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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 11 to 12 of 12 (0.034 seconds)Spelling suggestions: "subject:"influerar"" "subject:"influerade""
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Transmedia Narrative Transportation och hur influerare verkar på sociala plattformar : En netnografisk studie på hur individuella influerares förhållningssätt gentemot sociala plattformar kan ses med ett teoretiskt förhållningssättMöörk, Totte, Frostensson, Julia January 2021 (has links)
The aim of this study is to compare how transmedia narrative transportation theory (TNT) can be used on social plattform by influencers to how they are doing it. Social platforms are a relatively new phenomenon that is constant evolving both technical and how it´s used by the society. It therefore needs more and deeper research on the subject for increased and broader understanding. Our study investigates solely social platforms where the TNT theory has not previously been implemented. During the studies we used a netnographic approach to observe two influencers who uses different types of social media platforms to connect with stakeholders in different ways. Our aim of this study is to answer the question “How do influencers use social platforms and can it compare to TNT in their interactions with stakeholders and what value this generate?”. What our study reveals is that social platforms with their design and several functions creates a space for communication and interaction, which is a basis for influencers to achieve stakeholder engagement and co-creation of meaning. Both influencers who we observed during the study, works with social platforms in a way that can be compared to how TNT is used. Our study also shows that an influencer with a storyworld that share stories with a clearer start, climax and ending, generate more stakeholder engagement.
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The Na-kd Truth : En Foucauldiansk diskursanalys av makt, straff och disciplin inom fenomenet bojkottskultur / The Na-kd Truth : A Foucauldian discourse analysis of power, punishment, and discipline within the phenomenon of cancel cultureStridh, Cassandra, Esbjörnsson, Kim January 2021 (has links)
What are the power relations between the fashion company Na-kd, influencers, and the general public? This study problematizes and concretizes the events surrounding the fashion company Na-kd that took place at the end of 2020 and is further discussed as an example of so-called cancel culture. The study explores the cancel culture phenomenon through the theoretical framework of Michel Foucault; including power, punishment, and discipline. By way of a Foucauldian discourse analysis, we have identified three main discourses: the boycott discourse, the violation discourse, and the discourse regarding subject positions. The analysis also identified the following subject positions as active partakers in the discourse: followers, company, influencer, woman, and boycotter which are discussed and analyzed in terms of how they relate to one another. The study’s key findings include the problematic use of boycott culture as a concept and whether it can be applied to companies or not, the shift of responsibility from company to influencers (i.e. individuals), and how great the power of the followers actually is. / Hur ser maktförhållandena ut mellan Na-kd, influerare och allmänheten? Studien problematiserar och konkretiserar händelserna kring modeföretaget Na-kd som ägde rum i slutet på 2020, och diskuteras vidare som ett exempel på bojkottskultur. Vidare i studien så utforskas bojkottskultur som fenomen utifrån det teoretiska ramverket Michel Foucault innefattande makt, straff och disciplin. För skapandet av en enhetlig undersökning så används Michel Foucaults diskursanalys, där tre huvuddiskurser identifieras: bojkottsdiskursen, diskursen om överträdelser inom fallet och subjektspositioner. Avslutningsvis diskuteras de identifierade subjektspositionerna; följare, företag, influerare, kvinna och bojkottare och hur dessa i förlängningen relaterar till varandra. Studiens huvudsakliga resultat utmynnar i huruvida bojkott som begrepp går att applicera på ett företag eller inte, hur förflyttningen av ansvar från företaget till influerare sker och hur stor följarnas makt faktiskt är.
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