Submitted by Maicon Juliano Schmidt (maicons) on 2015-06-11T16:38:57Z No. of bitstreams: 1 Luciane Aparecida Cândido.pdf: 2281399 bytes, checksum: 56b3b472f5c208903d83cb380d5bceff (MD5) / Made available in DSpace on 2015-06-11T16:38:57Z (GMT). No. of bitstreams: 1 Luciane Aparecida Cândido.pdf: 2281399 bytes, checksum: 56b3b472f5c208903d83cb380d5bceff (MD5) Previous issue date: 2015-03-31 / Nenhuma / Essa pesquisa tem como tema a produção artesanal e o design. Para tanto, tem como objeto de estudo a atuação da loja Histórias na Garagem quanto à valorização cultural/identitária e produção artesanal orientada pelo design a partir de sua aproximação com artesãos. Como problemática de pesquisa tem-se a questão: Como a Histórias na Garagem contribui para a valorização cultural/identitária e reformulação da cadeia de valor da produção artesanal orientada pelo design? Para responder ao problema de pesquisa, indica-se como objetivo geral analisar a aproximação da empresa junto aos grupos Bichos do Mar de Dentro, Canoa, Redeiras e Ladrilã, para a identificação da contribuição na valorização cultural/identitária e reformulação da cadeia de valor da produção artesanal. Quanto aos procedimentos metodológicos, essa pesquisa é exploratória, com abordagem de caráter qualitativo; os procedimentos técnicos adotados foram revisão bibliográfica e pesquisa de campo a partir de entrevistas semiestruturadas. A pesquisa de campo foi realizada com dois grupos distintos: o primeiro trata das proprietárias e responsáveis pela loja investigada; e o segundo dos grupos de artesãos parceiros selecionados. Como resultado indica-se que a atuação da loja junto aos grupos de artesãos contribui para a valorização cultural/identitária a partir da produção de artefatos que resgatam técnicas de produção artesanal orientados pelo design. / This research has as its theme the craftsmanship and design. The study object intends to show the performance of the company “Stories in Garage” on the cultural / identity and handicraft production value-driven design from his approach with artisans. As a research problem is the question: How Stories in Garage contributes to the cultural recovery / identity and reformulation of the value chain of craft production oriented by design? To answer to this research, it is stated as a general objective is to analyze the approach of the company with the groups “Bichos do Mar de Dentro, Canoa, Redeiras and Ladrilã” to the contribution of cultural identification in recovery / identity and reformulation of the value chain artisanal production. In the methodological procedures this research is exploratory, with qualitative approach; the technical procedures adopted were literature review, field research from semi-structured interviews. The field research was carried out with two distinct groups: First proprietary and responsible for the investigated store; and second with the selected partners’ artisans groups. As a result it is stated that the store's performance with the artisan groups contributes to the cultural / identity recovery from the production of artifacts that rescue craft production techniques guided by design.

Nous étudions le rôle de l'ethnicité de l’appropriateur sur les perceptions d’observateurs blancs envers l'acte d'appropriation, l’appropriateur et leur engagement dans la prise de décision sociale punitive. Nous explorons le rôle du pouvoir perçu par les participants de l'appropriateur et de leur orientation de dominance sociale (ODS). Des Américains blancs (N = 268) ont rempli un questionnaire préliminaire mesurant leur ODS et leur perception du pouvoir des groupes ethniques dans la société. Ils ont été assignés à l'une des trois conditions dans lesquelles ils ont lu une vignette présentant un individu Noir, Amérindien ou Blanc s'habillant en costume d’Amérindien pour l’Halloween. Les participants ont évalué si le choix du costume est approprié et leurs impressions de l'individu. Ils ont effectué une tâche de punition à la 2e personne (2PP) dans laquelle ils pouvaient punir l'individu. Les participants ont évalué si le choix du costume était une appropriation et appréciation culturelle. Nos résultats démontrent que les observateurs présentés avec l'individu Noir et Blanc percevaient l'acte comme moins approprié, plus appropriatif, moins appréciatif et percevaient l’individu comme moins chaleureux que lorsqu'ils ont lu que l’individu était Amérindien. Nous n'avons pas trouvé une influence significative de l’ethnicité de l’appropriateur sur leur choix de punir. Nos données ne soutiennent pas l’hypothèse exploratoire du rôle du pouvoir perçu sur nos mesures. Nos résultats suggèrent que l’ODS interagit avec l'ethnicité lorsque l'appropriateur est Noir et lorsqu’il est Blanc, inversant les relations trouvées pour l’ethnicité. D'autres recherches sont nécessaires pour clarifier les processus socio-psychologiques de l'appropriation culturelle. / We study the role of appropriator ethnicity on White observers’ perceptions towards the i) act of appropriation, ii) the appropriator, and iii) their engagement in punitive social decision-making towards the appropriator. We explore the influence of observers’ perceived power of the appropriator and their Social Dominance Orientation (SDO). White American participants (N = 268) completed a preliminary questionnaire measuring their SDO and their perception various ethnic groups have. They were randomly assigned to one of three conditions in which they read a vignette depicting a Black, Native American, or White individual dressing up for Halloween as a Native American. Participants were asked to rate the appropriateness of the costume, their impressions of the individual, followed by a 2nd Person Punishment (2PP) task wherein they could punish the individual. Participants were asked to rate to what extent the costume choice was cultural appropriation and cultural appreciation. Participants presented with the Black and White individual perceived the act as less appropriate, more appropriative, less appreciative, and perceived the individual as less warm relative to when presented with a Native American. We failed to find a significant influence of ethnicity on participants’ engagement in punishment. We failed to find evidence supporting the role of perceived power of the appropriator on our measures. However, we found significant evidence that SDO interacts with ethnicity when the appropriator is Black or White, reversing relationships found for ethnicity. While this research provides interesting results, more research is required to clarify the social psychological processes of cultural appropriation.