Com a evolução da informática, diferentes meios de comunicação passaram a explorar a Web como um meio de divulgação de suas informações. Diferentes fontes de informações, diferentes estilos de escrita e a curiosidade nata do ser humano despertam o interesse de leitores por conhecer mais de um relato sobre um mesmo tema. Para que a leitura de diferentes relatos com conteúdo similar seja possível, leitores precisam procurar, ler e analisar informações fornecidas por diferentes fontes de informação. Essa atividade, além de exigir grande investimento de tempo, sobrecarrega cognitivamente usuários. Faz parte das pesquisas da área de Hipermídia investigar mecanismos que apóiem usuários no processo de identificação de informações em repositórios homogêneos, sejam eles disponibilizados na Web ou não. No contexto desta tese, repositórios com informações de conteúdo homogêneo são aqueles cujas informações tratam do mesmo assunto. Esta tese tem por objetivo investigar a especificação, a instanciação e a experimentação de um arcabouço para apoiar a tarefa de criação automática de ligações hipertexto entre repositórios homogêneos. O arcabouço proposto, denominado CARe (Criação Automática de Relacionamentos), é representado por um conjunto de classes que realizam a coleta de informações a serem relacionadas e que processam essas informações para a geração de índices. Esses índices são relacionados e utilizados na criação automática de ligações hipertexto entre a informação original. A definição do arcabouço se deu após uma fase de análise de domínio na qual foram identificados requisitos e construídos componentes de software. Nessa fase, vários protótipos também foram construídos de modo iterativo / With the evolution of the Internet, distinct communication media have focused on the Web as a channel of information publishing. An immediate consequence is an abundance of sources of information and writing styles in the Web. This effect, combining with the inherent curiosity of human beings, has led Web users to look for more than a single article about a same subject. To gain access to separate on a same subject, readers need to search, read and analyze information provided by different sources of information. Besides consuming a great amount of time, that activity imposes a cognitive overhead to users. Several hypermedia researches have investigated mechanisms for supporting users during the process of identifying information on homogeneous repositories, available or not on the Web. In this thesis, homogeneous repositories are those containing information that describes a same subject. This thesis aims at investigating the specification and the construction of a framework intended to support the task of automatic creation of hypertext links between homogeneous repositories. The framework proposed, called CARe (Automatic Creation of Relationships), is composed of a set of classes, methods and relationships that gather information to be related, and also process that information for generating an index. Those indexes are related and used in the automatic creation of hypertext links among distinct excerpts of original information. The framework was defined based on a phase of domain analysis in which requirements were identified and software components were built. In that same phase several prototypes were developed in an iterative prototyping

Nous cherchons dans ce travail à détricoter la relation à la fois compétitive et coopérative, indifféremment technique, économique, juridique, sociale, politique et résolument communicationnelle de Google et des éditeurs de presse. Pour cela, après avoir historicisé la rencontre de deux univers singuliers, nous décrivons ce que les éditeurs peuvent faire pour franchir le prisme du moteur de recherche et y optimiser la visibilité de leur production. Nous tâchons ensuite de décrypter ce que la firme Google peut faire faire aux éditeurs en analysant leurs relations de pouvoir, leurs incitations, leurs projets et leurs environnements informationnels respectifs. Enfin, nous rendons compte de ce que les éditeurs français issus de la presse imprimée font effectivement : ce qu’ils communiquent à Google, par quels moyens et à quel prix, pour quels résultats espérés, à l’issue de quelles concessions, quels détours, quelles contestations. Nous expliquons comment les conditions et les modalités de captation du trafic sont susceptibles d’influencer la valorisation du contenu, l’organisation e sa production, la structure du site, les pratiques journalistiques et les lignes éditoriales. Nous montrons qu’un aller-retour performatif se crée entre énoncés et conditions d’énonciation, agissant par et sur les textes, les architextes et les hypertextes. En somme, c’est à la compréhension de ce que deviennent l’actualité et eux qui la mettent en récit, dès lors qu’ils cherchent à ce que l’information qu’ils produisent soit trouvée par les utilisateurs de Google, que notre thèse est consacrée. / In this thesis, we aim to disentangle the cooperative but also competitive relationship between Google and news publishers, which is at the same time technical, economic, legal, social, political and certainly communicational. In order to do so, we trace the historical development of two singular universes, describing what publishers can do to overcome the search engine and optimize their ranking. We then analyse how Google can influence publishers’ conduct, by studying power relations, respective incentives, aims, and informational and socio-economic backgrounds. Finally, we report on actual practices of French traditional news publishers: what they communicate to Google, by which means and at what price, for which expected results, after which concessions, detours and controversies. Thus, we explain how search engine optimization is likely to affect the way content is valued, its production organisation, the website’s structure, journalists’ prac tice an editorial policy. We show a back and forth movement between performative utterances and performed circumstances, having an effect on and by texts, architexts and hypertexts. To sum up, this thesis is dedicated to understanding what happens to news and publishers once they strive for their information to be found by Google's users.

Com a evolução da informática, diferentes meios de comunicação passaram a explorar a Web como um meio de divulgação de suas informações. Diferentes fontes de informações, diferentes estilos de escrita e a curiosidade nata do ser humano despertam o interesse de leitores por conhecer mais de um relato sobre um mesmo tema. Para que a leitura de diferentes relatos com conteúdo similar seja possível, leitores precisam procurar, ler e analisar informações fornecidas por diferentes fontes de informação. Essa atividade, além de exigir grande investimento de tempo, sobrecarrega cognitivamente usuários. Faz parte das pesquisas da área de Hipermídia investigar mecanismos que apóiem usuários no processo de identificação de informações em repositórios homogêneos, sejam eles disponibilizados na Web ou não. No contexto desta tese, repositórios com informações de conteúdo homogêneo são aqueles cujas informações tratam do mesmo assunto. Esta tese tem por objetivo investigar a especificação, a instanciação e a experimentação de um arcabouço para apoiar a tarefa de criação automática de ligações hipertexto entre repositórios homogêneos. O arcabouço proposto, denominado CARe (Criação Automática de Relacionamentos), é representado por um conjunto de classes que realizam a coleta de informações a serem relacionadas e que processam essas informações para a geração de índices. Esses índices são relacionados e utilizados na criação automática de ligações hipertexto entre a informação original. A definição do arcabouço se deu após uma fase de análise de domínio na qual foram identificados requisitos e construídos componentes de software. Nessa fase, vários protótipos também foram construídos de modo iterativo / With the evolution of the Internet, distinct communication media have focused on the Web as a channel of information publishing. An immediate consequence is an abundance of sources of information and writing styles in the Web. This effect, combining with the inherent curiosity of human beings, has led Web users to look for more than a single article about a same subject. To gain access to separate on a same subject, readers need to search, read and analyze information provided by different sources of information. Besides consuming a great amount of time, that activity imposes a cognitive overhead to users. Several hypermedia researches have investigated mechanisms for supporting users during the process of identifying information on homogeneous repositories, available or not on the Web. In this thesis, homogeneous repositories are those containing information that describes a same subject. This thesis aims at investigating the specification and the construction of a framework intended to support the task of automatic creation of hypertext links between homogeneous repositories. The framework proposed, called CARe (Automatic Creation of Relationships), is composed of a set of classes, methods and relationships that gather information to be related, and also process that information for generating an index. Those indexes are related and used in the automatic creation of hypertext links among distinct excerpts of original information. The framework was defined based on a phase of domain analysis in which requirements were identified and software components were built. In that same phase several prototypes were developed in an iterative prototyping

Depuis 2002 en Asie, 2005 en Europe et aux États-Unis, des éditeurs de presse écrite et des annonceurs proposent à leur lectorat équipé en téléphone portable ou en ordiphone d’accéder à des contenus et services numériques via ceux imprimés dans le journal. Ces nouvelles formes de communications brouillent les relations traditionnelles entre éditeurs de presse, annonceurs et lectorat, également mobinaute. Les enjeux techniques et politiques de ces services de communication s’étudient simultanément à trois niveaux. Le premier, physique, se situe dans la combinaison entre le papier et le terminal électronique de l’individu relié au réseau. Le deuxième, logique, se situe dans la forme (privée ou publique) de ce qui est imprimé sur le papier (langage humain ou machine) et la méthode logicielle mise en oeuvre (lecture locale ou à distance) de manière synchrone (presse augmentée) ou asynchrone (code graphique, recherche ou identification par l’image). Le troisième niveau, des contenus, consiste à s’interroger sur le sens de la surimpression de contenus et de services numériques à l’écran de l’ordiphone suivant ce qui est imprimé dans le journal. Notre étude aura par ailleurs consisté à mettre en lumière les régimes juridiques des méthodes logicielles basées d’une part sur le contenu et régies par le droit de la propriété intellectuelle, et basées d’autre part sur un langage informatique et régies par le droit des liens hypertextes. Avec un ordiphone, un titre de presse évolue d’un support d’information à un canal de communications électroniques où le contexte et l’identité de l’individu jouent un rôle innovant dans la transmission et l’accès à l’information. / Since 2002 in Asia, and 2005 in Europe and the United States, press editors and advertisers have offered access to digital content and services to readers that possess a smartphone. These new forms of communication blur the traditional relationships between press editors, advertisers and readers. To study the technical and political elements concerning these new communication services, we rely on the three-layer network approach: the physical, the logical and the content infrastructure layer. The physical layer is located between the sheet of paper and the electronic device that links the user to a network. The logical layer corresponds to the form (private or public) of what is printed on the page (i.e., human readable or machine language) and the software employed (i.e., local or distant reading), be it synchronously (augmented press) or asynchronously (graphic codes, image search or image identification). The third layer concerns the way the content from the printed page are presented on the screen of the smartphone. Our study equally aims to shed light on the current legal translations of software methods: when based on content, the methods are seen to concern intellectual property law; whereas when based on computer language they concern the laws on hyperlinks. With smartphones, a printed edition evolves from an information medium to an electronic communication channel where the context and the identity of the user play an innovative role in the transmission and access to information.

No / Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect on consumers; some of them are effective while others are not. This paper aims to examine different characteristics of marketer-generated content (MGC) that of which one lead users to eWOM. Twitter was chosen as one of the leading social media sites and a content analysis approach was employed to identify the common characteristics of retweeted and favourited tweets. 2,780 tweets from six companies (Booking, Hostelworld, Hotels, Lastminute, Laterooms and Priceline) operating in the tourism sector are analysed. Results indicate that the posts which contain pictures, hyperlinks, product or service information, direct answers to customers and brand centrality are more likely to be retweeted and favourited by users. The findings present the main eWOM drivers for MGC in social media.