會所為近年來我國新興之非營利組織，其基本性質應該屬於精神障礙障者病友自治團體，其發展係源自於美國活泉之家，目前我國全部僅有五所，但其中二所卻因故不得不嘎然結束原有之經營，殊為可惜。 本研究之方法，係採取質性研究方式，並對5所會所實際擔任經營管理之負責人作深度訪查。 本研究主要之目的，係在探討以下幾點： （一）探討如何延續已經創造之公益模式，能夠繼續永續經營。 （二）以資源管理模式，探討關鍵成功或失敗因素，供其他類似非營利組織做參考。 （三）保障並增進弱勢精神障礙者權益。 （四）為醫療體系運作創造一個參考架構之典範，作為修正現有精神醫療機構過度營利化、公司化之趨勢。 本研究在以資源為基礎來探討會所之經營管理模式後，獲得之主要結論，有以下幾點： （一）國內會所經費來源大多依靠政府補助支援，多半超過50％之比重，相對而言，自籌款比率偏低，亦即會所之資源來源，主要由政府提供。 （二）國內會所除與原先設置之非營利組織緊密相連結外，多數並未正式去連結其他組織以獲取外部資源。 （三）國內會所或許因為草創之初，經營規模尚未達到一定程度，因此，尚未使用經營管理所使用之績效與策略工具。 （四）國內會所逐漸往申請國際認證之經營管理方向前進，在引進更多外部資源，尤其是知識與技術資源，以強化其核心能耐。 本研究之結論，在經營管理上之意涵，主要有以下幾點： （一）降低過渡外部資源之依賴比重：會所於開辦與立案之初，應積極獲取政府所提供之資源，但為永續經營，必須逐漸減少依賴政府資源，降低政府補助佔總收入之比例。 （二）開發新資源：與企業合作，包括公益行銷、異業結盟等。 （三）減少成本，增加效率：訂定績效指標。 （四）ICCD認證：加入國際認證，其優點在於，可以建立政府補助之標準，也可以確保國際品質、建立品牌形象、獲得國際知識與技術等資源。 （五）設置委員會審查機制：會所內部應設置委員會，聘用引進外部獨立、公正之人士，以便審查內部業務，使內部財務等資訊透明，可增加外部資源連結，增加社會大眾給予資源挹注之願意與信心，可同時提升募款之比重、減少政府補助之比例、以及強化會所治理之機制。 / Clubhouse is an emerging non-profit organization in Taiwan in recent years. It is one kind of self-help group for mental handicaps and is originated from Fountain House in U.S.A. There have been 5 clubhouses set up with 2 of them resulting to an end because of certain causes. The outcome of this scenario is pitiful. The method of this thesis is qualitative and make in-depth interview with persons who materially manages in each clubhouse. The aims of this thesis are as follow: (1) Exploring how to sustain this clubhouse model which has built up in the way of charity. (2) Exploring the key success factors and the key failure factors in terms of resources, and proving these factors to other similar non-profit organizations for comparison. (3) Protecting and Promoting the rights and interests of mentally vulnerable population. (4) Providing a reference model for modern healthcare organizations which tend to be over-profiteering like companies. After exploring the model of management in terms of resources, the conclusions are made as follow: (1) Most of clubhouses in Taiwan are sponsored chiefly by government with more than 50%, in other words, relatively less from raising funds. (2) All clubhouses are closely interrelated with their affiliated organizations which set up them, however loosely and informally with other non-profit organizations. (3) All clubhouses in Taiwan have not yet used strategic tools such as BSC for management, probably due to still in early developmental stage with small scale. (4) All clubhouses in Taiwan have plans in the future to receive certification from ICCD in order to obtain resources, especially knowledge and skills, with promoting their own core competence. Addressing to implications of management, this thesis conclude several points as follow: (1) Decreasing the percent to be dependent to outside resources. (2) Developing new resources other than sponsorship from government. (3) Decreasing cost and increasing efficiency under establishment of performance indicators. (4) Getting qualified with a certification issued by ICCD. (5) Establishing an independent committee of review as an oversight mechanism.

The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research together with the recommendation of elements that an online store should include.

The diploma thesis concerns with the specifics of fashion industry and marketing of fashion brands, with a closer focus and attention on a Spanish clothing brand Zara.The purpose of this work is to offer the reader an overview of marketing methods and tools used by fashion brands to reach, get and keep customers and to specify the actual forms of marketing communication used by the renowned Zara. The goal of the thesis is to find out the awareness of these marketing tools among Czech customers, what they think of the brand itself and then provide suggestions to improve its existing image. The first part gives an overview of available theory on fashion industry and marketing, and it describes and characterises the marketing communication of Zara. The second part is based on own marketing research with the purpose of defining the activity of the brand in Czech environment and unveiling the marketing goals of Zara in the Czech Republic. The aim is to find out the impact of the brand on Czech consumers and whether its idea of own positioning corresponds with the outcome of the consumer reasearch.

The diploma thesis concerns itself with the analysis of connection between the media exposure to refugeedom topics and the perceived salience of the issue. Combined qualitative and quantitative research designs ruled by QUAN → qual scheme are used in the thesis. In the quantitative part the effect of exposure to refugeedom-related news on the perceived salience of the subject is constructed using TV and newspaper viewing figures while controlling socio- demographic characteristics of respondents. Binary logistic regression was used to find the influence. The analysis shows that the exposure to content concerning immigration and refugees has influenced the rated importance of the issue. However, there are other variables not included in the model which are affecting the salience. The qualitative approach offers insights into the relationship discovered with quantitative methods. In-depth interviews showed people are aware of the media influence mainly regarding topics they are thinking about and discussing with their social surroundings. According to some interviewees this influence is stronger observed in topics where we lack personal experience, like the refugees. Apart from the media other issues like value orientation, life experience, social surroundings or the extent of criticism may have...

Thesis Perception of new media as a threat on an example of Black Mirror series deals with the Black Mirror series viewers' stand on new media threats. The aim is to detect if the series affected their opinions or behavior with new media in any way. This aim will be persuaded by using the method of semi-structured interviews. The topic of new media and their negative impacts on individuals and society is in sociology represented increasingly. Black Mirror series literally aiming to set up a black mirror for our lives with ever-evolving technologies adds a value that can affect the respondents' emotions and opinions on this topic. The theoretical part describes the transitions of society in modern day - concept of network society and risk society and explains the terms threat and risk. Furthermore, the thesis focuses on current new media threats. The second, practical, part describes the specific methodological procedures used in this thesis and thus the methods of thematic analysis and methods of qualitative interviews. This will be followed by a description of the research steps, a description of the results and the results interpretation.

The diploma thesis deals with the media image of the Grand Prix of the Czech Republic in the Czech Radio in years from 1930 to 2019. The fixture is one of the most important sports events in the country and the public radio has been informing listeners about it since the first year of the Czech GP holding. In its beginnings, the race found its place in the magazine Týdeník Rozhlas, which was also interested in technical background during GP. Based on the preserved articles from the magazine Týdeník Rozhlas, audio recordings from the Czech Radio, and Masaryk Circuit's chronicle, the thesis describes the history of the Grand Prix of the Czech Republic from the public broadcasting perspective. It examines how the radio informs its listeners about the races and how much space it gives to the motorcycle world championship in broadcast. or what topics reporters choose in connection with the races. The quotes from the interviews with a photographer Tomáš Gescheidt, a head of the Czech Radio motorcycle section Luděk Hubáček, and with a track commissioner Jaroslav Pešek are included in the thesis. The methodological part of the research covers the method of qualitative and quantitative content analysis and historical method. The conclusion of this thesis is analytical and presents the results.

This diploma thesis focuses on the concept of family in Czech society and on the media image in the series "Ulice". The aim of this thesis is to find the two concepts, then compare and contrast them. The research is qualitative, the used methods are content analysis and in-depth interview. The thesis begins with a theoretical part, where topics related to media constructions of reality, series "Ulice" and Czech family are explained. The theoretical part sets grounds for creating hypotheses. In the practical part, the last completed series of the series "Ulice" is analysed. The content of the viewed episodes is analysed using content analysis, followed by a verification of the hypotheses based on the theoretical part. A media image of family in the series "Ulice" is created based on the results of the content analysis. Subsequently, in-depth interviews are conducted with five Czech families, who are chosen intentionally. The concept of the Czech family in society is compiled based on the data from those interviews. Finally, the media picture of the Czech family in "Ulice" series and its concept in Czech society is compared, their similarities and differences are described. The key words are Czech family, TV show, "Ulice," media construction of reality, quality research, content analysis and...

The study focuses on an evaluation of the anti-corruption initiatives in Botswana and their relation to Botswana’s development. An evaluation was needed to find out whether the anti-corruption initiatives were effective and whether there were a correlation between the effectiveness of the Directorate on Corruption and Economic Crimes (DCEC) and the level of development in Botswana. This study showed that, the DCEC has succeeded to low corruption in Botswana through its most successful public education mandate and debatable good governance. The DCEC has helped to enhance service delivery in the public sector through the establishment of the Anti-Corruption Units (ACUs) within the Ministries aimed at tackling corruption in-house. Consequently, a significant slight improvement was registered in both public health and education sectors. However, that improvement was still minimal to the extent that it has been hampered by the challenging working conditions of the DCEC attributable to the inadequacy of legislation, lack of manpower, shortage of required skills and slow criminal justice system as well as the debatable independence of the DCEC, evidenced by its reporting and appointing lines. This implies that the impact of the DCEC in the development of Botswana has been minimal, as the country is still devastated by socio-economic disparities especially in rural areas. / Development Studies / M.A. (Development Studies)

This research is set within the context of the Kenyan Public Universities, where with the changing student population dynamics, students are increasingly choosing to combine parenting with studies. Many of these student parents both male and female have had to negotiate the academic requirements as well as the burden of parenthood. Such a study is important at this time of privatization and liberalization of higher education in order to open up public discourse on the provision of higher education and the effect on the socio-economic status of the students. Using qualitative research analysis based on socio-educational, socio cultural as well as socio-economic status (SES), a study was designed and conducted with the question posed: What are the socio-educational approaches of public universities with respect to student parents. Eighteen (18) interviews of ten (10) university officials and eight (8) student parents formed the research sample. Qualitative research questions were prepared in an in-depth interview guide and a focus group questioning route. Data revealed that there are students both male and female who are actively parenting in the public university and that they face role conflict and financial challenges which impacts on retention and completion rates of students in the public university. The research argues that there is need to create awareness of socioeconomic status (SES) in the university approach to inclusiveness of all students as well as student parents. Recommendations based on this study should be helpful as guidelines for a model on guidance for student parents as well as documentation of a clear policy on approaches or support for student parenthood in the public university. / Educational Studies / D. Ed. (Socio-Education)

The study focuses on an evaluation of the anti-corruption initiatives in Botswana and their relation to Botswana’s development. An evaluation was needed to find out whether the anti-corruption initiatives were effective and whether there were a correlation between the effectiveness of the Directorate on Corruption and Economic Crimes (DCEC) and the level of development in Botswana. This study showed that, the DCEC has succeeded to low corruption in Botswana through its most successful public education mandate and debatable good governance. The DCEC has helped to enhance service delivery in the public sector through the establishment of the Anti-Corruption Units (ACUs) within the Ministries aimed at tackling corruption in-house. Consequently, a significant slight improvement was registered in both public health and education sectors. However, that improvement was still minimal to the extent that it has been hampered by the challenging working conditions of the DCEC attributable to the inadequacy of legislation, lack of manpower, shortage of required skills and slow criminal justice system as well as the debatable independence of the DCEC, evidenced by its reporting and appointing lines. This implies that the impact of the DCEC in the development of Botswana has been minimal, as the country is still devastated by socio-economic disparities especially in rural areas. / Development Studies / M.A. (Development Studies)