This is a thesis in marketing concerned with entrepreneurship in established firms and the discursive practices that take place within a perspective of strategic entrepreneurship. The study of discursive practices in this context assumes a concern with how different aspects of entrepreneurship are produced and consumed by people in text and talk. Strategic entrepreneurship can be seen as an organisational form of entrepreneurship. The latest contribution within strategic entrepreneurship tends to focus on opportunities and advantages in organisations as two processes that need to be considered and managed jointly. In this thesis, I have studied the discursive practices of how scholars position strategic entrepreneurship through an enhanced literature review and by means of a close analysis of assumptions made within strategic entrepreneurship, but also by studying two firms and their discursive practices of constructing opportunity and advantage positions. The results have then been analysed with reference to discourse theory and previous research within entrepreneurship based on European traditions that builds on the linguistic turn. By conducting an empirical study of two firms, I have studied discourses in use, and how they are produced by people. In so doing, two main findings emerge in the discussion of the empirical results: 1) Opportunity and advantage positions emerge in social interaction and are co-constructed. 2) Opportunity and advantage positions are constructed by the use of multiple discourses, on different levels of discourse and for different functions. The main purpose of the thesis is to enhance the understanding of entrepreneurship in established firms and the activities labelled as strategic entrepreneurship. In addressing the purpose, seven theoretical, methodological and empirical contributions to research emerge in areas of strategic entrepreneurship, entrepreneurship and the enterprising self.

This study aimed to analyse organised interaction and assigned discussions occurring between students in EFL classrooms. It was conducted in order to identify the value-added in terms of learning by using discussion groups. Secondly, this study aimed to analyse how the contribution of models and approaches from pragmatics and discourse analysis can explain what is occurring during such conversations. Lastly, the structural and linguistic similarities and differences between teacher-to-student and student-to-student talk were also discussed. These questions were answered by examining four groups enrolled in English 6 in an upper secondary school located in the south part of Sweden. The qualitative data was collected through recordings from the students' discussions when they participated in a group speaking task as a part of the module of surveillance. The analysis of the data was conducted with the help of some of the aspects of conversation analysis. The results showed that not all of the participants in the group discussions sufficiently benefitted from the speaking task since, in most of the group, the need for the teacher's support was crucial in order for the students to use the target language and develop their speaking skills. In terms of the Speech Act Theory, the illocutionary acts identified in the conversations between students were that of the directive and assertive illocutionary acts used to pass the speaking turn to the other participants or to demonstrate agreement with the views of the previous turn. The conversational exchange was initiated by an opening framing move, followed by a response, but lacked follow-up moves in the form of feedback. Finally, there were some similarities and differences between teacher-to-student and student-to-student talk. The results showed that even if some of the students appeared to adapt to the role of the facilitator, they were not able to do so due to lack of knowledge to sufficiently support all the participants in order to be more active during the conversations and use the target language during the speaking task.

This thesis identifies and describes the diversity aspects of police discourse based on the accounts of police trainees in their final year. Specifically, the focus is on culture, religion and ethnicity, and four main questions are addressed: What is said about diversity? How is it articulated? What subject positions are offered and assumed? In what ways are discourses of diversity sustained and challenged? The analysis of discourse in use is based on field studies conducted at the Swedish National Police Academy and focus group interviews with police trainees in the educational setting and during their trainee placement period. The analytical concepts of interpretative repertoire, ideological dilemmas, subject positions and discursive devices are employed to identify how different meanings are ascribed to diversity. Three central discourses of diversity are presented: diversity as inescapable difference (a hegemonic practice), diversity as political goal (recognition of diversity) and diversity as potential likeness (regulation of diversity). These are competing discourses on how police officers should be and how their role is understood in relation to a pluralistic society. The study shows that the contradictory diversity discourses reflect a struggle of different ‘us’, which regulates the conception of the ideal police officer, professional conduct and the performance of policing. In addition, five dilemmas originating in the tension between the discourses are outlined. Diversity is found to involve ideological dilemmas regarding how policing should be conducted in relation to profiling and social categories, how humour and jargon are viewed and handled, and how lack of knowledge may mean attributing subject positions to others with discriminatory implications. The thesis contributes to showing how diversity discourses reproduce the social order by affirming the social categories that the representatives of diversity are assumed to embody. It closes with a discussion of some practical and theoretical implications of its findings. / Ordningsmakter inom ordningsmakten visar hur mångfald, med fokus på kultur, religion och etnicitet, ges skilda betydelser i blivande polisers samtal och att det pågår en kamp om hur samhällets mångfald ska förstås i relation till polisens sammansättning och arbete. Kampen mellan diskurser är vare sig en ny kamp eller exklusiv för polisen. Däremot kan striden om hur mångfald ska förstås ses som en modern företeelse, som ställs på sin spets inom polisen vars uppdrag är att skydda demokratiska värden och lagar om människors rättigheter. I denna avhandling beskrivs hur kampen tar sig uttryck inom ordningsmakten. Hur kan vi förstå det paradoxala i att polisen har som uppgift att arbeta mot fördomar, samtidigt som vissa arbetsuppgifter motiveras av fördomar? Vad innebär ett behov av ökad kunskap om olika grupper, som samtidigt sätter dessa grupper i en diskriminerande utgångspunkt? Varför förekommer en diskriminerande humoristisk jargong i ett yrke som har i uppdrag att främja rättvisa och motverka diskriminering? Detta är några av de frågor och dilemman som mångfald aktualiserar i en polisiär kontext. Avhandlingen synliggör hur mångfaldsdiskurser återskapar social över- och underordning och att kampen mellan diskurser är en kamp om olika ’vi’.

This thesis identifies and describes the diversity aspects of police discourse based on the accounts of police trainees in their final year. Specifically, the focus is on culture, religion and ethnicity, and four main questions are addressed: What is said about diversity? How is it articulated? What subject positions are offered and assumed? In what ways are discourses of diversity sustained and challenged? The analysis of discourse in use is based on field studies conducted at the Swedish National Police Academy and focus group interviews with police trainees in the educational setting and during their trainee placement period. The analytical concepts of interpretative repertoire, ideological dilemmas, subject positions and discursive devices are employed to identify how different meanings are ascribed to diversity. Three central discourses of diversity are presented: diversity as inescapable difference (a hegemonic practice), diversity as political goal (recognition of diversity) and diversity as potential likeness (regulation of diversity). These are competing discourses on how police officers should be and how their role is understood in relation to a pluralistic society. The study shows that the contradictory diversity discourses reflect a struggle of different ‘us’, which regulates the conception of the ideal police officer, professional conduct and the performance of policing. In addition, five dilemmas originating in the tension between the discourses are outlined. Diversity is found to involve ideological dilemmas regarding how policing should be conducted in relation to profiling and social categories, how humour and jargon are viewed and handled, and how lack of knowledge may mean attributing subject positions to others with discriminatory implications. The thesis contributes to showing how diversity discourses reproduce the social order by affirming the social categories that the representatives of diversity are assumed to embody. It closes with a discussion of some practical and theoretical implications of its findings. / Baksidestext Ordningsmakter inom ordningsmakten visar hur mångfald, med fokus på kultur, religion och etnicitet, ges skilda betydelser i blivande polisers samtal och att det pågår en kamp om hur samhällets mångfald ska förstås i relation till polisens sammansättning och arbete. Kampen mellan diskurser är vare sig en ny kamp eller exklusiv för polisen. Däremot kan striden om hur mångfald ska förstås ses som en modern företeelse, som ställs på sin spets inom polisen vars uppdrag är att skydda demokratiska värden och lagar om människors rättigheter. I denna avhandling beskrivs hur kampen tar sig uttryck inom ordningsmakten. Hur kan vi förstå det paradoxala i att polisen har som uppgift att arbeta mot fördomar, samtidigt som vissa arbetsuppgifter motiveras av fördomar? Vad innebär ett behov av ökad kunskap om olika grupper, som samtidigt sätter dessa grupper i en diskriminerande utgångspunkt? Varför förekommer en diskriminerande humoristisk jargong i ett yrke som har i uppdrag att främja rättvisa och motverka diskriminering? Detta är några av de frågor och dilemman som mångfald aktualiserar i en polisiär kontext. Avhandlingen synliggör hur mångfaldsdiskurser återskapar social över- och underordning och att kampen mellan diskurser är en kamp om olika ’vi’.