Growth Hacker Marketing is a relatively new concept that has emerged as the digitalization and the development of the internet occurred. The purpose of the study is to gain an understanding of the meaning of GHM and how it is used, a concept that is widely applied in the marketing industry but not as widespread in theory. The study has been carried out with a qualitative deductive approach, which means that it is based on the investigated theories, continues to the empirical data in the terms of interviews and then lands in the analysis. The study also shows that a growth hacker that works data driven and with the help of tracking tools, achieves growth for the organization, something that is fundamental within GHM. The growth hacking funnel, which is a method within the subject, is widely used by the investigated companies, however, the explicit term is not necessarily applied. The results also show that the work process within GHM can look different depending on the specific organization and its activities, for example if the company works B2B or B2C. In summary, there are both some similarities and differences regarding the meaning of GHM between theory and empiricism, which could be due to the gap between the academic world and marketing industry.

I takt med att digitala medier har utvecklats under de senaste åren har köpresan för-ändrats till att kunder idag i ett mycket senare skede släpper in leverantörer i dialogen. Marketing Automation adresserar den problembilden och har växt fram som en brygga mellan sälj- och marknadsprocessen. Systemet ger möjlighet att effektivt och automatiserat utveckla leads (potentiell kund). Syftet med denna studie är att undersöka hur Marketing Automation påverkar sälj- och marknadsprocesserna. Vilka förutsättningar krävs för en implementation? Ökar lönsamheten? Vi har därför valt att i det teoretiska ramverket beskriva Marketing Automation och bland annat undersöka om ett införande av Marketing Automation medför att sälj- och marknadsorganisationerna slås samman till en organisatorisk enhet. I studien har vi dessutom kartlagt och beskrivit den moderna köpresan och det som ibland kallas intäktsorganisationen. Vi har funnit att Marketing Automation är relativt outforskat i en svensk kontext. För att utröna om teorin, som i stor utsträckning bygger på internationell litteratur och internationella undersökningar, går att överföra till en svensk kontext har vi valt att genomföra en kvalitativ studie i form av en fallstudie av leverantörer av produkter och tjänster inom området samt företag, med den gemensamma nämnaren att de re-presenterar ett kunskapsintensivt erbjudande och har implementerat lösningar för Marketing Automation. I vår analys finns en samsyn mellan leverantörer och kunder i förutsättningar för ett införande, men vi kan även se hur resultaten divergerar och pekar på implikationer, inte minst avseende måluppfyllnad och samverkan mellan sälj- och marknadsorgani-sationerna. Vår slutsats visar bland annat att Marketing Automation kan leda till uppfyllnad av mjuka värden i företaget men har inte bevisats leda till ökad lönsamhet per automatik. Vi ser lönsamhet och Return on Investment (ROI) som ett område som bör utforskas vidare. / Parallel to the evolution of digital media in recent years, the buyer’s journey has changed. B2B-customers today let suppliers in at the end of the process rather than from the beginning. Marketing Automation addresses that problem and has emerged as a bridge between the sales and marketing processes as it support efficient and au-tomated lead development. The purpose of this study is to examine how marketing automation affects the sales and marketing processes. What conditions are needed for an implementation? Will it increase profitability? We have therefore chosen to describe Marketing Automation, and in particular con-sider whether the introduction of marketing automation means that sales and market-ing organizations merges into one organizational unit? In the study, we have identi-fied and described the modern buyer’s journey and what sometimes is called the rev-enue department. We have found that Marketing Automation is relatively unexplored in a Swedish con-text. To explore if the theory, which is largely based on international literature and research, can be transferred to a Swedish context, we have chosen to conduct a quali-tative study and case study of suppliers of products and services in the area as well as companies, representing a knowledge based offering, which has implemented solu-tions for marketing automation. In our analysis, there is a general consensus between suppliers and customers of the conditions for implementation, but we can also see how the results diverge, not least regarding aspects such as increase of revenue, ROI and collaboration between sales and marketing organizations. Our conclusion shows that marketing automation can lead to fulfillment of the core values of the company but has not been proven to lead to increased profitability au-tomatically. We see profitability and ROI as potential areas of further exploration.

Em zonas ripárias o nível freático encontra-se próximo à superfície do solo e tem contato com as raízes da vegetação. Como resultado, as taxas de evapotranspiração (ET) são elevadas, gerando flutuações diárias do nível de água subterrânea. Apesar da riqueza hídrica que a América Latina possui, estudos sobre a evapotranspiração nas suas zonas ripárias são raros. Os prováveis motivos da pouca investigação na área podem ser atribuídos ao difícil acesso econômico para adquirir equipamentos necessários para a sua medição. Além disso, a aplicação de técnicas como sensoriamento remoto, eddy covariance ou a razão de Bowen é limitada, devido à bordadura das zonas ripárias, que geralmente é estreita. O objetivo deste trabalho foi determinar a ET em zona ripária e áreas vizinhas através de métodos baseados na flutuação diária do nível de água subterrânea. No desenvolvimento deste estudo foram instalados poços de monitoramento na bacia hidrográfica do Ribeirão da Onça. A profundidade do nível freático foi registrada em dataloggers em intervalos de 15 minutos, no período de 09/2015 a 10/2016. O rendimento específico transiente (S*y) foi estimado através da modernização do funil de Haines acoplado a uma balança de precisão.Em função do regime de flutuação diária do nível freático, foi adotado o S*y correspondente a 6 horas de drenagem. Os resultados mostram que na zona ripária a evapotranspiração oscila entre 2,74 e 14,90 mm/d. Para o Cerrado stricto sensu e o eucalipto, a variação da ET é de 1,23 a 2,02 mm/d e 1,96 a 5,45 mm/d, respectivamente, sendo coerentes com resultados prévios obtidos no Brasil. A aplicação de métodos da flutuação diária mostra ser economicamente viável e ter potencial para estimar a evapotranspiração em áreas estreitas. / In riparian zones the groundwater is close to the soil surface and the roots of its vegetation have contact with it. As a result, evapotranspiration (ET) rates are high, generating diurnal groundwater level fluctuations. Despite Latin America\'s water resources wealth, reports of evapotranspiration in its riparian zones are scarce. The probable reasons of little investigation in the area can be attributed to the economical difficulties to access the equipments necessary for this kind of measurement. Furthermore, the application of techniques as remote sensing, eddy covariance or Bowen ratio is limited, due to the usual narrow fetch that are found in the riparian zones. The aim of this study was to determine the ET in the riparian zone and its surroudings areas, using methods based on the diurnal groundwater level fluctuations. To develop this study, monitoring wells were installed in the Ribeirão da Onça basin. The water table depth was recorded in dataloggers using a 15-minute interval, from 09/2015 to 10/2016. The transient specific yield was estimated by improving the Haines funnel coupled to a precision balance. In function of the daily fluctuation regime of the groundwater table, it was adopted the S*y corresponding to 6 hours of drainage. The results show that, in the riparian zone, evapotranspiration ranges from 2,74 to 14,90 mm/d. For Cerrado stricto sensu and eucalyptus, the ET variations are 1,23 to 2,02 mm/d and 1,96 to 5,45 mm/d, respectively, being consistent with previous studies performed in Brazil. The application of diurnal groundwater level fluctuations methods shows to have the potential to estimate evapotranspiration in narrow areas, with low economic investment.

This PhD dissertation reports the development of miniature ion optics components of a mass spectrometer (MS) with the ultimate goal to lay the foundation for a compact low-power micromachined MS (µMS) for broad-range chemical analysis. Miniaturization of two specific components a) RF ion traps and b) an ion funnel have been investigated and miniature low-power versions of these components have been developed and demonstrated successfully in lab experiments. Power savings, simpler electronics and packaging schemes required to operate the micro-scale RF cylindrical ion traps have been the key motivation driving this research. Microfabricated cylindrical ion traps (µCITs) and arrays in silicon, silicon-on-insulator and stainless steel substrates have been demonstrated and average power of as low as 55 mW for a low mass range (28 to 136 amu) and mass spectra with better than a unit-mass-resolution have been recorded. For the ion funnel miniaturization effort, simple assembly, small form factor and ease of integration have been emphasized. A simplification of the conventional 3D ion funnel design, called the planar ion funnel, has been developed in a single plate and has been tested to demonstrate ion funneling at medium vacuum levels (1E-5 Torr) using DC voltages and power less than 0.5 W. Miniaturization of these components also enables use of other novel ion optics components, packaging and integration, which will allow a new class of µMS architectures amenable for radical miniaturization.

Background The Swedish Association of local authorities and regions in collaboration with the national board of health and welfare produces the yearly “Swedish Health Care Report” in order to provide evaluations of the hospitals and counties in Sweden for both the politicians and the general public. Method We describe several standard methods which have been used to present the performance of each hospital or county: Forest plot (FL), League Table (LT), League Plot (LP) and Funnel Plot (FP). Using simulation technique to produce the League Plot of rank is also presented in order to illustrate the unreliable of the ranking principle. Results The league plot with confidence interval is easily understood by people, but it should provide the total number of operations (sample size) as well. The resulting multiple-indicators system gives a clear overview of the whole system, but the cut-off points used in the traffic light method is not the best choice. Several possible improved methodologies are: A league plot traffic light method and a standard funnel plot traffic light method is recommended when aiming at finding the outliers; A p=0.67 funnel plot traffic light method is suggested when wishing to divide the units into approximately equally large groups; A one-side traffic light method seems to be a wonderful choice when focusing on the bad performance units.

Em zonas ripárias o nível freático encontra-se próximo à superfície do solo e tem contato com as raízes da vegetação. Como resultado, as taxas de evapotranspiração (ET) são elevadas, gerando flutuações diárias do nível de água subterrânea. Apesar da riqueza hídrica que a América Latina possui, estudos sobre a evapotranspiração nas suas zonas ripárias são raros. Os prováveis motivos da pouca investigação na área podem ser atribuídos ao difícil acesso econômico para adquirir equipamentos necessários para a sua medição. Além disso, a aplicação de técnicas como sensoriamento remoto, eddy covariance ou a razão de Bowen é limitada, devido à bordadura das zonas ripárias, que geralmente é estreita. O objetivo deste trabalho foi determinar a ET em zona ripária e áreas vizinhas através de métodos baseados na flutuação diária do nível de água subterrânea. No desenvolvimento deste estudo foram instalados poços de monitoramento na bacia hidrográfica do Ribeirão da Onça. A profundidade do nível freático foi registrada em dataloggers em intervalos de 15 minutos, no período de 09/2015 a 10/2016. O rendimento específico transiente (S*y) foi estimado através da modernização do funil de Haines acoplado a uma balança de precisão.Em função do regime de flutuação diária do nível freático, foi adotado o S*y correspondente a 6 horas de drenagem. Os resultados mostram que na zona ripária a evapotranspiração oscila entre 2,74 e 14,90 mm/d. Para o Cerrado stricto sensu e o eucalipto, a variação da ET é de 1,23 a 2,02 mm/d e 1,96 a 5,45 mm/d, respectivamente, sendo coerentes com resultados prévios obtidos no Brasil. A aplicação de métodos da flutuação diária mostra ser economicamente viável e ter potencial para estimar a evapotranspiração em áreas estreitas. / In riparian zones the groundwater is close to the soil surface and the roots of its vegetation have contact with it. As a result, evapotranspiration (ET) rates are high, generating diurnal groundwater level fluctuations. Despite Latin America\'s water resources wealth, reports of evapotranspiration in its riparian zones are scarce. The probable reasons of little investigation in the area can be attributed to the economical difficulties to access the equipments necessary for this kind of measurement. Furthermore, the application of techniques as remote sensing, eddy covariance or Bowen ratio is limited, due to the usual narrow fetch that are found in the riparian zones. The aim of this study was to determine the ET in the riparian zone and its surroudings areas, using methods based on the diurnal groundwater level fluctuations. To develop this study, monitoring wells were installed in the Ribeirão da Onça basin. The water table depth was recorded in dataloggers using a 15-minute interval, from 09/2015 to 10/2016. The transient specific yield was estimated by improving the Haines funnel coupled to a precision balance. In function of the daily fluctuation regime of the groundwater table, it was adopted the S*y corresponding to 6 hours of drainage. The results show that, in the riparian zone, evapotranspiration ranges from 2,74 to 14,90 mm/d. For Cerrado stricto sensu and eucalyptus, the ET variations are 1,23 to 2,02 mm/d and 1,96 to 5,45 mm/d, respectively, being consistent with previous studies performed in Brazil. The application of diurnal groundwater level fluctuations methods shows to have the potential to estimate evapotranspiration in narrow areas, with low economic investment.

Submitted by isabela.moljf@hotmail.com (isabela.moljf@hotmail.com) on 2017-05-11T15:29:58Z No. of bitstreams: 1 alexandredeassishudson.pdf: 3312659 bytes, checksum: 2e36fb5353979c001d54948c59f6852f (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-05-12T15:46:46Z (GMT) No. of bitstreams: 1 alexandredeassishudson.pdf: 3312659 bytes, checksum: 2e36fb5353979c001d54948c59f6852f (MD5) / Made available in DSpace on 2017-05-12T15:46:46Z (GMT). No. of bitstreams: 1 alexandredeassishudson.pdf: 3312659 bytes, checksum: 2e36fb5353979c001d54948c59f6852f (MD5) Previous issue date: 2007-02-28 / O presente estudo foi realizado com o objetivo de ampliar os conhecimentos acerca da composição, ecologia, comportamento e distribuição das espécies de serpentes da Amazônia Central, especialmente da Estação Ecológica de Anavilhanas. Uma linha de armadilhas de interceptação com cerca guia, recipientes enterrados e funis foi montada no interior da unidade de conservação e também foram realizadas coletas por encontros ocasionais na floresta ombrófila densa de terra firme, dentro dos limites da reserva, e na sua área de entorno, no município de Novo Airão-AM. Com o objetivo de ampliar os conhecimentos acerca da ecologia comportamental das espécies, os diferentes comportamentos de defesa foram observados e fotografados. O método de coleta por armadilhas de funis se revelou como excelente alternativa para levantamentos de serpentes, permitindo uma verificação mais acurada da riqueza e abundância das espécies. Apresentou inúmeras vantagens em comparação ao método de recipientes enterrados, obtendo uma taxa de captura expressiva e acessando fauna distinta à coletada pelos métodos de procura visual e encontro ocasional. Em uma amostra de 108 serpentes coletadas pelo estudo foram identificadas 7 famílias com um total de 34 espécies. As espécies de serpentes mais abundantes obtidas na amostra do estudo foram Boa constrictor (16%), Bothrops atrox (15%), Atractus torquatus (7%), Erythrolamprus aesculapii (6%) e Leptodeira annulata (5%). Para comparação de similaridade com as faunas de serpentes de outros estudos em diferentes áreas da Amazônia e em outros biomas foi utilizado o cálculo dos coeficientes de semelhança biogeográfica. O gráfico da curva de acumulação de espécies não atingiu a assíntota, o que indica a necessidade de maiores estudos e coletas para se obter um inventário completo da região. Os resultados da presente pesquisa, aliados a análises acerca dos demais estudos realizados na região, que apresenta diversos ecossistemas distintos, indicam que a região da Amazônia Central, ainda muito pouco conhecida, pode ser uma das mais ricas regiões do mundo em espécies de serpentes. / The present study was carried out aiming to broaden the knowledge about the composition, ecology, behavior and distribution of snake species from Central Amazon, mainly those from Anavilhanas Ecological Station. A line of interception traps with guide fence, pitfall and funnels traps was put up inside the conservation unit. We also collected specimens by occasional finding in dense ombrophilous forest of dry land ecosystem inside the reserve and its surrounding area, in the municipality of Novo Airão, Amazonas State, Brazil. In order to contribute with the study of the species' behavioral ecology, we observed and photographed these species' different defense behavior. The collection method with funnel traps proved to be an excellent alternative for snakes surveys, allowing more accurate verification of species richness and abundance. It has several advantages in comparison with the pitfall trap method, with an expressive capture rate and access to fauna that is distinct from visual search and occasional finding methods. In a sample of 108 snakes collected, we identified seven families totaling 34 species. The most abundant sampled snake species were Boa constrictor (16%), Bothrops atrox (15%), Atractus torquatus (7%), Erythrolamprus aesculapii (6%) and Leptodeira annulata (5%). We calculated the biogeographical resemblance coefficients in order to compare the similarity to other snake fauna studies and to other biomes. The species accumulation curve did not reach the asymptote. This indicates the need for further studies and collections in order to obtain a complete inventory of the region. The results of our study, together with analyses of other studies carried out on the region, which includes various distinct ecosystems, indicate that the Central Amazon, an almost unknown region, may be one of the richest regions of the world in snake species.

This paper deals with the ceramics of Alvastra pile dwelling. The main question are what the ceramics represent, what it was used for, if it was manufactured in the pile dwelling and if there is any resemblance to other places of interest. The essay uses ceramic material from shaft F and the Western shaft. The result shows four different ceramic groups, a few probably made in the pile dwelling and the purpose was food storage and offering.

Background: Pectus excavatum is the most common deformation of the chest, affecting mainly boys. The etiology is unclear. Objective: The aim of this study is to characterize the patients with pectus excavatum and clarify changes of posture after surgical correction by Nuss. Method: 19 patients (17.3 ± 1.9 years) with pectus excavatum chest deformity were tested a day before and 6 months after surgical correction of the chest according to Nuss. Testing included: clinical examination of range of motion in the shoulder and hip joint, range of motion of the spine Thomayer test, Shober and Stibor distances, as well as paraclinic test mCTSIB on Balance Master ® System and the questionnaire method by means of Pectus Excavatum Evaluation Questionnaire. Statistical significance was determined at 0.05. Results and Discussion: The results show that the correction of the chest has a significant influence on the evaluation of and satisfaction with appearance, increases range of motion of shoulder joints and spine, and positively affects postural stability and balance. Conclusion: A simple and non-invasive tests have shown that the effect of correction of the chest is not just a cosmetic nature and can be an incentive to continue to study this issue.

The polycultural settlement area in Libeznice (Prague-East district) represents a relatively large complex of many different settlement structures, mostly of Funnel Beaker culture and Hallstat period, as well as three Unetice culture tombs and a skeleton burial probably of La-Téne period. An archaeological excavation, which was caused by the construction of a ring road, took place in the years 2008 and 2009. During the works several dozens of settlement structures of Funnel Beaker culture were uncovered - a large open settlement with a number of long houses and other structures. This thesis follows my bachelor thesis, where a chosen group of sixteen structures is analysed. In this thesis a remaining group of nineteen settlement structures is dealt with and published and its ceramic artefacts and also chipped stone industry, polished stone industry and bone industry are analysed in detail. On the basis of its morphological features coincident with previous results was this settlement dated to the younger period of Funnel Beaker culture, i.e. to the salzmünde phase, followed by a small collection of ceramics of Boleráz phase (Baden culture). Middle Eneolithic period - Funnel Beaker culture - Salzmünde phase - habitation area - Bohemia