I tidigare forskning visas ett samband mellan framställningen av kvinnor i media och kvinnors självbildsuppfattning. Studier har även gjorts med fokus på män där ett samband mellan media och mäns självbild visas. Studien avser undersöka om det finns ett samband mellan medias framställning av ideala modeller och unga vuxnas syn på kroppslig självbild, samt hur mediaanvändning skiljer sig mellan könen och om användningen har en effekt på kroppslig självbild. En enkätundersökning med 90 deltagare (43 kvinnor och 47 män) i ålder 18-30 utfördes. Deltagarna fick fylla i en internetenkät med antingen ideala bilder, alldagliga bilder eller en enkät utan bilder. Mätinstrumentet som används är The Body Self Esteem Scale. Inget signifikant resultat gavs kring effekten av bildexponering, däremot hittades signifikanta skillnader mellan könen på olika BES-Items, däribland lår, vikt och midja. Det förväntade mönstret återspeglade sig i resultatet, om än inte signifikant. I resultatdiskussionen diskuteras studiens svagheter såsom den korta exponeringen av bilderna.

The aim of this paper is to investigate dominant beliefs and approaches to the "cultural entrepreneur" both within a public context, and also among business owners within the cultural field. What happens when ideas and attitudes in the public sector towards culture driven businesses meets the perspective of individual cultural entrepreneurs? This study is based on analysis of political documents about the cultural and creative industries (CCI) from the European union, national level and regional level. Interviews with six business owners in the field of culture and one representative of the Swedish region with the fictive name “Alma” has been conducted. The research is also based on participant observation in public seminars and conferences about the creative industries in Sweden. The paper mainly uses Queer phenomenological theory (Sara Ahmed) to analyze the informants life worlds and how they are oriented in the same. The study is also based on poststructuralist discourse analysis and the logics approach, developed by Jason Glynos and David Howarth when analyzing political documents. This research shows there is a complex and contradictory approach towards the CCI and the cultural entrepreneur based on idealized images about the artist and the businessman, idealized images thats been existing in the discourses over a long time and which created deep structures. The cultural entrepreneurs are being described as the hope and future of the economy and welfare in Europe and its regions and at the same time as something very costly which no one really have faith in. This dual approach is a contributing factor to change being prevented.