El presente proyecto de negocio tiene un propósito económico-ambiental sobre la producción y comercialización de envases eco amigables, compuesto principalmente por el bagazo de caña de azúcar, para el traslado de alimentos en distintos establecimientos de comida para el sector A y B en Lima metropolitana, en la cual tenemos determinado un segmento especifico. A partir de la información obtenida, se obtuvo que 87% de los encuestados que tiene un establecimiento están dispuestos aminorar el impacto ambiental de los desechos de envases plásticos descartables que entregan los restaurantes. Actualmente, los establecimientos de pollos a la brasa, chifas, comida rápida y cafés; usan envases descartables a base de poliestireno expandido (EPS) denominado como Tecnopor, y tereftalato de polietileno (PET) sin presentar una opción eco amigable para el comensal. Por otro lado, existen esfuerzos políticos como la propuesto y aprobación del decreto supremo (D.S.) 013-2018-MINAM, los cuales buscan una reducción progresiva del plástico de un solo uso y el consumo responsable por parte de los usuarios; sin embargo, aún no hay políticas de interés a nivel nacional que desarrolle cambios en los hábitos del consumidor para promover el cuidado del medioambiente. Gracias al análisis y estudio a profundidad de todos los asuntos relacionados de forma directa a la propuesta de negocio hemos podido establecer que esta propuesta es viable tanto en la perspectiva financiera y comercial. / The present business project has an economic-environmental purpose on the production and marketing of eco-friendly packaging, consisting mainly of sugarcane bagasse, for the transfer of food in different food establishments for sector A and B in metropolitan Lima, in which we have determined a specific segment. From the information obtained, it was obtained that 87% of the respondents that has an establishment are willing to lessen the environmental impact of the waste of disposable plastic containers that the restaurants deliver. Currently, grilled chicken, chifa, fast food and coffee establishments; They use disposable containers based on expanded polystyrene (EPS) called Tecnopor, and polyethylene terephthalate (PET) without presenting an eco-friendly option for consumer. On the other hand, there are political efforts such as the proposed and approval of Supreme Decree (D.S.) 013-2018-MINAM, which seek a progressive reduction of single-use plastic and responsible consumption by users; however, there are still no policies of national interest that develop changes in consumer habits to promote environmental care. Thanks to the in-depth analysis and study of all matters directly related to the business proposal, we have been able to establish that this proposal is viable both from a financial and commercial perspective. / Trabajo de investigación

El presente proyecto es un cargador solar ecológico que puede ser transportado en todo momento debido a su tamaño compacto y su poco peso de 150 gramos. Además, almacena la energía del sol y la luz led para luego cargar tu dispositivo en cualquier momento. Se desarrolla su viabilidad en base a una investigación realizada a hombres y mujeres de 18 a 39 años de los niveles socioeconómicos A, B y C. Por lo tanto, el análisis permite identificar a un grupo de personas que necesitan cargar su celular en momentos importantes durante el día pero que no encuentran lugar donde conectarlo o no tienen un cargador. Para validar la solución se utilizó un prototipo del producto el cual fue presentado al público y especialistas para que salga al mercado. Por último, se realizó un concierge para calcular la intención de compra del producto y proyectar sus estados financieros, los cuales, están respaldados por pertinentes desarrollos estratégicos que llevan a cabo un plan de negocio. / This project is an ecological solar charger that can always be transported due to its compact size and low weight of 150 grams. In addition, it stores the energy of the sun and the led light and then charges your device at any time. Its viability is developed based on research carried out on men and women between 18 and 39 years of age from socioeconomic levels A, B and C. Therefore, the analysis allows identifying a group of people who need to charge their cell phones at crucial moments in the day, but they do not find a place to connect it or they do not have a charger. To validate the solution, a prototype of the product was used, which was presented to the public and specialists so that it would be released. Finally, a concierge was held to calculate the intention to purchase the product and to project its financial statements, which are backed by pertinent strategic developments that carry out a business plan. / Trabajo de investigación

In this paper we investigated how small Swedish manufacturing companies are setting prices for environmentally friendly products. We have looked at five companies from different industries and interviewed them about what environmentally related laws and regulationsthey need to follow, what measures they take to reduce their impact on the environment, how they handle costs associated with those measures and how they finally are setting the pricesfor their products. With that approach we tried to get a more holistic view and build up anunderstanding of what strategies they use and how they think when it comes to setting prices. From the interviews it became clear what difficulties it involves in estimating costs for environmentally related measures and using those estimations to set prices for their products.The costs for the measures are instead integrated with costs for other activities the companyperforms. We could see that the companies tried to find a balance between different pricingstrategies; finding a balanced mix between focusing on their own costs, their competitors' prices and their customers' perceived value of the product. It also showed that the companies, due to their size with limited resources, were forced to take a more pragmatic approach forsetting prices. They couldn’t explain well why they had set a certain price but the price theyset worked in such a way that they could sell their products with a satisfying margin. The paper is organized in the following way. We will first in the background and problem statement go through briefly the history of environmentally related work and the developmentof international protocols, agreements and laws that drives companies to develop more environmentally friendly products and adapt their operations to a more environmentallyfriendly society with less climate impact. In that part it is also defined what an environmentally friendly product is. We then go through the details about the method used for the investigation which is a qualitative method built on induction and ideas from grounded theory (Bryman & Bell, 2017). After that relevant theories related to pricing strategies and environmental management accounting are summarized. We then go through the data collection in which chapter we summarize the transcriptions of the interviews and in the chapter after analyze it with the help of thematic analysis and compare the information we have gathered with related theory. The analysis is done using five different categories which are: norms and standards, incentives, environmentally related measures, costs and pricing. The idea behind this approach is to get a more complete picture of what the companies are doing (in terms of reducing the impact on the environment), why they do it (what the incentives are) and how they do it (how they estimate costs and setting prices). Finally we go through the conclusions we can draw from the investigation and propose further research.

Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior.   Method: Case study research method is opted for this study to answer “why” and “how” questions. Furthermore, quantitative data has been collected through in store and online customer interview. The research data is analysed by using Microsoft Office Excel.   Result & Conclusions: The result shows that CSR is well incorporated and practiced by ICA Kvantum, AB. Their business philosophy is focused on customer, product, environment, diversity and community. They provide environmental and organic products by abiding the rules and law of goods production that also protects the environment. Moreover, the quantitative study reveals that Swedish female consumer between the ages of 26-35 are more responsible towards environment. It also shows that most of the consumers are still buying conventional (non-ecological) products and majority of them don’t check eco-labels before purchasing but they are willing to pay more for ecological and organic foods. Thus, CSR and green marketing affects consumer buying behavior through different ways.   Suggestions for future research: The similar research can be performed by adopting qualitative data from company’s experts to record their perspective about CSR and green marketing. Moreover, it would be interesting to investigate multiple retail companies operating in different cities. Furthermore, it could give innovative results, if the study investigates the link of trust and loyalty on consumer behavior, as they are the key components in consumer purchase decision.   Contribution of the study: This study identifies and explains the concept of CSR and the important elements of CSR in grocery retailing. The novel concept of green marketing and ecological products has been studied in relation to consumer behavior. The investigation of CSR and green marketing on consumer behavior is a unique combination which has not investigated extensively within the field of grocery retailing.

La presente investigación evalúa la factibilidad y viabilidad de un nuevo producto Limpiador Desinfectante multiusos eco amigable. Según el Estudio Global (2017) sobre Limpieza del Hogar en el Perú, los peruanos hacen limpieza en sus hogares, en su gran mayoría, diaria; seguido de semanal y, en menor cantidad, de frecuencia mensual. Tanto hombres y mujeres comparten responsabilidad en la limpieza del hogar y más de la mitad de los hogares del segmento alto medio realizan sus compras en supermercados. En este sentido, los usuarios emplean productos especializados para la limpieza y desinfección que no son Eco amigables. Ante ello, y en base a nuestro estudio, se encontró que si desean adquirirlo. Para validar la idea de negocio se realizó una encuesta cuantitativa. La fuente primaria estuvo conformada por 269 encuestas que, según el análisis de los resultados, se concluye que el desarrollo de Green Spartan es viable. Con ello, la propuesta de valor es atractiva para el público objetivo. Además, según el precio de fabricación del producto, permite tener un margen de ganancia sobre el precio de venta indicado por nuestro público objetivo. Como propuesta de valor, el Limpiador desinfectante ecológico será el único en el mercado capaz de limpiar y desinfectar en un solo paso. Asimismo, es biodegradable, seguro para la familia y el planeta. Vale agregar, que se encuentra elaborado con componentes que no generan desechos contaminantes. Como beneficios racionales, los usuarios experimentan que sus necesidades de limpieza pueden ser cubiertas con un limpiador desinfectante ecológico eficiente y, a su vez, tienen la seguridad de que no causa daño a su familia ni al medio ambiente. Como beneficios emocionales, los usuarios perciben una sensación de bienestar y compromiso social con el planeta. Ante ello, son conscientes que, al usar el producto de limpieza sin causar daño, contribuyen positivamente al mundo y a su hogar. Finalmente, dentro del análisis financiero y en base a nuestra proyección de ventas (calculada para lograr una cobertura del 10% del mercado meta) vemos que, al tener la capacidad instalada y no tener la necesidad de un apalancamiento, se logra una TIR de 84% cuando el COK de la empresa es de 10.8%. De igual manera, en el escenario pesimista logramos ver que la TIR es superior al COK. Además, el VPN del lanzamiento del producto con el 10% de mercado es de S/. 2,839,805.84. Por ello, el lanzamiento del mismo es bastante atractivo para Spartan Chemical. / In this Thesis assesses the feasibility and feasibility of the introduction of a new product Eco-friendly Multi-purpose Disinfectant Cleaner. According to the Global Study on Household Cleaning in Peru, the frequency with which Peruvians clean their homes is mostly daily; followed by weekly and in smaller quantity with a monthly frequency. Both men and women share responsibility in cleaning the home and more than half of the households in the upper middle segment make purchases in supermarkets. These users use specialized products for cleaning and disinfection that are not Eco friendly and based on our study, we have found that if they want to acquire it. To validate the business idea, a quantitative survey was carried out, the primary source was made up of 269 surveys that, according to the analysis of the results, we can conclude that the development of Green Spartan is viable, since the value proposition is attractive to the target audience in addition, the manufacturing price of the product allows us to have a profit margin over the sales price indicated by our target audience. As a value proposition, our ecological disinfectant cleaner is the only one in the market capable of cleaning and disinfecting in one step. It is biodegradable, safe for the family and the planet. In addition, it is made with components that do not generate polluting waste. As rational benefits, users experience that their cleaning needs can be met with an efficient ecological disinfectant cleaner and at the same time they are sure that it does not harm their family and the environment. As emotional benefits users perceive a sense of well-being and social commitment to the planet, they are aware that using a product that cleans and disinfects without causing harm positively contributes to the world and your home. In the financial analysis we see that, based on our sales projection, calculated to achieve a coverage of 10% of the target market, we see that having the installed capacity and not having the need for leverage, we achieve an TIR of 84%, When the company's COK is 10.8%, in the same way in the pessimistic scenario we can see that the TIR is higher than the COK, the VPN of the product launch with the 10% market is S /. 2,839,805.84, its launch is quite attractive for Spartan Chemical. / Trabajo de investigación

El presente proyecto lleva el nombre de “Naturessa”, el cual es una empresa que ofrece al público la alternativa de adquirir una pasta dental ecológica elaborada con insumos naturales y con envase eco amigable; esto con la finalidad de brindar beneficios a la salud del consumidor y colaborar con el cuidado del medio ambiente. Para la realización de este proyecto se identificaron dos incertidumbres que existen en el mercado de salud bucal. Por un lado, identificamos que las pastas dentales tradicionales contienen insumos que son dañinos para la salud humana, ya que causan problemas como irritaciones, afecciones en los huesos, cáncer, entre otros. Asimismo, los consumidores no se encuentran informados de estos males. Por otro lado, las pastas dentales tradicionales son causantes de contaminación ambiental, ya que son producidos con micro plásticos que funcionan como agentes para eliminar la suciedad dental y están contenidos en envases de plástico. Naturessa está dirigido a hombres y mujeres del nivel socioeconómico A y B de la zona 7 de la ciudad de Lima, los cuales comprende los distritos de Miraflores, San Isidro, San Borja, Surco y La Molina. Además, estas personas se preocupen por utilizar insumos naturales y por el cuidado del medio ambiente. Para llevar a cabo el presente trabajo de investigación, se analizó factores internos y externos de la industria. Además, se desarrollaron estrategias para lograr impulsar nuestro proyecto. Para finalizar, se mostrará el plan financiero para sustentar la viabilidad de nuestro negocio. / This project is called "Naturessa", which is a company that offers the public the alternative of acquiring an organic toothpaste made with natural supplies and with an eco-friendly packaging; this with the purpose of providing benefits to the health of the consumer and collaborating with the care of the environment. For the realization of this project, two uncertainties that exist in the oral health market were identified. On the one hand, we identify that traditional toothpastes contain supplies that are harmful to human health, since they cause problems such as irritations, bone conditions, cancer, among others. Likewise, consumers are not informed of these evils. On the other hand, traditional toothpastes are causing environmental pollution, since they are produced with microplastics that work as agents to remove tooth dirt and are contained in plastic containers. Naturessa is aimed at men and women of socioeconomic level A and B of zone 7 of the city of Lima, which includes the districts of Miraflores, San Isidro, San Borja, Surco and La Molina. In addition, these people worry about using natural inputs and caring for the environment. To carry out this research work, internal and external factors of the industry were analyzed. In addition, strategies were developed to boost our project. Finally, the financial plan will be shown to support the viability of our business. / Trabajo de investigación

En la actualidad la contaminación ha aumentado considerablemente, el mar se ha llenado de desperdicios y muchos animales se han visto perjudicados. Varios medios han informado que dicha situación va a ir aumentando si no se realizan cambios. Por lo tanto los diferentes países han coincidido en que se deben tomar medidas. En Perú por su parte se aprobó la ley N° 30884 que regula el plástico de un solo uso así como diferentes tipos de envases descartables. Debido a esto se creó Almibag que son la venta de bolsas biodegradables en base a almidón de yuca. Estas bolsas resultan beneficiosas para las personas debido a que ayudan al medio ambiente ya que se demoran en degradarse de 2 a 3 años y a su vez son fuertes para cargar los productos que sea necesario. Almibag se dedica a la tercerización, se ha conseguido personas que fabriquen este producto en bruto y así nosotros podemos personalizarlo y venderlo en diferentes lugares como son supermercados, tiendas, minimarkets, etc. Se espera que las ganancias aumenten año tras año con el fin de lograr rentabilidad para la empresa. Es importante considerar que Almibag al no ser fabricantes directos, deben poner empeño en sus acciones de marketing, como lo es las estrategias de las 4p así también los planes estratégicos internos e internos y por último cuáles van ser sus estrategias financieras como ya antes se mencionó ya que es importante generar rentabilidad. / Today, pollution has increased considerably, the sea has been filled with waste and many animals have been harmed. Various media have reported that this situation will increase if changes are not made. Therefore, the different countries have agreed that measures must be taken. In Peru, meanwhile, Law No. 30884 was approved, which regulates single-use plastic as well as different types of disposable packaging. Because of this Almibag was created, which is the sale of biodegradable bags based on cassava starch. These bags are beneficial for people because they help the environment since they take 2 to 3 years to degrade and are also strong enough to carry the products that are necessary. Almibag is dedicated to outsourcing, we have recruited people to manufacture this raw product and so we can customize it and sell it in different places such as supermarkets, stores, minimarkets, etc. Profits are expected to increase year after year in order to achieve profitability for the company. It is important to consider that Almibag, as they are not the direct manufacturers, must put effort into their marketing actions, as is the 4p strategies as well as the internal and external strategic plans and finally what will be their financial strategies as mentioned before because this is essential to be profitable. / Trabajo de investigación

Individer i samhället bär ansvaret för att bevara en hållbar konsumtion och göra bättre val somfrämjar naturens resurser. Detta kan fördelaktigt nås genom köp av produkter som är bättre förmiljön. Det är dock viktigt att företagen som säljer dessa, tydliggör de miljömässigabudskapen till kunderna. Att marknadsföra varor på internet kan anses vara effektivt för att nåut till en stor mängd. En låg reklameffektivitet kan dock påverka verksamhetensförsäljningsintäkter och företaget bör därför beakta hur digital marknadsföring kan användaspå ett effektivt sätt.Utifrån tidigare forskning har brister identifierats, gällande avgörande aspekter i sambandmed marknadsföring av miljövänliga produkter på internet. Studien syftar således till attbesvara och öka förståelsen kring vilka marknadsföringsaspekter som kan vara avgörande, närett företag marknadsför sina miljövänliga produkter med internet somkommunikationsverktyg. Genom en kvalitativ metod har en fallstudie genomförts på ettsvenskt företag som säljer miljövänliga shoppingkassar, vilka marknadsförs genom internet.Två semistrukturerade intervjuer har utförts med företagets grundare, vilket utgör studiensempiriska material. Med utgångspunkt från befintliga teorier om bland annat miljövänligaprodukter, miljöinriktad marknadsföring samt internet som kommunikationsverktyg, har detsammanställda intervjumaterialet sedan analyserats.Utifrån studiens analys har fem avgörande marknadsföringsaspekter med anknytning tillmiljövänliga produkter på internet, identifierats. Resultaten visar att en hemsida spelar enavgörande roll när företaget har svårt att marknadsföra sina miljövänliga produkter på andraelektroniska sätt. Likaså utgör en inriktning på specifika målgrupper med enmiljömedvetenhet eller andra köpbeteenden i åtanke, en avgörande aspekt. Resultaten visaräven att företaget bör använda ett lättsamt, sanningsenligt och varierat budskap vidmarknadsföring av varor som kännetecknar en miljöförbättring av befintliga produkter.Slutligen utgör förhållandet till miljökrav och regler som framhävs på internet, en avgörandemarknadsföringsaspekt.Studien har bidragit till en ökad förståelse kring avgörande marknadsföringsaspekter isamband med miljövänliga produkter på internet. Vidare forskning bör förslagsvis studeraliknande företag, för att göra en jämförelse av resultaten. / Individuals in society are responsible for a sustainable consumption and making choices thatpromote the use of eco-friendly resources. This can be achieved through the purchasing ofenvironmentally friendly products. However, it is important that the companies clearly statethe environmental message to their customers. Marketing on the internet could be seen as agood way to reach the mass market, but the low advertising efficiency may impact revenue.Therefore, companies should consider how to best utilize digital marketing.Based on previous research, flaws have been identified regarding essential aspects ofmarketing green products on the internet. The purpose of this study is therefore to answer andincrease the understanding about which marketing aspects that can be crucial when acompany markets their eco-friendly products, using the internet as a communication tool. Byusing a qualitative method, a case study was performed at a Swedish company that sellsenvironmentally friendly shopping-bags which are marketed on the internet. Two semistructuredinterviews with the company’s founders comprise the empirical material of thisstudy. The compiled interview material has then been analysed using existing theories on thesubject as a starting point.Based on the analysis, five crucial marketing aspects of eco-friendly products on theinternet have been identified. The results show that a web page is a decisive factor when thecompany has trouble marketing their environmentally friendly products in other electronicways. They go on to show that targeted groups, with an environmental awareness or otherpurchase behaviour in mind, is another crucial aspect. Further, the company should use alight-hearted, honest and varied message in marketing of existing products signifying apositive change in eco-friendliness. Finally, adhering to environmental rules and regulationsand emphasizing this on the internet is essential.This study has contributed to an increased understanding of the vital aspects of marketingenvironmentally friendly products on the internet. Further research might study similarcompanies to compare the results.

El presente trabajo de investigación se realizó para validar la necesidad de la población de Lima de contar con un coach de la salud que le brinde asesoramiento para cuidar su salud a través de la alimentación. Necesidad que surge a causa de problemática actual sobre obesidad y sobrepeso que la población peruana viene enfrentando por los malos hábitos de alimentación y la falta de ejercicios en su rutina de vida por un factor tiempo. Luego de haber recabado información necesaria se elabora el presente trabajo de investigación con la finalidad de poner en marcha un proyecto empresarial para la creación de una empresa que brinda el servicio de asesoramiento nutricional que está estrechamente relacionado con el bienestar del individuo, el equilibrio, la atención plena y la eficiencia de sus metas personales. Para el desarrollo de este proyecto se realizó entrevistas de profundidad con la finalidad de delimitar nuestro segmento objetivo. La metodología que se ha implementado, han sido las entrevistas cualitativas abiertas, a personas que ya cuentan con estilo de vida sano, segmento al que atenderá Life Coaching. Los resultados de las entrevistas efectuadas nos muestra que existe un mercado potencia interesado en nuestra idea de negocio. Para la viabilidad de este proyecto se requiere de una inversión inicial de S/ 57,595,00 soles que será financiado por un Angel Investor. Del análisis financiero efectuado nos arroja que la Tasa Interna de Retorno es del 145% con un Valor Actual Neto de S/ 143,749.68 soles. Estos resultados nos muestran que el proyecto analizado devuelve el capital invertido más una ganancia de S/ de 143,749.68 soles. Por lo antes señalado este trabajo de investigación nos indica que el proyecto de negocio es viable y rentable. / The present research work was conducted to validate the need of the population of Lima to have a health coach to provide advice to take care of their health through food. Need that arises because of current problems about obsessiveness and overweight that the Peruvian population has been facing due to poor eating habits and lack of exercises in their routine for a time. After having gathered the necessary information, the present research work is chosen in order to start up a business project for the creation of a company that provides the nutritional advice service that is closely related to the wellbeing of the individual, the balance, the full attention and the efficiency of your personal goals. For the development of this project, in-depth interviews were conducted in order to define our target segment. The methodology that has been implemented has been qualitative open interviews, to people who already have a healthy lifestyle, a segment that Life Coaching will attend. The results of the interviews carried out show us that there is a potential market interested in our business idea. For the viability of this project, an initial investment of S / 57,595.00 soles will be required and will be financed by Angel Investor. From the financial analysis carried out, we find that the Internal Rate of Return is 145% with a Net Present Value of S / 143,749.68 soles. These results show us that the project analyzed returns the capital invested plus a profit of S/. 143,749.68 soles. As indicated earlier this research work indicates that the business project is viable and profitable. / Trabajo de investigación

Products make substantial impact on environment. Design for Environment (DfE) is an approach to design where all the environmental impacts of a product are considered over entire products life. Since over 80% of the product costs are committed during the early stages, design can play a central role in reducing this environmental overloading by product. However, unlike cost and performance, use of environmental criteria and DfE is far from part of mainstream designing. Individual guidelines often exist for DfE but these are not integrated with design tools. There is a need for capture of the rationale in design process as a know how backup for later use. Life Cycle Assessment (LCA) is currently the most promising and scientifically proven technique for estimating environmental impacts of a product during its lifecycle. Current LCA tools are not well integrated with design process and CAD tools. Consequently, there is a need for an LCA tool integrated into the natural design process that can be applied to early as well as detailed design stages. Detailed LCA is critically dependent on high volumes of product specific data, time consuming, often unaffordable and used after the detailed stages of design. Current approximate LCA methods are either incomplete, inaccurate or require prior knowledge of what data is important There is substantial uncertainty involved in the environmental impact calculations in LC. While Literature discusses uncertainty of impact data, there is no discussion on how to calculate and represent the total uncertainty in the potential impact of a product proposal at any given stage in design with respect to LCA. There is a need for a method that can aid in decision making by supporting quantitative comparison of available alternatives to identify the best alternative, under uncertain information about alternatives. Often the likely performance, cost or environmental impacts of a product proposal could be estimated only with certain confidence, which may vary from one proposal to another. The overall objective of this thesis is to “Develop a support to the designers using which they can develop environmentally friendly product lifecycles in much the same way as they currently design products, at all stages of their design, while reusing information from their past design activities”. For this the specific objectives are to: 1.Understand how designers currently design products and what they need for developing environmentally friendly product design. 2.Develop a holistic framework for both generation and evaluation of environmentally friendly life cycle proposals. 3. Capture rationale as part of the design process. 4. Estimate uncertainty in the environmental impact assessment during design. 5. Evaluate product lifecycle proposals with multiple criteria under uncertainty. 6. Integrate design process with environmental impact assessment. 7. Apply environmental impact assessment through the design process. From the descriptive studies we found that there is substantial difference in the environmental impact among products having the same functionality generated during the same design process. Analysis of industrial products available in the market show similar results. This means that design can substantially affect the impact created by a product. In our studies, designers did not consider environmental impact as a criterion in evaluation and we also identified the typical activities performed by designers during An Interactive Support for Developing Environmentally Friendly Product Lifecycles designing that must be allowed, supported or taken into account while developing a support for environmentally friendly product lifecycle design (EFPLD). The requirements of the designer for support are: tools should be proactive, easy to learn, understand and use, allow understanding of design rationale, act as a checklist, reduce total time, store knowledge and experience as know‐how backup, useful in all stages of design, not require too much extra effort for analysis, integrated to CAD, aid in trade off between choices, show uncertainty analysis, aid in analysis & improvement, and consider all lifecycle phases. A holistic framework, ACLODS (is a acronym of the six dimensions) constituting the following six dimensions: a) Activities, b) Criteria, c) Lifecycle phases, d) Outcomes, e) Design stages, and f) Product Structure was proposed for development of environmentally friendly product lifecycle designs. Through descriptive studies we found mainly 4 categories and associated sub categories of uncertainty in information with respect to LCA in design. The four categories are uncertainty in product structure, lifecycle phases, data quality, and methodological choices. The sub categories are assemblies, sub- assemblies, parts, relations, and features in product structure, material, production, distribution, usage, and after‐usage in lifecycle phases, temporal relevance, spatial relevance and sample size in data quality, and temporal relevance, spatial relevance, and comprehensiveness in methodological choices. At any point of time, uncertainty in information available is an accrual of the combination of the individual uncertainties. A method called confidence weighted objectives method is developed to compare the whole lifecycle of product proposals using multiple evaluation criteria under various levels of uncertainty. It is compared with normal weighted objectives method and found to be better since it estimates the overall worth of proposal nd confidence on the estimate, enabling deferment of decision making when decisions cannot be made using current information available. A new integrated platform IDEA‐SUSTAIN is developed in this thesis for supporting synthesis in product development on a commercial CAD workspace, while also aiding automated capture and storage of the rationale behind the decisions for retrieval whenever required during design. It is extended to support life cycle assessment of product proposals created by automatically extracting the information already stored while designing and ask for other information required to model the lifecycle without much extra effort from the designer. Then it uses the method for uncertainty reasoning developed also as a part of this research to estimate the level of confidence on the impact value owing to the incompleteness in knowledge available. The estimation is possible at part, assembly or product levels, for a single lifecycle phase or multiple phases. Using in‐house design exercises and feedback questionnaire evaluation of support is done. The usage of Idea‐Sustain has been found to be the best for both generation and evaluation of product proposals. The two computer aided tools – software (LCA) and Idea-Sustain-are compared with each other for fulfilling the functional requirements by analysing the feedbacks given by the designers on these tools against these requirements. Idea‐Sustain fulfilled well most of the requirements while the software (LCA) fulfilled only some of the needs, that too less effectively.