Title: Trade Union Recreations in Czechoslovakia in the 50s and 60s of the 20th Century Annotation: The thesis analyses organization, course, and other aspects of trade union "recreation", important and favorite way of holiday spending in former Czechoslovakia. It is a contribution to the research of a leisure time phenomenon. Based primarily on so far unexploited archival sources it observes development of leisure activities and recreation stays organized by the Revolutionary Trade Union Movement between 1948 and 1968. It focuses both on recreation of adults and young pioneers' summer camps. It deals with artistic representation of daily life at trade union recreations in movies and fiction literature, among others. Conclusions of the research are above all as follows: attempts at ideological indoctrination of people even during their leisure time, accentuated at the beginning of the period in view, grew weak gradually. Organized recreation stays became a desired way of a cheap holiday, namely in absence of other possibilities. A collectivist spirit belonged to main characteristics of this way, but it was not solely linked to the communist ideology. Key words: modern history - trade unions - trade union holiday ("recreation") - pioneers'summer camps

The theoretical part describes theory of consumer behavior and explores all related aspects such as social, cultural, private and psychological. Four different types of view are outlined in this part. These are economical, passive, cognitive and emotional. Theoretical part of the thesis further describes "healthy live style" and "eating behavior" of czech population. Practical part starts with a brief introduction of analyzed company and then continues with current marketing strategy using external and internal analysis. The questionnaire was used to gather information about attitude of czech population to healthy life style. The thesis gives an example of implementation marketing tools for realization of active summer holiday

As colônias de férias de trabalhadores são uma modalidade de hospedagem voltada para o estrato das camadas sociais de poder aquisitivo que de uma forma geral necessitam de algum subsídio para o custeio da estadia. Comumente são ligadas ao Turismo Social praticados por entidades como associações e sindicatos. No Brasil sua maior concentração geográfica se dá no estado de São Paulo, sobretudo no litoral e nas regiões serranas. A importância do trabalho justifica-se porque as colônias de férias são um meio de democratização do turismo, pois, simplesmente em sua essência barateiam os custos de hospedagem e podem agregar atividades culturais que tornam o lazer mais ativo. Como objeto de estudo da Geografia nos revela importantes debates como as preocupações com a ocupação do território podendo agregar qualidade ambiental, paisagística e geração de empregos aos municípios. Despertam também a necessidade de se pensar em políticas públicas voltadas para o incentivo desse tipo de turismo, não apenas por conta das questões territoriais, mas principalmente por envolverem atores, como as associações e os sindicatos, que são as principais entidades ligadas ao fenômeno e merecem atenção por serem os responsáveis pelos empreendimentos e pela gestão. Neste estudo de caso deparamo-nos com o fenômeno da maior concentração mundial desse meio de hospedagem no município de Praia Grande, litoral do Estado de São Paulo. Exigindo atenção dos governantes e das próprias associações e sindicatos, que por sua vez, podem otimizar com qualidade o turismo e o lazer do trabalhador e de sua família. / Employee holiday resorts are a form of lodging for those on the social scale which would generally benefit from assistance with vacation expenses. They are commonly associated with Social Tourism practiced by entities such as workers associations and unions. In Brazil, the majority of these resorts are located in Sao Paulo, mainly on the coastline and in mountainous regions. The importance of work is substantiated because the holiday resorts are a way to democratize tourism, essentially lowering the cost of lodging and possibly adding cultural activities which allow for a more purposeful leisure time. As a geographical object of study, important debates are revealed such as concern for the use of the land, the ability to aggregate environmental and scenic quality and generate jobs in the surrounding municipalities. The need to contemplate political policy encouraging this type of tourism is also brought up, not only concerning territorial issues but also concerning the involvement of workers associations and unions which are the main entities connected with this phenomenon and deserve attention for being those responsible for management and enterprising. In this study we find that the worlds highest concentration of this type of lodging is located in the Praia Grande municipality on the Sao Paulo state coastline. This phenomenon demands governmental attention, as well as the attention of the workers associations and unions themselves, because they are able optimize the quality of tourism and leisure time for workers and their families.

Bakalauro baigiamajame darbe nagrinėjamas pakaitinis naudojimasis, ilgalaikis atostogų produktas (angl. timeshare). Išskiriami šio ilgalaikio atostogų produkto privalumai ir trūkumai. Bakalauro baigiamąjį darbą sudaro dvi dalys. Pirmojoje darbo dalyje glaustai aptariamos turistų apgyvendinimo paslaugos, jų svarba ir įtaka turizmo sektoriui. Aptariamos skirtingų autorių apgyvendinimo būdų klasifikacijos, aiškinama pakaitinio naudojimosi atsiradimo istorija. Remiantis JAV bei Europos valstybių patirtimi, plėtojant pakaitinio naudojimosi industriją, siekiama pagrįsti angl. timeshare teikiamą naudą, kurios taip pat gautume jei angl. timeshare būtų pritaikytas Lietuvoje, pvz., Lietuvos sanatorijose. Antrojoje darbo dalyje aprašomas kokybinio tyrimo vyksmas bei iš anksto nenumatytas ir darbo eigoje suplanuotas, kiekybinis tyrimas; pateikiami tyrimų rezultatai. Darbas baigiamas išvadomis ir rekomendacijomis. / This Final Work examines advantages of timeshare, in order to show the best features of this long-term holiday product. There are some theoretical aspects written about the tourist accommodation. There are two parts of the Final Work. The first part talks about the accommodation service, the impact and importance to tourism. Besides the structures of tourist accommodation there is a narrow explanation how timeshare has come into the world. According to USA and Europe experience the author of this work gives the arguments in order to prove the benefit of timeshare, which Lithuania could also get if timeshare would be developed there (for example in some health-establishments). And the second part is about research methods and information gathering; and the results of researches. The Final Work is ended by the findings and the recommendations.

Baigiamajame magistro darbe nagrinėjamas klubinis poilsis arba pakaitinis naudojimasis atostogų būstu (angl. timeshare) Lietuvos kurortuose. Pasirinktos kurortų sveikatingumo ir apgyvendinimo paslaugas teikiančios įstaigos kaip tikslingiausia vieta diegti šiam ilgalaikiui atostogų produktui. Darbą sudaro trys dalys. Pirmojoje dalyje apibūdinama klubinio poilsio raida, vieta apgyvendino įstaigų sektoriuje, organizavimo bei klubinio poilsio nuosavybės valdymo ypatumai. Pateikiamos Lietuvos kurortų klasifikacijos, funkcijos angl. timeshare kontekste teoriniai aspektai. Antrojoje dalyje aprašoma kokybinio tyrimo organizavimo metodologija ir eiga. Paskutinėje dalyje atliekamas klubinės sistemos Lietuvoje tyrimas: atsižvelgiant į klubinio poilsio charakteristiką, nagrinėjama kurortų plėtros strategija, kurortų sveikatingumo įstaigų paslaugų, ir statistinių duomenų analizė. Darbe aptariami ekspertų anketinės apklausos ir interviu rezultatai, pateikiamas kurortų klubinio poilsio diegimo galimybių aprašymas pasitelkiant marketingo kompleksą. Magistro darbas baigiamas išvadomis, rekomendacijomis, diskusija. / The aim of the Master’s paper is to analyse the implementation of timeshare in Lithuanian resorts. The paper focuses on resort health centers as the most expedient place for timeshare practice. The study consists of three parts. The first part defines the development of timeshare, its place in the accommodation industry, organisational ant management issues. The classification and functions of the resorts in Lithuania are presented in the context of timeshare. The methodology and process of the study carried out are defined in the second part. The last part examines the development strategy, services and statistical data of resort health centers. Furthermore, the results of questionnaire and interview are considered and the implementation of timeshare in Lithuanian resorts is presented in the framework of marketing complex. The research is completed with conclusions, recommendations discussion.

Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. Thus, competition among actors in the industry, along with the companies’ need to differentiate their offerings from those of competitors, has risen. Branding strategies are increasingly used by companies for achieving better positioning on the market, as well as for gaining a competitive advantage and customers’ loyalty. Knowing that global brands play an important role for firms’ visibility on the market, it is important to recognize, and understand the factors influencing marketing management- and branding-related activities. To accomplish this, an in-depth understanding behind the structure and branding strategies of international hotel chains should be developed. Purpose: The purpose of this thesis is to understand the rationale behind the structure, and operations of international hotel operators in Lithuania, with a focus on the hotels’ branding strategies. Furthermore, the thesis aims to investigate how companies use their brand identity to position themselves in the market. Methodology: This thesis relies on a qualitative research, with a main focus on discovery, and aim to expand current knowledge in the field of hospitality management and branding within the Lithuanian hotel industry. The study consists of an in-depth case study of three international hotel chains operating in Lithuania. The empirical data was gathered from semi-structured, and e-mail interviews with the chosen hotels’ representatives, as well as from secondary data such as annual reports and official websites.   Conclusion: Three key findings are presented in this thesis. First of all, the authors identify business travelers as the main target group of the selected international hotel operators in Vilnius. Secondly, the examined hotel operators are recognized to standardize their structure and operations, but at the same time to customize their marketing strategies to the local market. Finally, the findings indicate that some hotels completely incorporate the brand identity of the chain, which they belong to, while others develop their own brand identity, relying only partly on the identity of the chain. Contributions: This thesis positively contributes to the academic community, as it expands the theoretical knowledge about the Lithuanian hotels industry, with a main focus on the branding- and marketing activities of international hotel chains. The findings provide a practical insight on how companies are positioned in the market in relation to their competitors. Moreover, with an extensive choice of accommodation available in the market, the comparison of hotels is beneficial in helping customers choosing the best alternative according to their needs.

The submitted thesis analyses purchasing behaviour of consumers in holiday planning for the year 2016. The thesis is divided into six chapters. The first chapters focus on explanation of the purpose of the thesis, a hypothesis definition and methodological workflow, and important theoretical terms. In order to fulfil the purpose of the thesis, a questionnaire survey, interpretation of its results, data analysis, and hypothesis evaluation were carried out. Based on the questionnaire survey results, consumer segments in the holiday market were determined using following categories - gender, age, the highest level of education achieved and an average household monthly net income. For all determined segments, trends in purchasing behaviour were then identified resulting in recommendation for business entities offering holiday packages.

Resande har blivit en stor del av vårt samhälle och livsstilen för många unga människor idag. Min studie är ett försök att belysa vad som får oss att söka vår identitet i kulturer långt från våra egna, och hur dessa kulturer uttrycker sig själva. Hösten 2001 gick Sverige med i ett arrangemang som runt tio länder har med Australien, nämligen working/holiday-visumet. Detta och en rad andra aspekter har ökat resandet till denna del av världen. Den antropologiska metoden av fältobservationer och intervjuer med resenärer inbjuder till kunskap om hur denna arena av backpckers ser sig själva och vad som skapar denna kultur från ett inifrån-perspektiv.

As colônias de férias de trabalhadores são uma modalidade de hospedagem voltada para o estrato das camadas sociais de poder aquisitivo que de uma forma geral necessitam de algum subsídio para o custeio da estadia. Comumente são ligadas ao Turismo Social praticados por entidades como associações e sindicatos. No Brasil sua maior concentração geográfica se dá no estado de São Paulo, sobretudo no litoral e nas regiões serranas. A importância do trabalho justifica-se porque as colônias de férias são um meio de democratização do turismo, pois, simplesmente em sua essência barateiam os custos de hospedagem e podem agregar atividades culturais que tornam o lazer mais ativo. Como objeto de estudo da Geografia nos revela importantes debates como as preocupações com a ocupação do território podendo agregar qualidade ambiental, paisagística e geração de empregos aos municípios. Despertam também a necessidade de se pensar em políticas públicas voltadas para o incentivo desse tipo de turismo, não apenas por conta das questões territoriais, mas principalmente por envolverem atores, como as associações e os sindicatos, que são as principais entidades ligadas ao fenômeno e merecem atenção por serem os responsáveis pelos empreendimentos e pela gestão. Neste estudo de caso deparamo-nos com o fenômeno da maior concentração mundial desse meio de hospedagem no município de Praia Grande, litoral do Estado de São Paulo. Exigindo atenção dos governantes e das próprias associações e sindicatos, que por sua vez, podem otimizar com qualidade o turismo e o lazer do trabalhador e de sua família. / Employee holiday resorts are a form of lodging for those on the social scale which would generally benefit from assistance with vacation expenses. They are commonly associated with Social Tourism practiced by entities such as workers associations and unions. In Brazil, the majority of these resorts are located in Sao Paulo, mainly on the coastline and in mountainous regions. The importance of work is substantiated because the holiday resorts are a way to democratize tourism, essentially lowering the cost of lodging and possibly adding cultural activities which allow for a more purposeful leisure time. As a geographical object of study, important debates are revealed such as concern for the use of the land, the ability to aggregate environmental and scenic quality and generate jobs in the surrounding municipalities. The need to contemplate political policy encouraging this type of tourism is also brought up, not only concerning territorial issues but also concerning the involvement of workers associations and unions which are the main entities connected with this phenomenon and deserve attention for being those responsible for management and enterprising. In this study we find that the worlds highest concentration of this type of lodging is located in the Praia Grande municipality on the Sao Paulo state coastline. This phenomenon demands governmental attention, as well as the attention of the workers associations and unions themselves, because they are able optimize the quality of tourism and leisure time for workers and their families.

This thesis deals with the research on consumer behavior when selecting a summer holiday. The theoretical section summarizes the current knowledge of consumer research and consumer behaviour issues, which forms the basis for the practical part of the thesis. The practical part of the thesis is focused on the analysis and evaluation of the results of the quantitative on-line research conducted with three hundred respondents. The aim is to contribute to the understanding of consumer behavior when selecting a summer holiday and in particular to determine how the amount of consumer's income affects the consumer's choice of destinations for summer holidays and also to identify which channels are the main sources of information for consumers deciding about summer holiday. The research results show a correlation between the level of respondent's income and selection of a particular type of summer holiday destination. In terms of respondent's information sources, internet was evaluated as the most used source of information for holiday decision-making.