This diploma thesis is focused on the live-broadcast sports events commentary which is a strictly specific journalistic profession and also one of the most challenging news disciplines of them all. It mainly concentrates on the professional commentators ("play-by-play") in the television environment. To define differences between performances of commentators in public and private television stations using linguistic and quantitative context analysis is the main goal of this thesis. The gender issues in the live-broadcast sports events commentary as a field - which are very rare in the Czech academic environment - are also being evaluated here. Transcripts of commentaries of previously chosen ice hockey matches are the main source for practical chapters of this publication. In both theoretical and practical parts of the thesis, author also considers his own interviews conducted with commentators and other professionals from selected field.

Title: Usage of internet social networks in clubs from Tipsport extra-league of ice hockey Objectives: The aim of the work is to analyse and compare communication of selected ice hockey clubs on selected social networks based on available data. Facebook communication of these clubs will be evaluated based on selected criteria. Methods: Collection and descriptive analysis of data, comparison, classification based on selected criteria. Results: Only clubs HC Kometa Brno, HC Sparta Praha and HC ČSOB Pojišťovna Pardubice communicate professionally and regularly on all four selected social networks. Ice hockey club from Pardubice is the best in communication on Facebook based on selected criteria. All results are listed in the practical part of this work. Keywords: Internet, social network, prognosis, ice hockey club, Tipsport extra- league

Title: Accident rate at floorball players with previous experience with ice hockey. Objectives: To determine whether there is an increased rate of injuries of ankle joint at floorball players with previous experience with ice hockey than at floorball players without this experience. To evaluate the impact of the operation of ice hockey, the sport with permanently fixed foot in the skate, at followed up playing of floorball at the top level. Methology: For the purposes of this thesis was compiled multiple-standard questionnaire - questionnaire form. The research sample consisted of 100 probands - the first group of 25 probands top floorball players who have played at least 5 years of ice hockey at the highest level, the second group 25 floorball extra-league players, third group of 25 professional ice hockey players. Last fourth group consisted of 25 probands athletes meeting the conditions of at least 3 times a week training and 1 championship match - non focus on ice hockey and floorball. The resulting data were first analyzed and clearly captured in tables in Microsoft Office Word 2003. Then were analyzed only data relating to the ankle joint injuries in floorball players using statistical methods to confirm the hypothesis - method of association - association coefficient, Chi-square test....

My diploma thesis is dedicated to the problem of creating a cult of personality around ice hockey coach Ivan Hlinka. It is focused on two key periods: The first is the victory of the Czech ice hockey team at the Olympic Winter Games in Nagano in February 1998 , the second is the period after Hlinka's tragic death in August 2004. The aim of the thesis is to analyze how much media influence the creation of a cult of personality by reporting about these two events. Objects of interest of my thesis are the process that puts a coach almost into the role of national hero . The second aspect of the work is the tabloidization of the topic such as a tragic accident and subsequent Hlinka's death. The thesis defines a cult of personality generaly and also from a historical perspective and adds the most famous reprsentative of cult of personality - Soviet dictator Josif Vissarionovich Stalin. In addition, it is dedicated to the cult of personality of athletes in general. This thesis not only presents Ivan Hlinka from a hockey standpoint, but mentions also his personality through a conversation with his longtime friend Josef Beránek sr. The final analysis is devoted to the representation of Ivan Hlinka in two specific print media during the two selected periods.

Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.

Title: Comparison of the individual skills and game situation between mini and regular ice hockey rink at 9 - 10 years old players. Objectives: To find out and compare frequency of individual skills and game situations between mini and regular ice rink at 9 - 10 old players. Methods: The research was carried out and analyzed with video recording of 16 ice hockey games - 6 mini hockey and 10 regular ice hockey games during the season 2014/2015. The research has been made up by 6 players born 2005/2006 from HC Sparta Praha. Gained data have been entered into table and subsequently statistically evaluated and compared using the range of scatter analysis (ANOVA). Results: The diference between avarage frequency of followed individual skills (puck kontrol, passing and receiving and shooting) comparing mini and regular ice hockey ring has been in all cases in benefit of mini hockey. There has been one exception - the unsuccessful receiving puck, where both areas had been equally qualified. The statistical significance of following parametrs, according to ANOVA, have been in all cases confirmed, except receiving puck. Mini hockey has always been in benefit, in following situation (1 - 1, 2 - 0, 2 - 1), however 2 - 1 situation, according to ANOVA has never been relevant. Key words: ice hockey, individual...

Title: An athlete as a subject of the international bussines and the proces of the price building Objectives: My objectives for this Theses is to work on the the problematics of international transfer of athletes from club to club in soccer and ice hockey; and also evaluation of each aspect of the transfer, athletes values and their market price. Metods: In making of this Theses I used a method of description and theoretic reflection. To get more information I used the method of an interview. Results: Theses contains of information gathered from available literature connected with mentioned problematics along with information collected from my interviews with experts in sport industry. They together give us a new better way of explaining main principles of the "athlete transfer market". In my theses I am taking a closer look at all the factors of the "transfer price" of an athlete as well as the "price building module", especially its use in practice. The obtained benefit from my theses is a comprehensive view on the athlete transfers and the way of building their price. Key words: soccer, ice hockey, athlete pricing, value of and athlete, transfer price, price. Powered by TCPDF (www.tcpdf.org)

Title: Ice Hockey Match as a Means of Marketing Communication Objective: Analyse of individual sports advertisement types realized through hockey match from sponzor's perspective. Methods: Qualitative research, case study, personal questionnaire, observation Results: Analysis evaluation of individual sports advertisement types. Keywords: Sports marketing, marketing communication, advertisement in sport, sponsorship, ice hockey

Aim of the thesis The main aim of this thesis is an analysis breakouts by extraliga junior team, selection the most effective variant and their subsequent comparison with the Canadian national team to 20 years. Constituent part is to create a complete overview of the theoretical knowledge which can be used in the analysis breakouts. The analysis can serve as an inspiration for coaches of youth cathegory during training and acquisition in this phase of the game. Methods In the thesis tracking method was used, which was used in the analysis breakouts. The analysis was performed by using the method of direct observation of the game, but also indirect observation of video recordings provided by videocoaches or assistant coaches of selected teams. Results During analyzing domestic literature, it was found that it is not paid enough attention to the breakouts and there is no methodology developed compared to a foreign literature. Of the reporting teams and their variants for the breakout and development of the attack, three of the most effective were selected. For comparison, there were also mentioned variants of the breakouts of the Canadian national team under 20 years, which was followed at the World Cup to 20 years. The best breakouts from DHL Extraliga junior teams has HC Plzeň 1929, HC Sparta Praha...

This paper uses data about 3,640 matches played in the seasons 2000/01-2009/10 to explain individual match attendance of the top Czech ice hockey competition -- the Extraliga. Some interesting results are that fans decide whether to attend based on the detailed information about the home team, but use just the easily observable information about the away team; that a match having no impact on the final season outcome is much less attended; that televising a match decreases attendances of all matches played on the same day, but there is no negative next-day effect; that both very good and very bad weather decreases attendance; and that if two home matches are played in a short time period, their attendance is lower with likely higher impact on the second match. Substitution of ice hockey with soccer is investigated on several different levels -- while ice hockey and soccer are definitely long-term substitutes, there are mixed results for same-day substitution. Modernization of ice hockey arenas is identified as the key factor behind the almost 20% attendance growth in the analyzed period. This paper also presents a new realistic method of modeling seasonal uncertainty based on Monte Carlo simulation that does not rely on ex post information.