John Steinbeck, the well-known writer, once wrote, ¡§As one ages, the resistance against changes, especially good changes, comes from the human nature.¡¨ His words not only apply to humans but also corporations, and a media corporation in this case. The structure of media Taiwan, in face of technological advancement, industrial competition, and opening of the media market, is forced to undergo dramatic changes, more specially, reengineering. CTS now faces enormous problems in aspects of operation, cost, and profit making under the advancement of media technology, competition against wireless TV, cable networks, and other media industries, and the opening of media market. In this vein, this study aims to study the reasons behind the implementation of organizational reengineering by CTS, the critical success factors in the reengineering, and evaluates the effects of reengineering with quantitative analysis. This study is a subtopic of the ¡§Study of Critical Success Factors in Media Corporations in Taiwan¡¨ led by Mr. Chih-Hong Yang, the Dean of the School of Communications at Ming Chuan University. The random survey is conducted in three parts upon CTS management, TV media management, and CTS staff. The research findings show that the reason of organizational reengineering recognized by CTS management was ¡§modifying manpower structure and reducing personnel cost.¡¨ However, the reason to the staff was ¡§facing the fierce competition of the competitors¡¨; and ¡§in response to the advancement in digital media technology¡¨ to TV media management. In terms of the critical success factors in CTS reengineering, CTS management and staff all agreed that the factors were ¡§support from the management¡¨ and ¡§clear direction and prospect of reengineering.¡¨ The recognition of critical success factors to TV media management was similar to that of CTS management and staff. In addition to the abovementioned two factors, other factors, such as ¡§explaining to the staff about the tasks and goals,¡¨ ¡§decision power of the leaders,¡¨ and ¡§concern over resource allocation across departments¡¨ were among the critical success factors. The research also found that ¡§support from the management,¡¨ which was ranked number on in reengineering implementation, is the most important critical success factor recognized by CTS management. Additionally, ¡§explaining to the staff about the tasks and goals,¡¨ ¡§the leaders of reengineering have decision power,¡¨ are among the top three most important critical success factors recognized by CTS management. As seen, the critical success factors recognized by CTS management are implemented by CTS reengineering at the same time. According to CTS management, the most important effect of reengineering to CTS is ¡§reducing personnel cost¡¨ followed by ¡§improving service quality (company products).¡¨ The most important effect, ¡§reducing personnel cost,¡¨ evaluated by CTS management is the same as the reason for reengineering as recognized by the CTS management. On a whole, the rating that CTS management gave to CTS reengineering was ¡§5.07¡¨. The study found that the critical success factor in CTS reengineering is ¡§support from the management.¡¨ As seen, support from the management is the key to success in reengineering, followed by clear prospect and direction to recognize the reengineering direction. Also, the information technology of the media corporation and training provided to the staff should be equally valued, effective communication with the staff is facilitated, and cross-department resource allocation should be implemented to win collectively support to and success in reengineering.

Innovations of technologies often brings the industries impacts of different extents, if there is a company who holds KSF (key successful factor) in hand and becomes the leader, another would gradually lose his competitiveness because of not having KSF. This research looks at the development history of the Third Generation (3G) telecommunication services of Japan as background, which contains the overall environment, the 3G technology systems, the industry value-chain, the using condition of telecommunication services. Cooperating with the operation performance data including the number of 3G subscribers, ARPU (average revenue per user), the using amount of data services, the revenue of the 3G operators, etc., I probed into the KSF of the distribution of 3G, focused especially on why the performance of the early entrant NTT DoCoMo would fell behind the follower KDDI/au. And from the research results, I further discussed the market trend of the future 3G industry, hoping to provide references for the new incomers of 3G in Taiwan. As 3G services has only been started for less than 3 years and relevant academic researches remain few, this thesis can be seen as a exploratory research. And this research is based on literature survey of second-hand materials collected from white papers, fact sheets, media reports, proprietors¡¦ public materials, opinions from concerned professionals, industrial research reports, resources on the internet, etc., from which I analyzed and verified the operation performances of the operators and its relativity with the KSF I concluded from the literature: quality of telecommunications, speed of data transfer, provided contents and services, charge plans and promotion, properties and design of mobiles. The research show that what effect the performance of operators in the early period of 3G distribution are quality of telecommunications and the properties and series number of corresponding mobiles, and after the infrastructure construction period the focus would shift to new 3G services and contents and the price charged. As the telecommunication industry of Japan is on the way from infrastructure construction period to overall growth period, the performance of operators would be affected by the design and properties of corresponding mobiles and the telecommunication fees. Due to the 900i series mobile and the follow-up of the packet norm, the competitiveness of NTT DoCoMo on 3G has apparently raised. Although the number of 3G subscribers of KDDI/au still remains 3 times of DoCoMo, as DoCoMo holds 60% of the market, its top status of the telecommunication industry in Japan seems hard to be shattered. As there are still two important factors: the price battle of data telecommunication and the realization of number portability that may bring huge changes to the 3G market of Japan, the real battle of 3G can be seen as just unveiled.

Rapid economy development makes the borders between nationals more and more unclear and trends of more and more foreign specialist working in Taiwan. Undoubtedly, they should have the needs of business trip¡Bvacation and getting back hometown.. Meanwhile, Waves of island-wide learning English spread all cities and towns in Taiwan, so many English cram schools hire plenty of foreign English teachers. And this is a new¡Bundeveloped potential market. Therefore, the thesis employed a single case study & interviews to explore how the increasing market develop and try to figure out how a small travel agent in a rich-market targeted the segmented ¡§foreign specialist¡¨ maintain his competitive advantages and summarized and concluded the key successful factors as the followings: 1. Professional schedule arrangement. Majority of foreign specialists in Taiwan have higher social status no matter they are for business or personal trips. Price is no so important for them to choose a good travel agent instead of service professions. 2. High customerized demands¡GThe schedule of foreigners often involves complex arrangement among different cities or countries. Usually, the preplanned schedules cannot meet the complicated requirement. Hence, It would greatly influence on customer satisfactions to provide the services, which meets the customers¡¦ requirements. 3. Customer¡¦s benefit orientation. Delicate services involves many aspects including professions¡Bcustomerization and so on. Besides, a customer-oriented agent should treat their customers as family to increase the re-purchasement. 4. Quick crisis responses. If a travel agent can provide quick responses when their foreign customers in trouble. Therefore, the abilities of crisis responses will be determinate when the foreigners choose a travel agent.

In order to speed up the organizational simplification, promote government administrative efficiency, expand the public infrastructure and privatize the publicly-owned enterprises, the Executive Yuan has actively initiated every reward measures to bring in fund, management and service from private sector. To pursue the best benefit for the people, the private business and government itself, the Executive Yuan has announced not to running the business which the private sector can do better than the public. Certainly this reforms influence administrative operations and personnel structure of the government directly, and have great impacts on the personnel working environment, satisfaction and morale inside the government organization, therefore we should put more concerns on this subject. In this thesis, we analyze the interactions among personnel working environment, satisfaction and morale with the cognition and support of privatization by using questionnaire and statistics technique. By so doing, we can reach twice the result with half the effort to help understanding the clear direction of the privatization of publicly-owned enterprises. This research use Kaohsiung municipal swimming pool as a case study to find out connections between the inherent psychology factors of employees and the privatization process. The empirical results will be useful for government as an administrative reference backward to execute the privatization policy.

The Flexible Print Circuit industry now is difficult to earn profit, because of few results , such as, homogeneous products, main materials depending on import of foreign country, rapidly lower down price for competition and being the OEM firm of the main computer producers. If you are not the leading firm in this industry, you will go bankrupt or make loss all the time. My thesis try to find out which factors will influence firm¡¦s profit by compositing eight financial ratio indexes which use principle component analysis and compositing five industry factors in order to provide FPC¡¦s managers to control their cost and profit. Our research subjects are eight public offer companies, which include Career Tech., SUNFLEX, NEOFLEX, UNIFLEX, FLEXIUM, YHI, ICHIA and MKS. Research period is from 2001 to 2005. Data is annual report of financial statement and prospectus from TEJ, Market observation post system and SFI. We use SAS software to analyze data. To consider the difference between operating profit and Non-operating profits, using two financial ratios, Capital-operating income ratio and capital-net profit ratio, as the proxy of company¡¦s profit are the regressors and above mentioned thirteen factors are regressive. By processing two stepwise regressions, we could find out the following empirical results¡G First of all, FPC¡¦s operating profit will be significantly related to mobile phone volume, enterprise risk, credit policy and the ability of asset¡¦s turnover. Adjusted R-square is 0.8236. Second, FPC¡¦s total profit will be significantly related to mobile phone volume, enterprise risk, credit policy, the ability of asset¡¦s turnover and activity. Adjusted R-square is 0.8328.

From 1992, the economy of Mainland China grow up faster, and the supply of steel falls serious short of demand, Taiwanese companies all want to invest in China. Our search focuses on these Taiwanese companies in China to find the key successful factors in investment. Based on the research result, we conclude below: 1. The advantage of culture different The interaction between Taiwan and Mainland China are very frequently, no matter in commerce activities, political and so on. Related to others foreign companies, the Taiwanese companies get more advantage in culture parts, like same language, living situation and also avoid the culture shake, so, the Taiwanese companies could get complete information than the foreign companies. But the companies still pay attention to deal with the localization. 2. The better managerial abilities Related to local company, the Taiwanese company have compete managerial system, for a new comer, it will help company to gain more performance, but the Taiwanese company still need to keep the organization flexibility, to hold the competitive advantage. 3. Product price setting flexible When company set price in China market, the price setting system should let the customers feel they been treat fair and reasonable, when the company use open quantity discount, allowance, payment term system, flexible price will make the customers feel more value. Keyword: Stainless Steel Industry, Key Successful Factors

The term incident management system (IMS) denotes a particular approach employed by many fire departments. The IMS aims to manage diverse resources at a wide variety of emergency scenes. Due to the barrier of culture, different task grouping and etc... , Taipei Fire Department Rescue Team is the only fire fighting unit implementing IMS in Taiwan for the time being. This research aims to find out the important factors for fire departments in Taiwan if they want to implement IMS. Our inductive study conducted 23 experts to explore the factors. Based on progressive discussions with the experts group, we summarized and clarified the key points and identify 22 factors of IMS. Furthermore, a five perspectives and 22-factors questionnaire was prepared to conduct a quantitative method. This research applied the Analytical Hierarchy Process (AHP) method to facilitate the decision of CSF. In general, this research suggests ¡§resource management¡¨ should be viewed as the most important factors among the five perspectives. While within the five perspectives, there are five critical success factors, which are ¡§formulate SOP¡¨, ¡§clear group and division¡¨, ¡§set up resource management unit¡¨, ¡§recruit more firefighters¡¨ and ¡§improving incident commander abilities¡¨, for the fire departments in Taiwan as a reference to implement IMS.

Because of recently speeding up populization of the third generation mobile service, people raise the interest of researching mobile commerce again. This research will focus on studying the important factors of developing of mobile commerce, the relation of those factors, and the reason why mobile commerce could only success in Japen and Korea. When 1999 people start to pay much attention to research the mobile commerce, most telecommunication providers in developing country have highly investment on mobile service. But only Japenese telecommunication providers gain success at that time. During this period, academic circles and industrial circles constantly have research reports about mobile commerce. If we read these reports by their published years, we may find a revolving phenomenon: firms involving in developing m-comerce gained failure => related reports A published, and proposed some reasons of that failure and their suggestions => firms fixed their action by those reports, tried to develop m-cpmmerce again, but still faced failure => related reports A published, and proposed some reasons of that failure and their suggestions => firms fixed their action by those reports, tried to develop m-cpmmerce again, but still faced failure. So this research tries to probe into the m-commerce by study the history of developing of m-commerce, including collecting the firms¡¦actions and perspectives and the representive literatures and discussions. This research also believe that including this report, we haven¡¦t understood the m-commerce thoroughly. And the m-commerce is also changing by the increasing of bandwidth and the developing of new applicatons. And that the developing of m=-commerce needs the telecommunication firms, cellular phone firms and contant firms to collaboration to match the users¡¦pattern of each country. Depanding on the three factors above, we believe that we should hold a systematic and overall point of view to understand the m-commerce, not simplely by several key success factors or key failure factors. Depends on the case study in chapter 4, we have concluding a systematic analysis model. And we also compare the successful developing of Japenese and Korean m-commere. Finally we provide three dimensions of evaluatipn the developing project of m-commrce.

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