This study builds on previous research analyzing the effects of cognitive busyness on recall of stereotype-consistent and stereotype-inconsistent information by examining the real-world context of Facebook profiles. College students (N = 160) were randomly assigned to either a cognitively busy or unbusy condition. They then looked at either the profile of an African-American male or female target. After, they were given a recall test to assess the number of stereotype-consistent and stereotype-inconsistent descriptors correctly recalled. Results were expected to show that participants recalled more stereotype-consistent information when cognitively busy, even more so for male targets. Conversely, participants were expected to recall more stereotype-inconsistent information when cognitively unbusy, even more so for male targets. Neither cognitive busyness nor the interaction between cognitive busyness and target gender affected the type of information participants recalled. Both results were inconsistent with previous research. Future research should find ways to strengthen the construct validity of measures as they operate in real-world contexts such as Facebook.

This study builds on previous research analyzing the effects of cognitive busyness on recall of stereotype-consistent and stereotype-inconsistent information by examining the real-world context of Facebook profiles. College students (N = 160) were randomly assigned to either a cognitively busy or unbusy condition. They then looked at either the profile of an African-American male or female target. After, they were given a recall test to assess the number of stereotype-consistent and stereotype-inconsistent descriptors correctly recalled. Results were expected to show that participants recalled more stereotype-consistent information when cognitively busy, even more so for male targets. Conversely, participants were expected to recall more stereotype-inconsistent information when cognitively unbusy, even more so for male targets. Neither cognitive busyness nor the interaction between cognitive busyness and target gender affected the type of information participants recalled. Both results were inconsistent with previous research. Future research should find ways to strengthen the construct validity of measures as they operate in real-world contexts such as Facebook.

The problem of this experimental study is to determine to what extent visual information may dominate over audio information. Additionally, the experimental design addresses problems with previous research in this area and emphasizes simplified approaches to the study of channel condition effects. The study does not include investigations of learning theory or short-term memory, but processes of listening and long-term memory are incorporated into the design. A stimulus of sound effects and slides was utilized in one audio and two audio-visual channel conditions, and results showed a high recall among all subjects in all three conditions. The study concludes that channel condition has little effect at low levels of information.

Text can be written with various types of fonts, knowing how the fonts affect the reader is advantageous for developers and creators when choosing what font to use when creating consumable media. Researchers have suggested that the results of a font may be affected by the reader's familiarity with it [6]. In recent times, digital user interfaces have seen a shift from serif to sans-serif fonts [10]. Many young adults spend a lot of their time on digital devices, and it might be the case that they are more familiar with sans-serif fonts. This familiarity might yield a measurable effect on their reading speed and information recall when reading sans-serif fonts compared to serif fonts. This study aimed to answer the question: Does sans-serif fonts compared to serif fonts have an impact on reading speed and/or information recall for young adults? This study was conducted with 20 participants of ages between 18-30 years old. The participants read four texts, each text was presented with either Times New Roman, Arial, Verdana or Garamond on a computer screen. The time it took to read each text was measured and the participants were asked questions to test the recollection of what they just read. The result from this study showed no significance in the difference between the serif fonts compared to the sans-serif fonts for either reading speed or information recall. In this study no evidence was found that supports that serif or sans-serif fonts have an impact on- or correlates to reading speed or information recall. While these results did not show a significant difference there are other factors that could influence the results. The lack of significance from this study does not rule out that serifs can impact reading speed or recollection. / Text kan skrivas med olika typer av typsnitt, att veta hur dessa typsnitt påverkar läsaren är fördelaktigt för utvecklare och kreatörer när de väljer vilket typsnitt de skall använda när de skapar media. Forskare har påstått att resultatet från ett typsnitt möjligen kan påverkas av läsarens vana vid typsnittet [6]. På senare tid har digitala användargränssnitt skiftat från serif till sans-serif typsnitt [10]. Många unga vuxna spenderar mycket av sin tid framför digitala enheter och det kan därför vara så att de är mer vana vid sans-serif typsnitt. Denna vana kanske kan visa mätbara effekter på deras läshastighet och informationshågkomst jämfört med serif typsnitt. Denna studie hade med avsikt att svara på frågan: Har sans-serif typsnitt jämfört med serif typsnitt en påverkan på läshastighet och/eller informations återkallning för unga vuxna? Den här studien utfördes med 20 deltagare av åldrar mellan 18 och 30 år. Deltagarna läste fyra texter, varje text presenterades med antingen Times New Roman, Arial, Verdana, eller Garamond på en datorskärm. Tiden det tog att läsa varje text mättes och deltagarna ställdes frågor gällande vad de mindes om texten de just läst. Resultatet från denna studie visade ingen signifikans i skillnaden mellan serif typsnitten jämfört med sans-serif typsnitten, varken för läshastighet eller informationshågkomst. Denna studie hittade inget bevis som stödjer att serif eller san-serif typsnitt har en inverkan på- eller korrelerar med läshastighet eller informationshågkomst. Även om dessa resultat inte visade på någon signifikant skillnad finns det andra faktorer som kan ha påverkat resultaten. Bristen på signifikans i denna studie utesluter inte att serifer kan ha en påverkan på läshastighet eller informationshågkomst.

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