Esta tesis estudia cómo la afinidad de producto y la afinidad de marca, en una estrategia de co-branding, afectan la preferencia del consumidor. Mediante un análisis de regresión se comprueba que ambas influyen de manera estadísticamente significativa sobre la preferencia del consumidor. Se investiga, también, la interacción entre la afinidad de producto y la afinidad de marca y se comprueba que no existe evidencia estadística que lo confirme. Si bien la afinidad de producto y la afinidad de marca afectan de forma significativa a la preferencia por separado, no existe interacción manifiesta entre ellas. Finalmente, se comprueba qué afecta más a la preferencia, la afinidad de producto o la afinidad de marca. Se mide su importancia relativa y se concluye que la afinidad de producto tiene un peso relativo mayor en la preferencia que la afinidad de marca / The purpose of this thesis is to investigate the relationship that product fit and brand fit have with consumer preference in co-branding. Product combinations were determined by whether they fit or not using the input from 60 subjects, through surveys. Then, brand combinations were designed based on the input from another set of 60 subjects who decided which brands from those product combinations fit and which did not fit. Four final combinations were formed. The combinations included products and brands that fit, products that fit with brands that did not fit, products that did not fit with brands that fit and products with brands that did not fit. A final questionnaire was distributed to 178 university students to find the preferences on the four combinations. Then, through a conjoint analysis it was possible to find the relationship between product and brand fit and consumer preference. The results revealed that both, product and brand fit, significantly influence consumer preference. It also indicates that the effect of product fit on preference is greater than the effect of brand fit. Finally, the results did not support the expectation that there would be an interaction effect between product and brand fit.

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This dissertation compares the parameter estimates obtained from two item response theory (IRT) models: the 1-PL IRT model and the MC1-PL IRT model. Several scenarios were explored in which both unidimensional and multidimensional item-level and personal-level data were used to generate the item responses. The Monte Carlo simulations mirrored the real-life application of the two correlated dimensions of Necessary Operations and Calculations in the basic mathematics domain. In all scenarios, the MC1-PL IRT model showed greater precision in the recovery of the true underlying item difficulty values and person theta values along each primary dimension as well as along a second general order factor. The fit statistics that are generally applied to the 1-PL IRT model were not sensitive to the multidimensional item-level structure, reinforcing the requisite assumption of unidimensionality when applying the 1-PL IRT model.

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The purpose of this study is to explore job satisfaction among pre-tenured faculty. More specifically I was interested in examining demographic and personal fit factors, fit with the norms and values of the institution among pre-tenured faculty in different institutional types. The sample for the study included all pre-tenured faculty members who completed the COACHE 2009- 2010 job satisfaction survey. The COACHE survey was administered to pre-tenured faculty at 149 four-year colleges and universities in 2009-2010. The conceptual framework for this study is grounded in a modified version of the structural model of job satisfaction by Olsen et al., (1995). The application of exploratory factor analysis followed by stepwise multiple-regression was used to construct and discover dimensions or factors that predict global job satisfaction affecting pre-tenured faculty members. The results of the stepwise multiple-regression revealed that the three constructs of variables differ by institution type. A combination of five variables: effectiveness of work-life balance policies, satisfaction with time available for faculty work, satisfaction with tenured collegiality, satisfaction with autonomy of faculty work, satisfaction with compensation, and satisfaction with support services were the most significant predictors of job satisfaction for pre-tenured faculty members. Institutional fit variables were stronger significant predictors of fit and job satisfaction compared to demographic and personal fit variables. The findings of this study underscore the importance of university administrators to pay particular attention to extrinsic dimension of the faculty work to job satisfaction to fulfill institutional mission. / Ph. D.

Regulatory focus theory encompasses promotion focus, seeking success and prevention focus, avoiding failure. These mutually exclusive focuses, when matched with the appropriate goal pursuit strategy, promotion with eager and prevention with vigilant, create a state of regulatory fit. This state of regulatory fit leads to different outcomes which the current study has grouped into fit sensitivity and performance. Fit sensitivity is the sensitivity to fit effects with an absence of correctness while performance outcomes are based in correctness. The goal of the current study was to examine both fit sensitivity and performance in the same task to demonstrate a difference in fit sensitivity effects between types of fit while showing equal performance between promotion and prevention fit. An applicant hiring simulation was implemented. 24 applicant profiles for the position of police officer were generated, six with high risk/ variable reward elements meant to align with individuals in a state of promotion fit, six with low-risk/consistent-reward elements meant to align with individuals in a state of prevention fit, and six applicant profiles with a high probability of succeeding and finally six applicant profiles meant to have a low probability of succeeding. Participants rated the applicant profiles on their suitability and recommended 12 applicants to be hired. Initial results did not support the hypotheses, however exploratory analysis did demonstrate fit sensitivity for prevention fit. Additional exploratory analyses are discussed and possible explanations for the lack of results are examined. / Master of Science / Regulatory focus theory includes two types of motivational orientations, promotion focus which centers on seeking success and prevention focus which centers on avoiding failure. If the way an individual’s pursues a goal (goal pursuit strategy) matches his or her regulatory focus orientation then he or she is considered to be in a state of regulatory fit. This state leads to various outcomes different than if an individual is in a state of non-fit. In the current study I have grouped these consequences into two types: fit sensitivity and performance. Essentially fit sensitivity is when the consequences seen do not have a correctness component and may be difference depending on the type of regulatory fit (promotion and prevention). Performance is when there is a correct or incorrect component to the outcome. The goal of the current study was to show that although fit sensitivity outcomes may be different for promotion fit and prevention fit, both fit states can lead to the same performance. With the initial analysis hypotheses were not supported but exploratory analysis did lend some support for prevention fit sensitivity. Discussion includes possible explanations for the lack of fit effects found.

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