dos estudos pioneiros foi desenvolvido pela Federação das Indústrias do Estado do Rio de Janeiro (FIRJAN), intitulado “A Cadeia da Indústria Criativa no Brasil”. A partir desse trabalho e do banco de dados da Secretaria de Turismo, Trabalho e Renda – SETGER da prefeitura de Vitória foi possível desenvolver um estudo espacial dos empreendimentos criativos para Vitória -ES. Concluiu-se, então, que a desconcentração dos empreendimentos criativos nas diferentes regiões do município deve ser um dos objetivos buscados para que a cidade se transforme em um espaço mais colaborativo e coeso. / The present work intends to engage in discussion of the elements that make up the creative economy, therefore, uses different concepts of creativity, creative industries and creative cities. The term creative economy appeared in 2001 with the book of John Howkins, but the basic idea was presented in the Creative Nation study conducted by the Australian government in 1994. Since then, several countries have adopted the concept as an instrument to promote economic and social development. Thus, the combination of a creative and a development economy is linked, therefore, to the recognition that human creativity can be an economic asset (Reis, 2012). Different countries and regions can use this approach with the objective to achieve positive effects on employment and as a tool for the promoting social inclusion. The discussion is recent in Brazil, one of the pioneering studies was developed by the Federation of Industries of the State of Rio de Janeiro ( FIRJAN ) entitled "The Chain of Creative Industry in Brazil". From that job and the database of the Department of Tourism, Work and Income from the City of Vitória was possible to develop a spatial study of creative enterprises to the county. Then it was concluded that the deconcentration of creative enterprises in different regions of the municipality must be one of the goals pursued for the city to become a more collaborative and cohesive space.

The most common goal of professional sociology is to describe and or explain the social world. However, recognizing the performative aspects of science, and in keeping with Burawoy’s (2005) emphasis on “organic public sociology,” I ague that there is latitude within the discipline to design research with the aim of linking knowledge production and social change. I also argue that the discipline’s understanding of effecting change need not be limited to outcomes such as teaching, publication, or the creation of policy; the research process itself has social effects (Hesse-Biber, Leavy, and Yaiser 2004). Importing a performative research design from human geography (Community Economies Collective 2001, Cameron and Gibson 2001, 2005, Gibson-Graham 2006b), I co-designed a participatory action research (PAR) project with a graduate student in Geography. We hired 23 artists and artisans from Franklin County, Massachusetts forming a research team. Our goal was to act on the world in real-time through the use of peer-to-peer interviewing. In this paper I explore the outcomes, including the challenges, of researching from this approach. The research design and the ensuing process—training members of the research team, conducting interviews, and collaborating on projects—is the focus of my analysis. I discuss how aiming for transformation shaped our research decisions. Through my analysis of the research process, and in contrast to decision-making processes from a common sense epistemology, I argue that the interactions and connections engendered by the process itself matter just as much as the ensuing sociological understanding.

This is a concurrent, mixed methods study of the impacts of Austin, Texas’s cultural plan, CreateAustin. In the study, trend analysis and a t-test were used to examine variables before and after the cultural plan was in place. At the same time, interviews with cultural planners were used to uncover other effects. My research addresses a gap in the literature between understanding the desired and actual outcomes of a cultural plan. Cultural plans are being developed by many communities in an effort to attract creative workers but they are rarely evaluated. Evaluation using a mixed methods approach is necessary to capture all the outcomes of a cultural plan, rather than the limited scope of impacts that are captured by qualitative or quantitative analyses alone. My analysis of the quantitative variables showed some significant differences between when the plan was in place and the years prior to its creation. Interviews with key stakeholders revealed the formation of new networks as a powerful outcome of the planning process. The results allowed me to gauge the overall impact of CreateAustin and make some observations about the cultural planning process in general, as well as uncover new directions for future research.

No description available.

<p>My research examines the political role of unions, as the collective voice of Canadian cultural workers, in connection to the cultural policies that shape their memberships’ personal and professional lives. I examine the policy advocacy strategies of Alliance of Canadian Cinema, Television and Radio Artists; the Directors Guild of Canada; the Writers Guild of Canada; the Communication, Energy and Paperworkers Union of Canada; and the International Alliance of Theatrical and Stage Employees IATSE, as members of federal and provincial cultural policy networks.</p> <p>I argue that changes in cultural policy influence the level of participation and the political strategies of the unions and guilds in federal and provincial cultural policy networks. Shifts in organizational and political strategies affect the ways that unions articulate their interests as policy problems; this, in turn, affects the ways in which issues and problems are understood and acted upon by decision-makers in policy reforms. While most of the unions and guilds, particularly at the federal level, have been active in cultural policy networks for several decades, unions at both federal and provincial levels are increasingly partnering with the employers – the independent producers – in their policy interventions. Analysis of my case studies leads me to conclude that this strategy is paradoxical for unions. While a partnership approach from a “production industry” standpoint arguably increases union access to and credibility with policy decision-makers, it can compromise or obscure how unions articulate cultural policy problems as <em>labour</em> problems. When unions engage in policy advocacy either independently or as a labour coalition, the direct relationship between cultural policy and its specific impact on labour markets and working conditions is most evident.</p> / Doctor of Philosophy (PhD)

CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / The Geopark Araripe/CE is the only one in Latin America. Given the potential that this region has, this work sought to list the social actions performed by Geopark Araripe/CE, in the period from 2007 to 2012, to the community. In parallel, it was investigated the existence of geoproducts experiences and finally was prepared the SWOT matrix of Geopark Araripe/CE, in order to assess the strengths and weaknesses of the Geopark Araripe/CE as well as the threats and opportunities. The hypothesis of the study examined whether the actions taken by the Geopark Araripe/CE are collaborating for the development of geotourism in the region. The research was carried out in three stages. First it was done a bibliographic search and documentary on the characterization of Geopark Araripe/CE and the identification of actions aimed at educating the community. We then carried out a field visit to Geopark Araripe/CE. The collection of primary data was made by the method of focused interviews, together with managers Geopark Araripe / CE and the method of unsystematic observation in in August 2012. Finally the data obtained in the field visit associated with bibliographic and documentary sources were compiled and analyzed using the methodology of Integrated Chain of the Creative Economy for geoproducts and development of the SWOT Matrix of Geopark Araripe/CE. As a result, the study listed out a series of environmental education initiatives in the community, made by managers Geopark Araripe/CE. This confirms the fact that the philosophy of Geopark Araripe/CE is directed to geoconservation and social inclusion. Regarding the geoproducts it was conclude that there are projects to raise awareness of leadership, however, the Geopark Araripe/CE does not have a certification seal from geoproducts. In SWOT analysis of the Geopark Araripe/CE, it was found that the Geopark Araripe/CE has many strengths and opportunities that corroborate for its solidification as a tourist destination in the State and the development of geotourism in the region. However, to the contribution of the Geopark Araripe/CE in the development of geotourism be continuous, it is necessary that the public and private managers have knowledge about the planning, structuring and promoting geotourism within the Geopark Araripe/CE. This can be thought through the model deployment Integrated Chain of the Creative Economy. / O Geopark Araripe/CE à o Ãnico existente em toda AmÃrica Latina. Dado o potencial que essa regiÃo possui, o presente trabalho buscou elencar as aÃÃes sociais realizadas pelo Geopark Araripe/CE, no perÃodo de 2007 a 2012, junto à comunidade. Em paralelo, pesquisou-se a existÃncia de experiÃncias de geoprodutos e, por Ãltimo, elaborou-se a matriz SWOT do Geopark Araripe/CE, no sentido de aferir os pontos fortes e fracos do Geopark Araripe/CE bem como as ameaÃas e as oportunidades. A hipÃtese do trabalho verificou se as aÃÃes desenvolvidas pelo Geopark Araripe/CE estÃo colaborando para o desenvolvimento do geoturismo na regiÃo. A pesquisa se desenvolveu em trÃs etapas. Primeiro foi feito um levantamento bibliogrÃfico e documental relativo à caracterizaÃÃo do Geopark Araripe/CE e à identificaÃÃo das aÃÃes destinadas à educaÃÃo da comunidade. Em seguida, foi realizada visita de campo a esse local. A coleta dos dados primÃrios se deu pelo mÃtodo de entrevistas focalizadas, junto aos gestores do Geopark Araripe/CE e pelo mÃtodo de observaÃÃo assistemÃtica em agosto de 2012. Por Ãltimo, os dados obtidos na visita de campo associados Ãs fontes bibliogrÃficas e documentais foram compilados e analisados por meio da metodologia da Cadeia Integrada da Economia Criativa para os geoprodutos e da elaboraÃÃo da Matriz SWOT do Geopark Araripe/CE. Como resultados, o estudo elencou uma sÃrie de iniciativas de educaÃÃo ambiental junto à comunidade, realizadas pelos gestores do Geopark Araripe/CE. Isso ratifica o fato de que a filosofia do Geopark Araripe/CE està direcionada para a geoconservaÃÃo e para a inclusÃo social. No tocante aos geoprodutos, pÃde-se concluir que existem projetos de sensibilizaÃÃo de lideranÃas, no entanto o Geopark Araripe/CE ainda nÃo possui um selo de certificaÃÃo. Na anÃlise da Matriz SWOT do Geopark Araripe/CE, verificou-se que o Geopark Araripe/CE apresenta muitos pontos fortes e oportunidades que corroboram para a sua solidificaÃÃo como destino turÃstico no interior do Estado e para o desenvolvimento do geoturismo na regiÃo. No entanto, para que a contribuiÃÃo do Geopark Araripe/CE no desenvolvimento do geoturismo seja contÃnua, à necessÃrio que os gestores pÃblicos e privados tenham conhecimento das especificidades relacionadas ao planejamento, à estruturaÃÃo e à promoÃÃo do geoturismo dentro do Geopark Araripe/CE. Este, segundo anÃlise dos dados obtidos, pode ser pensado por meio da implantaÃÃo do modelo da Cadeia Integrada da Economia Criativa.

Cette thèse s’inscrit dans une volonté de comprendre le cinéma mobile, fait avec un dispositif mobile, dans le paysage contemporain de la « culture mobile », entendue comme l’ensemble des usages sociaux associés aux appareils mobiles connectés à l’internet produisant et exploitant des textes et des images, l’organisation en réseaux, etc. Nous l’analysons en tant que phénomène artistique mais aussi comportemental et social, à travers les usages et les enjeux qui lui sont associés, en particulier ceux liés à l’innovation. Nous avons pour cela réalisé une série d’entretiens avec des professionnels en lien avec le cinéma de poche. Le cinéma de poche apparaît comme un mode d’expression cinématographique accessible à tout individu muni d’un dispositif mobile. Ce cinéma a bénéficié de nouveaux moyens de diffusion via Internet et s’est intégré à une tendance contemporaine de l’économie créative. Nous analysons la diffusion des films de poche sur les plateformes de vidéos sur le web et dans les festivals consacrés aux images mobiles entre 2005 et 2015. Les images mobiles se sont multipliées (selfies, vidéos), une grande partie exposant la sphère de l’intime. Nous réfléchissons sur la prolifération des images mobiles, la créativité, la pratique amateur et la position du cinéma de poche face au cinéma traditionnel. Avec la culture de la participation et de la collaboration, les médias traditionnels ont absorbé les images mobiles publiées sur les réseaux sociaux, nouvelle matière à collaboration journalistique. Finalement, la culture mobile évolue rapidement et suscite de nombreuses questions notamment sur la réalité virtuelle et l’usage de l’image comme langage de communication. / This thesis is part of a desire (intends) to understand mobile cinema, made with a mobile device, in the contemporary landscape of the "mobile culture", understood as the set of social uses associated with mobile devices connected to the Internet producing and exploring texts, images, social media publications, etc. We analyzed it as an artistic but also behavioral and social phenomenon, through the uses and the interests (betting, implications) associated with it, especially to those related to innovation. We have done a series of interviews with professionals connected with the pocket cinema. Pocket cinema appears as a cinematographic mode of expression accessible to any individual with a mobile device, who has widely used new resources of dissemination via the Internet and has become part of a contemporary trend of the creative economy. We analyze the distribution of pocket films on video platforms on the web and in festivals dedicated to mobile images between 2005 and 2015. Mobile images have multiplied (selfies, videos), exposing even in a more intimate context. We reflected on the proliferation of mobile images, creativity, amateur practice and the position of the pocket cinema in the face of traditional cinema. With the culture of participation and collaboration, mainstream media have absorbed mobile images published on social media, a new way of collaboration focused on journalism. Finally, the mobile culture evolves rapidly and raises many questions, in particular about virtual reality and the use of the image as a language of communication.

Made available in DSpace on 2016-10-13T14:10:25Z (GMT). No. of bitstreams: 1 Adriana Lima de Oliveira.pdf: 9095274 bytes, checksum: 148c33bf6fea83523313d3009b5864a0 (MD5) Previous issue date: 2016-03-28 / This paper aims to make a discourse analysis of creativity and its call for strategies both for the consumer and the management of himself intensely present in communicational processes of the contemporary society. Considering the changes in the political and economic scenario of mature capitalism and the consequent intensification of relations and exchanges in a market which appears increasingly flexible and fluid, the discourses of creativity and its visibility systems can be understood as biopolitical calls? Based on this questioning, we have investigated how the logicof these discourses is produced in a context that promotes creativity as an economic and social asset, for we have hypothesized that the economic discourse [expressible], classifies and represents creativity [object] and the creative person [subject] throgh whom this discourse is materialized on the market [visible] under a neoliberal perspective. So from this new status [being creative], the subject is able to find new ways of grouping, now has a creative [qualified]capital [knowledge]. To do so, we have elected government discourse as an example for this analysis and theoretical affiliation from the concepts of discourse and biopolitics proposed by Michel Foucault, linked to communication studies and consumption. Faced with this project, three analytical lenses have been mobilized: discourse, the device and governmentality. Presently, capitalism, which places 'knowledge' in the center of the production process, people with ideas [people who own ideas] are considered to be more powerful than those operating machines, and in many cases even more than those who have machines. But that does not mean all are included. Such an ideal creative society, in which in which hierarchy was gone and everyone was able to cooperate, must be questioned once it would envolve all meanings for inclusion as something because it takes the sense of the term inclusion as something hegemonic, universal and unproblematic. / O presente trabalho traz uma análise do discurso da criatividade e suas estratégias de convocação para o consumo e para a gestão de si presentes de modo intenso nos processos comunicacionais da sociedade contemporânea. Considerando as transformações no cenário político e econômico do capitalismo maduro e a consequente intensificação das relações e trocas em um mercado que se mostra cada vez mais flexível e líquido, os discursos da criatividade e seus regimes de visibilidade podem ser entendidos como convocações biopolíticas? Com base neste questionamento, investigamos como se dá a lógica de produção desses discursos em um contexto em que se promove a criatividade como ativo econômico e social, pois temos como hipótese que o discurso econômico [enunciável], classifica e traduz a criatividade [objeto] e o criativo [sujeito] que se materializa no mercado [visível] sob a perspectiva neoliberal. Assim, a partir desse novo status [ser criativo], o sujeito está apto a buscar novas formas de agrupamento, passa a ter um capital [conhecimento] criativo [qualificado]. Para tanto, elegemos o discurso governamental como exemplar para esta análise e uma filiação teórica a partir dos conceitos de discurso e biopolítica propostos por Michel Foucault, articulados aos estudos de comunicação e consumo. Diante de tal empreendimento, três lentes de análise foram mobilizadas nesta trajetória: o discurso, o dispositivo e a governamentalidade. No atual estágio do capitalismo que coloca o saber no centro do processo produtivo, as pessoas com ideias [pessoas que detêm ideias] apresentam-se mais poderosas do que aquelas que operam máquinas e, em muitos casos, até do que aquelas que possuem máquinas. Mas isso não significa todos incluídos. Há de se questionar esse ideal de sociedade criativa na qual a hierarquia teria desaparecido e todos estão aptos a colaborar, uma vez que toma os sentidos do termo inclusão como algo hegemônico, universal e não problemático.

No arco da última década e meia, uma confluência de fatores de impacto mundial tem originado novos entendimentos e organizações de ordens econômica e urbana. Insere-­-se nesse quadro a eclosão dos debates acerca da \"economia criativa\" e, de forma mais recente, da \"cidade criativa\". No Brasil, ainda há parca bibliografia a respeito de ambos os temas e dos benefícios que poderiam gerar ao contexto urbano. A presente tese responde fundamentalmente a duas questões: caracterizar o que seria uma cidade criativa e analisar se São Paulo pode ser caracterizada como uma. Para tanto, unem-­-se neste trabalho revisão conceitual; cunhagem de um conceito norteador de cidade criativa; experimentação de sua aplicabilidade a três cidades; e uma análise prática da aderência desse conceito à cidade de São Paulo, sob dois recortes: de forma abrangente; e de modo aprofundado, tendo as artes plásticas contemporâneas como instrumento de estudo. / Over the past fifteen years, a convergence of factors of global impact has motivated new understandings and organisations of economic and urban order. This is the background leading up to the emergence of the \"creative economy \" and, more recently, the \"creative city\". In Brazil, the bibliography of both subjects is still scarce, the same applying to their potential benefits to the urban context. The present thesis aims to respond fundamentally to two questions: to draw the features of a creative city and to analyse if São Paulo could claim to be one. Therefore, this work encompasses a conceptual review; the proposal of a driving concept of creative city; an experimentation of its suitability to three cities; and a practical analysis of its adherence to the city of São Paulo, at two levels: comprehensive and in-­-depth, using contemporary art as a tool for analysis.

L’émergence du nouveau concept de l’économie créative, qui constitue désormais une part importante dans les flux d’échanges commerciaux à l’échelle internationale, a profité à de nombreux pays de tous les niveaux économiques. L’essor des industries créatives a fortement influencé la production par la formation de clusters de compétitivité. Cette situation se révèle être favorable au développement et à la diversification des biens et des services créatifs notamment pour les petites et moyennes entreprises. L’économie créative peut être expliquée par les théories de la spécialisation internationale en particulier du point de vue des échanges de services et du tourisme. Ainsi, le développement des industries créatives constitue une véritable opportunité de spécialisation internationale touristique basée sur un processus d’innovation culturelle et soutenue par une transformation de la demande touristique. Cette innovation, fondée sur la créativité, engendre une forte valeur ajoutée pour les biens et les services créatifs, ainsi que des avantages absolus qui ouvrent une nouvelle voie de développement pour les pays les moins avancés, pour conquérir les marchés d’exportation et réduire la pauvreté. / The emergence of the new concept of the creative economy, which is now an important part of international trade flows, has benefited countries of all economic levels. The rise of creative industries has strongly influenced production through the formation of competitiveness clusters. This situation is proving to be conducive to the development and diversification of creative goods and services, particularly for small and medium firms. The creative economy can be explained by theories of international specialization in particular from the point of view of services trade and tourism. Thus, the development of these creative industries constitutes a genuine opportunity for international tourism specialization based on a process of cultural innovation and sustained by a transformation of tourism demand. This innovation, based on creativity, creates high added value for creative goods and services as well as absolute advantages, which opens up a new development path for the least developed countries to conquer export markets and reduce poverty.