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Designing Emotional Connections In Instant Messaging ToolsHu, Xuanyi 21 September 2018 (has links)
No description available.
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Immersive Environments: Using Flow and Sound to Blur Inhabitant and SurroundingsLaverty, Luke Patrick 20 September 2012 (has links)
No description available.
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Swedish consumers say: -" Subliminal marketing is smart marketing!"Hedgren, Vickie, Persson, Angelica January 2015 (has links)
Title: Swedish consumers say – ”Subliminal marketing is smart marketing!” Authors: Vickie Hedgren and Angelica Persson Adviser: Klaus Solberg Søilen Level: Dissertation in Marketing, 15 ECTS, Spring 2015 Keywords: Subliminal, Messages, Advertising, Advertisement, Neuromarketing, Psychology, Subconscious, Primal instincts, Subliminal techniques, Ethics, Acceptance, Emotional Connection Purpose: The purpose of this dissertation is to find out what Swedish consumers think about marketing that is meant to influence their subconscious in their decision making, with a focus on subliminal messages, and whether it is ethically acceptable. This will be carried out by examining the two following research questions: 1. What marketing methods aimed at building a psychological connection with the consumer are ethically acceptable and in what areas of marketing or situations? 2. Is it ethical to use subliminal marketing for a cause-related brand, a luxury brand or aimed at a specific income group? We will further examine theories and studies done over the years as well as carry out our own to come up with our conclusions. Frame of Reference: We start of by presenting overall theories regarding subliminal advertising which leads us to various breakdowns such as psychology, primal instincts, subliminal techniques, ethics, causerelated marketing, high- and low end consumers. Methodology: The dissertation is based on a combination of quantitative and qualitative studies. We conducted one survey with 200 respondents and two interviews with marketers. We bring up the importance of validity, reliability, generalizability, carefulness and criticism. Empirical Framework: We will present the collected data from the performed online survey as well as the information from the two personal interviews. Conclusion: Swedish consumers have a high level of ethical acceptance when it comes to marketing that is meant to create a psychological connection. The conclusions made are that 1. Out of the 14 methods we chose to include in our dissertation, 12 of them had a high level of ethical acceptance; subliminal messages in fashion advertising and in an active situation is ethical 2. It is more unethical if a good-cause company uses subliminal marketing than if a luxury brand uses it.
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Discourses of Power and Representation in British Broadcasting Corporation Documentary Practices: 1999-2013Thornton, Karen D. January 2018 (has links)
This dissertation re-evaluates the ways in which contemporary
television documentary practices engage their audience. Bringing
together historical frameworks, and using them to analyse a range of
examples not considered together within this context previously, the
main finding is that the use of spectacle to engage the audience into
a visceral response cuts across all of the examples analysed,
regardless of the subject matter being explored.
Drawing on a media archaeological approach, the dissertation draws
parallels with the way in which pre-cinema engaged an audience
where the primary point of engagement came from the image itself,
rather than a narrative. Within a documentary context, which is
generally understood as a genre which is there to educate or inform
an audience, the primacy of spectacle calls for a re-evaluation of the
form and function of documentary itself. Are twenty-first century
documentary practices manufacturing an emotional connection to
engage the audience over attempting to persuade with reasoning
and logic? The answer contained within this dissertation is that they
are.
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Välj rätt känd profil : En studie inriktad på kapitalvarubranschen. Företagens användning av marknadsföringsmetoden Celebrity endorsement, tillsammans med kundernas uppfattning. / Choose the right celebrity : A study focused on the capital goods industry. Companies’ use of marketing method Celebrity endorsement, along with customer perception.Wikström, Niclas, Sjöholm, Daniel January 2014 (has links)
No description available.
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Campus Friends, Gender, and College Student SuccessBronkema, Ryan Herbert 02 July 2014 (has links)
No description available.
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El branding emocional como herramienta para generar la emoción del orgullo y reforzar el vínculo consumidor-marca / Emotional branding as a tool to generate the emotion of pride and reinforce the consumer-brand bondCastillo Lertora, Alessandra 12 November 2021 (has links)
El presente trabajo surge ante la necesidad de analizar, como gran oportunidad, el uso de la herramienta del branding emocional para generar la emoción del orgullo y reforzar el vínculo consumidor- marca. Caso de estudio: “Contigo aprendí” con Paolo Guerrero y realizada por el BCP en el 2018. El objetivo de esta investigación es determinar de qué manera el branding emocional puede conectar con el público, mediante la emoción del orgullo para reforzar el vínculo consumidor-marca. Asimismo, busca identificar si el branding emocional se puede utilizar para motivar la preferencia y evaluar si es una herramienta útil para ayudar a las marcas a diferenciarse. También busca comprender cómo el orgullo funciona como herramienta para reforzar la conexión con el público peruano de manera positiva. La metodología usada es de enfoque cualitativo a través de la técnica de entrevistas, las cuales se realizarán a un público específico de hombres y mujeres peruanos entre 20-30 años con acceso a tarjetas en bancos. / This work arises from the need to analyze, as a great opportunity, the use of the emotional branding tool to generate the emotion of pride and reinforce the bond between the consumer-brand. Case study: “With you I learned” with Paolo Guerrero and carried out by BCP in 2018. The objective of this research is to determine how emotional branding can connect with the public, through the emotion of pride to reinforce the consumer-brand link. It also seeks to identify if emotional branding can be used to motivate preference and to evaluate whether it is a useful tool to help brands differentiate themselves. The research also seeks to understand how pride works as a tool to reinforce the connection with the Peruvian public in a positive way. The methodology used is of a qualitative approach through the technique of interviews, which will be carried out with a specific audience of Peruvian men and women between 20-30 years old with access to bank cards. / Trabajo de investigación
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Igualdad de género, conexión emocional y valor de marca: Pilsen Callao y el público millennial / Gender equality, emotional connection and brand equity: Pilsen Callao and the millennial audienceTavara Campos, Rosa Angela 11 August 2021 (has links)
El presente artículo analiza el mensaje de igualdad de género que promueve la campaña publicitaria de Pilsen Callao: ‘Amistad sin diferencias’, a través de la resignificación de género donde la mujer busca romper con estigmas sociales. A través de este estudio cualitativo, de paradigma naturalista, se analizó cómo este mensaje puede formar parte de una conexión emocional con el valor de marca en la generación millenial. Por ello, se realizó 20 entrevistas a hombres y mujeres cuyas edades comprenden entre los 21 y 35 años, población adulto joven. Las mujeres consumidoras de hoy necesitan una publicidad que las reconozca y no las discrimine a través del mensaje publicitario. El público millennial busca generar un cambio sin reproducir las ideas conservadoras de la generación anterior y buscan una sociedad más igualitaria y abierta al cambio. / This article analyzes the message of gender equality promoted by Pilsen Callao's advertising campaign: ‘Friendship without differences’, through the redefinition of gender where women seek to break with social stigmas. Through this qualitative study, with a naturalistic paradigm, it was analyzed how this message can be part of an emotional connection with brand equity in the millennial generation. For this reason, 20 interviews were conducted with men and women whose ages range from 21 to 35 years, young adult population. Today's women consumers need advertising that recognizes them and does not discriminate against them through the advertising message. The millennial public seeks to generate a change without reproducing the conservative ideas of the previous generation and they seek a more egalitarian society open to change. / Tesis
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Lo chicha como recurso publicitario para conectar emocionalmente con el adulto joven emprendedor / Lo chicha as an advertising resource to connect emotionally with the young adult entrepreneurGonzales Laos, Rafaella Ximena 02 December 2020 (has links)
El presente trabajo analiza la percepción del uso de elementos chicha como generadores de conexión emocional entre la marca Yape y el adulto joven emprendedor de Lima Norte y de familia migrante. Se empleó una metodología cualitativa para analizar la campaña “Mi QR” de la marca Yape. Su objetivo era comunicar la nueva funcionalidad del código QR dentro de la aplicación. Se realizaron 15 entrevistas semiestructuradas a adultos jóvenes emprendedores de 25 a 35 años de Lima Norte y de familia migrante. La investigación arrojó que los elementos chicha que más destacan son la música y los colores. Sin embargo, los entrevistados no se identifican con ellos, pero sí con el personaje. En conclusión, lo chicha no solo está en los colores y la música, sino también en un personaje representativo como Susy Díaz. / This study analyzes the perception of using chicha elements as generators of emotional connection between Yape and young adult entrepreneurs from North Lima and from a migrant family. A qualitative methodology was used to analyze the Yape campaign called “Mi QR” Its objective was to communicate the new QR code functionality within the app. 15 semi-structured interviews were carried out to young adult entrepreneurs between the ages of 25 and 35 from North Lima and from a migrant family. The research showed that the chicha elements that stand out the most are music and colors. However, the interviewees don’t feel identified with them, but with the character. In conclusion, the chicha is not only in the colors and the music, but also in a representative character like Susy Díaz. / Tesis
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Mitt jag och min avatar : Identifikation och emotionella förbindelser genom spelkaraktärer i digitala spel / Myself and my avatar : Identification and emotional connections through game characters in digital gamesAsk, Alexandra, Österlund, Emma January 2020 (has links)
Emotionell design är ett fenomen som är relevant i samband med användarupplevelsen inom speldesign. Designers har möjlighet att utveckla en produkt som ger en större känslomässig upplevelse för användaren genom att ta hänsyn till emotionella förbindelser och känslor. I samband med den växande spelindustrin är det relevant för spelutvecklare att ta emotionella förbindelser till hänsyn. Då det är viktigt att förstå vart motivationen för spelandet ligger hos användaren. Denna studie har undersökt hur användare relaterar och identifierar sig med egenskapade karaktärer. Studien har utgått ifrån massiva onlinespel rollspel (eng. massive multiplayer online role-playing games, MMORPG) där sociala och emotionella förbindelser tas till hänsyn. Arbetet utvärderar också hur relationen mellan användare och avatar förefaller. Det kommer också att presenteras teorier som sammanställer datainsamlingen vilket presenteras och diskuteras. Slutligen redovisas ett resultat som bevisligen introducerar hur relationerna ser ut och varför det ser ut som det gör. / Emotional design is a phenomenon that is relevant in connection with the user experience in game design. Designers could develop a product that provides a more emotional experience for the user by taking emotional connections and emotions to consideration. With the growing gaming industry, it is relevant for game development to take emotional connections into consideration. During the process it is important to understand where the motivation for the game lies within the user. This study examined how users relate and identify with their own created characters. The study has been based on Massive Multiplayer Online Role-Playing Games (MMORPG) where social and emotional connections are observed. The work also evaluates how the relationship between the user and the avatar appears. Theories will also be presented that compile the data collection, which will be presented and discussed. Finally, the result is presented that demonstrably introduces what the relationship looks like and why it looks the way it does.
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