This diploma thesis deals with analysis of use of the game geocaching. The aim of this work is to explain whether and under what conditions it is possible to use geocaching in marketing activities. There is an analysis and evaluation of existing projects using geocaching. Own project is designed pursuant the obtained results.

Sammanfattning Geocaching är en sport och hobby som blir allt mer populär i Sverige. Antalet användare ökar ständigt och det finns inget som tyder på någon avtagande trend.  I Sverige finns Allemansrätten, som ger alla rätt att fritt röra sig i skog och mark. Den fria rörligheten gör att aktiviteter och sporter så som geocaching utövas på platser långt ut i skog och mark. Utövandet av geocaching har nu blivit så omfattande att det finns behov av vetenskapliga studier. Behovet av fler studier kring ämnet geocaching belyses genom avsaknaden på publikationer samt att det uttrycks ett behov i de få skrifter som redan finns.  För att undvika framtida konflikter, på grund av nedskräpning i vår omgivning, i samband med utövandet av geocaching, syftar studien till att undersöka huruvida en geocache kan bedömas som nedskräpning eller ej. Studien baseras på en analys av relevanta rättsfall i ett nedskräpningssammanhang.  I ett fall har propositionen till nedskräpningsbestämmelsen för mindre nedskräpning utgjort grunden då det saknas relevanta rättsfall.    Studien visar att det föreligger flertalet prövningar bakom en nedskräpningsbedömning. Det visade sig att tillträde och insyn till nedskräpningen var viktig samt placeringen. En nedskräpning på känsliga och skyddsvärda platser där nedskräpning sker som dessutom inbjuder till ytterligare nedskräpning bedöms hårdare än annars. Den slutliga bedömningen var att en geocache inte kan räknas som en straffbar nedskräpning. Varje geocache är unik och rättslägen kan ändras därför kan inte slutsatsen appliceras likgiltigt i alla situationer och tider. / Abstract Geocaching is a sport and hobby that is becoming more and more popular in Sweden. The number of users is steadily increasing and there are no signs of any downward trend. In Sweden the Right of Public Access (Allemansrätt) is giving everyone the right to move freely in the nature. The free movement means that activities and sports such as geocaching can be practiced in places far out into the woods and fields. The practice of geocaching has now become so extensive that there is a need for scientific studies. The need for more studies on the subject of geocaching is illustrated by the lack of publications, and that is also expressed in the few already existing papers. To avoid future conflicts, due to littering of our environment, in practicing geocaching, the study aims to investigate whether a geocache can be considered as littering or not. The study is based on an analysis of relevant case law in a litter context. In one case, the proposition for littering provision for minor littering provided the basis in the absence of relevant case law.   The study shows that there are several evaluations behind a litter assessment. It turned out that access and transparency to the littering was important and the location of it. Littering in sensitive and places worthy protection which also invites further littering is considered harder than usual. The final conclusion was that a geocache can not be counted as a criminal littering act. Each geocache is unique and legal position may change therefore the conclusion can not be applied indifferently in all situations and times.

The main aim of my diploma thesis is to propose educational nature trails in the area of Velešín, by using game geocaching. Educational nature trails are designed for students of 2nd stage primary school. Diploma thesis is the implementation of two of the fourth proposed educational nature trials in the area of Velešín, aimed to local area knowledge.

The thesis is focused on the potential Geocaching in the development of tourism in Nicaragua and is divided into several parts. First, it addressed the general issue of tourism, further explained the concept of Geocaching and then presented to the destination country, Nicaragua. There are also mentioned cases of realization Geocaching as a support tool for regional development, the impact on the target group, the advantages and disadvantages Geocaching etc. This thesis draws on literary sources, scientific articles and Internet resources. The next part is a SWOT analysis of Nicaragua in terms of tourism and SWOT analysis Geocaching. They are then chosen and the approach of the project and designed a project topic. Sustainability of the project and setting goals are discussed in the next chapter. The last part deals with the design of the project, which is solved by reaching the goals of this work, therefore, to develop tourism in the country using Geocaching. Furthermore, there is shown a diagram of the project, its phases and funding.

Geocaching, an outdoor recreation activity that uses mobile digital technology combined with online social networks to find outdoor hidden treasure, has gained a strong following of geocachers worldwide. This phenomenological study explored the lived experiences of geocachers as they described connections between themselves, fellow geocachers, informal learning, nature, and technology while engaged in the sport of geocaching. The descriptive phenomenology of Husserl and the methodology of Colaizzi provided the context and structure for this study. Geocachers while involved in geocaching activities participated in self-directed, informal, and incidental learning. Geocachers were motivated to participate in geocaching to experience nature, explore and discover, and to connect with other geocachers. The implications for this research will lead to a better understanding of how geocachers perceive their connections to learning, other geocachers, nature, and technology. Findings from this study are of interest to a range of educators, environmental communicators, and park and land managers.

The thesis deals with geocaching as a new leisure activity. Within a few years, geocaching gained a great deal of supporters worldwide and their number is rapidly growing. This trend brings the number of side effects, which makes geocaching as a subject of multidisciplinary research. On the thesis geocaching is evaluated especially in relation to tourism and leisure time theory. The thesis provides a qualitative assessment of geocaching and spatial distribution within the Czech Republic. There are also evaluated limits and possibilities of development of this activity and studied the influence of geocaching on the environment. The thesis presents analysis of current practice and attitude of the two actors of regional development in relation to geocaching - Czech regions and representatives of specially protected areas. They are suggested ways, how could be geocaching used in desired development of areas where it is operated.

Läroplanen (Skolverket, 2011b) föreskriver mål och innehåll i undervisning, baserad på förmågor som eleverna ska utveckla. Inom idrott och hälsa är utvecklande av elevers förmåga att orientera sig av central betydelse och utgör ett obligatoriskt moment inom ramen för kunskapsområdet friluftsliv och utevistelse. I läroplanen framgår inga givna sätt att lära ut orienteringsförmåga. Digitalisering i skolan är ett obligatoriskt moment och ska ingå i samtliga ämnen. Mot denna bakgrund har jag undersökt idrottslärares undervisning av orienteringsförmåga samt uppfattning om digitala läromedel utifrån avsikten att ta reda på hur geocaching skulle kunna blir ett digitalt läromedel för att utveckla elevers förmåga att orientera sig. Data har samlats in genom en enkät ställd till idrottslärare. Urvalet är att betrakta som subjektivt och utgör ett bekvämlighetsurval baserat på studiens explorativa upplägg. Resultatet har analyserats och tematiserats utifrån bakgrund av tidigare forskning inom kunskapsområdet friluftsliv och utevistelse, digitala verktyg i idrottsundervisning och forskning om geocaching i undervisning. Denna explorativa studie har utvecklingspsykologi som teoretisk ansats där SAMR-modellen för teknologi integrering i undervisning använts som verktyg vid analys av resultatet. Hur geocaching skulle kunna blir ett digitalt läromedel beror på rådande förhållanden som styr idrottslärarens undervisning, såsom idrottslärarens tolkning av lärande av orienteringsförmåga. Likväl resurser i form av digital teknik, kunskap och inte minst intresse hos idrottsläraren att bruka dessa fordras. Resultatet visar på behovet av en tydligt utformad undervisningsplan med genomtänkta syften om geocaching med framgång ska kunna integreras som digitalt verktyg i undervisning av orienteringsförmåga.

This thesis deals with the usability of the Geocaching activity in the tuition of junior-high school (JHS) geography. The main objective is to create suggestions for integrating Geocaching into the JHS geography lessons, with demonstrations within a Dačicko region lesson. Included in the thesis, there is an analysis of caches located in the surroundings of the city of Dačice and the usability of these caches for teaching. The theoretical part of the thesis deals with the basic characterization of the region of interest and with the basic principles and rules of the Geocaching activity. As well, the possibilities of teaching curriculum dealing with the region by means of the Geocaching activity are mentioned. The resultant suggestions for teaching activities are processed into work sheets which can be completely integrated into the lesson and were tested by the author in practice at the JHS in Dačice.

This diploma thesis focuses on the influence of geocaching on tourism. First it briefly presents the principle of precise determination of position and coordinate systems, and then it describes the rules and principles of the game. It deals with the influence of geocaching on domestic tourism -- describing current situation, motivation of geocachers and functions of geocaching. It also analyzes the international influence of geocaching based on the comparison of visits of concrete caches by domestic and foreign geocachers. Then it also compares the numbers of caches in the Czech Republic which provide listing in foreign language and so these caches are foreigners friendly. Last chapter focuses on the analysis of several projects which use geocaching as a marketing instrument and tries to provide recommendations and identify mistakes which should be avoided in order to implement a successful project.

Najtová, S.: The analysis of geocaching at PLA Moravian Karst. Diploma thesis. Brno, 2015. The thesis describes the geocaching as a tool and an additional tourism activity. The theoretical part defines the basic principles of the game, rules, types of geocaches, player equipment and from which views can be seen on geocaching. Theoretical part also includes history in the Czech Republic and abroad too. The research was carried out on the territory of the PLA Moravian Karst. The thesis analyzes the geocaching in the selected location and focuses for example on the development of "caches", attendance, login or the difficulty of the terrain or caches searching. We can not also forget that it is a protected landscape area, therefore, are examined negative impacts of geocaching on the environment. The gained knowledge can be used used to estimate the future development of geocaching in the Moravian Karst and also prevent negative impacts on the environment.