Thesis (M.A.)--University of North Carolina Wilmington, 2008. / Title from PDF title page (viewed May 27, 2009) Includes bibliographical references (p. 25-30)

Thesis (M.A.) - Carleton University, 2007. / Includes bibliographical references (p. 97-114). Also available in electronic format on the Internet.

The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. Further, the effects for two brands were compared. The findings corroborate previous literature, suggesting a highly positive effect of consumers’ perceived brand innovativeness (CPBI) on brand attitude, purchase intention, consumer satisfaction and consumer excitement. Further, brand attitude mediates the impact of CPBI on purchase intention and consumer satisfaction. Consumer innovativeness and involvement have a negative significant effect on the majority of the relations. Most of the constructs are controlled by previous purchase experience. Managers should consider CPBI as a possible antecedent for consumer behavior, however, CPBI should be in line with the actual offer of the brand. Further, the involvement and innovativeness of the desired target group should be taken into account for the brand positioning. However, the survey was conducted using non-probability sampling, focusing on the sporting goods market in Germany, which might have caused some limitations. The study contributes to the CPBI literature in supporting the scale for CPBI and providing further knowledge into the effects CPBI has on consumer outcomes. Further, the research points out the differences in consumers’ evaluation of CPBI based on their level of innovativeness and involvement.

I propose two new theories to explain the consumption of aversive experiences: valence conversion and the hedonic equation. The principle of valence conversion asserts that discrete emotions that share a similar set of cognitive appraisals and level of arousal, but are of opposite valence, can be quickly converted from one to the other contingent on internal cognitions, goals and cues from the environment. I propose that fear and excitement meet these conditions; thus, an aversive stimulus that is not too extreme as to prevent the activation of goals related to positive affect can also be interpreted as exciting. The hedonic equation postulates that across four time points (anticipatorily, in the moment, residually, and remembered), if the sum of excitement is greater than the sum of fear, an individual will choose to re-consume an aversive stimuli while controlling for other non-emotive motivations. These two theories together explain why some individuals willingly consume aversive experiences, even if at some points they are unpleasant. / 2019-07-28

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Trata-se de uma pesquisa com abordagem qualitativa e descritiva, com a utilização da Grounded Theory, na perspectiva do Interacionismo Simbólico. Como objetivos tivemos: identificar os significados atribuídos por mulheres ao fato de experimentar, sentir ou vivenciar sensações de prazer sexual e/ou excitação sexual durante a amamentação; analisar e interpretar, na perspectiva do Interacionismo Simbólico, a experiência de sentir prazer sexual e/ou excitação sexual durante a amamentação, a partir dos significados atribuídos pelas mulheres. O estudo procedeu-se no Município do Rio de Janeiro, em lugares de grande circulação de pessoas, como praças, ruas, shoppings, além da Unidade de Saúde Milton Fontes Magarão, localizada na zona norte do referido Município. Essa variedade de cenários nos possibilitou encontrar uma diversidade de participantes, referente a condições socioeconômicas, culturais, religião, ideais e concepções sobre o assunto estudado. A coleta e análise dos dados aconteceram no período de maio a julho de 2014, observando todas as exigências da Resolução 466/2012 do Conselho Nacional de Saúde. Foram entrevistadas 17 participantes e formados dois grupos amostrais e três categorias expressas por: significando a amamentação como ato sagrado, inocente e assexuado: a socialização da amamentação; vivenciando e significando sensações de prazer ao amamentar; ressignificando a vivência de sensações de excitação sexual ao amamentar. Como resultados evidenciou-se que a socialização da amamentação influencia a maioria das mulheres, na vivência de sensações de prazer ao amamentar. Essas sensações são descritas através da simbologia estabelecida socialmente, de que o ato de amamentar é sagrado, puro, livre de erotismo, prevalecendo um prazer maternal. Além disso, as sensações de excitação sexual ao amamentar, para as mulheres que se dizem nunca terem vivenciado, estão presentes no seu inconsciente, porém essa vivência é admitida para os outros e não para si mesmas. O significado de vivenciar prazer sexual ao amamentar é percebido como contraditório, pois ao mesmo tempo em que se identifica o poder do corpo feminino, prevalece o poder de nutrir sobre as percepções físicas de excitação sexual ao amamentar. Desse modo, identificaram-se estratégias utilizadas para bloquear ou para não vivenciar as sensações de excitação sexual ao amamentar. Com isso, este estudo nos mostra como as mulheres agem frente às sensações de prazer sexual e/ou excitação sexual ao amamentar, através da interação social do passado e do presente, gerando os significados que cada uma carrega consigo. Além disso, percebemos como a socialização da amamentação priva a vivência da sexualidade feminina, nos aspectos de sensações de prazer sexual durante a amamentação. / It is a research with qualitative and descriptive approach, using Grounded Theory, on the Symbolic interactionism. We aimed: to identify the meanings attributed by women on the fact of trying, feeling or experiencing sexual pleasure and/or excitement sensations during breastfeeding; to analyze and interpret them. The study was developed in Rio de Janeiro, in places of great circulation of people, like squares, streets, malls, as well as a Milton Fontes Magarão Primary Care Unit, located in the North of the city. This variety of sceneries enabled us to find a diversity of participants, referring to socioeconomic and cultural conditions, religion, ideals and conceptions about the subject studied. Data collect and analysis happened in the period of may to July 2014, observing all demands from the Resolution 466/2012 from the National Health Council. 17 participants were interviewed and two group samples were formed and three categories expressed by: breastfeeding meaning as a sacred, innocent and asexual act: breastfeeding socialization; experiencing and meaning pleasure sensations on breastfeeding; resignifying experience of sexual excitement sensations on breastfeeding. The results showed that the socializing influence of breastfeeding, most women, the experience of pleasurable sensations while breastfeeding. These sensations are described by symbols socially established that breastfeeding is sacred, pure eroticism free, prevailing a maternal pleasure. In addition, feelings of sexual arousal while breastfeeding, for women who say they have never experienced, are present in the unconscious of them, but this experience is admitted for others and not for themselves. The meaning of experiencing sexual pleasure while breastfeeding is perceived as contradictory, because at the same time that identifies the power of the female body, the prevailing power of nurturing on the physical perceptions of sexual arousal while breastfeeding. Thus, we identified strategies used to block or not to experience the sensations of sexual arousal while breastfeeding. Therefore, this study shows us how women act in the face of feelings of sexual pleasure and / or sexual arousal while breastfeeding, through social interaction of past and present, generating the meanings that each carries. In addition, we see how the socialization of breastfeeding deprives the experience of female sexuality in the aspects of sexual pleasure sensations during breastfeeding.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Trata-se de uma pesquisa com abordagem qualitativa e descritiva, com a utilização da Grounded Theory, na perspectiva do Interacionismo Simbólico. Como objetivos tivemos: identificar os significados atribuídos por mulheres ao fato de experimentar, sentir ou vivenciar sensações de prazer sexual e/ou excitação sexual durante a amamentação; analisar e interpretar, na perspectiva do Interacionismo Simbólico, a experiência de sentir prazer sexual e/ou excitação sexual durante a amamentação, a partir dos significados atribuídos pelas mulheres. O estudo procedeu-se no Município do Rio de Janeiro, em lugares de grande circulação de pessoas, como praças, ruas, shoppings, além da Unidade de Saúde Milton Fontes Magarão, localizada na zona norte do referido Município. Essa variedade de cenários nos possibilitou encontrar uma diversidade de participantes, referente a condições socioeconômicas, culturais, religião, ideais e concepções sobre o assunto estudado. A coleta e análise dos dados aconteceram no período de maio a julho de 2014, observando todas as exigências da Resolução 466/2012 do Conselho Nacional de Saúde. Foram entrevistadas 17 participantes e formados dois grupos amostrais e três categorias expressas por: significando a amamentação como ato sagrado, inocente e assexuado: a socialização da amamentação; vivenciando e significando sensações de prazer ao amamentar; ressignificando a vivência de sensações de excitação sexual ao amamentar. Como resultados evidenciou-se que a socialização da amamentação influencia a maioria das mulheres, na vivência de sensações de prazer ao amamentar. Essas sensações são descritas através da simbologia estabelecida socialmente, de que o ato de amamentar é sagrado, puro, livre de erotismo, prevalecendo um prazer maternal. Além disso, as sensações de excitação sexual ao amamentar, para as mulheres que se dizem nunca terem vivenciado, estão presentes no seu inconsciente, porém essa vivência é admitida para os outros e não para si mesmas. O significado de vivenciar prazer sexual ao amamentar é percebido como contraditório, pois ao mesmo tempo em que se identifica o poder do corpo feminino, prevalece o poder de nutrir sobre as percepções físicas de excitação sexual ao amamentar. Desse modo, identificaram-se estratégias utilizadas para bloquear ou para não vivenciar as sensações de excitação sexual ao amamentar. Com isso, este estudo nos mostra como as mulheres agem frente às sensações de prazer sexual e/ou excitação sexual ao amamentar, através da interação social do passado e do presente, gerando os significados que cada uma carrega consigo. Além disso, percebemos como a socialização da amamentação priva a vivência da sexualidade feminina, nos aspectos de sensações de prazer sexual durante a amamentação. / It is a research with qualitative and descriptive approach, using Grounded Theory, on the Symbolic interactionism. We aimed: to identify the meanings attributed by women on the fact of trying, feeling or experiencing sexual pleasure and/or excitement sensations during breastfeeding; to analyze and interpret them. The study was developed in Rio de Janeiro, in places of great circulation of people, like squares, streets, malls, as well as a Milton Fontes Magarão Primary Care Unit, located in the North of the city. This variety of sceneries enabled us to find a diversity of participants, referring to socioeconomic and cultural conditions, religion, ideals and conceptions about the subject studied. Data collect and analysis happened in the period of may to July 2014, observing all demands from the Resolution 466/2012 from the National Health Council. 17 participants were interviewed and two group samples were formed and three categories expressed by: breastfeeding meaning as a sacred, innocent and asexual act: breastfeeding socialization; experiencing and meaning pleasure sensations on breastfeeding; resignifying experience of sexual excitement sensations on breastfeeding. The results showed that the socializing influence of breastfeeding, most women, the experience of pleasurable sensations while breastfeeding. These sensations are described by symbols socially established that breastfeeding is sacred, pure eroticism free, prevailing a maternal pleasure. In addition, feelings of sexual arousal while breastfeeding, for women who say they have never experienced, are present in the unconscious of them, but this experience is admitted for others and not for themselves. The meaning of experiencing sexual pleasure while breastfeeding is perceived as contradictory, because at the same time that identifies the power of the female body, the prevailing power of nurturing on the physical perceptions of sexual arousal while breastfeeding. Thus, we identified strategies used to block or not to experience the sensations of sexual arousal while breastfeeding. Therefore, this study shows us how women act in the face of feelings of sexual pleasure and / or sexual arousal while breastfeeding, through social interaction of past and present, generating the meanings that each carries. In addition, we see how the socialization of breastfeeding deprives the experience of female sexuality in the aspects of sexual pleasure sensations during breastfeeding.

Made available in DSpace on 2016-04-28T20:38:51Z (GMT). No. of bitstreams: 1 Aline Cerdoura Garjaka.pdf: 955981 bytes, checksum: 18ad2961afefb6b5a35f64b362c6f27f (MD5) Previous issue date: 2014-03-21 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This dissertation investigates the concept of psychological work as per Sigmund Freud, especially in texts published within the year of 1892 and 1915. The investigated problem raised from the construction and analysis of a surprisingly and enigmatic clinical situation: the unusual silence that involved both the psychoanalyst and the patient. As from this situation, it was possible to consider that the psychological work done by the psychoanalyst enables he or she to keep being psychoanalyst (or once again to become one) in several situations of the analytical process. The research results reveal the construction of such a concept during the first years of the Freudian work and also a possible definition on the concept on psychological work under Freud s thinking / Esta dissertação investiga a noção de trabalho psíquico na obra de Sigmund Freud especialmente no período que vai de 1892 a 1915. O problema de investigação surgiu a partir da construção e da análise de uma situação clínica surpreendente e enigmática, o silêncio incomum que tomou conta tanto da analista como da analisanda. A partir disso, foi possível considerar que o trabalho psíquico , realizado pelo psicanalista, permite que ele continue sendo analista (ou volte a sê-lo) nas diversas situações de um processo analítico. Os resultados da pesquisa revelam a construção dessa noção ao longo dos primeiros anos da obra freudiana e uma possível concepção para a noção de trabalho psíquico no pensamento Freud

Vaginal photoplethysmography was utilized in combination with standardized sleep-recording procedures to investigate changes in vaginal pulse amplitude (VPA) during both waking and sleeping conditions in low- and high-arousability females (n = 10 per group), as classified by the Sexual Arousability Inventory. Based upon previous research, it was predicted that both groups would exhibit similar mean levels of VPA during waking exposure to erotic stimuli and during various stages of sleep. Despite hypothesized physiological similarities between groups, the low-arousability group was expected to subjectively report less arousal during the waking erotic conditions.

Non-violent, degrading pornography -- Ratings of degradation and arousal -- Men vs. women -- Male reations to video depictions of sexually explicit behavior, status reduction, availability, semen/penis worship, dominance, status inequality, submission, objectification, and unreciprocated sex.

Indiana University-Purdue University Indianapolis (IUPUI) / Sexting, defined as the exchange of sexually explicit materials via the Internet or mobile phones, is an increasingly common risky behavior; however, little is known about why people sext. The goals of the study were to (1) review the sparse literature on sexting, (2) identify key information yet to be answered by the current literature, (3) describe how personality and social learning might influence the risk for sexting, (4) empirically examine the factor structure of the newly developed Sextpectancies Measure, and (5) empirically examine how sensation seeking and sexual arousal-related expectancies might interact to predict sexting. Participants: Participants were undergraduate students at a large, public US, mid-western university (N = 611). The mean age was 21.2 (SD = 5.4) and the sample was 77.3% female. Design: A series of correlational, reliability, and hierarchical regressions were conducted to examine relationships between sensation seeking, sexting frequency, and sexual arousal sexting expectancies. A confirmatory factor analysis was conducted based on two proposed models of the Sextpectancies Measure. Findings: Sensation seeking significantly predicted sexting frequency (β = .215, p < .001). Sexual arousal sexting expectancies significantly predicted sexting frequency (β = .428, p < .001), and sexual arousal expectancies partially mediated the relationship between sensation seeking and sexting frequency, showing a significant indirect effect (β = .085, p < .001). Although the initially proposed model for the Sextpectancies Measure examining two overarching sending and receiving domains did not fit the data well, an alternative model which identified overall positive and negative expectancies, fit the model relatively well (RMSEA = .085; CFI = .926). Conclusions: This study is the first step towards understanding the sexting risk process and how specific personality traits and social learning may increase the risk for sexting. Additionally this study provides some insight into common expectancies of sexting.