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Representationen av maskulinitet i Guccis reklamfilm Mémoire d'une Odeur – En studie av Guccis reklamfilm med Harry Style som frontpersonEnckell, Cajsa January 2020 (has links)
Den reklam vi ser idag är oftast uppbyggd på stereotyper som leder till ensidiga representationer av genus och blir därför problematiskt i skapandet av reklam. I den här uppsatsen undersöks Guccis reklamfilm för deras parfym Mémoire d’une Odeur (2019) där Harry Styles är frontperson, genom en film semiotisk analys där maskulinitet utifrån representation av kropp och aktivitet är i fokus. Resultatet av den film semiotiska analysen av reklamfilmen visar hur Gucci skapar unisex representation av maskulinitet genom att leka med feminina och maskulina koder där den visualiserade manligheten tar avstamp i en mansbild från 1970-talets hippie stereotyp. Guccis representation av maskulinitet bryter därför mot den stereotypa maskuliniteten som brukar gestaltas i reklam. Avslutningsvis diskuteras framtiden för maskulina representationer. / The advertising we see today is usually based on stereotypes that lead to one-sided representations of gender and therefore becomes problematic in the creation of advertising. This essay examines Gucci's perfume commercial Mémoire d'une Odeur (2019) in which Harry Styles is the face out for. Through a film semiotic analysis, focusing on masculinity based on representation of body and activity, the result of the film semiotic analysis of the commercial shows how Gucci creates a unisex representation of masculinity by mixing feminine and masculine codes. The visualized masculinity takes off in a masculinity from the 1970s hippie stereotype. Gucci's representation of masculinity therefore violates the stereotypical masculinity that is usually embodied in advertising. In the ending of the essay, the future of masculine representations in commercials are discussed.
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¿El fin de la ruta?: artesanos itinerantes latinoamericanos en tiempos de la pandemia del COVID – 19Balvín Bellido, Sandra Penélope 10 January 2024 (has links)
Esta investigación se pregunta por las prácticas y lógicas de un grupo de jóvenes
latinoamericanos que se encuentran una y otra vez en distintas rutas que atraviesan
el continente, sosteniéndose en base a una economía artesanal y de auto
subsistencia. En sus viajes, según tiempos que dejan de estar estrictamente
organizados por horarios calculables según las lógicas de eficiencia y competitividad
que corresponden a la sociedad de mercado, se hacen necesarios, sin embargo, una
serie de aprendizajes para la permanencia en tránsito. En vez de centrarse en las
posibilidades afectivas que brinda el grupo o en las limitaciones para subsistir en la
urbe del sujeto itinerante, que es la propuesta de Guerrero (tesis MAV: “Lanzafuego:
la itinerancia como estilo de vida”), este trabajo se centrará en indagar en los
imaginarios sociales y prácticas de lo que se propone es una micro cultura de estilo
hippie latinoamericana. La investigación se planteó poco antes de que apareciera en
el mundo la pandemia de COVID – 19, de modo que con ella la pregunta y propuesta
de investigación cambiaron para preguntarse desde el nuevo presente por el pasado
anterior a la catástrofe y por los cambios que trajo esta para los artesanos itinerantes.
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"Každý ví, časy se mění": Vliv kontrakultury šedesátých let na americkou společnost / "The Times They Are A-Changin'": The Impact of the 1960s Counterculture on American SocietyŠčípová, Michaela January 2017 (has links)
The 1960s counterculture had a huge impact on American society and questioned many of the American values in order to replace them with their own ideas. Even thought the first trace of youth's revolt against the older generation appeared in the 1950s, it was in the 1960s when the young generation fully rose up and started to fight for their goals. The 1960s counterculture can be divided into two parts, the New Left and the hippies, which both comprised of many different groups and organizations, among them for example the Black Panthers, the Weatherman, Students for a Democratic Society or Vietnam Veterans Against the War. These organizations engaged in many different issues like a civil rights movement or an antiwar movement. The tool for spreading countercultural values was an art - until nowadays countercultural impact is still visible especially in music. Even thought the countercultural movement gradually became radical and in the end of the 1960s split up, its impact on American society is undeniable in some issues such as drug use, perception of sexuality or questioning authorities.
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AND STARRING JESUS AS HIMSELF: CULTURAL CONTEXT AND THE IMAGES OF CHRIST IN NORTH AMERICAN FILMDawson, Rebecca 21 May 2007 (has links)
No description available.
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Podzemní život a literatura: Undergroundová kultura ve Finsku na přelomu 60. a 70. let 20.století / Life and literature under the ground: Underground culture in Finland in the late 60s and the early 70sDejdarová, Linda January 2012 (has links)
Name of the author: Linda Dejdarová School: Charles University in Prague, Faculty of Arts Institute of Linguistics and Finno-Ugric Studies Nám. Jana Palacha 2, 116 38 Prague 1 Program: Finnish philology Title: Life and Literature under the Ground: Underground culture in Finland in the late 60s and the early 70s Consultant: Mgr. Jan Dlask, Ph.D. Number of pages: 131 (117 + 14 pages of Attachments) Number of attachments: 4 Year: 2012 Key words: Finnish underground, alternative culture, underground literature, underground comics, anarchism, avant-garde, beat-generation, beatniks, hippies, yippies This Master's thesis aims to chart the Finnish underground culture and the ways it was expressed. The time period covered is mainly the late 60s and the early 70s, which was the period of the most significant underground activity. First I deal with the reasons behind the birth of underground culture in general and with its impact on the birth of Finnish underground. This Master's thesis deals with the Finnish underground-culture from the cultural and sociological point of view. I introduce its most important personalities and their work as well as some important cultural events and other sociological links. In this Master's thesis underground-culture is perceived as a complex of many forms of art including...
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Coming Home: The Jesus People Movement In the Midwest And Their Attempts To Escape FundamentalismWilliamson, Benjamin Wayne 18 May 2021 (has links)
No description available.
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Une étude sociologique de la littérature : Charles Bukowski et les contestataires américains, 1955-1974Desjardins, Carl 18 April 2018 (has links)
L'œuvre poétique de Charles Bukowski (1920-1994) est l'objet de cette étude sociologique de la littérature. Guidée par les prémisses du structuralisme génétique de Lucien Goldmann (1913-1970), elle vise, via l'étude des structures mentales d'un groupe social, une identification objective des points de correspondance entre une oeuvre littéraire et la conscience sociale d'un groupe. L'étude démontre ainsi que les early poems (1955-1974) de Charles Bukowski constituent une représentation cohérente de la conscience sociale contestataire américaine des années 1960-1974. Identifiée comme étant l'existentialisme, cette conscience est notamment présente chez les membres de la Nouvelle-Gauche (Students fora Democratic Society) et de la Contre-culture (hippies).
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Going Green: The Transnational History of Organic Farming and Green Identity 1900-1975Cahn, Dylan James January 2021 (has links)
No description available.
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