An individual´s health is an important quality and asset to the individual, as well as to organizations and communities. The health of a human being is affected by the whole life situation, where the work place forms a significant part. The work place is an arena that can contribute to creating ill-health. In the light of increasing work- related ill-health in our society, it is important today to work with health-promoting initiatives in order to improve the well-being of people. It is advisable that an appointed key person at the work place works with health-promoting efforts. This person could very well be a health inspirer. The aim of this study was to make a closer examination and analysis of how health inspirers within the Social Services in Umeå identify themselves with their assignment . Ten health inspirers took part in a qualitative interview study. The result showed that the assignment of the health inspires was to work with conveying knowledge and motivating their co-workers to a healthy behavior which in turn would lead to well-being and good health. The support and feedback by the manager and co-workers were important factors in motivating the health inspirers for the assignment. More distinct frameworks and guidelines proved to be factors that very well could have facilitated the work of the health inspirers.