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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Las recomendaciones en redes sociales de los Food Bloggers y su relación con la intención de compra en hombres y mujeres en food trucks en Lima Metropolitana / The recommendations in social media channels of Food Bloggers and their relationship with the purchase intention in men and women on food trucks in Metropolitan Lima

Del Solar Pujalt, Jean Pierre, Figueroa Palacios, Luis Alonso 26 February 2021 (has links)
Actualmente la gastronomía en el Perú cumple un rol importante para los consumidores, pero con la expansión de las redes sociales, muchos de los consumidores se dejan llevar por recomendaciónes que ven en estos medios.Inclusive, muchos de los lugares a donde los consumidores van a comer esperan poder leer algún comentario positivo previo antes de ir a arriesgarse e ir al restaurante. Debido a este crecimiento de interés por el mundo culinario, empezaron a surgir otro tipo de personas influyentes dedicados únicamente a este género, denominados como Food Bloggers. Así mismo empezaron a surgir un nuevo concepto de restaurantes sobre ruedas, denominados food trucks que se basa en brindar la calidad que podrias esperar de un restaurante con la rapidez de un local de comida rápida. Conforme han pasado los años los food trucks han ido tomando territorio dentro del mundo gastronómico en Lima, siendo atractivos para los comensales. Es por esto que el objetivo de este estudio es evaluar cómo las recomendaciones en redes sociales de los food bloggers pueden originar una intención de compra para los food trucks. La Intención de Compra será la variable dependiente mientras que las Recomendacións de los Food Bloggers será la variable independiente. Se aplicará un cuestionario online de manera aleatoria donde se obtengan 250 respuestas entre hombres y mujeres que sigan a algún Food Blogger y residan en Lima Metropolitana, utilizando como medición una escala de Likert (1-5) y luego para comprobar las hipótesis se analizará mediante el programa informático Smart PLS. / Currently, Peru´s gastronomy fulfills a very important role for consumers, nonetheless with the latest expansion of social media, a vast majority of consumers are influenced by recommendations or reviews that they see in multiple social media channel. Before even heading into any given establishment, consumers hope to read or research for positive reviews and try new offerings. Due to the expansion and growing interest of the culinary world, a new type of influencers with a sole focus on this industry started to arise, currently known as ¨Food Bloggers¨. Conversely, a new concept of restaurants on “wheels” was born, known as food trucks, where the business model focuses on bringing brick and mortar quality at as fast speed. As the years passed by, food trucks have been gaining market share and territory inside Lima´s gastronomic world, becoming consumer´s favorite go-to alternative. The objective of this study is to evaluate how blogger´s recommendations in social media platforms can lead to a consumer´s purchase intention on food trucks. The purchase intention will act as the dependent variable, while food blogger´s recommendations will act as the independent variable. An online questionnaire will be applied randomly, where 250 answers will be obtained belonging to male and female individuals that follow any Food Blogger in social media and live in Metropolitan Lima, using as a measurement the Likert Scale (1-5). In order to proof the hypothesis, an analysis though Smart PSL informatic software will be performed. / Trabajo de investigación
2

La langue chinoise du cyberespace et l'émergence de l'activité langagière d'interaction écrite synchrone et asynchrone en chinois / The Chinese language of the cyberspace and the emergence of the language activity "synchronous and asynchronous interactive writing " in Chinese

Shen, Hanjiao 09 April 2019 (has links)
Cette thèse s'intéresse aux spécificités du cyberlangage chinois et à une nouvelle activité langagière à l'œuvre à travers lui : l'interaction écrite dans le domaine de la didactique du chinois langue étrangère. Nous présentons le phénomène du cyberlangage chinois sous l'angle linguistique et culturel, qui se révèle être un paysage linguistique vivant et riche, avec irruption de néologismes, néographismes et de glissements de terrain grammaticaux. Nous traitons de la langue chinoise du cyberespace dans l'interaction écrite à travers les analyses textuelles et paratextuelles pour découvrir ses aspects discursifs, pragmatiques, interactionnels et culturels. Nous discutons également des spécificités et des présentations des identités virtuelles de la cybercommunauté chinoise. Les analyses des corpus servent à une finalité didactique : l'émergence d'une nouvelle activité « l'interaction écrite », qui est un des enjeux de cette thèse. À la lumière du CECRL, nous avons discuté de sa place dans la didactique des langues et de ses influences sur l'apprentissage, l'enseignement et l'évaluation dans la didactique du chinois langue étrangère. À cause de la spécificité de l'écriture de la langue chinoise, cette activité mérite un débat approfondi sur chaque aspect de la didactique du chinois langue étrangère. / This paper is interested in the specificities of Chinese cyberlanguage and a new language activity: interactive writing, in the field of Teaching of Chinese as a foreign language. We introduce the phenomenon of Chinese cyberlanguage from the linguistic and cultural angle, which proves to be a vivid and rich linguistic landscape with burst of the neologisms, the néographismes and the landslides of grammar. We discuss the Chinese language of cyberspace in interactive writing through the textual and paratextual analysis for discovering its discursive, pragmatic, interactional and cultural aspects. We discuss also the specificities and the presentations of the virtual identities of the Chinese cybercommunity. The analysis of corpus has a didactic purpose: the emergence of the new activity “interactive writing”, which is the final key of this paper. In light of Common European Framework of Reference for Languages, we have discussed its place in the teaching of languages ​​and its influence on learning, teaching and assessment of teaching of Chinese as a foreign language. Because of the specificity of writing of Chinese language, this activity deserves a profound debate on every aspect of Teaching of Chinese as a foreign language.

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