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A Research of Consumer¡¦s Attitude and Purchase Intention for Private Brand of Chained Convenience Store.Tsai, Hui-chun 03 September 2007 (has links)
In recent years, it is more and more popular to find Private Barnd in Convenience Stores, Hyper Markets, Super Markets and Boutique Stores. Private brand is the naturally outcome of chained retailers with bigger economic scale. It can bring more profits, and at the same time, it can raise the bargaining power of retailers to against the national brands. And most important of all, private barnd would create differentiated competitive adventage for reatilers. Therefore, it is very necessary for reatilers to understand consumers¡¦ attitudes and purchasing intentions for private brand products. Most of the researches in the past were focused on external characteristics, such as demograpghical variables but ingored consumers¡¦ psychological characteristics which usually dominate consumers¡¦ attitudes. And most of the researches were implemented based on Hyper or Super Market channels.
This research wants to know how consumers feel about private barnd products in chained convenience stores, what kind of persons like or dislike private brands. Consumers¡¦ characteristics include psychological characteristics, demographical variables and store image. The research uses questionnaire method in front of convenience stores, and the main purpose of this questionnaire is to analyze the relationship between demographical variables, psychological variables, promotion intentions, store image, private brand attitudes, and private brands¡¦ purchasing intentions. The main research findings are listed as following:
1.When consumers¡¦ value consciousness is higher, their attitude for private brand would also be better.
2.Consumers who have more interests in promotion would have better attitude toward private label, especially the consumers who prefer price discount, their acceptance for private brands will be higher than those who prefer non-price promotion ( ex. Giftaway).
3.Consumers who have better store image will have better attitude toward private barnds accordingly.
4.Consumers¡¦ age has significant differences on the attitude of private brands. To sum it up, when consumers are elder, then they will have worse attitude toward private brands.
5.There are high consistence between attitude and purchasing intention.
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Organizational Commitment vs. Loyalty to Supervisor: Relationship to Employees¡¦ Collective-Resignation IntentionLi, Hish-ping 14 February 2007 (has links)
For an enterprise, the appropriate flow rate of employees helps the metabolism of an organization and prevents an organization from becoming rigid. The appropriate flow of employees helps the enhancement of management efficiency of an enterprise. If the flow rate is too high, however, it will cause the loss of employees, the high expense of recruiting and training, and the low morale of employees. Moreover, it will cause the deficiency of human resource. In addition to general resignation mentioned in the above, another phenomenon of collective-resignation is arising. Collective-resignation has caused the crisis of management. Therefore, how to avoid collective-resignation is an important issue of an enterprise. This research discusses how the organizational commitment influences the initiative collective-resignation intention and passive collective-resignation intention. The object of this research is mainly on the employees in enterprises. The number of issued questionnaires is 750, and finally the number of returned questionnaires is 406. The rate of returning is 54.1 percent. The statistics results in the analysis as the following:
1.Governmental commitment has great influence on collective-resignation intention. Among them, the regulative commitment has positive effect on initiative collective-resignation and negative effect on passive collective-resignation (following the supervisor). The emotional commitment has negative effect on passive collective-resignation (following the supervisor). The sustained commitment has positive effect on passive collective-resignation (following the colleague).
2.The loyalty to supervisor has remarkable effect on collective-resignation. Among them, the dimension of recognition internalization is the most remarkable.
3.The effect of the loyalty to supervisor has more influence on passive collective-resignation than organizational commitment.
4.The collective-resignation intentions are divided into three dimensions: initiative collective-resignation intention, passive collective-resignation intention (following the supervisor) and passive collective-resignation intention (following the colleague).
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The mediating effect of locus of control between role overload, job satisfaction and turnover intention / Rachel Clare LaneLane, Rachel Clare January 2007 (has links)
Contemporary South African higher education institutions have undergone many drastic changes in recent years with regard to the demographic composition of students and organisational structures. Huge demands in terms of transformation have been placed on these institutions while they have simultaneously been transforming from former Technikons to Universities of Technology. This causes staff to be faced with major changes which affect all aspects of the institution. The objective of this research was to investigate whether role overload, job satisfaction and locus of control could be used to predict turnover intention of employees in a higher education institution. Further objectives included empirically determining whether locus of control had a mediating effect between role overload, job satisfaction and turnover intention.
A cross-sectional survey design was used and an availability sample was taken from a South African higher education institution («=210). Five measuring instruments were administered as part of a larger questionnaire. Descriptive statistics were used to analyse the data and a series of regressions was used to test for the hypothesised mediating effect.
The reliability coefficients obtained for the scales indicated that the Cronbach Alpha coefficients for qualitative role overload, job satisfaction and turnover intention were acceptable; however, those for quantitative role overload and locus of control were below the recommended cut-off mark. The results showed that there was a strong relationship between the dimensions of overload, indicating that the feeling of having too much to do in the time available is accompanied by the feeling that individuals do not have the skills to complete their required tasks. Furthermore, it was found that if
employees feel that they have too much to do and that they do not possess the skills to complete tasks, they will be dissatisfied with their jobs. Both quantitative and qualitative role overload contributed to the participant's thoughts of leaving the institution and it was concluded that a satisfied employee is less likely to think of leaving the organisation. Locus of control had minimal relationships with quantitative and qualitative role overload, as well as with turnover intention. Locus of control was, however, found to be related to job satisfaction.
Locus of control was found to be a poor predictor of turnover intention and did not mediate the relationship between role overload and job satisfaction on the one hand, and turnover intention on the other. It was concluded that job satisfaction was the strongest predictor of turnover intention.
By way of conclusion, recommendations were made both for the organisation and for future research. / Thesis (M.A. (Industrial Psychology))--North-West University, Potchefstroom Campus, 2008.
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Job insecurity, job satisfaction, social support and intention to leave of process controllers in a South African petro-chemical company / Lize Bam.Bam, Lize January 2010 (has links)
With South Africa currently experiencing a skills shortage, companies need to take job insecurity, job satisfaction and social support into consideration as part of their retention strategy. There is also tremendous pressure being placed on organisations to improve their performance and to become increasingly competitive, which has resulted in job insecurity becoming a reality in South Africa. A petro-chemical company in South Africa was studied to determine the possible relationships between job insecurity, job satisfaction, social support, tenure, intention to leave and qualifications. The participants (N=l 84) included process controllers, senior process controllers, group leaders/foremen, section leaders and area leaders of various business units of the petro-chemical company. A quantitative study was conducted using a cross-sectional survey design. Self-administered questionnaires were used which included the Job Insecurity Questionnaire (JIQ), The Turnover Scale, Social Support and the Job Satisfaction Scale. The statistical analysis included descriptive statistics, factor analysis, Pearson product-moment correlation coefficients as well as MANOY A and structural equation modelling. The statistical analysis included descriptive statistics, factor analysis, Pearson product-moment correlation coefficients as well as MANOVA and structural equation modelling. Results indicated there was no correlation between job insecurity and tenure, nor between qualifications and job insecurity. It was concluded that lower job satisfaction resulted in higher job insecurity and that higher job satisfaction resulted in lower levels of intentions to leave. There was a positive correlation between social support and job satisfaction. With these results and the model developed it would be possible for the company to adjust their retention strategy to achieve optimal results. / Thesis (M.A. (Industrial Psychology))--North-West University, Vaal Triangle Campus, 2010.
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Positive organisations the impact of leader relations and role clarity on turnover intention / Jacob Rudolph de VilliersDe Villiers, Jacob Rudolph January 2011 (has links)
Organisations of today demand efficiency, rationality and personal sacrifice to
achieve company goals and profit margins. The integral part that leader relations play
in organisations is becoming more evident in the current economic climate. It is
therefore vital that organisations focus on good relations in order to achieve
engagement, resulting in lower levels of turnover intention. Organisations can be
viewed as positive when leaders focus on the importance of people to enhance
performance and employee wellness. The general objective of this study was to determine the relationship between leader member-exchange, role clarity, psychological empowerment, engagement and turnover intention. A specific financial institution within the Gauteng province was selected and regional managers, branch managers and consultants participated in the research. A cross-sectional survey design was used to collect data. The Leader-Member Exchange questionnaire, Role Conflict and Ambiguity Questionnaire, Measuring Empowerment Questionnaire, Engagement Questionnaire and Intention to- leave Scale were administered. Statistical analysis was carried out by means of SPSS and AMOS. Factor analysis indicated a one factor structure for LMX7, MRCAQ, WEQ, TIS and a four factors structure for MEQ. The scales all showed acceptable reliabilities. The results showed that LMX, role clarity, psychological empowerment, work engagement, and turnover intention were related. Role clarity mediated the relationship between LMX and psychological empowerment, while psychological empowerment mediated the relationship between role clarity and work engagement as well as turnover intention. / Thesis (M.A. (Industrial Psychology))--North-West University, Vaal Triangle Campus, 2011
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Job insecurity, job satisfaction, social support and intention to leave of process controllers in a South African petro-chemical company / Lize Bam.Bam, Lize January 2010 (has links)
With South Africa currently experiencing a skills shortage, companies need to take job insecurity, job satisfaction and social support into consideration as part of their retention strategy. There is also tremendous pressure being placed on organisations to improve their performance and to become increasingly competitive, which has resulted in job insecurity becoming a reality in South Africa. A petro-chemical company in South Africa was studied to determine the possible relationships between job insecurity, job satisfaction, social support, tenure, intention to leave and qualifications. The participants (N=l 84) included process controllers, senior process controllers, group leaders/foremen, section leaders and area leaders of various business units of the petro-chemical company. A quantitative study was conducted using a cross-sectional survey design. Self-administered questionnaires were used which included the Job Insecurity Questionnaire (JIQ), The Turnover Scale, Social Support and the Job Satisfaction Scale. The statistical analysis included descriptive statistics, factor analysis, Pearson product-moment correlation coefficients as well as MANOY A and structural equation modelling. The statistical analysis included descriptive statistics, factor analysis, Pearson product-moment correlation coefficients as well as MANOVA and structural equation modelling. Results indicated there was no correlation between job insecurity and tenure, nor between qualifications and job insecurity. It was concluded that lower job satisfaction resulted in higher job insecurity and that higher job satisfaction resulted in lower levels of intentions to leave. There was a positive correlation between social support and job satisfaction. With these results and the model developed it would be possible for the company to adjust their retention strategy to achieve optimal results. / Thesis (M.A. (Industrial Psychology))--North-West University, Vaal Triangle Campus, 2010.
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Positive organisations the impact of leader relations and role clarity on turnover intention / Jacob Rudolph de VilliersDe Villiers, Jacob Rudolph January 2011 (has links)
Organisations of today demand efficiency, rationality and personal sacrifice to
achieve company goals and profit margins. The integral part that leader relations play
in organisations is becoming more evident in the current economic climate. It is
therefore vital that organisations focus on good relations in order to achieve
engagement, resulting in lower levels of turnover intention. Organisations can be
viewed as positive when leaders focus on the importance of people to enhance
performance and employee wellness. The general objective of this study was to determine the relationship between leader member-exchange, role clarity, psychological empowerment, engagement and turnover intention. A specific financial institution within the Gauteng province was selected and regional managers, branch managers and consultants participated in the research. A cross-sectional survey design was used to collect data. The Leader-Member Exchange questionnaire, Role Conflict and Ambiguity Questionnaire, Measuring Empowerment Questionnaire, Engagement Questionnaire and Intention to- leave Scale were administered. Statistical analysis was carried out by means of SPSS and AMOS. Factor analysis indicated a one factor structure for LMX7, MRCAQ, WEQ, TIS and a four factors structure for MEQ. The scales all showed acceptable reliabilities. The results showed that LMX, role clarity, psychological empowerment, work engagement, and turnover intention were related. Role clarity mediated the relationship between LMX and psychological empowerment, while psychological empowerment mediated the relationship between role clarity and work engagement as well as turnover intention. / Thesis (M.A. (Industrial Psychology))--North-West University, Vaal Triangle Campus, 2011
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The mediating effect of locus of control between role overload, job satisfaction and turnover intention / Rachel Clare LaneLane, Rachel Clare January 2007 (has links)
Contemporary South African higher education institutions have undergone many drastic changes in recent years with regard to the demographic composition of students and organisational structures. Huge demands in terms of transformation have been placed on these institutions while they have simultaneously been transforming from former Technikons to Universities of Technology. This causes staff to be faced with major changes which affect all aspects of the institution. The objective of this research was to investigate whether role overload, job satisfaction and locus of control could be used to predict turnover intention of employees in a higher education institution. Further objectives included empirically determining whether locus of control had a mediating effect between role overload, job satisfaction and turnover intention.
A cross-sectional survey design was used and an availability sample was taken from a South African higher education institution («=210). Five measuring instruments were administered as part of a larger questionnaire. Descriptive statistics were used to analyse the data and a series of regressions was used to test for the hypothesised mediating effect.
The reliability coefficients obtained for the scales indicated that the Cronbach Alpha coefficients for qualitative role overload, job satisfaction and turnover intention were acceptable; however, those for quantitative role overload and locus of control were below the recommended cut-off mark. The results showed that there was a strong relationship between the dimensions of overload, indicating that the feeling of having too much to do in the time available is accompanied by the feeling that individuals do not have the skills to complete their required tasks. Furthermore, it was found that if
employees feel that they have too much to do and that they do not possess the skills to complete tasks, they will be dissatisfied with their jobs. Both quantitative and qualitative role overload contributed to the participant's thoughts of leaving the institution and it was concluded that a satisfied employee is less likely to think of leaving the organisation. Locus of control had minimal relationships with quantitative and qualitative role overload, as well as with turnover intention. Locus of control was, however, found to be related to job satisfaction.
Locus of control was found to be a poor predictor of turnover intention and did not mediate the relationship between role overload and job satisfaction on the one hand, and turnover intention on the other. It was concluded that job satisfaction was the strongest predictor of turnover intention.
By way of conclusion, recommendations were made both for the organisation and for future research. / Thesis (M.A. (Industrial Psychology))--North-West University, Potchefstroom Campus, 2008.
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Dynamik sozialer Praktiken : Simulation gemeinsamer Unternehmungen von Frauengruppen /Hofmann, Solveig. January 2009 (has links)
Diss. Univ. München, 2008.
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Ekonomistudenters bild av revisorn : En kvantitativ studie om hur bilden påverkar intentionen att bli revisor / Business students image of the auditor : A quantitative study of how the image affects the intention to become an auditorKovacevic, Adnan, Nilsson, Jesper January 2018 (has links)
Den stereotypa bilden av revisorn är ett aktuellt ämne för revisorsbranschen. Uttalandet baseras på att revisionsbyråerna har svårigheter med att rekrytera de bäst lämpade kandidaterna till sina byråer. Denna studie önskade att kartlägga nuvarande ekonomistudenters bild av revisorn för att se i vilken utsträckning intentionen till revisorsbranschen påverkades av bilden. Syftet med studien var att identifiera ekonomistudenternas bild av revisorn och undersöka hur den påverkar deras intention att vilja bli revisorer. Eftersom det har visat sig att dagens revisionsbyråer lägger ett stort fokus på att lyfta fram egenskaper som studenterna vill identifiera sig med syftade även studien till att undersöka hur ekonomistudenternas identifikation till revisorsyrket, påverkar sambandet mellan deras bild av revisorn med deras intention till att bli revisor. Detta resulterade i studiens frågeställning: Hur påverkar ekonomistudenters bild av revisorn deras intention att vilja bli revisorer och vilken modererande effekt har studenters identifikation till revisorsyrket på detta samband? För att besvara studiens frågeställning samt uppfylla syftet genomfördes en kvantitativ studie genom en webbaserad enkätundersökning. Webbenkäten skickades ut till ekonomistudenter på högskolor och universitet i Sverige, vilket genererade 130 fullständiga svar. Statistisk analys genomfördes för att kunna tolka den erhållna datan. Resultatet indikerar på att ekonomistudenternas bild av revisorer som uppvisar egenskaper som extrovert, öppensinnad samt säljegenskaper leder till en ökad intention för ekonomistudenter att söka sig till revisorsyrket. Dessutom anses identifiering med revisorsyrket ha en negativ effekt på sambandet mellan ekonomistudenternas bild av revisorns och deras intention till att vilja bli revisor. / The stereotypical image of the auditor is a relevant topic to the auditor industry. The statement is based upon the struggles accounting firms has had with not being able to recruit the most suitable candidates. The aim of this study is to examine if business students image of the auditor have an effect on their intention to apply for the auditor profession. In addition, the study aim to investigate what effect the students identification to the auditor profession have on the relation between business students image of the auditor and their intention to apply of the auditor profession, since its has been shown that accounting firms are trying to create an image of the auditor which students can identify with. This resulted in the following research question: How does business students image of the auditor affect their intention to apply for the auditor profession? In order to achieve the purpose of this study and also be able to answer the research question a quantitative study was performed by using a web based questionnaire. The Questionnaire was sent out to university attending business students across Sweden, which generated in 130 answered questionnaires. The results indicates that the students image of the auditor with characteristics extrovert, open to new experiences and sale characteristics increases their intention to become auditor. Additionally, students identification with the auditor profession is considered to have an negative effect on the relation between business students image of the auditor and their intention to apply of the audit profession.
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