Bocaditto se dedica principalmente a la comercialización de snacks de fruta deshidratada, cubierta en 75% cacao orgánico y es 100% peruano. En un primer escenario, tendrá una tienda virtual, mediante su página web y fan page. Asimismo, contará con una cobertura inicial a los distritos que pertenecen a Lima Moderna. Esta idea de negocio, nace por una premisa de una necesidad insatisfecha del consumidor que cuida y busca mantener una alimentación saludable. Sin embargo, en su vida cotidiana, ya sea en su trabajo u hogar, cuando hace una pausa, y necesita recargar energías, no encuentra en el supermercado, bodega, etc., un snack saludable que sea de agradable sabor, aportes nutrientes y pueda brindarle las energías suficientes para seguir en su rutina debido a que, en su mayoría, solo se encuentra golosinas con un gran valor calórico pero cero valores nutricionales. Este consumidor suele ir a tiendas saludables, orgánicas y/o veganas, etc. para ver opciones de snack. Es por ello que, en la actualidad, el crecimiento y apertura de este tipo de negocio también se ha expandido. Por ende, Bocaditto busca ofrecer un producto de alta calidad y precio competitivo, que satisfaga la necesidad insatisfecha del consumidor que opta por un Estilo de Vida saludable. También, se compromete a brindar satisfacción a sus clientes al momento de su compra, con una respuesta inmediata a cualquier tipo de consultas, a través de todas sus plataformas virtuales. Finalmente, la empresa cuenta con grandes profesionales cuyos aportes serán imprescindibles para el éxito del negocio. / Bocaditto, is mainly dedicated to the commercialization of dehydrated fruit snacks, covered in 75% organic cocoa and is 100% Peruvian. In a first scenario, you will have a virtual store, through its website and fan page. Likewise, it will have an initial coverage to the districts that belong to Modern Lima. This business idea is born from a premise of an unmet need of the consumer who cares for and seeks to maintain a healthy diet. However, in your daily life, whether at work or home, when you take a break, and need to recharge, you do not find in the supermarket, warehouse, etc., a healthy snack that is pleasant in taste, provides nutrients and can provide you with enough energy to continue in your routine because, for the most part, you only find sweets with a high caloric value but zero nutritional values. This consumer usually goes to healthy, organic and / or vegan stores, etc. to see other snack options. That is why, at present, the growth and opening of this type of business has also expanded. Therefore, Bocaditto seeks to offer a high-quality product at a competitive price that meets the unmet need of the consumer who opts for a healthy Lifestyle. Also, it is committed to providing satisfaction to its customers at the time of their purchase, with an immediate response to any type of query, through all its virtual platforms. Finally, the company has great professionals whose contributions will be essential for the success of the business. / Trabajo de investigación

Actualmente se encuentra en vigencia en Perú la ley Nº 30021, cuyo objetivo es mejorar la salud de la población mediante la promoción de una alimentación saludable, reduciendo las enfermedades vinculadas con sobrepeso y obesidad, mediante octógonos en los alimentos en base a parámetros de grasas saturadas y azúcar; asimismo, existe una tendencia hacia una alimentación saludable en el consumidor peruano. Ice Fit es una paleta de helado artesanal y saludable, sin octógonos debido a su bajo contenido en grasas saturadas y en azúcar, con ingredientes novoandinos y superfood resultando beneficiosos para la salud, con entrega mediante delivery. Ice fit busca posicionarse en el mercado de los centros empresariales del distrito de Surco, en Lima. Nuestro mercado objetivo está conformado por 25,280 personas, de las cuales 16,881 consumirían helados saludables. Se ha asumido un 30% de captura. La estrategia de Ice Fit es diferenciarse por la ausencia de octógonos en toda su línea manteniendo un muy buen sabor y textura con el uso de ingredientes novoandinos y superfood valorados por el cliente al ser la entrega del producto por delivery de manera gratuita y sin condicionar un pedido mínimo. El análisis financiero para una inversión inicial de S/. 154,026 proyectada a cinco años, muestra indicadores de rentabilidad como un valor actual neto (VAN) de S/. 37,857 y una tasa interna de retorno (TIR) de 14.7%, estos valores concluyen que el proyecto es viable y rentable. / Currently, Law No. 30021 is in force in Peru, whose objective is to improve the health of the population by promoting healthy eating, reducing diseases related to overweight and obesity, using octagons in food based on parameters of: saturated fat and sugar. Likewise, there is a trend towards healthy eating in the Peruvian consumer. Ice Fit is an artisanal and healthy ice cream palette, without octagons due to its low content in saturated fat and sugar, with Novo-Andean ingredients and superfood resulting in health benefits, delivered by delivery. Ice fit seeks to position itself in the market of the business centers of the Surco district, in Lima. Our target market is made up of 25,280 people, of which 16,881 would consume healthy ice cream. 30% catch has been assumed. Ice Fit's strategy is to differentiate itself by the absence of octagons throughout its line, maintaining a very good flavor and texture with the use of Novo-Andean ingredients and superfoods valued by the customer as the product is delivered by free delivery and without conditioning a minimum order. The financial analysis for an initial investment of S /. 154,026 projected over five years, shows profitability indicators as a net present value (NPV) of S /. 37,857 and an internal rate of return (IRR) of 14.7%, these values conclude that the project is viable and profitable. / Trabajo de investigación

Introducción: El proyecto de intervención se ejecutó en el contexto de la inmovilización social obligatoria a causa de la pandemia por COVID-19, en el periodo 2020-1 durante los meses de Mayo y Junio en un entorno familiar en el distrito de Independencia, perteneciente a la DIRIS-Lima Norte. La importancia de desarrollar este proyecto es poder lograr una mejora en el estilo de vida de los involucrados. Planificación: Al encontrar problemas en común dentro del estilo de vida del entorno familiar y para lograr mejorarlas se estableció el objetivo general “Mejorar el estilo de vida con adecuadas prácticas saludables en el entorno familiar en el distrito de Independencia durante el periodo 2020-1 (Mayo-Junio)”. Posteriormente, se plantearon los siguientes objetivos específicos: “Promover prácticas de higiene oral”, “ Promover prácticas sobre alimentación saludable” y “Promover conductas adecuadas para manejar el estrés por el trabajo/estudio”, todas en el entorno familiar en el distrito de Independencia durante el periodo 2020-1 (Mayo-Junio). Así mismo, el promotor de salud desarrollo diferentes estrategias para cada objetivo que permitieron mejorar los hábitos. Resultados: Los resultados obtenidos en este proyecto de intervención fueron favorables para los involucrados, ya que lograron cumplir con el 100% de las actividades propuestas para cada objetivo, que a su vez nos permitió alcanzar el objetivo general, debido al compromiso que tuvo cada involucrado con este proyecto, que ha permitido desarrollar mejores hábitos en su estilo de vida. / Introduction: The intervention project was carried out in the context of compulsory social immobilization due to the COVID-19 pandemic, in the period 2020-1 during the months of May and June in a family environment in the district of Independencia, belonging to the DIRIS-Lima Norte. The importance of developing this project is to be able to achieve a change and improve the lifestyle of those involved. Planning: Upon finding common problems within the lifestyle of the family environment and in order to improve them, the general objective was established “Improve the lifestyle with appropriate healthy practices in the family environment in the district of Independencia during the period 2020-1 (May-June)". Subsequently, the following specific objectives were proposed: "Promote oral hygiene practices", "Promote healthy eating practices" and "Promote appropriate to behaviors manage stress from work / study", all in the family environment in the district of Independencia during the period 2020-1 (May-June). Likewise, the health promoter developed different strategies for each objective that made it possible to improve habits. Results: The results obtained in this intervention project were favorable for those involved, since they managed to comply with 100% of the activities proposed for each objective, which in turn will achieve the general objective, due to the commitment that each involved with this project, which has allowed them to develop better habits in their lifestyle. / Trabajo de investigación

El presente trabajo a realizar se basa en la viabilidad, escalabilidad y pertinencia del método científico respecto al producto “nuggets a base de cushuro, lentejas y quinua” con la finalidad de llevarlo al mercado para satisfacer las necesidades del público objetivo y suprimir el problema encontrado. Una alimentación balanceada a lo largo de la vida ayuda a prevenir enfermedades y es aquella que contribuye con alimentos nutricionales de cada individuo. Asimismo, nos enfocamos en aportar con la oferta y comercialización de productos saludables dentro de Lima Metropolitano, debido a que existe una escasa oferta de productos sanos en el país por el elevado costo de fabricación y porque la mayoría son importados. Se quiere dar a conocer el producto como innovador y sobre todo resaltar su valor agregado mediante las propiedades nutricionales que contienen estos súper alimentos encontrados solo en esta región del Perú. En la actualidad existen empresas que comercializan este tipo de productos, los que tienen mayor impacto en el mercado en su mayoría son los competidores indirectos que elaboran nuggets convencionales a base de pollo. No obstante, hay una industria reducida que fabrica alimentos saludables y las comercializa, enfocados en un segmento pequeño de la población, la cual paga más por productos diferenciados y sanos. Así que, nuestra propuesta es satisfacer a ese segmento de personas que, apuesta por un producto nutritivo, accesible al precio y agradable al consumirlo. / The present work to be carried out is based on the viability, scalability and relevance of the scientific method with respect to the product "nuggets based on cushuro, lentils and quinoa" in order to bring it to the market to satisfy the needs of the target audience and eliminate the problem encountered . A balanced diet throughout life helps prevent diseases and is one that contributes with nutritional food for each individual. Likewise, we focus on contributing with the supply and marketing of healthy products within Metropolitan Lima, due to the fact that there is a scarce offer of healthy products in the country due to the high cost of manufacturing and because most are imported. It wants to publicize the product as innovative and above all highlight its added value through the nutritional properties of these super foods found only in this region of Peru. There are currently companies that market this type of product, the ones that have the greatest impact on the market, the majority are indirect competitors that make conventional chicken-based nuggets. However, there is a small industry that manufactures and markets healthy foods, focused on a small segment of the population, which pays more for differentiated and healthy products. So, our proposal is to satisfy that segment of people who are committed to a nutritious product, accessible at a price and pleasant to consume. / Trabajo de investigación

Project focusing on healthy lifestyles of preschool children According to the recent epidemiological examination has more than half the Czech population overweight. Overweight and obesity are associated with many serious health problems, higher mortality and significant are also high financial charges of their treatment. This thesis deals with a healthy life style and children's obesity issue. It's divided into theoretical and practical part. Theoretical chapters discuss about issues associated with health, nutrition, drinking regime, physical activity, relaxation, causes and consequences of children's obesity, food allergies and outline the principles of healthy nursery school. The practical part is about week project developing principles of a healthy life style. This inspiring instruction aims to take children and gently pull them to the topic and develop healthy living habits and attitudes. Due to the project realisation I was able to find out, that most pre-school children have acquired knowledge regarding healthy life style. However there are mainly parents, who are affecting food and leisure time their child, unfortunately not always in the right way.

This thesis is focused on healthy nutrition and the possibility of influencing the eating habits of pupils at primary school. The first chapter of the theoretical part deals with nutrition of children, proper diet composition, nutritional habits and their formation and also mistakes in nutrition. The second chapter focuses on the education of children of primary school, the area of healthy nutrition in the Core curriculum and health education in the school and its integration into teaching. It continues describing projects which are already operating and promoting healthy eating habits. The practical part presents data on the eating habits of pupils acquired by questionnaire method. The resulting data is processed into graphs with added comments. The last part includes a draft of an own project which supports proper nutritional habits of children. Keywords: healthy nutrition, children's nutrition, eating habits, education to health, primary school

Title: Body care and media Goal of the research: The goal of this thesis project is to evaluate information available in TV programmes regarding healthy life style, fitness, and care of human body. In the thesis is analysed the available selection of educational programmes focusing on active lifestyle and the TV commercials on this topic. Research Method: There were two research methods used in the project: a content analysis method and a descriptive method. Results: The number of educational programmes regarding care of human body and healthy lifestyle available on TV is insufficient, although the quality of the programmes is high. The variety of TV commercials shown is wide, but the content of the commercials revolves around beauty and appearance. Commercials that would encourage viewers to be physically active and change their lifestyle were absent entirely. Keywords: media, advertisement and commercials, health, lifestyle, physical activity, healthy nutrition, body image, appearance

The objective of this thesis is to define the role of employers in the prevention of chronic non-communicable diseases, more precisely to explore the existing effective opportunities for the prevention of chronic non-communicable diseases that employers can provide at workplace. Consequently, find out the attitudes of employers in the Czech Republic to these prevention interventions possibilities in comparison with the attitudes of employees. Finally, demonstrate the effectiveness of the selected prevention tool in a case study of one employer. The theoretical part of the thesis defines the main non-communicable diseases, their prevalence and incidence on a global scale and in the Czech Republic. The main risk factors of these diseases are described with an emphasis on modifiable behavioural risk factors. The review of the latest studies summarizes the evidence-based information on the impact of key behavioural lifestyle factors in the prevention of chronic non-communicable diseases. The possibilities to reduce risk factors of non-communicable diseases by employers are discussed in the analysis of available up-to-date scientific literature. The aim of the analysis was to identify and clearly define the key areas of employers' interventions and find out to what extent the employers in the Czech...

This work is focused on physical activity, diet, daily routine and dietary habits of adolescents at two high schools in České Budějovice. In selected folder also finds occurence of obesity and anorexia. Research was attended by a total of 311 students aged 15 to 19 years. Each of the students has filled a questionnaire on nutrition and exercise and was subject to measure body weight, height and subcutaneous fat. Collected data were processed by BMI and BIA methods and then compared with data from measurements made in 2008. The results indicate 16% of overweight students and only 1% with obesity according to BMI method. BIA method measured 4% with obesity and 9% overweight. Compared to 2008 research there is decrease of students with obesity, but increased numbers with overweight.

The main purpose of this diploma thesis was to evaluate the functioning of the project "School milk and School fruit and vegetables" in the selected region, to find out its possible shortcomings and to propose further direction of this program. For the purposes of this diploma thesis the district of Tábor was selected. As part of the practical part of this diploma thesis, the primary research in this district first carried out through an online questionnaire survey. Subsequently, a survey of parents' opinion was conducted in the selected elementary school through all nine years of schooling. At the end there are mentioned problem areas of the project and suggested concrete recommendations. There is also verified the possibility of using organic food and regional foods in the project, and determined the attitude of schools and parents to the "Dainty" Decree.