Titel: "Fighting Freakin’ Voldemort" – En kvalitativ studie om hur The Harry Potter Alliance kommunicerar med sin målgrupp Författare: Louise Åslund och Magdalena Nyberg   Kurs, termin och år: Medie- och Kommunikationsvetenskap GR (C), C-uppsats. HT13 Handledare: Elisabet Ljungberg   Antal ord: 18 188   Problemformulering och syfte: Den här studien behandlar temat fanaktivism ur ett organisationsperspektiv och undersöker hur The Harry Potter Alliance (HPA) genom att anspela på gemensamma intressen väcker ett samhällspolitiskt intresse och engagemang hos sina anhängare. I och med detta berör uppsatsen ämnen som kan komma att ha betydelse för hur framtidens kommunikatörer skapar och bevarar trovärdiga och starka relationer med sina målgrupper i ett globaliserat, digitalt och nöjesorienterat samhälle. Studiens syfte är att undersöka hur HPA arbetar med relationsskapande och mobiliserande kommunikation i sina kanaler på Youtube och Facebook.   Metod och material: Studien genomfördes med hjälp av kvalitativa textanalyser av HPA:s Facebookinlägg och Youtubevideor från åren 2010 och 2013. Urvalet skedde inom ett par på förhand identifierade icke uteslutande kategorier av kommunikation som vi ansåg täckte in alla olika typer av kommunikation (exempelvis citat, vlog, kampanjinformation, aktuellt tema, hänvisning till övriga sociala medier, samhällsinformation, samarbete med kändisar och kampanjinformation).   Huvudresultat: Resultatet av studien är att HPA:s kommunikation är målgruppsanpassad och ständigt cirkulerar kring ett gemensamt intresse för populärkultur och samhällsengagemang. Aktivismen HPA praktiserar och deltar i hanterar de ungas brist på politiskt engagemang och visar andra sätt att engagera sig än genom de parlamentariska partiernas ungdomsförbund. I den kommunikation där syftet är att bygga relationer snarare än att mobilisera fokuserar HPA på ämnen som ligger målgruppen nära, vare sig det är fiktion, innehållsvärld eller ett aktuellt tema. I mobiliserande syften anpassas kommunikationen efter samhällsproblemets grad av abstraktion (behov av förklaring) och organisationens planerade inblandning (kampanj eller bara upplysning). Ju mer förståelse och engagemang som krävs kring en fråga, desto viktigare verkar det vara för HPA att använda populärkultur för att förklara och engagera.     Nyckelord: Aktivism, fanaktivism, nördar, fans, The Harry Potter Alliance, HPA, fiktion, målgruppsanpassad kommunikation, mobilisering, populärkultur.

The focus of this thesis is how fanfiction, an underground subculture of web literature written about popular books, films, television shows, and comics, treats the original works it derives from. In this study I will examine the ways in which fans reshape the original stories of the works they write about, and the ways in which they do not, and speculate the reasons they have chosen to do so. This project examines fanfiction surrounding three young adult novels: Twilight, The Hunger Games, and Harry Potter. I examine each of these works and their respective fanfiction in order to highlight important themes in each work and problems inherent in each story to account for the changes fanfiction writers make in their literature. I have chosen one overarching theme in the fanfiction in each fandom and will explore why fanfiction authors have overwhelmingly chosen to change the source material to suit that theme.

Thesis (Ph.D. )--Edith Cowan University, 2006. / Submitted to the Faculty of Regional Professional Studies. Includes bibliographical references.

Univ., Diss--Marburg, 2006.

Thesis (Ph. D.)--UCLA, 2008. / Vita. Includes bibliographical references (leaves 251-270).

Thesis (M.S.)--University of Wisconsin--Madison, 1974. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (M.A.)--Victoria University of Wellington, 2009. / Includes bibliographical references.

<p>The paper examines the philosophical themes of Free Will as opposed to Determinism/Predestination and how they are portrayed in the seven books about Harry Potter. It is discussed whether the character of Harry Potter, but also the world itself in which he acts, seem to be governed primarily by forces of Free Will and/or Determinism. The author concludes that though Harry is indeed strongly tempted to believe in Determinism, influential figures around him direct him towards a different choice - making himself believe in Free Will instead.</p>

Universiẗat, Diss., 2004--Tübingen.

Made available in DSpace on 2013-08-07T19:03:02Z (GMT). No. of bitstreams: 1 000431100-Texto+Completo-0.pdf: 1814373 bytes, checksum: 74584040412304ec635228346c8b38a4 (MD5) Previous issue date: 2011 / New communication technology and media convergence in the internet environment have transformed its users’ habits – internet surfers, consumers, receivers, readers of all kinds of texts – who now have access to channels that allow them to have the possibility of replying, creating and interpreting objects. This confluence in the virtual environment erases borders among texts and media, art, entertainment and information and also between the means of production and reception. The teenage reader, who’s skilled when dealing with technology becomes the model of the hyperreader: the one who is able to read fragmented texts, scattered in the cyberspace, the hyperreading. Fanfiction writing is one of this reader’s practices and an example of reading transformation: now, when using the computer, writing and reading happen together. This latter practice, writing-reading, uses interpretation networks and the disclosure of written texts by fan of various pieces, such as the Harry Potter series, in several kinds of media. The pieces by J. K. Rowling have become the main source of hypotext for writing-reading, as they present a universe full of gaps, which lead the reader towards creation. This paper gathers theories of Reception Aesthetics, Intermedia and Literary Studies and approximates the strategies used in the Harry Potter books, media convergence and the possibility of media enabling writing-reading as a way of transforming the reader’s habits. These changes have reshaped the literary system – authors, texts and readers are no longer the same, as hypermedia is the only way of representing the world. / As novas tecnologias de comunicação e a convergência das mídias no espaço da internet vêm transformando as práticas de seus usuários – cibernautas, consumidores, receptores, leitores de todos os tipos de textos – que, munidos de um canal de resposta, agora têm a possibilidade de responder a eles, criando e interpretando objetos. Essa confluência no ambiente virtual apaga as fronteiras entre textos e mídias, arte e entretenimento e informação e, ainda, entre as instâncias de produção e recepção. O leitor juvenil, hábil no manejo dessas tecnologias, torna-se o modelo de hiperleitor: aquele que realiza a leitura fragmentada e dispersa do ciberespaço, a hiperleitura. A escrita de fanfictions é uma de suas práticas que possibilita entrever as transformações do campo da leitura, quando, no computador, ler e escrever se tornam atividades imbricadas. Essa prática, aqui chamada de escrileitura, envolve a utilização de redes de interpretação e divulgação de textos escritos por fãs dos mais variados gêneros e nas mais variadas mídias, entre eles, a série Harry Potter. A obra de J. K. Rowling tornou-se o hipotexto principal para a escrileitura, pela apresentação de um universo altamente lacunar, que convida à criação. Este trabalho une as teorias da Estética da Recepção, da Intermidialidade e da Crítica, relacionando as estratégias do texto Harry Potter à convergência de mídias e à possibilidade que os meios oferecem à leitura-escritura como motivos para a transformação das práticas desses leitores. Essas mudanças têm reconfigurado o sistema literário – autores, textos e leitores já não são mais os mesmos, quando a hipermídia é a forma de representação do mundo.