<p>When we talk about shopping for garments, we mostly think of women first. Men also shop, need clothes, spend time and money in stores and dress in various fashion styles. That is why we decided to explore men’s attitudes and behavior in a garment shopping experience. Our main focus was men’s experience when buying fashionable garments.</p><p>The thesis is based on investigation within the area of consumer behavior and its focal point is on men, shopping and how do they feel when they shop. In the study we conducted various qualitative researches which are participant observation method along with a short interview and a focus group method that helped us to get deeper into men’s mind and their perception of shopping and fashion in general. We have also conducted library research in order to obtain more data and information about previous studies made in the same field. While collecting all the possible data for this study, we tried to keep a visible link between our empirical findings and the collected library data.</p><p>Results of the study identified four key traits that greatly help in defining men shopping experience as rather enjoyable or not. These traits are time consumption, uncertainty aversion, prices of garments and companionship while shopping. Time consumption and uncertainty aversion have been indicated as central traits which, in a right balance, can characterize male shopping experience as more pleasurable.</p><p>Our overall findings indicate that men are strongly represented in the global shopping arena and share their own characteristic shopping behaviour. Thus, men should not be neglected nor ignored as consumers of fashionable garments.</p>

Cette thèse explore l'utilisation de croquis et d'annotation pour contrôler la modélisation 3D d'objets complexes (comme des chevelures, des arbres, des vêtements, etc). Nous introduisons une méthodologie basée sur trois idées princpales: Premièrement, le fait que l'expression de connaissances à priori sur l'objet modélisé peut être déterminante pour l'interprétation d'un croquis. Deuxièmement, l'idée que la chaîne de traitements doit se rapprocher au maximum de celle utilisée par un artiste, avec en particulier une esquisse de la forme globale avant que les détails ne soient précisés. Troisièmement, le fait que la structure 3D sous jacente peut soit servir de base au croquis (ils s'agit alors d'une technique d'annotation), soit être inférée à partir des silhouettes tracées par l'utilisateur, ce qui réduit grandement la quantité d'information à donner. Nous illustrons cette méthodologie en détaillant quatre exemples d'application: la modélisation par croquis de vêtements (pour laquelle sont comparées différents niveaux de connaissances a priori), de chevelures, de nuages et d'arbres.

When we talk about shopping for garments, we mostly think of women first. Men also shop, need clothes, spend time and money in stores and dress in various fashion styles. That is why we decided to explore men’s attitudes and behavior in a garment shopping experience. Our main focus was men’s experience when buying fashionable garments. The thesis is based on investigation within the area of consumer behavior and its focal point is on men, shopping and how do they feel when they shop. In the study we conducted various qualitative researches which are participant observation method along with a short interview and a focus group method that helped us to get deeper into men’s mind and their perception of shopping and fashion in general. We have also conducted library research in order to obtain more data and information about previous studies made in the same field. While collecting all the possible data for this study, we tried to keep a visible link between our empirical findings and the collected library data. Results of the study identified four key traits that greatly help in defining men shopping experience as rather enjoyable or not. These traits are time consumption, uncertainty aversion, prices of garments and companionship while shopping. Time consumption and uncertainty aversion have been indicated as central traits which, in a right balance, can characterize male shopping experience as more pleasurable. Our overall findings indicate that men are strongly represented in the global shopping arena and share their own characteristic shopping behaviour. Thus, men should not be neglected nor ignored as consumers of fashionable garments.

Fashion is a social construct and its very essence is to express identity and status. Depending on context we dress differently and we are constantly adapting in order to meet social expectations of dress. This work explores the relationship between archetypical garments and status. The main objective of this exploration is to challenge hierarchies in fashion by clashing different stereotypes by the means of construction. This implies to question social structures currently present in fashion. Due to these structures, we conform to stereotypical ideas of how to dress, which restricts us. What could be defined as missing within fashion today is the clash between garments on opposite sides of the hierarchy in fashion. While meetings within the same garment group has been explored before by numerous designers, combining archetypes from opposite sides of the hierarchy is yet relatively unexplored. If one was to transcend the boundaries and jump freely between garment groups, there is a possibility to select fragments from different categories in a garment to work with. This could then create more free ways of expressing oneself through dress. What is presented in this work is an approach aiming to challenge hierarchies in fashion. The examples can be read as archetypical and stereotypical hybrids with the intention to question how we dress in certain contexts. Resulting in new meetings of materials and expressions relating to dress codes.

Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. Methodology: The study is Qualitative, Exploratory in nature. It adapts critical realism as its research philosophy while developing the study with an Abductive Approach. The data for this paper was collected through related literature, articles, and a series of semi-structured interviews. The collected Empirical Data was analyzed using Creswell's Six Steps method. Findings: The paper explores the challenges faced by the small garments manufacturers in an IOR with large retailers in the Garments Industry of Pakistan, which include the struggle to have fair pricing, dominant behavior of the retailer, over-controlling inspections of the production, unavailability of resources to manage the production scale, overly strict sanctions or price cut by the retailers, and misunderstandings created by cultural and lingual diversity. These challenges almost always start from the Negotiation stage of the collaboration leaving the small garments manufacturer little to no room for mitigating them. The most effective strategy that the small garments manufacturers can adopt while dealing with power dominance. It is to apply Boundary Systems as early as the Negotiation Stage to prevent the retailer from imposing opportunistic behavior. Involving Boundary Spanners can be useful to have better control over the challenges. Originality and Contribution: The paper attempts to explore the fairly under-studied area of power dominance between small garments manufacturers and large retailers working in the developing garments manufacturing-supplying industry in Pakistan and how Boundary Systems can be used in this dynamic. A significant lack of awareness and studies were identified while researching for this study. Hence this paper can be considered a new and fresh way to look at the issue that has been previously undermined. And a contribution to the literature and future researchers to further the studies in this area.

Our landfills are growing and constantly expanding with post-consumer waste in the form of cheap fast fashion garments. One way to deal with this problem is to upcycle the discarded material into new things with a higher value. There is one type of material though, that has a tendency to be forgotten about. This material is baby garments. Mother Elizabeth investigates how these discarded garments can be upcycled into womenswear fashion. The title of this work reflects the two areas investigated, baby garments and the Elizabethan era. With an aim of broadening the perspective of what type of discarded material can be upcycled into womenswear fashion, the areas of investigation are combined. Throughout the study, methods for exploring garments from the Elizabethan era were applied in order to create a reference library used as a base when making design decisions. The outcomes presented in this work aim to inspire other designers to broaden their perspective on what type of material can be used when working with upcycling. In addition to stressing the importance of using discarded textiles, this project also showcases how history can be used as a tool to make sure there is a future.

Region Östergötland has encountered issue in ecological and economical overconsumption of single-used garments in healthcare sector among medical staff in Universitetssjukhuset Linköping. Proper approaches to reach solutions towards decrease of usage of single-used garments were targeted to be implemented for employees of healthcare sector. Two goals were established for this study. First of all, it was aimed to analyse consumer behaviour of employees in healthcare sector of Östergötland region to find out reasons that lay behind increase of single-time garments by employees. Secondly, the aim was targeted to examine what nudging techniques, if any, are feasible to use in positively changing current consumer behavior. The findings showed that nudging has a strong potential to be regarded as an effective tool in influencing healthcare workers of Linköping University Hospital disposable garments usage. Main behavioural reasons that triggered increase of disposable garments usage were detected as lack of information and old habits of medical staff. Application of information disclosure, framing, feedback and social norms nudging techniques were identified to have promising possibilities in impacting current behaviour and raise healthcare workers awareness about their consumption patterns.

Thesis (PhD (Sport Sc) (Sport Science))--University of Stellenbosch, 2011. / Please refer to full text to view abstract.

Background: Compression garments are elastic, body-tight pieces of clothing with different pressure gradients used as a recovery method after exercise, such as strength training. Compression garments have increased in popularity within recreational and elite athletes as it is believed that they promote a reduction of muscle soreness and inflammation, which in turn may enhance performance. However, the exact physiological, psychological and performance enhancing effects of compression garments after recovery still remain unknown. Aim: To investigate whether female and male recreational athletes wearing full leg customised compression garments for at least 15 hours following a personalised strength training workout leads to an improvement in anaerobic sprint cycling performance as well as a reduction of perceived muscle soreness. Additionally a sleep quality assessment was conducted to assess the effects of the garments during sleep. Methods: Thirteen male and female subjects took part of a cross-over, randomised, controlled study. Subjects performed the first set of tests including Wingate anaerobic sprint test followed by their personalised strength training workout, after which they recovered with Compression Garments (CGS) or without compression garments (CON). They then returned 24hrs later to perform the second set of tests. Ten days later the same procedure was conducted however the other recovery method was used. Results: No significantdifferences were found between CGS and CON for the Wingate anaerobic test performance. Perceived muscle soreness was lower when subjects wore the garments and they felt better recovered 24hrs post-intervention compared to the CON condition. Some aspects of sleep were affected by wearing the compression garments during sleep however it was unclear whether this had an impact on performance. Conclusion: Recovering with customised full leg compression garments did not promote an improvement of physiological power performance 24 hours after a personalised strength training workout session. However perceived muscle soreness was reduced and the perception of recovery improved. The compression garments caused some sleep disturbances as subjects rated that they were too warm, suggesting a possible drawback of recovering with garments if worn during sleep.

I am exploring the new shapes in garments by using pieces of the quadrate shape, in contrast to the body shape, as a tool. By setting the amount of the pieces for each garment, new shapes occur because particular connecting techniques are used in order to join every piece to make a garment. The garments still look dynamic because of the visible seam allowances which creates lines all over. Moreover, the primary colours are scattered into many tones used in the collection. One tone is for one garment in an outfit. The materials are various. These make the expression energetic although the quadrilateral itself and the strong primary colours look quite static. / Program: Master Programme in Fashion and Textile Design